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O que é press trip e como organizar essa ação de marketing

Por érika oliveira, agosto 29, 2021.

Existem diversas ações de marketing usadas para manter um bom relacionamento com a imprensa visando aumentar a visibilidade da marca. Envio de press kits, press releases e follow ups são alguns exemplos, mas neste texto, vamos te explicar o que é uma press trip , ou viagem de imprensa.  

Confira nosso texto sobre como manter um bom relacionamento com a imprensa. 

Apesar de parecer útil apenas para o mercado do turismo, a press trip também cabe muito bem como uma ação de marketing para diversos ramos de atividades. Por isso, vamos te mostrar como organizar essa viagem para comunicadores e como pode ser benéfica para o seu negócio.

O que é press trip? 

Uma press trip é um evento organizado pelas empresas para oferecer uma experiência relacionada à marca a jornalistas e formadores de opinião .

Quando pensamos em viagem, logo associamos esse tipo de ação de marketing a negócios turísticos, como hotéis, pousadas, secretarias de turismo e até linhas aéreas. Mas a press trip pode funcionar muito bem em todos os setores .

Nas indústrias, por exemplo, um tour guiado para apresentar o processo de fabricação é bastante comum, assim como no comércio, grandes marcas de moda costumam convidar influenciadores do nicho para desfiles de novas coleções .

O convite deve incluir as despesas de deslocamento e hospedagem , e é importante um planejamento com roteiro de atividades para que os participantes descubram pontos de seu interesse no destino. E enquanto é uma ação que exige um grande investimento financeiro, a press trip pode igualmente trazer grandes resultados. 

Por que realizar uma press trip

Um bom relacionamento com a imprensa pode fazer com que sua marca seja frequentemente cogitada para ilustrar matérias e reportagens, o que aumenta a sua visibilidade e autoridade no mercado. 

Apesar de não ser uma ação simples, a press trip é recomendada para estreitar os laços da marca com os comunicadores em um momento estratégico , como o lançamento de um novo produto ou a expansão da cadeia produtiva.

o'que e press trip

A viagem oferece uma experiência diferenciada aos jornalistas e formadores de opinião, o que possibilita a criação de um conteúdo bem mais rico e diversificado sobre a marca, superior ao que poderia ser publicado a partir do mesmo comunicado em texto distribuído igualmente para todos os veículos midiáticos. 

O importante na ação é fornecer material para que os viajantes tenham sobre o que falar a partir do seu olhar naquele momento. A oportunidade também pode ser aproveitada para produção de conteúdo para as redes sociais da marca , o que é ainda mais um benefício desse tipo de ação.

Então, vamos te dar algumas dicas para a organização de uma press trip para ninguém botar defeito.

Como organizar uma viagem para a imprensa

Diante da ideia de uma press trip, precisamos pensar em alguns pontos para a sua organização. Antes de tudo, qual o objetivo dessa viagem? Apresentar um novo produto, aproximar a marca dos comunicadores que falam sobre o seu nicho, promover um destino? 

Com o objetivo da press trip em mente, podemos pensar na duração e fazer a seleção dos convidados . Por ser uma ação que exige alto investimento financeiro, precisamos escolher bem quais jornalistas, comunicadores e influenciadores digitais serão convidados a participar. 

Quem convidar para uma press trip?

Você pode permitir que o veículo de comunicação escolha quem irá fazer a viagem, mas é mais assertivo considerar quais os jornalistas que escrevem para a editoria que interessa ao negócio – Economia, Cultura, Viagens, por exemplo. Blogs especializados também podem ser considerados.

Em relação aos influenciadores digitais, números não são tudo . O conteúdo elaborado por essa personalidade precisa conversar com o da sua marca, mesmo que tenha milhares ou milhões de seguidores. 

Confira nosso texto sobre como escolher um influenciador digital para a sua marca.

O que incluir no roteiro da viagem?

Dependendo da duração e do objetivo da press trip, o roteiro pode incluir desde atividades relacionadas à marca, como uma coletiva de imprensa, até eventos e passeios externos na cidade destino. 

Nas atividades conjuntas, os viajantes devem ser assistidos tanto durante a viagem quanto depois, com material em foto e vídeo, e a disponibilidade da equipe da marca para tirar possíveis dúvidas . Para isso, é importante o auxílio de uma assessoria de imprensa para elaborar o chamado press kit , além de acompanhar toda a ação, desde o seu planejamento.

Um press kit costuma ser um presente entregue para os jornalistas com material pré-elaborado, junto a alguns brindes que podem vir a ser úteis nas atividades. Garrafinha para água, bateria externa para celular, amostra do novo produto, camiseta com a marca do evento, etc, são ótimas opções. 

Saiba mais sobre como fazer um press kit. 

Também é importante que a agenda tenha um horário flexível para que os participantes possam explorar a localidade sozinhos de acordo com seus interesses , especialmente se for uma press trip turística. 

o'que e press trip

Esse tempo livre também será usado para carregar a câmera ou cumprir atividades que possam ter ficado pendentes no veículo de comunicação, porque apesar de agradável, uma press trip ainda é uma viagem de trabalho . 

O que pode dar errado em uma press trip?

Mesmo que uma press trip seja agradável, imprevistos podem acontecer e os resultados não sairem como o esperado. É preciso lembrar que os comunicadores estão na viagem a trabalho e que excessos não são bem-vindos nesse espaço .

Alguns cuidados são essenciais. Atenção à previsão do tempo na época da visita, recepção personalizada dos participantes e liberdade para que executem com tranquilidade o que vieram fazer: observar, absorver informações e criar conteúdo.

É preciso ressaltar que a press trip é uma ferramenta para geração de mídia espontânea . Isso quer dizer que a empresa organizadora do evento não pode exigir intervenções editoriais no material que vai ser elaborado a partir da experiência. Para isso, é melhor trabalhar com conteúdo publicitário, os famosos publis, onde o contratante tem total controle sobre o que será publicado.

Mas para evitar possíveis crises, a ajuda de uma assessoria de imprensa é imprescindível. A equipe de comunicação vai auxiliar no planejamento da ação e oferecer suporte para que os jornalistas elaborem seu material da melhor forma possível e o resultado supere as expectativas.

Ainda não conhece o trabalho da assessoria? Clique aqui e confira nosso texto sobre o assunto antes de planejar a sua press trip.

Sobre o autor: Érika Oliveira

o'que e press trip

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Press Trip 2

Press Trip: una oportunidad para transmitir sensaciones en primera persona

Los viajes de prensa o press trip son la oportunidad ideal para que los medios conozcan una marca o un destino.

Cada vez más, los viajeros buscan mimetizarse en la cultura local y descubrir los encantos de un destino a través de sus ciudadanos, gracias a las experiencias vividas en primera persona, la autenticidad y la personalización. Entonces, ¿por qué no hacer lo mismo con un periodista para que a la hora de escribir sobre una marca o un destino turístico, las vivencias que transmita a los lectores sean más creíbles y auténticas?

Un press trip permite que los periodistas descubran de primera mano los atractivos de un hotel, de un restaurante o de un destino y lo cuenten con mayor propiedad que si leyeran una nota de prensa. Además, el hecho de facilitarles el acceso al contenido de forma exclusiva, de sorprenderlos, incluso con detalles inesperados durante el viaje, ayuda a establecer relaciones y vínculos del comunicador con la marca.

De esta forma, el redactor se convierte en prescriptor y transmite sus vivencias y sensaciones en primera persona de forma que resulta más creíble para el lector.

Los beneficios de los press trip

Por nuestra experiencia, este tipo de acciones de comunicación genera grandes beneficios que van más allá de la publicidad del destino, marca o producto. Es una excelente oportunidad que permite estrechar relaciones con periodistas con los que no trabajamos en el día a día o con los que solamente nos relacionamos por teléfono o email, en un ambiente más lúdico y relajado, que nos ayudará en nuestras tareas diarias.

Para que las buenas relaciones fluyan, el ambiente de ‘buenrollismo’ creado en el viaje debe ser primordial. Por ello, al planificar esta acción sería conveniente tener en cuenta todos aquellos factores o características que favorezcan un ambiente positivo y dinámico. 

Además, el representante de la agencia de comunicación y de la empresa que les acompañe durante esos días deben ejercer una función de nexo entre todos, ayudando a fomentar las relaciones interpersonales y la atmósfera positiva. En definitiva, procurar que ningún periodista se sienta aislado. 

Además de todo esto, es esencial que en los días previos al press trip , haya una comunicación directa con cada uno de los periodistas por parte de la persona que les acompañará a modo de presentación, junto al envío de la agenda del viaje.

En definitiva, un viaje de periodistas o press trip es una acertada acción de comunicación y, además, una oportunidad única para conocer o ahondar en la relación con compañeros de profesión. Hay grupos de whatsapp que siguen activos en el tiempo que son testigos de la buena sintonía creada a raíz de pasar unos pocos días juntos. 

Jonathan Brito

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Como organizar uma press trip para sua estratégia de marketing de influência?

How-to-Organize-a-Press-Trip-for-Your-Influence-Marketing-Strategy

Entenda o que é press trip e como essa estratégia se aplica dentro do marketing de influência e veja dicas para uma boa execução

Se você quer promover um destino ou um serviço relacionado ao turismo, o press trip pode ser a estratégia que você procura. Nesse tipo de viagem ocorre um convite do destino, agência, hotel, ou outros serviços da área para jornalistas e influencers conhecerem o local. Essa prática ocorre a muitos anos, antes realizada pela mídia impressa e ganha força na internet, com um alto alcance e potencial de retorno.

Talvez já tenha ouvido falar o termo press kit, este por sua vez é um compilado de matérias sobre sua marca, que tem como objetivo a aproximação com a imprensa e a geração espontânea de matérias. Apesar de o termo ser parecido e ambos levarem a aproximação e melhora no relacionamento da empresa com jornalistas e influenciadores, o press trip e press kit são estratégias totalmente diferentes.

O press trip no marketing de influência

Dentro do marketing existem diferentes estratégias usadas para atingir os objetivos e uma delas é o Marketing de influência . Nesse enfoque as ações são planejadas e executadas com pessoas influentes sobre o público que se deseja atingir. Essas pessoas vão desde influenciadores digitais até lideranças de determinada região, ou local.

Nesta perspectiva, o press trip pode ser considerado uma ferramenta dentro do marketing de influência, já que seu objetivo é justamente aproximar a mídia, que é influenciadora, do destino/serviço e através das publicações da imprensa gerar visibilidade para o local.

Porque fazer

Esse tipo de viagem já é uma prática nas agências de comunicação a fim de criar e fortalecer os laços das empresas com os influenciadores e imprensa.  O press trip além de fazer essa ponte com esses canais de mídia, se bem planejado e executado, gera um bom retorno para o destino.

Uma pesquisa realizada pela FullScreen   com 1200 pessoas de 18 a 34 anos mostrou que 42% dessa amostra já experimentou um produto/serviço depois que foi recomendado por um influenciador, além disso 26% afirmou que já fez compras com base na recomendação do influenciador.

Considerando que as ações e matérias publicadas na internet tem um alto alcance, o press trip é uma ótima escolha para divulgação do seu destino ou serviço.

Por onde começar?

Para realizar um press trip será preciso um bom planejamento e trabalho da sua equipe de marketing, pois é um processo longo e que deve ser executado perfeitamente para que os resultados atinjam os objetivos. Algumas dicas nesse processo estão listadas a seguir.

Definir os influenciadores e jornalistas

Para definição das pessoas que irão receber seu convite é muito importante que você escolha de forma criteriosa levando em consideração não só o alcance de determinado blog, jornal, influenciador, mas também considerar algumas perguntas básicas: qual o público que esse canal atinge? Qual o engajamento dele? O público dele é o mesmo que eu quero atingir?

Neste momento é bom sempre manter a cabeça aberta e disposta a conhecer novos influenciadores e meios de comunicação.

Mantenha a negociação aberta

Depois de definir quais serão os convidados para seu press trip é importante que todas as etapas a seguir sejam feitas de forma clara, para que não surjam desentendimentos durante ou após a viagem.

Lembre-se que o objetivo é fortalecer os laços com esses canais, deixe claro o que irá oferecer e o que espera em troca.

Organizar a agenda e deixar tempo livre

É comum que nesse tipo de viagem o anfitrião queira mergulhar os convidados em uma série de atividades, afinal, quer proporcionar e mostrar tudo o que o destino tem a oferecer. Mas é importante lembrar-se de deixar alguns espaços nessa programação, para que os jornalistas e influenciadores consigam observar e obter diferentes experiências sobre o seu serviço, pois o público de cada um deles também é diferente.

Além disso, a viagem pode se tornar maçante, tornando-se uma vivência ruim e as publicações podem não atingir sua expectativa de promoção positiva.

Agência especialista em organizar press trip

Todo planejamento e execução de uma press trip pode ser um desafio, por isso, contar com a ajuda de profissionais experientes e capacitados pode ser uma boa alternativa quando não há uma equipe de marketing tão grande.

A Travel Media PR é uma agência de marketing turístico que atua há mais de 10 anos oferecendo serviços de assessoria de comunicação. E também campanhas como o Press Trip para influenciadores de diversos países, trabalhando desde a pesquisa, análise de público alvo até a sinergia entre o destino e os influenciadores.

o'que e press trip

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Melanie May - Travel Eat Write Repeat

A Food and Travel Blog for Those Hungry for Adventure

Melanie May on a press trip to Jordan

What is a Press Trip?

A press trip, aka a media trip or familiarisation trip (FAM trip), is a trip that a tourism board, hotel, or other organisation organises to allow journalists, reporters, influencers, or content creators to experience a destination or product firsthand. From my personal experience, journalists on a press trip usually get free travel, accommodations, and activities. The expectation is that the media on the trip will write articles or produce other content about their experience. This expectation is the norm in Ireland, however, in other countries it is different.

What does it mean for journalists on press trips?

For me, as a travel writer, press trips can be an excellent opportunity to learn about new destinations and products and also get some great photos and videos for my articles. They can also be fun, as you get to travel with like-minded people and experience new things. However, as a writer, I need to remember that I am first and foremost on a press trip, and my primary goal is to produce objective and unbiased content. I also have to ensure that I avoid allowing the tourism board or other organisations hosting the trip to influence me. I also always need to ask tough questions.

What does it mean for readers of articles generated from press trips?

When readers read articles generated from press trips, it is essential to remember that the journalists who wrote the articles were guests of the tourism board or other organisations that sponsored the trip. This means the journalists may have been influenced by their hosts, and their articles may not be entirely objective. However, it is also important to remember that journalists are trained to be objective and that they will typically try to present a balanced view of the destination or product they are writing about.

Ultimately, it is up to the readers to decide how much weight to give to articles generated from press trips. Therefore, if you are a reader looking for unbiased information about a destination or product, do additional research.

Here are some tips for readers of articles generated from press trips:

  • Be aware of the source of the article. Is it from a reputable publication? Is the journalist who wrote the article an expert on the destination or product?
  • Read the article critically. Look for any biases or omissions.
  • Do your own research. Visit the destination or product yourself, or read other articles about it.

By following these tips, you can be more confident that the information you read is accurate and unbiased.

Melanie May on a press trip in the country of Jordan.

What is a press trip? For journalists, they are a multifaceted adventure:

For journalists and content creators, press trips are a blend of adventure, exploration, and professional growth. Here’s what it means for them:

In-Depth Experience : Press trips allow journalists to immerse themselves fully in the destination. They get a chance to explore local attractions, engage with the culture, meet locals, and partake in activities that create a deep understanding of the place.

