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Cruisers Yachts Revenue and Competitors

Oconto , wi usa, shipbuilding.

• Cruisers Yachts has 76 Employees. (i)
• Cruisers Yachts grew their employee count by 23% last year.

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Founded in 1953 and headquartered in Oconto, WI, Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces models from 33 to 60 feet. Cruisers Yachts’ parent company MarineMax Inc. is the world’s largest recreational boat and yacht retailer. \nWith over 100 years of heritage, Cruisers has successfully navigated through various industry cycles and grown through innovation and product leadership.

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Cruisers Yachts

By Jeff Hemmel | July 2023

Learn more about Cruisers Yachts by viewing our extensive collection of boat tests, reviews and other related content. Boating-exclusive content is produced by Boating Editors, expert, longtime boating enthusiasts with extensive knowledge of the boating industry. Whether you’re looking to buy, sell or just research the brand, our content is here to help.

The roots of Cruisers Yachts date back to 1904 and the Thompson Bros. Boat Manufacturing Company. Builders of iconic lapstrake boats, by the 1950s a second generation of the Thompson family would begin building outboard-powered, wood lapstrake cabin cruisers under the Cruisers Inc. name. Cruisers saw multiple owners over the ensuing decades, before developing the first of their modern yacht lineup, the 48 Cantius , in 2011. Defined by its premium comfort and livability, the Cantius series would ultimately expand to boats from 34’ – 60’ . The GLS line, designed with an eye toward excitement and performance, would be added in 2019 and do likewise, and now includes models from 34’ – 50’ . In 2021, MarineMax acquired the company to add premium, American-built yachts to its portfolio. Today, Cruisers Yachts continues to be built in the brand’s original home state of Wisconsin by a knowledgeable workforce, some of whom are fourth-generation boatbuilders.

On this page:

Quick overview.

• Types of Boats
• Boat Tests & Reviews

Cruisers Yachts are divided into two distinct series, the luxurious and spacious 34’ – 60’ Cantius lineup and the sporty and aggressive 34’ – 50’ GLS models.

Types of Cruisers Yachts

Cruisers Yachts produces two distinct lines, Cantius express cruisers and flybridge model from 34’ – 60’ and GLS dayboats from 34’ – 50’.

• A mix of inboard , sterndrive and outboard-powered express cruisers from 39’ – 60’, the Cantius series includes the 60 Cantius , 60 Fly , 50 Cantius , 46 Cantius , 42 Cantius and 39 Express Coupe .
• Upper salons equipped with large windows for open feel, retractable sunroof, comfortable seating and access to helm, galley and dinette or, on larger models, formal dining area.
• Modern, spacious galleys feature single or dual sinks, microwave/convection oven, flatscreen TV and refrigerator/freezer.
• Cockpits include convertible seating, removable tables, available grille , refrigerator and bar stools.
• Below-deck accommodations include both queen-berth Master and king-berth VIP staterooms , with private head compartments. Larger models offer a third stateroom.
• Open-air bow lounges offer reclining sun lounges , wood table and cupholders.
• 60 Flybridge adds piloting station along with open-air entertainment area with expansive views, an overhead hardtop, and a built-in grill and wet bar.
• 39 EC features walk around access to bow deck ; relaxing aft deck; galley with sink, fridge, electric stovetop and microwave/convention oven; master stateroom with double-berth, portside settee, spacious head compartment; lower salon with convertible dinette.
• Power options, depending on model, include Volvo Penta gas or diesel inboard engines , Volvo Penta gas or diesel IPS , Volvo Penta or MerCruiser gasoline sterndrives , and MerCruiser gasoline outboards .
• Ideal for cruising , overnighting , and entertaining .
• A collection of both outboard and sterndrive-powered dayboats from 34’ – 50’, GLS models include the 50 GLS , 42 GLS OB , 42 GLS I/O , 38 GLS OB , 38 GLS I/O , 34 GLS OB , and 34 GLS I/O .
• Well-equipped helms include twin-to-triple Simrad touchscreen displays , joystick piloting control, and modern aesthetics. Larger models offer double-wide companion chairs with storage or an optional ice-maker below.
• Cockpit amenities include fold-down bulwarks/beach doors for convenient water access , increased cockpit space, and an open feel.
• Cockpit galleys feature sink, refrigerator, storage, available grill and TV options, and raised wet bar with swivel bar stools.
• Forward and aft staterooms , along with convertible dinettes, and head compartments with sink, toilet and standing shower .
• Bow seating accessed via port walk-thru, converts to large sunpad with available foredeck shade.
• Available power options include triple Mercury Verado 600 s on the flagship 50 GLS, and the choice of either gas or diesel sterndrive pairings from both Volvo Penta and Mercury Marine , or Mercury outboards , on remaining models, all with joystick piloting.