Exclusive Access : These trips often include exclusive access to behind-the-scenes experiences, expert guides, and hard-to-reach locations. This provides journalists with unique angles and insider information to enrich their stories.

Storytelling Opportunities : Press trips offer a treasure trove of stories waiting to be told. From lesser-known destinations to remarkable encounters, journalists gather material that brings their travel narratives to life.

Networking : Interacting with fellow journalists, tourism representatives, and locals on these trips can lead to valuable networking opportunities. These connections can open doors to future collaborations and assignments.

Challenges and Responsibility : While press trips are undoubtedly exciting, they come with the responsibility of representing the destination accurately and ethically. Balancing the joy of the experience with the professionalism of reporting is crucial.

What is a press trip? For readers, they are a window to the world:

Press trips are not just transformative experiences for journalists; they also have a significant impact on the stories that reach readers:

Firsthand Insights : Articles crafted from press trips provide readers with insights that go beyond the surface. Personal experiences and anecdotes make the destination feel more relatable and enticing.

Informed Choices : Readers gain valuable information about destinations, accommodations, activities, and local culture. This equips them to make informed decisions when planning their own trips.

Off-the-Beaten-Path Discoveries : Journalists often uncover hidden spots and local gems during their press trips. Readers benefit from these discoveries, gaining access to places they might not find in traditional travel guides.

Visual Delights : Stunning photographs and videos captured during press trips accompany articles, immersing readers in the destination’s beauty and atmosphere.

Inspiration : Reading about a journalist’s journey can inspire readers to embark on their own adventures. It ignites a sense of wanderlust and encourages them to explore new horizons.

Melanie May on a press trip in the Kingdom of Jordan.

Being transparent about press trips

Whilst most of my travel is self-funded, I occasionally take part in press trips. However, when I write an article, I always say whether it was part of a press trip. I aim to be as transparent as possible so you can make informed choices about the places you read about.

So, having read this ‘what is a press trip’ article, do you now know what a press trip is? Finally, and as always, if you have any questions or comments about press trips or transparency, please do not hesitate to get in touch.

Finally, finally, all the photos in this post are from a press trip to Jordan. I was on assignment for the Sunday Times. You can read my article by clicking this link . If you want to read a press trip article, here is my Queens Travel Guide .

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o'que e press trip

Inspiring travel one pin at a time.

Your Complete Guide to Landing a Press Trip

July 25, 2016 By Nikki

paoay-church-philippines

Press trip in the Philippines.

I am not rich. As a full time travel writer, there are months when money flows and I live as though my last name is Rockefeller. Then there are the months when freelance projects are scarce, blog opportunities are infrequent and money is tight. My bank account depletes, my stress levels rise and I begin to channel Oliver Twist. Such is the life of a freelance writer. Money ebbs and flows as do opportunities but for the freedom to wake up each day and do what I love, I wouldn’t trade it for the world.

Regardless of what’s in my bank account, more often than not I’m able to travel. I’ve been on a 10-day tour of Morocco, a luxury tour of Jamaica, an all-expense paid trip to the Philippines; and travel blogging made it all possible. The reality is that as a 20-something living in New York City, it may have taken me years to afford to see some of the places I’ve been; but because of press trips I am able to travel now.

dominican-republic-waterfalls

Press trip in the Dominican Republic.

Press trips are the holy grail of travel blogging. The coveted perk that inspires most people to press publish on their website. While I’m a firm believer that perks should not be the sole inspiration behind pursuing a career in travel blogging; press trips make it possible for bloggers to both chase their passion  and  afford to travel. This complete guide will tell you everything you need to know about landing a press trip.

What is a press trip, anyway?

Cantimplora_Day3_004

Press trip in Oaxaca, Mexico.

Press trips are tours organized by tourism boards, hotel chains or PR firms that are interested in securing editorial coverage about a destination, hotel brand, etc. The trips are organized for bloggers, journalists, photographers and social media influencers who can offer exposure in exchange for an all-expense paid trip.

The pros & cons of press trips…

Jamaica-Halfmoon-Spa-2

Press trip in Jamaica.

The pros of press trips are obvious: bloggers are offered free airfare, accommodations and can go without paying a penny (barring any souvenir purchases) during their travels. The complimentary trip is in exchange for coverage that is agreed upon beforehand and usually laid out within a contract.

The con of press trips can be their exhausting itineraries. I’ve been on press trips where there is no free-time (besides that at the end of the day, before bed), where there are early wake up calls and long travel days that leave everyone half asleep. While a normal traveler has the freedom to explore at their own pace; a press trip attendee is at the will of the tourism board. Another con of press trips is that most do not extend an invitation for a loved one or friend to tag along, so when headed on a press trip you are agreeing to travel with strangers for however long you’re away. Of course, all press trips vary in the itinerary, number of travelers and people attending–more often than not, the pros outweigh the cons!

Can you travel for free AND get paid?

While most press trips have a barter arrangement (free travel for exposure) some press trips actually  pay their writers in addition to covering travel costs. These sort of press trips are the dream but know that they are rare.   In the 4+ years that I’ve been travel blogging, I have only come across one opportunity that paid me on top of covering my travel costs.

High exposure = Free travel

sahara-desert-camel-trek-morocco-3

Group trip in Morocco.

A press trip is an investment where a tourism board will pay for the airfare, hotels, meals, and activities of a visiting writer in exchange for media coverage. Keeping this in mind, those invited on press trips need to offer scale and reach .

In my case, when I am approached for a press trip I offer exposure on The Pin the Map Project (reaching half a million readers), my social media channels (100K+ followers), Business Insider Travel (through an existing syndication partnership), Mode Media (as I’m part of their blogger network) and The Huffington Post (assuming it’s a natural fit for the site).  All of this exposure combined creates a pretty substantial amount of coverage for the tourism board wanting to work with me.

The thing to remember is that  it takes time to reach the point where you can snag press trips .

Focus on building your website, following and reach so that when you do approach a tourism board or are offered a press trip, you have exposure you can offer them.

A Step-by-step Guide for Landing your First Press Trip

south-lake-tahoe-california

California press trip.

You’ve put in the time, you’ve built your following, you’ve grown your social media and now you want a press trip. The ideal situation is you’ll receive an invitation directly; but assuming you don’t there are ways to go about landing your first trip.

1. Look to other bloggers to see what press trips they are taking. A blogger is legally required to disclose if a trip is sponsored, so they will say if invited by a tourism board. Doing a little research will give you a list of tourism boards you know to offer press trips to bloggers.

2. Are you a luxury travel blogger? A budget backpacker? An eco-tourism enthusiast? An adventure travel junkie? Most press trips are “themed” and will tailor their itineraries to specific types of bloggers. Make sure to know your niche before approaching a tourism board.

3. Use resources like Media Kitty and Matador U’s MarkeTplace that list press trips or offer tips for tourism boards known to work with bloggers.

4. Once you have your list of tourism boards and your selected niche, it’s time to reach out. Send a brief email to the media/press contact. Your email should be professional, should tell them who you are, why you’re reaching out and the exposure you can offer them. In short, make sure your email makes it clear why it would be beneficial for the tourism board to work with you.

5. Be patient because the fact of the matter is tourism boards have to sift through  a lot  of e-mails from the thousands of travel bloggers who simply want free travel.

You’re going on a press trip! Now what?

california-press-trip

If you’ve landed your first press trip, the next question is what should you expect. Every press trip is different and whether or not it’s good or bad, ultimately comes down to the group you’re traveling with and the itinerary you have. If headed on your first press trip, here are some guidelines to nail it.

  • Never forget that a press trip is ultimately work. A press trip is not a vacation; it’s a business transaction and you are expected to be professional as a guest of the tourism board.
  • Following a press trip, thank your contacts for sponsoring your visit. Make sure to follow up with details of your upcoming stories as well.
  • I’ve heard horror stories of bloggers who over drank, spent too much at hotels or left a bad impression that “blacklisted” them from future press trips. When attending a press trip, spend within your given budget (i.e. if given a $30 stipend for breakfast, don’t spend $50!) and remember that this is a professional outing that reflects both on you and your website. Above all, remember that people talk!

The takeaway…

If there is one thing to takeaway from this entire post it’s this: you  can travel for free as a blogger but you need to build your following first. Keep writing, keep building your social media and keep working on your blog!

Have you been on a press trip before? What was your experience like? Share it below!

landing-a-press-trip

About Nikki

Nikki is the founder & editor of The Pin the Map Project, voted a top 100 travel blog of 2015. Nikki is an NYC based travel journalist whose work has appeared in VICE, FOOD & WINE, The Daily Meal, Roads & Kingdoms & more.

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July 25, 2016 at 12:41 pm

I love this post! I’m going to save it in my bookmark! Great advice 🙂 I’ve been on a few press trips so far with my blog over the last year. My biggest one is coming up in September out of the country, however we had to pay for airfare (not cheap). I would really love to get my blog to the point where tourism boards will reach out to me instead of vice versa and airfare coverage would be very cool! I’m going to assume my website traffic and following on social media needs to be super massive before they’ll throw in a plane ticket! A girl can dream 🙂

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July 26, 2016 at 6:28 am

This is such an informative post! I’ve always wondered whether there was payment as well as a free trip. I think it’s great that bloggers are given the opportunity to be included in with journalists and photographers, especially as blogging is just as much of a job! xx

http://www.girlglobalising.com

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July 26, 2016 at 6:31 am

I find that too many people make press trips (and other freebies) their sole motivation for starting a travel blog. I agree that it’s HARD work, otherwise everybody would be doing it! Ultimately I find it a perk of being a blogger – press trip or not I have to travel (the wanderlust is strong in me) and I treat all my holidays with the same respect and attention to detail as I do with work-related travels. x

10 Reasons Why You Should Visit – Split, Croatia – Posh, Broke, & Bored

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July 26, 2016 at 11:10 am

It’s definitely hard work and I think not many people realize that. Most assume all the bloggers are sipping cocktails out of coconuts on the beach! Press trips are definitely a great perk of travel blogging but I don’t think it should be THE reason that people become a travel blogger. Thanks for reading and commenting!!

July 26, 2016 at 11:11 am

Glad you enjoyed it! Press trips definitely run the gamut from blogger only, social media influencer only and trips that mix bloggers, journalists and social media influencers. There are definitely some that pay but they’re tricky to find; but they’re out there!

July 26, 2016 at 11:13 am

Glad you enjoyed this post!! I know it’s tempting to take on press trips that don’t pay for your airfare but try not to. Even as a young blog, I was able to snag press trips that were all inclusive of airfare and accommodations! Try thinking of creative ways to offer exposure to a tourism board. So beyond a post and social media, perhaps pitch the idea of a few post ideas (dedicated hotel review, destination guide, etc), maybe a video, etc.)!

July 26, 2016 at 11:32 am

Hi Nikki! That’s a great idea, thank you! I will try that next time 🙂 Happy travels!

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July 29, 2016 at 2:54 pm

Love this post! I have heard about press trips and would love to take one in the future (after I’ve built up my blog and social media presence of course!) Thanks for sharing, this was really inspiring on how to get started and moving forward to going on a press trip =o)

http://dreamofadventures.blogspot.com/

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July 31, 2016 at 3:44 am

brilliant to read thanks for the tips. Ive been blogging a few years now for travel on http://www.monuslifestylediaries.com , however i usually jusy buy my flight in advance, and collaborate directly with the hotels who gives free food and accommodation. It is of course stressful if I’m working with a few on one trip, however it gives me more freedom to enjoy the destination and explore, as i don;t have the tightest schedule. I kind of go for my pick of things to do in each destination !

August 1, 2016 at 1:29 pm

I’ve done both ways! One thing I’ve been doing lately is going on press trips and then extending my stay. For example, I’m headed to indonesia and so had them book my return a few days later so I could solo travel in Bali. That way you get the flight to the destination but also the freedom to explore!

So glad you found it to be useful and helpful 🙂

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August 7, 2016 at 1:47 pm

What an awesome and informative post! I’m not in a position where I’m ready or able to do press trips, but it is something that I’ve been thinking about. Thanks so much for sharing! 🙂

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September 8, 2016 at 3:08 am

Great read, thanks for the insight! I’m juggling accepting a press trip at the moment and weighing the pros and cons – this travel business get’s crazy sometimes haha

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December 6, 2016 at 1:52 pm

Thanks for an excellent post Nikki. As an accommodation assessor, i have been doing “reports” for the company I work for and writing about the places I visit for ages on my website (www.shelbewhere.co.za) but never quite knew how to approach the “Landing a press trip” without sounding like i was wanting a freebie 😉 Now I am revamping the website completely and will definitely be following your tips. Thanks so much. Regards. Shelby

December 20, 2016 at 5:24 pm

Wow! I love to hear when my advice actually helps someone out 🙂 Glad you found this helpful! If ever in need of more advice, let me know!

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o'que e press trip

The Real Story on Press Trips for Travel Writers

"I had one question about press trips, which I thought you might be able to address on the blog or in the newsletter, if you think it makes sense. I'm wondering which markets accept press trips. As a follow-up, does a writer typically secure the assignment first, or the trip first (there seems to be a chicken-or-egg thing happening there)? Hope you'll be able to address these questions on the site —thanks!"

This was an e-mail from a beginning writer who read Travel Writing 2.0 and then it has come up many times since in my online travel writing course . After all, with the sucky pay and lack of security that often come with being a travel freelancer or blogger in the early stages, the travel perks are one of the main incentives to keep doing it.

press trips for travel writers

I pay for my own travel a good bit because my income can justify it and I do lots of travel hacking for points and miles, but at least half the time I don't. Someone else is footing the bill to get me to come write about Kyrgystan, Panama, Riviera Nayarit, the Czech Republic, Flagstaff, Baja, Nepal, or some other spot on the globe I've gotten invited to the past few years.

So here's the skinny on press trips (sometimes call "fam trips" or "fams" from the word "familiarization").

How press trips for travel writers or bloggers work

A destination, hotel chain, tour company or other interested party will invite writers to come experience what they offer in order to get more publicity and (sometimes) social media attention for that place or business. With traditional press trips, writers are invited as a group, anywhere from 4 to 40 people showing up from various dots on a map to one central place.

The general objective for the organization is to show off the place, tour, or service so the invited writers will publicize it and post photos or video. The objective for the writers is to create content for one or more publications or in the case of videographers, shoot footage to use in videos and gather info for the narration. The writers, it is hoped, will enjoy the trip and want to talk about it.

Depending on how it's organized, those writers will either have every waking minute monopolized with a set itinerary for all, or there will be several interest tracks and/or some individual wandering time. Often this involves being carted from place to place on a van or bus, though at a beach/ski resort or on something like a safari you may stay in one place most of the time.

winery tours

Most or all of your expenses will be covered, including meals—sometimes too many meals that take up a lot of time. Often booze will be covered if it's allowed by the hosting organization. (Some are government entities and can't pay for that, though a participating sponsor like a winery can). They want you to enjoy yourself and feel positive about the experience.

The schedules for these trips can be either relatively laid-back, especially for something like a cruise, or they can be "Up at 6:00, in bed at midnight" affairs that can leave no time to even answer your piling-up e-mails, much less write anything down.

In some cases, especially for a tour company, you may be responsible for your own airfare or driving, then the rest is taken care of when you join up with the group. There may be a mix of writers and general public customers. Ask about tipping if you're joining regular paying customers on a scheduled tour because that can add up to hundreds of dollars in expectations.

There's also something called individual hosting where you come in by yourself and experience what you need to for a specific article slant. Obviously this is much more desirable in the pursuit of a good narrative story and you don't waste as much time on irrelevant stops, but for both budget and logistics reasons, this is often not possible.

I often employ a hybrid approach where I've already planned to go somewhere on my own, but I'll reach out to the tourism bureau to see if they want to get involved with lodging, attractions, or local tours. If they do, I create more content. If they tell me nicely to go F myself, as Switzerland Tourism recently did, then I write next to nothing about the destination. I meet any obligations related to what any private sector business supplied, like a hotel stay or tour, and then I just have a good time as a traveler otherwise, with no expected deliverables.

Who gets invited on press trips?

Somebody is paying for all this: usually a whole combination of organizations. That's often why the schedule is so packed—everyone who chipped in is on the itinerary in some form. This is, at heart, a business transaction. They spend marketing money with the hope you'll provide a good return on investment. Add up airfare, hotel, meals, and transportation and they could be spending thousands of dollars per press person.

So they invite the people who will get them the most impact: high-circulation magazines, high-traffic websites, TV shows, or influential blogs with a niche that aligns well with their desired demographics. In some cases, they believe social media is going to make a big difference so they bring in Instagram "influencers" who will get lots of likes on flattering photos and stories/reels. Or people who have a lot of followers on Tik-tok. Next year it will likely be another flavor of the day.

Are YOU worth it?

Assuming each person invited is costing the organization three or four thousand dollars in coverage, the organization needs to show a return on investment on that amount. So what you can deliver needs to be worth it for them to invite you on that press trip.

For editors of magazines, major website editors, and bloggers that get millions of readers, it's a no-brainer. Of course you're worth inviting if you're one of those. If the subject matter of the publication is a good match for what they're promoting, easy decision. The next tier is freelancers with a good track record or a set assignment. This is more risky now in the age of declining and disappearing print outlets, so you may need to provide an assignment letter from a publication. (More on that in a minute.)

If you're a writer without a good portfolio of placed articles, or your blog doesn't have a strong or highly engaged readership you can substantiate, you're a riskier bet. This doesn't mean you can't get invited, but you have to make a very strong case that what you deliver will be worthwhile. It's a good idea to have a media kit page or hard stats on the About Me page of your blog or website. Or get that info and have it ready if you're writing for someone else's site. Ideally this shows traffic, social media followers, e-mail newsletter subscribers, or anything else (like awards won or media mentions) that gives you credibility.

Tequila tourism

Can you contact a destination or company and ask to be hosted?

Yes, by all means be proactive and reach out to PR people that are a good match, assuming you've got a good pitch backed up with stats and you can clearly explain why you want to visit this place. It's common practice to contact the PR representative and ask if it's possible to get on a press trip or arrange individual hosting.

If you can get yourself there without a flight—another reason to report on your local region—they'll be much more receptive. Or can you use frequent flier mileage? (One credit card sign-up bonus can get you free flight tickets to almost anywhere in the world round-trip.)

Can you tack this onto a vacation? Can you get there overland from somewhere else you're going? If so, mention that and your odds go up substantially. The hosts get many things for free or discounted because of local relationships, but these days flights almost always require a hit to the budget. Sometimes that hit can be more than $1,000.

If you get a no, don't push it. Ask when it would be okay to try again, as in the next budget cycle. Some PR people keep a folder of forms filled out by writers who have expressed an interest. They pull it out when a the next press trip gets planned. If it's a "please don't ever call us again," move on to somewhere else. They don't think your angle/publication can be justified. Try again when you have a bigger audience or better outlets. Or just write about a neighbor that's more receptive or more media-savvy.

Understand that some of these people get bugged to death by bloggers/writers who should not even have the nerve to ask in the first place. Some PR people have told me they get a hundred requests a month from mommy bloggers that don't seem to have any readers besides their immediate family. One famous Mexican resort area gets a hundred every week .

Make the point person's job easy by showing real influence and specifically saying what you'll do for them. Don't make it too long in the initial pitch. The clearer the message, the better chance of success. You can negotiate specifics later if there's a positive response.

Who will accept stories from hosted trips?

If you're a blogger, you're likely mixing hosted and independent trips in content and it doesn't really matter. But for a few old-school outlets, there's at least a pretense of separation between editorial and advertising, even though the line is much thinner everywhere than it used to be.

Whether contributors could accept hosted travel used to be a big issue, with many magazines saying they wouldn't publish an article that came out of a press trip. These days, however, a better question is, who won't ? This is becoming a shorter list every year as some formerly nose-in-the-air newspapers and magazines have had to lower or cut expenses for freelancers. Without paying expenses, they don't have the right to tell writers they can't accept hosting.

Even the National Geographic organization has relented, saying they just need to make sure you're not promising anything and that you're transparent about who paid for everything. Right up until National Geographic Traveler print magazine went under, however, the former editor was staunchly saying they would never ever allow articles from hosted trips. After they went out of business, the remaining online division changed course because they had to. And guess what? Nobody noticed because the content didn't change a bit.

Some still have the balls to do it anyway, the New York Times being a prime example. Any assignment from there is guaranteed to lose money for the writer, but people do it anyway because of the prestige factor. (As a result, most travel articles in the NYT sound like they were written by the rich and privileged, the people who can afford to still write for them.)

Most publications have gotten more sensible as they've noticed it doesn't make one bit of difference anyway in the articles: a good writer is going to tell the truth whether the expenses are paid by the publisher or by the industry; either way it's not coming out of the writer's pocket. The influence of advertisers is much stronger anyway, including what even gets published to start with. There's a good reason that magazines do an entire issue about Hawaii or the Caribbean: it's a chance to round up more advertisers who then magically get featured in articles.

Some of the few newspapers that still have a travel section prohibit stories that came from hosted trips. Maybe a half dozen travel magazines still have this policy in some form. I don't know of any popular independent website or blog that would prohibit it since almost none of them pay expenses, but you may occasionally run into this. Most just want you to let them know up front as you are discussing the assignment.

o'que e press trip

Do I need a firm assignment as a freelancer?

Here's where the question of whether the chicken or the egg came first is the issue. If you're a freelancer only, usually you need a set assignment or a regular column to be approved. Unlike all the bloggers out there, you don't have editorial control, so you are a risk. Nearly every PR person has gotten burned at some point by someone who went on a trip and then never published a story.

Even if the freelancer had an assignment, things can go wrong. Maybe the the assigning editor getting laid off or the magazine went out of business. But the best, most reliable writers always have a plan B. Going all the way back to the 1990s when I was just a freelancer, I've never gone on a press trip that hasn't resulted in at least one article being published. Usually I produce several no matter what. Now the fact that I run several popular blogs and a couple of online magazine means I get twice as many invites as I can accept. I'm a sure thing.

If you are not as experienced and don't have editorial control anywhere, you will need to get an assignment first. That's even harder than getting on the trip, especially since if it's a trip with a big group, multiple other writers will be sending out queries on the same place/subject. Plus most editors, including me at Perceptive Travel, are very reluctant to assign something to someone who is visiting a place for the first time. The angle is usually too nebulous. There are too many things that can send a planned story in a totally different direction.

When I attended an editors panel discussion at a NATJA convention, one of the editors from a major, well-known publication said, "If the destination is asking you for an assignment letter up front, that shows they don't really know how this business works. You might not want to work with someone like that."

It's a Catch-22 and the only way around it is to have a go-to publication where you're a regular or run your own site. Hey at least that second option is viable. Before the web came along, we writers had to query print editors for every trip. In actual envelopes with a stamp! Now the top 100 travel bloggers are getting more readers than most remaining travel magazines, so they can reach more people and it's a sure thing.

How to improve your odds of getting invited on press trips

There are natural things you can do to make the cut on more press trip invites. Going to conferences helps a lot once you have something to talk about. There are ones geared to matching writers with destinations and brands, such as International Media Marketplace in New York, TBEX on several continents, or the media offshoot sections of IPW or WTA. If you belong to NATJA or SATW, you'll meet a lot of PR representatives at their conferences. You can also monitor sites devoted to travel writing for trip announcements. See the travel writing resources section and also network on Facebook or LinkedIn for leads.

If you're active on social media and have a lot of engagement, that can help too with some brands and destinations, sometimes being reason enough on its own. If you're the clear top writer in a specific niche or place, you have a higher chance of getting invited on trips that involve that niche or place.

The best thing to do is raise your traffic and influence if you're a blogger, raise your profile and your number of good clippings if you're a freelancer. Stats matter a lot because they go onto a report for the boss, so have readership and follower numbers available or on your media kit.

Then when you get invited, deliver in a big way so you can do it again.

Last, this should be obvious, but it doesn't seem to be: make yourself easy to reach. Put a real e-mail address and working phone number on your site, not just one of the contact forms we all look at as "do not contact" forms. Then respond quickly to any invite you get, even if it's to decline. Many PR agencies represent a whole long list of clients, so even if that trip's not right for you, another may be later.

Hey, they should be paying ME to go on this trip!

Some people don't just get invited on press trips. They actually get paid to be there—either a daily rate or a set fee for a higher level of deliverables than someone who's not getting paid. If you go on a press trip, there's usually no set expectation besides an article or two and some social postings. If you're getting paid, there's a contract and you're now a paid client , not just an "earned media" writer.

First though, a step back. Just 15 years ago, print writers got far more invites and attention than bloggers. It took a long time for travel destinations to wake up from their slumber, take a look around, and realize that most people were getting their travel planning info online, not from dead trees. They started to realize that while those 400-word magazine mentions may look nice hanging on a wall or on a "as seen in" web page, they don't move the needle much in terms of visitors. Most travel research happens on the web and print publications are still shedding subscribers and advertisers at an alarming rate—if they're surviving at all.

Now in the post-pandemic 2020s, many marketing and PR people are still catching up when it comes to the travel space. They are still usually organized in old silos of "earned media" having one budget and "marketing and advertising" having another. Remember that most convention and visitors' bureaus (CVBs) are government agencies. They're not too quick to adapt.

In Latin America and in many developing countries, cronyism rules and the whole agency can be a clueless bunch of political appointees and friends of the governor or president. When there's an election, the whole lot may be replaced with a new set of clueless cronies. You can call, e-mail, send a letter, or shout through a megaphone in Spanish and probably still not get anyone's attention. There's a reason you don't read much about travel in these places. And a reason why their messaging seems so out of touch .

The more tech-savvy a country's population is, the more likely they respect online media and understand the power of it. For some it will take years more to get there. Maybe not until the old guard has completely died off or retired.

The good news for bloggers is that they are finally getting recognized for the serious clout they wield. They have true influence because they can impact buying decisions, not just throw up an article with pretty pictures for dreamers on a treadmill. In some cases there has been an overreaction in the other direction, with a destination shunning traditional media and spending all of their budget on paid influencers and social media. Sometimes the invite lists are prepared hastily, without much research, and then the destination complains that they got burned by fakers. (News alert: if you're not going to vet them, Instagrammers are going to buy followers to inflate their numbers. It's cheap and fast.)

Yes, some people get paid to go on trips. Their justification is that they need to be paid for their time as a professional. They would make more money sitting in their home office than traveling to a destination they're not thrilled about going to, so they want to be compensated for coming there and highlighting the place or company for their audience.

I would argue if your site is doing well you're getting paid even while you sleep, so you don't need the subject of your articles to pay you on top of that. Plus then they're your real boss who is paying you and they can dictate terms. Every once in a while I'll take that deal though if editorial integrity is ensured in the contract.

Understand though that this implies much more work. You are now a contracted employee of the organization paying the invoices and you will likely have a long list of things you must produce, in a set amount of time. With spreadsheets and reports. You might want to sign up for InfluenceKit to make those reports fast and pretty.

A bit of parting advice...

No matter how this all works out for you, remember that too much of a good thing can be detrimental. I know a blogger who went on 27 press trips in one year, all around the world. Much of what she produced on the page was worse than what she used to write and by the end she was really burned out.

I know a few really famous bloggers that do almost all of their travel independently and rarely do any press trips, paid or otherwise, because they got tired of the obligations that didn't always fit their angle well. They'd rather go where they want and write about what they want, plus they have control over their schedule to get the real work done in one place.

It's physically tough on your body to do this and it's likely the work itself will suffer too if you're on the road too much. Take time to reflect, to do deep work, and to get reasonably caught up in between those trips where you're on the move constantly. Sometimes the best thing a travel blogger can do for their career is to stop traveling for a while and produce more content, produce better articles, and get fully caught up on the to-do list.

Also, it's tempting to say yes to any invite, but first ask, "Is this right for me?" If it won't resonate with your audience and it doesn't fit your niche/slant as a blogger, you should probably pass. If you're going to have to struggle to get it placed in an outlet as a freelancer, you probably shouldn't go.

And remember, if you do get invited, you are a guest. Don't be that writer who is a diva or a jerk.

How about you? What did you learn on your path to press trips acceptance?

This post on press trips for travel writers was updated in June of 2023. 

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  • A Conversation with Terry Ward

About Author

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Tim is the author of Travel Writing 2.0 as well as several other successful books. His work has been recognized by SATW, NATJA, and the Solas Awards. He has contributed to more than 50 publications as a freelancer and is the editor of five websites and blogs, including the "Best online travel magazine" and the popular Cheapest Destinations Blog , established in 2003.

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Fascinating insights! Press trips offer unparalleled opportunities for travel writers to capture authentic experiences. As they embark on immersive journeys, their narratives come alive, inspiring readers to wander the world. A perfect blend of adventure and storytelling! 🌍✈️📝

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Thank you Tim. This is such a valuable article with careful consideration given to all stakeholders who become involved in planning and participating in press trips. It can be a complex set of arrangements and objectives. The entire process works sublimely well when collaboration is at the forefront and everyone keeps the common goal of fine storytelling top of mind. Most appreciated.

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Insightful article, having lived through what you described over the last 20 years in building my career and portfolio. I am interested in your perspective of these sub-issues: -Do you find PR reps and some firms have become ageist in who they invite (i.e. firms choosing influencers over experienced writers over 45)? -What are your thoughts on situations where you have to break the rules and complain if something just isn’t right? (My Case: Last year, I had a tour guide hired by the tourist office who was a micromanager to the point where we drove 8 hours through the desert with no lunch break (except a gas station with no restaurant) and no water or snacks in the van, and promised free time in the original itinerary was stripped, and as things kept getting added, we were rushed through a lot of the activities. This guide, also threatened me in front of the other writers when I spoke up about the lack of water and food. I suspect I will not be invited by this tourism office again, despite past successes and delivering a ton of articles. Still, I don’t regret complaining about the conditions we were subjected to, even though the travel board did not send me a post trip survey and lied about it.) -How do you handle situations with PR firms (getting back in their good graces) if you are a victim of being bullied by other writers and PR people in the group? I have a disability, but 95% of the time, it’s not been an issue and the press trips and their results were great. In the handful of other times, I spoke to a supervisor about what happened–getting bullied about my disability by the other writers, or my age in one case– and in most of those cases, all was well in the end.

When it’s legit, speak up and let them know. And of course don’t write about it if the experience will be as bad for readers as it was for you. If you get pushback from the PR agency (which should only happen if they’re unprofessional), then don’t work with them again or wait for a full staff change at the agency, which usually doesn’t take more than a year or two.