Boat Tests & Reviews

As the most trusted source of boating information on the internet, Boating Magazine has produced in-depth reviews of numerous Cruisers Yachts. These tests are conducted by an expert staff made up of true boating enthusiasts. Tests and reviews include not only performance testing and passenger amenities , but also dig deep into a boat’s construction, handling, and overall safety .

More Cruisers Yachts Boat Tests >>

Cruisers Yachts Videos

Boating Magazine has produced a variety of reviews of Cruisers Yachts. Video adds another element to any boat review, allowing viewers to see and experience a boat’s features firsthand. Video reviews are hosted by Boating’s same expert editorial staff , enthusiastic boaters themselves who know what to look for in a boat…and how it will improve a viewer’s boating experience.

Cruisers Yachts Boat Videos

Boating Spotlight: Cruisers Yachts 50 GLS

Boating Spotlight: Cruisers Yachts 34 GLS

Faqs about cruisers yachts.

Find the answers to frequently asked questions about Cruisers Yachts, including the types of boats Cruisers makes, where they’re produced and how to find a Cruisers Yachts boat that fits your needs and lifestyle.

Cruisers Yachts offerings are divided into the Cantius and GLS series. Cantius models are known for their exceptional interior volume and include the 60 Fly , 60 Cantius , 50 Cantius , 46 Cantius , 42 Cantius, and 39 EC . GLS models target the midrange, luxury yacht market with fast, agile models including the 50 GLS , 42 GLS OB , 42 GLS I/O , 38 GLS OB , 38 GLS I/O , 34 GLS OB , and 34 GLS I/O .

Cruisers Yachts are built in Pulaski, Wisconsin.

Cruisers Yachts use a variety of engines depending on the application, including Volvo Penta Inboards , Volvo Penta’s Inboard Performance System (IPS), MerCruiser and Volvo Penta sterndrives , and Mercury Marine outboard motors .

For more information on Cruisers Yachts warranty, visit cruisersyachts.com .

Like any boat, basic maintenance, including washing and waxing the fiberglass hull, keeping compartments clean and dry, and cleaning and using protectant on vinyl surfaces will keep a Cruisers Yacht looking and performing like new for years to come. Boats left in the water should have hulls cleaned yearly to remove marine growth; anti-fouling paint on submerged areas of the hull should also be applied. Follow the manufacturer’s recommended maintenance schedule, including yearly engine service, to ensure reliable, safe operation. Factory-recommended service should be performed at an authorized Cruisers Yachts dealer.

All models produced by Cruisers Yachts can be used for family outings and overnights .

Cantius models stand out for their emphasis on comfort and space , and include multiple cabins, full-featured head compartments, and galley amenities including sinks, prep space, multiple cooking appliances, and refrigerators.

Though GLS models place more of an emphasis on performance, they also include multiple cabin options , head compartments and galleys, all of which combine for comfortable days and nights on the water with family or friends.

MarineMax, one of the largest and most recognizable retailers in the marine industry, acquired Cruisers Yachts in 2021 to fill a gap in their existing brand lineup. Cruisers Yachts will maintain its existing dealer network and be offered in select MarineMax locations.

Cruisers Yachts are available in the United States, Canada, and multiple international locations. Find your nearest Cruisers Yachts dealer here . 

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Cruisers Yachts GLS Series

The GLS Series from Cruisers Yachts ignites passion with daring design and scintillating performance. And with a GLS for sale somewhere nearby, the way you view the water is about to be forever changed.

Explore the GLS SERIES

Cruisers Yachts’ GLS line is at the very forefront of design and performance in the mid-sized, luxury yacht market. The bowriders — which range from 34 to 50 feet — are both fast and agile, but also have an incredible amount of interior volume. The blend of these seemingly at odds traits is directly owed to Cruisers Yachts’ talented workforce, which has the ability to draw from years of experience to handcraft world-class vessels.

The GLS series propulsion ranges from stern drive to triple 600 HP outboard engines hitting top ends well above a sizzling 50 mph. The boats also have beach doors — foldout sections of their gunnels that vastly increase the size of their swim platforms and the connection to the water. This feature greatly enhances a boat’s capabilities as an entertainment platform. GLS models also offer a level of fit and finish that is not seen anywhere else in this size and class of boat.

From the tight joinery in the accommodations level woodwork to the intricate stitching on the upholstery in the bow lounge, the craftsmanship one finds aboard a Cruisers Yachts GLS cannot be beat.

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