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o'que e press trip

How to Press Trip | Tips for Bloggers

  • Published on January 18, 2018
  • Last updated on November 16, 2020

o'que e press trip

More than 3.5 years ago I attended my first press trip – ever since I’ve been invited to more than 40 press trips, fam trips and blogger trips. Now now it’s time to share my experience with you in this post. Please note that I will use the terms press trip, fam trip and blogger trip exchangeably – I simply refer to a trip that a blogger is invited to.

Today, there are more and more trips created exclusively for bloggers and their young audiences. Some tourism boards will mix bloggers and journalists, some will keep them strictly apart. If it is up to me: I’d be happy to join the journalists.

All Press Trips are Different

There are press trips that have more activities in their programme than could possibly fit in a single day. There’s barely a moment to breathe and explore the city or region without the group. Many times the programme is so fully packed, that you are completely exhausted after the first day. However, all press trips are different, so are bloggers. And there are press trips that have planned a very relaxed program and allow bloggers enough space to discover places on their own.

o'que e press trip

Tips for Press Trips for Bloggers

Before a press trip | a: receive an invitation.

Before I agree to accept an invitation to a press trip at all, I ask for the (provisional) program and look at it carefully. That way I can ensure that this trip fits me and my blog readers. A surf trip to Spain just does not fit my blog. In order for the marketing agency or the destination to be able to organize their trip successfully anyway, I like to recommend blogger colleagues who write about those topics.

I also want to know who else will be there on the trip – how big is the group, how many bloggers or journalists will travel together, will I be able to do things on my own?

What is expected of me as a blogger? How many posts on Facebook and Instagram? How many blog articles? Should I write about something specific? When all this is clarified, both sides know who they are getting involved with and disappointments are kept to a minimum.

Sometimes I ask to arrive a bit earlier and/or stay a bit longer. This gives me time to explore the place at my own pace and do things that aren’t in the programme.

What about the reimbursement? Who pays for transportation to the destination, is the food included and what about drinks? When travelling internationally, I also ask about the flights and whether there are direct flights from Vienna or whether it would also be possible to fly from Linz.

Is there a budget? Is the journey a paid trip or an invitation?

After all that information, I accept – or decline the invitation.

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Before a Press Trip | B: Send a request

Every now and then I try to get in touch with tourism boards and hotels and ask whether they want to work together. In a detailed email, I explain what I have planned, when I intend on visiting, what I expect and what I can offer in return.

When I look for hotels to work with, I always email several at the same time. Why? Some hotels sort emails from bloggers straight into the spam folder. I always ask for at least three nights for either myself or two. I don’t ask for less because I can’t invest so much time writing about it if the exchange is not worth my time. Think about it how much time goes into writing one blog post, finding photos, posting it on social media (know your worth).

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Before a Press Trip | Planning and Preparation

It doesn’t matter if I’ll be on an individual press trip or on a trip with a group of journalists or bloggers, I do my research about the place. What is there to see, what places will we visit? I also like to get updated on changes to the itinerary.

I save all places that we are visiting and that I wish to visit on either google maps or maps.me to get an idea of where will we be. I ask the hosts if some of the places I’d like to see can be added to the itinerary.

I let my hosts know that I don’t eat meat, but fish will be fine.

Hashtags: I ask my hosts which hashtags they want us to use and which pages to tag on our social media channels.

Before I start packing, I browse the program and the relevant emails once more. I do my own research on what to bring as well. I also make sure that all batteries are fully charged, the memory cards are empty and that my power bank is packed.

Some bloggers let the hosts check them in with the airline. I prefer to do that myself and chose a seat that I like. #TeamWindowSeat

I print the itinerary, take copies of my passport and write down all relevant phone numbers.

Bonaire Aktivitäten ohne Tauchen

During the Press Trip | On Site

My most important rule on a press trip: show up on time! Always!

Whenever I join international press trips I take some Austrian pralines for our guide and host – of course, they enjoy that gesture and will remember you.

I always have a small notebook and pen ready to write down things that I would like to mention later on my blog. Often there is so much information on press trips and although I always think I can remember everything, at the end of the day I realize that very few things have stuck with me. I try to write everything in as much detail as possible so that I can use the information well and play it back home.

I have NEVER drunk so much on a press trip that I should have been ashamed. Unfortunately, there are a few bloggers who consider press trips as drinking trips. I am not surprised if some hosts do not pay for alcoholic beverages.

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After the Press Trip | Writing + Report

I try to keep my promises to the hosts as best I can. If I have clarified in advance what I deliver and when then I have to stick to it and there are no nasty surprises from any side. Of course, it happened to me that I missed a deadline, but that should be the exception and not the rule.

Normally this includes one or more blog posts in German and English. These will then be shared on my social media channels. In addition, there is still – if appropriate – Pinterest graphics .

Generally, I always deliver a bit more. This leaves a good impression with those responsible and you may be invited back or even recommended to colleagues.

If agreed, I sum up my social media posts (likes, engagement, reach, …) in a report and send it to my contact.

o'que e press trip

After the press trip is before the press trip

After all this, I lean back and try to analyze what went well and what did not go so well. What were the causes? How can I make it better next time?

I read what the other blogger colleagues have written, how did they write about the trip, how did they feel about it. Are there any videos? I get inspired by it and take ideas for other trips and reports.

How is your experience with press trips? Do you have any tips?

Do more of what makes you happy Chronic wanderlust

ps. pin this for later:

Press trip tips for bloggers

Grüß dich, I'm Viki!

At Chronic Wanderlust, I write about my two great passions: travelling and diving – and have been doing so since 2013.

I usually spend a solid majority of the year travelling to experience extraordinary underwater adventures, taking road trips through countries I don’t know (yet) or exploring my home country of Austria.

As a certified divemaster, passionate underwater & travel photographer, road trip enthusiast and individual traveller, I collect unique moments all over the world.

I don’t believe that severe cases of wanderlust – aka chronic wanderlust – can be cured, only treated. On this blog, I want to show you how this can best be realised.

Curious to get to know me better? Find out more about me here.

Follow for more adventures!

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September 5

How to Run a Press Trip for Travel Media

Media Relations , Public Relations , Tourism Marketing

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As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press .

One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an integral part of your tourism PR and travel marketing program . Great press can inspire your target audience, position you as an expert in your niche and even help with your Google rankings ( tourism SEO ). So it makes sense to spend the time to get it right.

When to Host Travel Media

There’s not really a bad time to do a press trip, but some times are better than others. I generally recommend hosting travel writers in your low or shoulder season, when you have capacity and bookings are not as full. If you have space on a trip that’s already running, the extra cost of bringing a journalist along might be minimal, so it’s a really low-cost investment with potentially high long term returns. On the other hand, hosting a journalist in your peak season might mean turning away a paying guest, so unless they’re from a super high value media outlet, and absolutely can’t come at any other time, plan FAMs for low and shoulder season.

But if you’re hosting press in the offseason, can you still give a journalist a great experience to write about? If conditions are poor they might not be able to do a positive story on your business. So always try to find the right balance between available space and a great experience.

When you commit a spot to a writer, you should always try to honor it. Here’s why: they’ve likely gone out to their editors and gotten an assignment and that in itself is a lot of work. That editor has committed and put it on the schedule and maybe even made up a contract for the writer. If at the last minute you sell the spot, you’ll be burning bridges with that travel writer and if the writer is also working with your Destination Marketing Organisation (DMO), you’re burning bridges with them too. Don’t think of the money you may be losing by giving up a booking. Instead, see it as a powerful marketing investment in your business.

Working with Tourism Partners and DMOs

Are there complimentary businesses you typically work with? Accommodation partners, shuttle bus companies, restaurants or other non-direct competitors? If you’re organizing a travel press trip, get some of those partners on board. They can share in the expense and the resulting coverage.

And here’s the thing: if you’re trying to get financial support for your FAM from your DMO, they’re typically WAY more likely to support this kind of project than a press trip for just one tourism business. Show them you’re ‘promoting the destination’ not just your own tour operation. The way DMOs think is ‘a rising tide floats all boats’ so bring a bunch of operators together, create a cool itinerary and invite some topshelf travel media and they’d be crazy not to support it.

How Long Should a Travel Press Trip be?

If you’re hosting a writer on one of your scheduled trips, along with paying guests, it should be whatever the duration of your trip is, 5 days, seven days, whatever. If you’re doing a group media FAM, a good guideline is 3-4 days. This will give you enough time to show off your tour products, fit nicely into most people’s schedules and be less work and cost than a week-long tour.

Hosting a Group Media FAM

Sometimes it can make sense to host a travel media-only FAM with no paying guests. Here you’re bringing along a group of journalists from different media outlets and giving them all the same experience in order to get a significant amount of press. A group FAM can range from three or four writers up to ten or more. These can be very useful for new product launches and are often preferred by DMOs and tourism boards.

The advantages of group FAMs include tailoring your experience to press, not inconveniencing regular guests who may be less interested in some aspects of a press tour, and having travel experts along so you can ‘try out’ a new tour product and get feedback before paying guests arrive. Group FAMs can also build a lot of ‘buzz’ quickly and get your prospects excited to book your new offering.

Disadvantages of Group FAMs

If there’s one big drawback to running group travel press tours, it’s that one size does not fit all. By trying to simultaneously serve a bunch of different travel journalists, they may not get the most out of the FAM.

For this reason, I find many top tier journalists and publications simply won’t do group FAMs. They want their own stories and photos and don’t want a bunch of other writers essentially getting the same story as them. So if you’re running a group press trip, you may be getting a lower overall quality of media coming along.

Offer Customization for Travel Media on FAMs

If you’re running a group FAM, at least try to offer some different tour options for the writers. For example, split up the group one day, where half might do a food-focussed tour and the others might do a cultural tour. If you can appeal to their niche specialties, you’ll give them a lot more to work with. Here’s where knowing your media and what they specialize in can be really valuable.

Another thing that’s really important is to build downtime into your itinerary. Overcramming a travel journalist’s schedule will get you less, not more. Writers need time to ‘write’ so make sure they have a few hours of free time each day to take notes, get photos, interview staff, and do research.

Preparing Staff for Working with Travel Media

Before hosting a FAM, have a staff meeting and let them know how they’ll be working with media. Journalists should be treated the same as your regular guests. If you don’t offer a luxury VIP experience to guests, don’t offer that to travel writers either. Never show off by setting up unreal experiences that your normal guests will not be able to do. The last thing you want is people booking and expecting something you don’t offer.

Expect journalists to have other needs than your regular guests. If you’re hosting a photographer or videographer, they might want to set up shots at certain times of the day when the light is best. They may want staff to act as models in the photos too, or to interview them for their articles. Make sure staff are aware of this, and are inline with what you’re promoting. Fill them in on some of your talking points, and what you’re wanting to promote without sounding too canned. If you have any colorful guides or others on staff that could make good interview subjects, make sure to have them available.

The most important thing is to let your passion and terrific tourism experience show through and those travel media will have all the material they need to produce great stories for your tourism business.

Hiring a Tourism PR Agency

As you can see, there are a lot of things involved in putting together a FAM trip for travel media. Aventur Marketing is a tourism marketing and PR agency that has years of experience organizing successful FAM trips for tour operators and DMOs. If you need any help, Contact Us .

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Press Trip Tips

  • Planning International Press Trips

International Press Trips: Planning a Customized Tour

By Roy Stevenson

Planning an international press trip starts with attending a media exchange event.  When you have access to large numbers of “regular” travel publications, it’s time to start attending these events. In this article I use my 12-day press trip in SW Germany as an example.  It’s the simplest way to show the steps involved in organizing this kinds of dream press trip. My starting point for this international press trip was attending the Visit Europe Media Exchange (VEMEX) event in Chicago.  This event is by invitation only and you must apply in advance.  VEMEX matches up proven travel writers with national and regional tourism agencies looking to publicize their destinations. While attending VEMEX, I hit it off nicely with the Visit Germany media representative.  I told him about some of my regular publications, and he was able to suggest many attractions in S.W. Germany that were a good match. After the conference I rounded up numerous paying print assignments for:  Stuttgart, Baden Baden, Baiersbron (Black Forest), Alpirsbach, Heidelberg, Aschaffenberg, Seligenstadt, Koblenz, Wiesbaden, Erfurt and Berlin. Armed with confirmed assignments, I contacted the tourist offices in SW Germany and requested assistance with travel. My 12-day international press trip took place the summer following after the VEMEX event.  Yes, there’s a lot of planning that goes into this and it takes time!  First there's the planning, then pitching and getting assignments , and finally linking up with the tourist offices. The German National Tourist Office (GMTO) designed and coordinated my itinerary.  The S.W. Germany Tourist Board, Visit Berlin, and the Historic Highlights of Germany organization also sponsored it. My 12 day press trip unfolded with clockwork precision. Not one hitch!  German tourism promotion groups are very well organized.

7 steps for organizing an international press trip

Day-By-Day Itinerary For This Memorable SW Germany International Press Trip

July 7: Sunday Morning: Train from Paris to Stuttgart 12pm: Tour Mercedes Benz Museum Guided City tour of Stuttgart Overnight stay: Hotel Abalon, Stuttgart July 8: Monday Tour of Stuttgart historical & heritage sights Train transfer to Baden Baden Overnight stay: Hotel Belle Epoque, Baden Baden July 9: Tuesday Guided City Tour of Baden Baden & Spas Afternoon: Rental car to Sasbachwalden (Black Forest) Overnight stay: Luxury Hotel Bareiss, Baiersbronn July 10: Wednesday Program in the Black Forest with personal guide (day hiking, sightseeing, beer tasting, spa treatment, fine dining) Rental car to Heidelberg (Historic City) Guided City Tour of Heidelberg Kulturbrauerei Heidelberg in Old Town. Overnight stay: Heidelberg July 11: Thursday Visit Stift Neuberg Brewery in Heidelberg monastery Finish sightseeing tour with guide Train transfer to Aschaffenberg Overnight stay: Wilder Mann, Aschaffenberg July 12: Friday Aschaffenberg & Seligenstadt (Partners in Frankfurt region) Aschaffenburg-Renaissance Castle on the Rhine. Tour of Seligenstadt (Glaabs Brewery). Long tradition of brewing. Town with views of the Rhine. Loved this place! Train transfer to Koblenz Overnight stay: Koblenz July 13: Saturday Wiesbaden tour (Historic City & partner in Frankfurt region) Wiesbaden & Baden Baden Spas. Wiesbaden is an upscale spa city with castle. Overnight stay: Wiesbaden July 14: Sunday Train transfer to Koblenz Koblenz (Historic City) Citadel & Historic city tour Train transfer to Erfurt Overnight stay: Erfurt July 15-17   Monday-Wednesday Train transfer to Berlin Three days touring various attractions for several assignments including 3rd Reich Berlin assignment, Karlshorst surrender museum, Communications museum, Roundup stories, Beer & breweries. Overnight stay: Winters Hotel Berlin The Wall at Checkpoint Charlie, Berlin

Additional details about this international press trip:

All costs were covered for this 12 day trip: transportation, accommodation, meals, private tours, and entry to attractions. My press packet held my train tickets along with detailed instructions about when and where to catch my trains or pick up my rental car.  It was VIP treatment all the way. A personal tour guide met me at each destination.  The guide was at the train station holding a sign with my name.  He or she then escorted me to my hotel and took care of getting me registered. Then, for several hours we’d tour the town’s highlights.  Each evening the guide accompanied me to a local restaurant.  After dinner on some nights we watched cultural events like the huge outdoor opera in Erfurt.  Some hotels were high-end luxury travel accommodations like Stuttgart’s Hotel Abalon, Baden Baden’s Hotel Belle Epoque, and Baiersbronn’s Hotel Bareiss.  My gorgeous room in Hotel Abalon could have accommodated three families — it was enormous!

7-Step Process for Organizing an International Press Trip

To review, here are the steps to planning and organizing an international press trip such as this one in SW Germany:

  • Attend travel media events such as VEMEX when you’ve got access to a good variety of publications
  • At the media event link up with tourist reps who are a good match for your outlets
  • Pitch story ideas for the places you discussed with tourist contacts
  • Obtain confirmed assignments
  • Request travel assistance once assignments are confirmed
  • Take the trip
  • Write the travel stories and send copies of publications to tourist contacts

That’s it!  Just follow these steps and you’ll be on your way with your own customized international press trip.

How to Land Press Trips and Fam tours book cover

Special Report:

How to Land Press Trips and Fam Tours

I've written a guide about how to land press trips.  It will tell you everything you want to know about how to get into the inner circle and get invited on regional, national and international press trips. 

Learn more here...

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Press Trip Tips:  A Resource Page for Travel Writers & Bloggers Guide to Successful Press Trips for Travel Writers Travel Etiquette for Writers on Press Trips

Roy Stevenson sitting in front of his computer.

Roy Stevenson is a professional travel writer and the author of www.PitchTravelWrite.com.  Over the past ten years, he’s had more than 1000 articles published in 200 magazines, trade and specialty journals, in-flights, on-boards, blogs and websites and has traveled on assignment around the U.S. and to dozens of international destinations.

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The Editors' Perspective: are press trips OK?

Bbc travel and loveexploring editors lay out their policies and pitching tips.

Press trips might be a great way of seeing a new destination and finding new stories to pitch, but not every publication accepts stories written off the back of sponsored travel — a fact that’s essential to know before you send off that killer story idea.

Here, we explore what the editors think about press trips…

This post is for paid subscribers

24 Hours Layover

How I got my first press trip with only 6k Insta followers!

By: Author Catrina

Posted on Last updated: January 24, 2023

Categories BOUTIQUE HOTELS , TRAVEL TIPS

Think only a big ‘influencer’ can get a collaboration or an all-expenses paid press trip? No this is NOT the case!

I scored my first collaboration (and a pretty awesome one at that – a 9 day press trip round Iran!) when I only had 6,000 followers on Instagram!

And I didn’t even reach out to the company – they reached out to me and invited me on the press trip!

Now I’m not saying this happens often: I realise I was so lucky to have this opportunity, but I want to make you realise it IS possible to score great collaborations even if you have a small audience (plus I’ll show you the exact tools I use!).

press trip

So, what is a press trip?

A press trip is a trip that is paid for by a company or organisation.

Whether it be a hotel, tourism board or a travel company, they will invite certain people (writers/content creators/film-makers) to come along for free in exchange for promoting their company/destination.

It can be promoted on social media, YouTube , on a website or even in the media.

Whilst they are invited along for free (or are sometimes even paid for the trip), a press trip is NOT a holiday and a lot of hard work is involved in a successful press trip.

How do people land press trips and collaborations?

As a travel blogger/content creator/influencer you will almost always need to reach out to a company if you wish to collaborate with them.

As a rule they won’t come to you unless you really stand out for some reason, and as there are literally thousands of bloggers/content creators out there, it sure is hard to stand out these days.

By writing a solid email pitching your idea, and sending across your Media Kit , the company can then assess if you would be a suitable match for a collaboration with them. 

Do bear in mind that companies get approached by hundreds of ‘influencers’ every single week though. Sometimes they may decline your offer, or not even respond to your emails. That happens, it’s ok.

Just find a company more suited to and in-line with your brand.

How I got my first press trip without reaching out to the company:

I first visited Iran by myself during December 2018 on a personal trip and posted a handful of my pictures onto my Instagram .

In the captions I would talk about how the Iranian people were some of the nicest people I had ever met, how I felt this country was so misunderstood, and how beautiful the country was.

My inbox was literally blowing up with messages from Iranians saying THANKYOU for giving our country a chance and not believing the media!

It touched me so much, and some of my most loyal followers to this day are these lovely Iranian people who discovered me on my journey through Iran!

Then I received a message from a gentleman who had a travel company in Iran. He had seen my pictures on Instagram and was really impressed, and he loved how I spoke with such passion about Iran in my posts and stories.

So he invited me back to Iran for a complimentary trip in exchange for helping to promote his travel company and take pictures for his social media.

He had just added a new itinerary to his list of tours and wanted me to help promote the new tour.

I couldn’t believe someone would want to host me on a free trip – I only had 6,000 followers on Instagram at that time! That was a drop in the ocean compared to many travel accounts.

I checked out his website, the reviews, the tour, and agreed to the press trip. I went on the trip a little bit nervous not knowing what to expect, but it was a real success.

It was a lot of hard work though as we were busy travelling and sightseeing all day creating content, and then in the evening I would edit all my pictures, upload stories onto Instagram and post every evening.

But it was a great first press trip (and my first ever collaboration)!

So, how can you get companies to reach out to you?

Well this is tricky. As I said before, you are a small fish in a tiny ocean. A company has to notice you to reach out to you. This company discovered me because at that time there were hardly any pictures of Iran on Instagram.

So when I posted my Iran pictures from my first trip I was appearing in the top hashtags for Iran and many Iranians then started discovering my account and following me.

The company had been looking for someone to promote their new tour, but they just didn’t know where to start or who to ask as there are so many ‘influencers’ out there.

They saw that I had been to Iran and I really enjoyed it, they liked my content and how genuine and informative I was in my Instagram stories, so they invited me on the press trip.

Other ways you can get companies to notice you is to try and get big accounts to feature your pictures on their Instagram, or even try tagging the company in your Instagram posts.

Personally I don’t do either of these but I know of creators who have and have got noticed that way.

Looking to collaborate with companies?

If you want to pitch to a company you will usually need to get in touch with their Public Relations (PR) team. Do some research to try and find out who it is you need to contact and contact them personally.

Send them an email pitch and your media kit (download mine here for some guidance!). You will need to convince them that you the right person for the job and that you have their target audience!

Tell them what you love specifically about their hotel and what you can deliver for them (Instagram posts/blog posts /YouTube video etc).

One thing that you also need to remember is that it is not about you!! It is about how you can help the business and gain them revenue! Find out what message the brand wants to share, and how you can help deliver this.

Brands get approached by a lot of people so you need to stand out. Do NOT just send a generic email to several companies – you need to craft each email specifically to that company.

The more personal it is, the more they will see that you really care about the company.

What if you get a no, or no response?

If you do get a negative response, don’t be too hard on yourself! Some companies have specific criteria that a blogger/Instagrammer needs to meet (in terms of the amount of people they reach).

I once pitched to a fairly average 5* beach hotel and they told me they don’t even consider collaborations with people who have less than 200,000 followers on Instagram!

Personally I thought that was absolutely ridiculous – their hotel wasn’t THAT special, but anyway they have that criteria there for a reason.

At least I knew it was nothing personal, and however good my pitch was, they would never consider me because I don’t meet that criteria.

Also sometimes companies would love to work together with you but their budget just doesn’t allow. Remember, if they started giving handouts to every Instagrammer or blogger out there they would never make any money!

Also some companies simply don’t do collaborations (they have had bad experiences with creators who didn’t deliver enough, so they have been put off from working with them again).

How can I give myself the best chance of getting a collaboration or press trip?

If you’re just starting out and your Instagram/blog numbers are modest, you’ll have to work harder to get those collaborations unfortunately.

You’ll have to really perfect your email pitch and media kit . Click here to download the exact ones I have used to score some fantastic collaborations!

You’ll also have to offer more than what the big accounts deliver – for example some really big accounts will just need to deliver a couple of Instagram stories and post one picture, whereas I always offer a SEO focused blog post along with 2 Instagram posts and several Instagram stories.

This of course takes up a lot more of my time but I am happy to deliver this, and I always get such great feedback from the hotels afterwards saying how happy they are with the service I delivered.

Sometimes companies will get back to you asking you to send them examples of previous sponsored blog posts to see the quality of your work and to help them decide if your services would really benefit them. 

To understand the amount of depth a blog post needs to have when reviewing a hotel for a collaboration,  click here to read some of my past reviews.

Conclusion:

It is totally possible to get some great collaborations with a small audience. If you have the kind of audience they are looking to target and you are professional with your work and go above and beyond, you’ll definitely stand out.

Always apply to a few companies incase one rejects you – you don’t want to put all your eggs in one basket!

In my article  How I got free accommodation around the world for 5 years whilst travelling , I talk about hotel collaborations, as well as other ways I have been able to get free accommodation around the world in exchange for services.

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how I got my first collaboration with only 6k followers!

A Travel Bloggers Guide to Press Trips

Written By: The Planet D

Digital Nomads

Updated On: June 3, 2023

This guide to Press Trips for Travel Bloggers will help you do the best work for your client. 

We have been fortunate  to have been invited on several press trips as Travel Bloggers. From tourism boards to cruise lines, hotel chains and tour companies, we have definitely had some exciting sponsored travel. We’ve learned a lot and made a lot of mistakes.

Table of Contents

We have learned a lot during our press trips. We’ve experienced a different way of travel, been spoiled and pampered, and enjoyed some of the most amazing adventures of our lives.

At the same time, we made a lot of mistakes and discovered that there are many factors that a travel blogger needs to take into account before accepting just any free trip.

We were lucky to kick off our travel blogging careers with the Princess Cruises Twitter Trip. It set the standard as to what we knew to expect from each press trip afterward. When you start high, you know what should be included in other press trips.

Press Trip Tips for Travel Bloggers

We take our work very seriously and a Press Trip is very hard work.

There is a lot expected of you and you are not there to simply party and enjoy the beach. While other guests are enjoying their vacation, you are back in your room working until all hours of the night getting posts out and sending out photos and regular publicity.

Here are some tips that we have learned since last June and nine press trips later.

1. Ask the Right Questions

When you receive your first email inviting you on a press trip you will be very excited and will end up saying yes to anything.

But you want to make sure that you will have access to everything that you need to be able to do your job properly.

  • Are flights covered?
  • Are tips and gratuities taken care of for you
  • Is the trip within your niche?

If you don’t have any of the above, how can you properly do your job? You aren’t getting paid for this trip, they are offering you a tour in exchange for you writing about your experience. No money should be coming out of your pockets to help them promote their product.

2. Internet – Reliable connections

You are a travel blogger not a travel writer for a newspaper. Your job is to be online. You need to tweet, Instagram, and Facebook about your trip and you can best create interest by sending out social media updates during your time on your press tour.

If you don’t have access to an internet connection you cannot do your job properly. Every trip should offer free internet service during the time that you are there.

Internet should be covered at hotels and if you don’t have a good world data plan, they should provide a portable WiFi or local SIM Card. We’ve even had companies provide a cell phone to use

3. Be Clear on What They Expect From You

  • Will you tweet, share Instagram stories and Facebook regularly before, after and during your trip? How many posts will you write and where will they be shown.
  • Will you have to provide them with posts for their own blog above and beyond writing on your own site?
  • Will you have to be available for interviews?
  • Will they want your photographs to be used in promotion and what rights will they have to your photographs and articles?
  • How Many articles or videos do they expect you to deliver.

Everything should be laid out before the trip begins.

Like we said, our trips have been so well tailored that we can provide a lot of coverage for them and in return, we have gotten excellent content for our blog.

Our trip to China with Intrepid Travel was a turning point in our blog. We gained new followers, we found that we ended up inspiring people to go to China and developed an excellent relationship with Intrepid Travel.

By providing them with the details of our travels, they can gain more information on the power of a Bloggers coverage and we can hopefully develop a long and happy working friendship.

4. Don’t be Taken Advantage of

Some companies may think that just because you got something for free, you should be grateful and give them whatever they want. This is not true.

Your time is valuable and while you are on a media trip each and every minute is scheduled. You will not have time to network, answer advertisers or promote your blog.

They need to know that this is your job and there should be mutual respect. It is upsetting when a company actually makes you feel that you should be happy to be there and if anything goes wrong, well that’s just too bad, you got a free trip.

Tourism Fiji did an excellent job in making sure that we were comfortable in Fiji. They phoned us and emailed to see if there was anything more they could do, they asked.

They even asked us for feedback upon our return home on how they could improve for the next trip. They understood that the power of social media and made sure that they invited different styles of writers to cover different aspects of Fiji.

5. What Excursions are Included?

Will they send you on excursions that fit your niche? It isn’t going to do you or your readers any good if you are an adventure blog and you are stuck sitting on a bus for a month.

Make sure that they will send you out on trips and excursions, that they are included in the trip and that you don’t have to pay for them and most of all that they are something your readers will want to read about.

The Flying Kiwi did an excellent job of lining up adventures for us in New Zealand.

If we didn’t have excursions each and every day, they would not have gotten their money’s worth from us because we wouldn’t have had anything to write about.

By sending us out there to skydive , swim with dolphins and bungy jump , we could showcase the best of New Zealand and let our readers know that the Flying Kiwi is an excellent way to move around the country while having the adventure of a lifetime.

6. You Can Change Your Itinerary

You have a right to change things if you like. We have made the mistake on a trip by assuming that the company will give us an adventure simply because they said they would.

We have had to take matters into our own hands once we arrived rather than have it all laid out in an email beforehand.

It turns out that companies want you to have the best time possible and if there are things on the tour that don’t fit with your travel style, they are willing to change it.

But if you don’t speak up, you will come away without a story and that isn’t good for either party.

We discussed our itinerary before the tour began over skype and they tailored an amazing two weeks that fit in well with our type of Blogging style.  We had never had any company pay such close attention to making sure that both parties were getting the most out of this media trip.

7. Be Prepared

Press Trips take up a lot of your time. Nearly every minute is scheduled and you won’t have time to do your usual work.

Before we leave on a press tour, we schedule tweets and posts so that we aren’t worrying about getting to an Internet. We even go as far as to say what is on our schedule for the day.

If we know that we are going to Petra by Night, we will schedule a tweet for that day stating that we are excited about seeing Petra tonight. It is important to alleviate as much work as possible.

We don’t put up posts about our trip while we are there, we take our time when we get home to do that.

Instead, harness the power of social media to create interest in your upcoming posts and take notes while you are there instead. We also use the press releases and brochures that they give us. We pick up every flyer and pamphlet that we can on the destination that we are visiting.

8. If the Dates Don’t Work, They Can be Changed

Sometimes trips are scheduled for a certain time to harness the power of multiple Bloggers all at once.

But sometimes you are on your own and you can turn down the first offer when it comes to dates. If you are too busy or on another trip, let them know that another time would be good for you. They will most likely be flexible.

Or they will invite you back for the next one.

Once you are on someone’s radar, they will keep an eye out for you in the future.  We have turned down three trips since returning home because we have a lot of preparations for the Mongol Rally that begins in 53 days.

The PR and Tourism boards were gracious and told us that they would have us come and visit in the fall upon the completion of our trip.

9. You Can Say No

Sometimes a trip just isn’t a very good offer. We have had people want us to buy our own flights for a 4-day travel and we have had people invite us on a trip that doesn’t even work for our readers.

We cannot accept this type of work. We have said no and then watched other Bloggers accept the same trip and wonder why they said yes to such poor terms?

You need to have integrity. Another trip will come along.

As your blog grows people will want you to come to them to help promote their destination because they enjoy the way you write. I know it can be tempting.

Travel is expensive and to keep going non-stop for years on end it helps to have some free trips come your way, but you should never give up your vision and end up spending a lot of money for a few free days.

10. Tell the Truth

Let the company know up front that you will be telling the truth about the experience.

Nobody wants to hear a fluffy press piece selling a property just because you got it for free.

We let companies know that it states clearly on our “About Page” that we tell the truth about travel. If we don’t share the good and the bad with our readers, they will never take anything we say seriously. You also need to let your readers know that this was a sponsored trip.

They will appreciate your honesty and if you tell a truthful account of your experience, they won’t even care that it was.

People believe us when we say that we like a place or destination because if we didn’t we would say so.

Just because someone gives you a free trip, don’t feel obligated to write an amazing review. We always think of movie reviewers, it is their job to help you decide if you want to see the movie.

Like them, we feel that it is our job to provide you with all the information you need to decide whether you want to see a country for yourself or stay at a hotel that you stayed it.

We won’t change our blogging style just because someone gave us a trip for free. But we can guarantee that a company will receive unprecedented coverage in the online and social media industry.

  • Get Paid to Travel
  • How to Become a Professional Travel Blogger
  • How to Build Engagement on Facebook
  • 8 Ways to Promote Your Travel Blog – Tips to Finding Traffic

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Dave Bouskill and Debra Corbeil are the owners and founders of The Planet D. After traveling to 115 countries, on all 7 continents over the past 13 years they have become one of the foremost experts in travel. Being recognized as top travel bloggers and influencers by the likes of Forbes Magazine , the Society of American Travel Writers and USA Today has allowed them to become leaders in their field.

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64 thoughts on “A Travel Bloggers Guide to Press Trips”

so glad I stumbled across your blog! I’m going on my first sponsored trip this fall and super excited!

THANK YOU FOR SHARING

I couldn’t have come across this article at a better time. We are going on our very first press trip this coming weekend! We are looking forward to it but I am trying to figure out the ropes of what is expected of me! Thank you for all your tips! They were extremely helpful!

This article was super helpful. I would like to know from your perspective, how soon do you think is too soon for a new blogger to begin to ask for free trips in exchange for writing about a place? Your response is greatly appreciated.

Hi Jaimee, a lot of that depends on your experience. I don’t think it is wise to approach people if you don’t have the audience to back it up. Everything needs to give a company value. Numbers are important as well as engagement, niche and demographics. Would a company get value out of giving you a trip? I know that we talked to many companies who attended TBEX Toronto and they told us that many bloggers didn’t offer them value. They sat down and asked for a free trip and couldn’t give them a reason why they should say yes. You need to have a strong media package together. Dave and I took well over a year before we asked for our first trip. We were already in the country that we approached, so they didn’t have to cover flights which was a big bonus and we had a clear plan designed for them regarding what they would get in return. By then, we probably had about 30,000 readers a month at that time, so we felt confident that they would get some value from us with little investment. Once your profile is raised more, you will find that companies will start approaching you. Start engaging early with the people that you want to work with in the future so that they know who you are and know that you exist. If they can’t find you, they can’t hire you. Best of luck!

Ooh these are some really great tips for my first press trip coming up!!!! I’m starting to plan as much as possible before I go. I’m brainstorming story ideas and even drafting titles and intros to get a head start. I need to think of scheduling my social media posts though. Thnx D&D!!

PRETTY, PRETTY MAJORCAN PETIT HOTEL.

Great information. I am new to this, but I am in a good position to capitalize. It seems acceptable to travel as a two-person team, especially if you both work for the media outlet. Is that correct? Also, are you aware of any opportunities for press travel as a (3-person) family? Thank you for sharing your knowledge. Happy travels!

hi Brian, no we don’t work for a media outlet, we work for ourselves at this blog. Everything we do is for ThePlanetD. I do know of many families that are traveling now too. You are in a great niche.

I don’t know how I didn’t see this post earlier. I guess I just wasn’t supposed to see it until now. I was wondering how people had “sponsored trips” and this helps explain it. We are new to the living abroad and blogging scene and will use your advice, when something comes our way. (Positive thinking here). Thanks so much for sharing!

Glad you found it Heidi. I think life works out that way a lot, you see things when you are supposed to, when you are ready. Hopefully a sponsored trip comes your way soon.

Thanks for sharing your tips D and D:)

I had my first press trip to Japan two months ago and since then I’ve refused another two but have accepted one to Canada:) So looking forward to visiting your beautiful country and great to connect with you.

Yay! Canada will be happy to have you. When are you coming? Congratulations on your success, it sounds like you are doing well.

great tips! this is definitely a post that I will come back and look at more than once 🙂

Thanks Miss Cailin. Glad we have something you can come back to!

Truth be told, I’m hoping like hell for one of these trips!

That said, the reality is good to know. This article is a great resource. Thank you.

Thanks Jim. I hope that you get one soon. We find them to be invaluable to meet our fellow travel bloggers, we get some great content and we get to share a new destination with our readers

Great article! I don’t think these kinds of sponsored trips fit within my niche, but I’m glad I read this in case I ever find an interesting offer in my inbox!

Thank you for this guide! I think all of us in the industry have wondered about press trips.. next up, can you tell us how to pitch to a tourism board? Or do they always just contact you?

That is something we were actually just talking about. We are going to write a post about that soon. We have had a mix of both. They have contacted us, but we have also contacted them ourselves.

Hey guys- Great tips and very thorough post. I have been on several media trips for TV that were specifically tailored to a show I was producing and now I have been on some as a blogger. Either way – it should be the same. No matter what, you are providing publicity for them and sometimes that is worth thousands of dollars/Euros/Baht. We produced half hour shows on Aspen, Montreal, Cabo, etc…this was virtually a free 30 min commercial for them. But in no way should they have any editorial control. Or be able to see the show or your post beforehand. Same goes for blogs. Most trips are more good than bad and, in the end, any publicity is good publicity.

What great points Lisa. You are so right about having editorial control. That is something I should have pointed out and I appreciate the heads up. I think it is important to start thinking about value and what people are getting in return. We see over 100,000 visitors a month that are coming to our site specifically for travel. That’s pretty good publicity. Unlike ads during a tv show, people here are specifically visiting our site because they are interested in travel and the destination we are talking about. It is important that PR agencies and destinations know this. Cheers.

This is a good point. They are getting WAY more out of this than they put in – which is totally fine. But the very nature of the agreement, it seems to me, is that the blogger/producer/etc be totally honest about the experience.

I agree, you have to be honest about your experience or else you will lose your credibility. Luckily for us we have had amazing experiences with our travels and press trips. But when we dont’ think that something is worth it for our readers or not the best, we say it to. IT’s important to be honest. I think that both the blogger and the destination get equal value. We get an experience at a destination that we may not have had before, content for our readers and a chance to meet our fellow bloggers and network with tourism boards and pr agencies. You can get a lot out of a press trip as a travel blogger if you are professional and think of it as a business.

Great write guys! I like how you summarize it all up and love this one ‘You Can Say No’ while this is so true – “Travel is expensive and to keep going non stop for years on end it helps to have some free trips come your way, but you should never give up your vision and end up spending a lot of money for a few free days.”

End of the day, not everyone is going to get invited for press trips. Correct me if I am wrong but if your influence is good on your blog or twitter, the chances are much higher. So this leaves the casual travel bloggers with slim chances. I mean, put yourself in the tourism reps shoes, would you take a blogger with not much traffic and activity on social media? I wouldn’t. So it all goes back to how active you are. Also, there is the target market perspective like what Jordan did. They were hitting out on all the well known travel bloggers who had a big influence in the USA and Europe which was a strategic move which worked awesome! Look at your articles, made me want to go to Jordan too.

Anyway, just an honest opinion from the other side of the world. Keep up the great work guys!

Thanks David. I think you are right. I never know what tourism boards and PR agencies are looking for, but of course it definitely helps to have a high profile on the Internet. Just like so much of advertising and sales. A well known actor that sells tickets to blockbuster movies will sell a product better than a small art house film actor even though they are respected among their audience and peers. The advertiser will go with the George Clooney’s over the Stanley Tucci’s. (although Stanley Tucci might be a bad example since he’s won an academy award recently). But I hope you get my drift:) I am glad that you felt that you wanted to go to Jordan after reading the articles. It was somewhere that we truly felt a special feeling towards press trip or no press trip. Actually, I think it would have been even better without the press trip because we were scheduled so tightly and we were never left alone very much. We like to have more freedom than what we were given, but the country still shone through, so that says something. As you probably can tell, I can’t hide my feelings very well when writing, so if I don’t like a place, I couldn’t fake it in a post even if I wanted to:-)

I wrote about bloggers and press trips recently. I agree that travel bloggers have to consider each press trip on its merits: http://www.europealacarte.co.uk/blog/2011/03/29/blogging-business/

Thanks Karen, I remember that post you wrote it was great. It also generated a lot of comments and discussion which is an excellent thing for the travel blogging community.

Great tips- I can defintely relate to needing to stay firm with our wants and needs- we’ve just gotten our first email regarding a press trip and it was hard sticking to our guns.

Congratulations Jade. I hope it all worked out. We were talking with a fellow blogger that we admire the other day and she put it perfectly. It doesn’t hurt to give things away at first to build your brand and profile as long as you are comfortable with it. After a while you have to start laying ground rules, but like anything, building takes time.

Outstanding piece on press trips. More information than I could have ever imagined about doing this. Thanks so much for the perspective and details on this!

Jeremy, I’m so glad you got something out of it and I am glad that other people are leaving their thoughts as well. Everyone has a different perspective and take on things and when people share, others can take away ideas from all sides.

This is a great post, and I know a lot of travel bloggers are looking for this information, so it’s good that you’ve published it.

I do have a couple comments though, but I’m primarily coming from a travel writer’s perspective, so maybe I’m a little off here, but I have been on blogging press trips as well, and I found that the same things applied. Regarding the fact that tips and gratuities should be paid for, they often aren’t, and I think most people going on press trips don’t realize this. By all means, you should ask if these are included in the trip, but don’t be surprised if they aren’t. Leaving a tip for housekeeping, at meals for tour operators, etc., is a way to show appreciation, and even if there is a tip built into a trip, it’s often okay to go above and beyond that acknowledge the service. I have often tipped at a meal when other travelers haven’t, and the PR host has thanked me for doing so. I honestly don’t think it’s asking too much to leave a tip, and I would definitely recommend that bloggers look into this before assuming gratuities are covered.

Regarding changing the itinerary, I think it’s fair to work with the host before leaving for your trip on creating the right itinerary. In fact, people should be looking long and hard at the itinerary anyway to ensure it meets their specific needs and won’t be a bum trip for their purposes, but don’t wait to do this. Though itineraries can be changed on the go, this is often difficult and costly to the host, and it should be taken care of prior to the trip. I’ve had PR reps tell me that it’s particularly difficult to make these changes on the go with group trips, when they then have to juggle multiple people who all suddenly want to do different things. But before the trip, I definitely think all of this stuff is up for negotiation, especially because you do need to know if you can fulfill what’s being asked of you, and you want to be able to provide something of value to your readers.

Overall, though, great suggestions. Keep up the good work on your blog ~ I look forward to following the two of you on future blogging press trips!

Great point JoAnna. We have had some press trips where people have made a point of telling us that tips are paid for. They have said we don’t want you to have to worry about a thing and we appreciate that. I think that your right though, leaving things for housekeeping etc. it a very good thing in general. These won’t be included. (although we have had these included as well-maybe we’ve been spoiled) Either way, you should ask what is included so that you don’t fret about it during the trip and always wonder what you are supposed to be doing. When we haven’t had them covered, we pay for them. I guess we have been lucky though because we have had the luxury of people telling us that they are indeed included. Tips can add up quickly and we can end up shelling out a lot of money. Especially when doing a lot of adventures. We have had tips for guides add up quite a bit and have been a little stressed by it. The trips where the people made a point of letting us know they’re included have been some of the most well organized and successful companies out there. So they are definitely doing something right all around. But I am glad you brought it up, I definitely don’t want people to think that we would stiff people, if tips are not included, we tip. As ex and ex waiter and waitress, we know how important receiving those tips are. And you are so right, you must work with the host before the trip. That is what we learned early. We had a recent trip where we only received the itinerary 3 days before leaving. We kept asking them for the details and they never came. By the time we got it, we were busy on another tour and didn’t have the time to really peruse it. It ended up not being the greatest itinerary for us. Especially when we saw how many adventures a person could do there. But by the time we got to there it was too late to do anything about it. Our hands were sort of tied though because we kept asking for the itinerary and it never came.

I must say I’m really jealous of all your press trips!! There’s a reason why you keep getting them though- because you rock.

Thank you so much. This is so helpful and given me lots of things to consider for our next press trip. Not sure where it is yet, but I am expecting it! 🙂

Aw Caz. Thanks so much. It is good that we won’t be doing as many this year though. It is an amazing way to see places that we wouldn’t otherwise see, but we are looking forward to things like the Mongol Rally to get down and dirty in the desert and grime:-) I am sure you will be getting one again soon. They seem to come in batches.

I really enjoyed reading this post. I haven’t had any press trip offers, but I’ll know what to look for when that day comes. Thanks for sharing.

Hugely inspirational and very helpful–while it doesn’t apply to me yet, I hope that some day it will! Cheers for sharing your experience 🙂

It will Christine. I remember last year saying to Dave…How do we get on these excellent Blogger Trips? And then it was only a couple of weeks later that we started getting the emails.

I am curious at what point did you get your first email. Were you doing something on your own besides just writing your blog to get the prized email? Contacting PR’s, reaching out to these companies on your own, ect…

Excellent post guys. I have never been on press trip but I am sure one will present itself in the near future. It is great that his post has generated more discussion and advise around the topic. I will be sure to re-read this post when my time comes. Keep writing – Joel

Thanks Joel, best of luck to you on your first press tirp.

Great post! I also want to add that this is great advice for, not only bloggers, but travel writers as well. 🙂 I have a friend who is writing a novel and her main character is a travel writer. Naturally, she wanted to pick my brain about what it’s like to do what I do. Most people don’t even think about the behind-the-scenes process of press trips, which can be pretty fascinating, and she had lots of questions about the logistics of “funding” my travel. That’s actually the question I get asked most often…

There are some pretty thin lines and I’m so glad that you have written a post that doesn’t glamourize these trips and hook readers by saying, “travel the world for free!” Those ads drive me nuts… 😉

Thanks so much Lori. Press trips can be exhausting and stressful. We want to give the best coverage for the destination while providing our readers with an honest account of our travels. I appreciate you saying that it works for Travel Writers as well. I am assuming the writers need to be connected at all times as well. I just couldn’t speak for them since I am a blogger. Cheers. While we love what we do, it is true. It isn’t glamorous but we wouldn’t have it any other way. Just like actors say all the time that acting isn’t glamorous, travel writing isn’t easy. But I sure do love my job:)

I agree with pretty much all of what you say, especially the point that this is an exchange in which both sides get some benefit but it’s certainly not a free holiday. I’d agree with John and prefer to use the term sponsored trip rather than free trip. It’s misleading to say the trip is free because you are paying for it with your blog articles and social media coverage.

I haven’t actually been on any group press trips but have been on a number of sponsored trips that I have arranged myself to places that I really wanted to visit. Others I was approached and if the proposal suited my blog and I could include my husband or family then I went for it. Talking to other bloggers I know that many prefer to work this way as it enables them to get a different angle than they might if they are at the same place at the same time with a number of other bloggers.

On the subject of flights, although they may be included in a group press trip, I’ve not managed to get them covered as part of an individually arranged trip, so I now have to be careful or a ‘free’ trip can end up costing me a small fortune in airfares and other costs and I still have to end up working for it.

That is exactly what this post is stating. Whenever I mention the term free trip it is when I state don’t be taken advantage of. I state, don’t let people make you think that because it is a free tour, you should be grateful to them and bow to their every whim. We have been on both group press trips, individual press trips, trips where other bloggers are at a different location or there at a different time and we have found them all to be very successful. We have found that even when we are with other bloggers we are all off doing our own thing in our respective niches. Maybe we have been lucky. We have never felt that we are on a “fam tour” following the crowd around getting tours of resorts. We have always been sent off on adventures and meet up with other bloggers at night or sometimes ont at all. It is true about flights. They can be the most expensive thing in travel and a lot of companies won’t pay for them. We have had a few covered and there have been other times when they only covered 1 flight. We can understand that because most journalists work alone. We didn’t have our flights covered for Flying kiwi, but for that trip we weighed the expense of what a trip to New Zealand would be complete with every adventure excursion you could think of in the country. Plus we were already in South East Asia when they approached us so the flight wasn’t breaking the bank. Like I said, a trip will have to be pretty amazing for us to cover our flights. 6 weeks in New Zealand with all excursions, food and accommodation covered was justifiable

Thanks for putting together such great advice. I recently responded to another press trip invitation, and was much more firm with my terms than I would’ve been a year or two ago.

I’ve only been on one press trip so far, to Rwanda, and that certainly set a high standard in terms of what to expect, even though I did have to cough up the roundtrip airfare myself (as did everyone on the trip). When the dust settled, the experience, new relationships, and content I created all made it worthwhile.

At the end of the day, I think each blogger has to decide for him/herself if paying some money out of pocket will be worth the experience and exposure they can generate from the trip.

You are right Dave. It is up to the individual. We have paid for flights before, but have now decided that we won’t. It will have to be a very special trip for us to fork out that kind of money again. Because there are two of us, some will only pay for one flight and that is understandable, but now that we have a few under our belts, we are like you and are becoming more firm. It is up to us to decide if the exposure is worth the out of pocket expense. B

Thanks so much for posting this information. It is nice to read about your experiences and how you handled them. I appreciate the part about saying no. This is something I had a hard time doing when I got my first press trip offers. Either the schedule didn’t work or it didn’t fit with my niche. I wanted so badly to make it work because I was so excited to get the offer. I was afraid that turning it down meant no other opportunities would come along but I just couldn’t make it work for me and my site (and a better opportunity and contact came along later).

Hi Jen, I am so glad that a better opportunity came along. I know, when we have turned some down, I had a pit in my stomach thinking, did I do the right thing? Did I burn a contact, will they call me again? But sometimes it is much better to say no than to go on a trip that won’t work for you.

Thank you for posting this. Being somewhat newbies to the travel blogging we have not had any press trip requests yet, but who knows what the future holds… This posts answers so many of our questions of what we should ask and what should be expected of us. I agree with Mark in the comment above in that you have to be able to give an honest review, otherwise you are putting your own reputation at risk.

Thank you again for this post. Great stuff!

Glad we could help Pete. We didn’t know much at all on our first one. Like we said, we were lucky because it was Princess Cruises was so organized that we learned quickly what to look for.

I’m also learning the best way to handle press trips. When we went on a river cruise in Europe last year, I wrote a post every single day. Instead of experiencing any night life at all, we were in our room every night as I wrote and posted. Not only that, I had a new iPad and we didn’t realize how difficult it would be to get the photos from the camera to the iPad – we eventually got them on our Mac and then my husband emailed them to me. Took FOREVER. I have learned not to put myself under so much pressure and write some when I am traveling, but then write a lot when I get home so I don’t miss everything! I also had my first bad experience (with a restaurant) on our last trip and I was just in a quandary about what to do. I really didn’t want to write a bad review, so instead I emailed the PR person and told her about our experience and exactly why it was so bad. I figured they would rather have me do that than write about it for the world. Maybe they will want me to give them another chance sometime in future and I am willing to do that. It could be a completely different experience next time. Having someone pay for your airfare is really a plus and I have only had that happen twice so far. We don’t mind paying for part of the trip because they are such great experiences, but eventually I want all expenses paid!

Thanks for sharing your experiences Jan. You are so right about putting too much pressure on yourself. We did that too and then learned to use twitter and facebook more to generate interest and then write our posts when we get home. We are still writing about Jordan now that we are home, but we were sending people to the JTB website and using their hashtag throughout our time in Jordan. You have given me a point that I forgot to write about and I am going to add to that now. Preparation. I’m adding it in. That’s something I love about a blog, you can always edit as you go! It is also a difficult choice to write about it or leave it out. We always say that people should have confidence in their product for you to give them an honest review. I’ll never forget the Flying Kiwi telling us that they invited us knowing that it could be a risk. But they had to believe that their company was good enough for us to enjoy it. If a company does their research on your blog, you should end up having a great trip. We wouldn’t have thought that the Marriott in the Caribbean would be a good fit for us, but they did their research on the destination to send us to and we ended up climbing volcanoes, ziplining and hiking. They knew that they could tailor the right trip for the right blog.

Nice guide and very true. I’m looking forward to getting to do some of these. I think most of the bloggers who take them go to great lengths to be honest about their experiences. So far, I haven’t noticed any posts that read like press releases, which is good.

You are so right Scott, that is what makes travel blogs so powerful. We only have our readers to think about. We don’t get a regular salary or have an editor to answer to. Most travel bloggers care about the integrity of their blogs and companies are taking notice of that.

thanks for this one… i received my first free trip last year and i didnt know what to do… i ended up asking a friend to cover for me since i was in singapore (the free trip is in the philippines) and doesnt want to let the opportunity to pass by… now i feel more confident in dealing with possible future offers because of the points that you outlined… 🙂

Glad we could help Flip. Good luck with future trips.

I disagree with your term “free trips”, it is not what Press Trips are about. In fact I will go so far as to say that by describing them as such you undermine what you are trying to convey in your post.

Thanks John, What shall I use instead? You are right, it is not a “free trip” and as a matter of fact we say that quite clearly, we state right off the top “there are many factors that a travel blogger needs to take into account before accepting just any free trip.” That says it pretty clearly to me – a press trip it is an exchange in publicity for very hard work on the Bloggers part. A free trip is not what a press trip is all about.

Dave and Deb, Press Trips or blog trips, not free trips. Free trips are got as a result of winning a competition. The most they require on behalf of the person winning a competetion is a photo for publicity purposes and to prove they did actually award the prize. The trips you are writing about exist to publicise whatever the organisation running them wants to. Usually they have a fixed itinerary, although some allow the blogger more freedom to discover what they want not what the organisation wants them to see.

Your comments make no sense and you aren’t being clear as to what your point is. My entire post is about the fact that a press trip is not simply a free trip. It’s funny, whenever I mention the term free trip in this post, it is in the exact opposite context of what you are accusing me of using it in. I say things like “It is upsetting when a company actually makes you feel that you should be happy to be there and if anything goes wrong, well that’s just too bad, you got a free trip.” That is stating that the last thing a person should be thinking is a press trip is a free trip. It states that this is your job and the company should respect that you are there to do it.

Incredibly useful information in this post!

The entire article is great, but I especially like the tip at the end. If you CLEARLY state to the company before you go on the trip that you will be honest to your readers about the experience, you avoid the hassle of possibly feeling bad about writing negative feelings.

Thanks so much!

You are right Mark, you have to be clear. Something that we learned over the year. At first we just accepted and hoped for the best. We have been very lucky because they have turned out well, but there were times when we wished that we outlined our terms more clearly before leaving.

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VickyFlipFlopTravels

How to Get Invited on Press Trips in 17 Steps

Oh press trips – the holy grail for many a travel blogger. I’ve been on over 40 press trips in my time, so I’m going to share the knowledge of how YOU can get invited on travel blogger press trips too.

There’s no way I would’ve been able to see and explore as many countries as I have , if it wasn’t for the media trips I’ve been invited on.

I’ll tell you the secret.

My first travel blogger press trips

I remember my first one. Well it was kind of a press trip – I’d managed to persuade my employer to send me to the TBU conference in Porto. It was all very last minute and really exciting. An all expenses trip to Porto, yes please!

That weekend ended up being a brilliant insight into the world of travel bloggers –  I met so many people who I’d admired online, learnt loads and totally fell in love with Porto.

I got a new job a few weeks later and ended up going to Toronto and New York in my first week so the excitement was trumped very quickly, but I’ll never forget how happy I was that I was getting paid to travel for the first time, for free.

The first press trip for my blog came in the form of Cape Town, South Africa. Pretty sweet hey?

When will you get a press trip?

Press trips for travel bloggers

That first travel blogger press trip was a good 18 months after I first registered my domain name though.

As I’ve said before, when you’re building up your blog you can’t rush things . It takes a while to gain traction and interest among PRs and recommendations from other travel blogger influencers. Remember how I said making friends with other travel bloggers is fun and productive? Well the press trips for travel bloggers I’ve been on have all come from word of mouth recommendations from other travel bloggers.

St Kitts for water babies

But no matter how many friends you manage to make in this world, there are a few more credentials to cover before you’re even considered for that elusive spot on a press trip for travel bloggers.

1. You need a substantial blog

By that, I mean to have some substance.

However great your five posts are, that’s not going to get you on the PRs hit list. You need to keep going.

As Woody Allen said “80% of success is showing up” and when you’re a travel blogger that means to keep writing, podcasting , blogging, whatever medium it is you use to get your message across. The PRs recruiting for the trip need some meat to sink their teeth into.

If you’re stuck on what to write about on your travel blog to build up the amount of posts you have, click through to that post.

2. You need some stats

Not all companies want mega high stats across social media and your blog but you need at least some impact. There’ll be companies out there who prefer to see engagement in the comments section, others want a good Instagram following and others will just enjoy your writing style.

You can’t second guess it which is why it goes back to the most important thing in travel blogging – to just be yourself.

3. You need to be what they’re looking for

Press trips for travel bloggers

Someone looking to promote their golf tours to oldies is not going to want me. You can’t try and be what they want – you’re either it, or you’re not. 

If you’re in a meeting with a PR don’t try and bend what you do to support what you’re guessing their goals are, they’ll see right through it. A strong sense of identity will be much more interesting to a PR than a flake who tries to cover all bases.

Even if you do somehow slip through the cracks and get invited somewhere you shouldn’t be, it’s just embarrassing. I was once invited on a river cruise in Russia with OAPS , and another time to explore an art gallery after hours in South Africa – neither were particularly my vibe and it all got totally awkward.

Don’t try and fit in a hole that’s not for you!

4. You need to be available

When I had a full time job there was a limit to what I could say yes to.

Then I booked myself up with personal travel for pretty much a year so again I had to say no to the travel blogger press trips for most of 2015 too, same for 2016. It wasn’t until 2017 when I really let myself loose on the media trips.

Grand-Pineapple-Beach Club

I reckon I’ve been invited on about 200 press trips over the years, but said no to at least three quarters. Either the offers didn’t suit me, or I didn’t have time for them.

Saying no to Israel, Alaska and Oman were definitely the toughest but if you will book yourself up like I do, then that’s what happens. The travel bloggers that go on the most press trips are flexible and free.

Press trips I’ve been on

Isle of Skye | Edinburgh | Catalunya | Skiing Germany, Switzerland and Austria | Costa Rica | South Africa | Luxembourg | New Orleans | Lake Charles | Houston | Minnesota | New York | Adirondacks | Florida | Florida Keys | Ferry hopping in Greece | Thailand | India | Russia | Israel | Tromso | Denmark | Swedish Lapland | Sailing Croatia | Skiing France | Skiing Italy | Bardolino Wine Festival | Tomatina Festival | Oktoberfest | Barbados | Cuba | St Lucia | St Kitts | Bulgaria | Japan | Malawi | Papua New Guinea | Philippines | Vietnam | Yukon | Alberta | California | Chicago | Minnesota | Aruba | Turks & Caicos | Samoa | Haarlem

5. You need to be on the PRs radar

Do companies that offer press trips even know about you?

You need to meet people and get on their radar and that’s where travel conferences and events come in. If you can’t make it to them just drop your destinations of interest PRs a note and introduce yourself to see if they work with bloggers.

When I went to Costa Rica on a press trip , some of the others who’d been invited were there because they’d introduced themselves to the PR company on Instagram. They ha strong accounts and so were first in line when it came to picking who went on the next travel blogger press trip.

travel blogger press trip

6. You need to have reach

I’ve had two articles in Wanderlust magazine and mentioned it to one PR and was immediately offered a trip to the Cayman Islands. After I explained I was featured and not a regular contributor the emails went quiet.

But, my point is that the more coverage you can offer a PR or travel company the better asset you are.

During press trip negotiations

Press trips for travel bloggers

7. Have the right attitude

Depending on where you are in your travel blogging career you might need to take a rain check on your attitude.

As a newb you can’t go demanding money for this and money for that, saying you can’t possibly take that many photos in your week long trip or that it’ll take you a month to write it up. When you’re starting out you need to suck it up and be grateful you’re being considered – but you knew that right?

Even if you have been a travel blogger for ages, having a bad attitude can totally ruin everything you’ve built up.

8. Know your worth

At the same time, you need to understand your value and worth to them.

Go on a travel blogger press trip and you’ll be working, taking time out of your schedule and  making sacrifices to go on the trip. Make sure it’s worth it to you, however it is you want to calculate that worth.

Press trips aren’t just a holiday

Travel blogger press trips can be hard work.

Once, I went to Thailand for 6 days and was expected to write 12 posts on an external blog created just for the trip in return. Every second of the trip was scheduled so there was no time to do anything while I was there.

press trip working

It was tough with all my other work commitments at the time and I’d definitely got caught up with the excitement of going to Thailand rather than thinking about whether I’d be the best fit and if it suited my travel blog goals. Of course it was an incredible week and I got to go in a private plane and even meet the Mayor of Phuket, but I should’ve asked more questions beforehand so I was prepared.

9. Know what you’re signing up for

Press trips for travel bloggers

Press trips aren’t just a chance for a free holiday – you need to provide some real value back to the company that sponsored you to be there. Before you agree find out what they expect from you, and if you want to get a good name in the industry, always exceed those expectations.

In these preliminary questions make sure you know the timeframes for when exactly they’re expecting the content online. Also find out if they’re expecting you to live blog, or update your social media feeds while you’re there. All these things need to be ironed out before you leave so the travel blogger press trip goes as smoothly as possible.

10. Say now if you don’t like the itinerary

If it’s a solo press trip make sure you’re really involved in preparing the itinerary. Send them suggestions of things you’d really like to do and if you can, arrange a meeting to discuss what would suit your blog best.

how to get a press trip

If the itinerary is sorted for you, whether you’re on a group trip, or a solo trip, and there’s something you’re not comfortable with, make sure you tell them. Give a reason and a suggestion for something different.

You don’t have to do what’s set out in itinerary draft one, they obviously want you to be happy too and will want to give you want you want to increase the possibility of you enjoying their destination!

Once you have the press trip sorted

Press trips for travel bloggers

11. Underpromise and over deliver

Whatever your agreed press trip coverage with your sponsor, it’s a good idea to give them that little bit extra. Even if it’s just one more Instagram photo, another Facebook update or some great photos they can use in their promotional material. You’re more likely to be asked back, and you could be recommended to other PRs too.

Just like the way travel bloggers talk about PRs and companies so they talk about you, and us. I’d love to see their Facebook groups!

12. Be up, ready, alert and all charged up

No doubt you’ll be given a schedule at the beginning on the week and you need to be polite and courteous at all times to everyone involved.

You’re not some big shot because you’re on a press trip .

I’ve seen and heard of some people press trip diva fits about air conditioning and other such ‘essentials’ at their PR – that’s not going to get you anywhere.

Make sure you take some sort of back up kit for your camera and phone. There’s nothing worse that being sent in to interview someone and seeing that little red light flash up warning you to get a move on (gulp).

o'que e press trip

13. Don’t take the piss

Whether it’s the mini bar, the staff, your driver or the dinner bill, just approach them all within reason. On the press trips I’ve been on I get totally paranoid they’ll think I’ve gone too far but so long as you don’t go all Henry VIIIth at dinner time on them you’ll be fine.

Angie from angieaway.com has some really good tips for staying off the PR Social Media BlackList here  10 Tips to End Up on the Infamous Press Trip Blacklist

14. Just be awesome

If blog trips had an end of project report you’re aiming for an A+.

If an agency is sending you to review a country they’ll want to send someone they can trust. Everyone has someone to answer to and as long as you’re cool and can manage to turn up on time, reply to emails when they come through and conduct yourself in a polite but familial way, or however you do on your blog, you’ll be invited back and recommended within the industry. And if a country invites you of course they’ll want you to be respectful of their traditions and life.

How to get a press trip

Press trips for travel bloggers

If you’ve got all the bases covered at the start of this post then it’s time to track down some interesting PR people who are about to become your new BFFs.

Keep writing, grow your social media feeds, encourage interaction on your blog and get yourself known among tourist boards and PR companies.

15. Go to events

Go to conferences and events and chat to other bloggers and the companies who’ve paid to be there. They’re the ones who are really interested in working with bloggers and so the people who you’ll have the best chances with.

Events and conferences are the best way to meet the people who arrange and organise the travel blogger press trips in a company.

What can you do for them?

This isn’t all about you you know.

A PR will want to know exactly what you can do for them when it comes to press trips, so know your reach, your readership and your skills. Don’t be afraid to show them off either.

You need to demonstrate why they should choose you over every other blogger in the world. If you’re meeting a potential press trip organiser at an event you need to be sure of what you can provide them.

What can you offer and why should they work with you?

Have that right in your head and rolling off the tongue and you’re sure to be in with a better chance.

press trip in costa rica

16. Helps to be multitalented

If you can take great photos, film and edit, and write, you’re quite the asset to a press trip. If you’re this multitalented make sure the PRs know it. If you’re not, no worries, having an expertise can make you stand out too. You just need to play to and market your strengths.

17. Produce a media kit

PR companies love media kits. These are basically just a way for you to show off what you can do, in a quick and easy to read way. Media kits are visual ways to see the top level stats – how many readers you have, blog posts, your social media stats, and maybe a testimonial or two, too. I’d definitely recommend putting one of these together.

You can have a nose at mine on my work with me page on the blog.

Some travel bloggers don’t like press trips; they say they’re an unnatural way to see a destination, that you’re rushed around and that they can actually be quite stressful. I can see what these bloggers mean, but going on the press trips I have has allowed me to see destinations I didn’t even know existed in ways I couldn’t imagine.

I love them!

Just to warn you, the press trip experiences I’m about to list will probably read like an epic directory of gloat and glory, but I just want to tip that balance back from the negativity about being a travel blogger I’ve written about before.

Because, really, it’s the best job in the world .

My Top 12 Unbelievable Press Trip Experiences

(in no particular order)

1. Driving a Mustang up the Pacific Coast Highway

Driving the Pacific Coast Highway

When I accepted this trip I hadn’t actually driven for 10 years . And then only in England. And in a Nissan Micra which was the car I had when I passed my test.

So, me driving solo down the Pacific Coast Highway in a Ford Mustang one day and a Chevrolet Camaro the next was quite the challenge to my skills and confidence. There I was traversing a £30k+ car round the bends and twists of the Californian mountains.

I can’t say I loved every second of the drive, but when I look back on it I definitely had a good time and learnt a lot about my capabilities and self belief.

The whole trip with Visit California was incredible.

Absolutely incredible.

We stayed in Fairmont Hotels, ate at the best restaurants, had jacuzzis on our balconies and drank fancy cocktails every night. The fact that the other people on the trip were newspaper journalists at huge publications made me feel proud that my blog was considered as important as them by the tourist board (that was two years ago – of course blogs are now!)

15 Tips for Driving the Pacific Coast Highway

2. Flying first class with Virgin Atlantic

Oh my god after the Pacific Coast Highway trip I was SO tired. The driving, the eating, the late nights and early mornings – I was exhausted. And as soon as I landed I had to get back to the Midlands from Heathrow to go to my friend’s 30 th .

So when my ticket bleeped at LA Airport as it went through the machine and I was upgraded to *FIRST CLASS*. I nearly cried.

Gawd it was amazing.

The bed went flat out. They fed me a feast. They even gave me pyjamas. It is quite sad that I was so tired I couldn’t make the most of the alcohol possibilities, but I did eat a tonne of breakfast to make up for it when I woke up. With Champagne of course.

Thanks to the silence and proper duvet I slept for 10 of the 12-hour journey.

Best flight, everrrr!

3. Walking in the parade at Hogmanay in Edinburgh

Exploring the procession

Hogmanay is a huge New Year’s Eve Festival up in Edinburgh , Scotland. It sells out to thousands of ticket holders every year. People come in the afternoon and queue up to watch the parade going past, in the Scottish December. As in, it’s freezing. The Hogamanay Parade a big thing and people are excited to be near the front of the crowds.

Well, in 2015/16 I was invited to go, along with around eight of what coincidentally turned out to be my favourite bloggers, and we joined the parade. Not just at the back with everyone else. No, we were invited to join the start – up with the Vikings that had come over from the Shetland Islands. I walked with them, carrying my torch, while the crowds looked on probably wondering who on earth I was and we were photographed from every angle.

Our all access passes, and best view of the main stage made me feel like some sort of celeb. It was brilliant.

4. Using helicopters to get from A to B

Helicopter Lufthansa

New York , Grand Canyon , Munich, South Africa, Sweden, Panama City Beach….

Gawd, I’ve now been in a helicopter so many times now, but every time its a different view and the butterflies of excitement are still there. I’m going to pick two to tell you about.

Number one most unbelievable helicopter press trip experience was on a press trip with Lufthansa – the airline.

I arrived at Munich Airport with a few other bloggers for a skiing trip . We were picked up, and taken to the airport’s helicopter pad. From there we were flown to the slopes of Kitzbuhel – one of the fanciest ski slopes in Europe, never mind Austria.

We stayed in a stunning chalet for the night, skied all day and then parachuted down the mountain, landing within a few minutes of freshly poured mulled wine.

Incredible .

Another time, on a press trip in Swedish Lapland, we hiked up a mountain for a few hours to get the best view of the land below. When we got to the top a helicopter came to pick us up to take us to our next hotel. We flew high over the mountains and got to see wild reindeers on the snowy caps. Unreal.

All the helicopter experiences have been incredible, but using a helicopter for transport, rather than sightseeing just seems that little bit more indulgent, don’t you think?

5. Driving the Emerald Coast in Florida

Reasons to visit the Emerald Coast

I loved my week cruising along the Emerald Coast – one of the dreamiest press trips I’ve ever been on. Sometimes press trips can be a bit intense and you need to stick to a programme 24/7, all the while trying to get the photos and videos you need for the coverage you want to show.

This trip was different though. Visit Florida sorted my meals, accommodation and car and then I was free to do what I wanted all day. Loved it. It meant I got to experience the Emerald Coast like a normal person would, and gave me the chance to take the time over photos and video which I think shows in the coverage. I stayed at one of my most favourite places I’ve ever stayed – the Henderson Park Inn – and found somewhere I’ll definitely be coming back to too. And the drive was stunning .

12 Reasons to Visit the Emerald Coast

6. Relaxing at the Kurhotel Spa in Denmark

Front of the Kurhotel Skodsborg

I went on a solo press trip with Visit Denmark. They arranged for me to go to the Kurhotel Spa and Hotel . Jeez, this place was beautiful. A huge white building that took up a good stretch of the coast just above Copenhagen. I was there for two beautiful nights and would love to return.

I did my first Crossfit class here, enjoyed the incredible (healthy) food in the restaurant overlooking the water and went to a Danish sauna session too. This basically involved me alternating between increasingly hot saunas and cold showers before finally jumping in the (FREEZING) lake.

I felt so good afterwards I promised myself I’d start to do this in London. Obviously that’s fallen way, way by the wayside and I’ve never done it again.

One day though.

7. Cruising on a Catamaran in Barbados

Week holiday in Barbados

Have you ever had a moment in life where you’ve just felt totally free? The catamaran trip in Barbados was like that. I was there for Skyscanner and I’d spent the first few days worrying about what I was going to write about and photograph. Then I went on the catamaran and had so much fun with some new friends I’d met who’d just got engaged. I was there dancing at the front of the ship with everyone else, just loving life.

It was this moment, on my third day that really made love Barbados and I could see why people return again and again to Barbados for a holiday. All you need to do when you’re there is relax, enjoy yourself and eat at the many great Barbados restaurants.

The world can wait till you’re back in it.

Except when you’re on a press trip and meant to be getting photos and videos, of course, but I had that feeling for a few minutes!

8. Seeing the sloths in Costa Rica

I’d always wanted to go to Costa Rica , but for whatever reason, never quite made it. So when I was invited to go on a trip with Visit Costa Rica and British Airways (business class, YES!) obviously I said a  ‘hell yeahhhh’.

I wanted to see a sloth, a toucan, colourful birds, iguanas and monkeys, but I never really thought we would, especially in just a few minutes. But then landing in to Tortugeuro via a tiny plane (another dream!) we boarded a boat and our journey down the canal was flanked by all the animals.

We saw three sloths in just a few minutes, it was AWESOME!

9. Driving an ATV in Israel

My VIBE Israel press trip was definitely one of my favourites from start to finish. It was also one of the most hectic, as in no sleep and totally action packed, but it was just a fascinating place to see.

Apart from all the incredible food, seeing all the key religious spots in Jerusalem I studied for my A Level in Religious Studies (serious), staying at a luxury spa, a super cool place in Tel Aviv and going to a wine festival, it was the ATV driving in Galilee I loved most.

I’ve been lucky enough to try a few ATV activities around the world but in Galilee they really let you push the vehicles to the extreme.

We were encouraged to go as fast as possible, to go through water and to just have fun in the wide open space. I had a great time – not sure about my passenger Jodie though…

10. The incredible places I’ve stayed

I’ve stayed at hotels that have made me stop in my tracks on the way through the door. Incredible accommodations that I would never be able to afford with the amount I travel.

I’m just going to list a few of the most memorable ones here, but honestly, there’ve been so, so many more.

Jungle Lodge in Gambia

Jungle Lodge

– All that was for me!

Henderson Park Inn, Emerald Coast

Visit the Emerald Coast

– I had the best room overlooking the beach

Hahnenkamm Lodge, Kitzbuhel

Austria Lodge

–  View from my room, this place costs tens of thousands a night

Yab Yum Huts, Goa

Review of Yab Yum Goa

– All that hut belonged to me at the Yab Yums !

Ventana Inn & Spa, Big Sur, CA

My Pacific Coast Highway Road Trip

– This was my balcony, we had a party that night

11. Going on a private jet in Thailand

Private jet in Thailand

One of the most memorable experiences I had while traveling in Thailand was  chartering a private jet  to take us from Bangkok to Pattaya and back. We were visiting some of the finest hotels in Phuket and on the final day, the group of us were treated to a luxurious ride on a private jet.

The cost of chartering this particular jet would have been a few thousand dollars, but it was a once-in-a-lifetime opportunity that was too good to pass up. We enjoyed Champagne, comfortable leather and wooden seats, and even had a guide pointing out landmarks and sights below us as we flew. This experience marked the beginning of my invitation to press trips, and it was truly unbelievable to think that this was now a part of my life. The charter flight was just one of the many amazing memories I made on that trip.

12. Experiencing Oktoberfes t

Top tips for Oktoberfest

Oktoberfest with Busabout was so much fun. I’d always kind of wanted to go to Oktoberfest, but felt put off by what I imagined it to be – loads of drunk Antipodeans getting drunker. Which is kind of what it was.

But y’know – if you can’t beat them, join them.

A strong factor in why this trip was so good was because of the girls in my hostel dorm. They were so friendly and fun from the get go and we had a good team to enjoy Oktoberfest to its full potential. You definitely need to book your Oktoberfest accommodation in advance if you want to go.

I loved those few days!

And more…

Oh gawd there was also that time we went jet skiing for two hours in Australia, and that time I got to fly from the private terminal in St Kitts , I need to stop though… I lurrrve me a press trip!

Final note on getting invited on press trips

Press trips for travel bloggers

If you’re planning on starting a travel blog to get free press trips, trust me, you’d be better off getting yourself a minimum wage paid job and paying for the whole thing yourself. It can take a long time to build your blog up to the level to be invited on press trips.

Not saying you can’t, in fact, I’ve written a whole free course in how to be a travel blogger, but it just takes a lot of work.

But if you just want a happy sideline in a few press trips a year to supplement your travels, then good luck to you!

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Hi, I'm Vicky! I wrote this. I love a bit of adventure, will try anything once, and have a strong passion for the local food and drink, whatever it may be. I'm here to help inspire you to travel to places a little out of your comfort zone, or at least to explore the usual destinations in a different way. Stay, have a look around, and if you have any questions – let me know below.

39 Comments

Really helpful and informative post..thank you.

After reading it’s made me think about what’s right for me. With a new career as a flight attendant on the cards and more time in between to think on my blog this post was great for ideas

Oh congratulations – that’s an exciting job! And great that you’ll get to travel so much. Glad that I’ve given you some ideas for your blog. There’s a whole series called Travel Blogger High on here if you want any more tips and advice.

https://vickyflipfloptravels.com/travel-blogger-high/

Thanks for your comment Abigael, I’m glad you found my advice valuable. Gawd, I was SO excited on my first press trip but yes, as you say they’re always work too. I think you just need to accept the ones that suit how much work you’re prepared to do to make sure that you don’t resent the trip in any way and still manage to enjoy yourself.

Super valuable info Vicky! It’ll be a great resource to look back on in the future because it’s easy to forget how things should be done sometimes.

I remember my first press trip, it was really exciting but soon learned how much work it could be too. I didn’t mind because I was already doing it daily anyway. The second was better because my expectations were more realistic and I found the right balance between work and play which was nice. The next one… who knows! But I finally made a media kit so hopefully that’ll boost my chances.

I would just like to ask an administrative question regarding press trips. Since no money changes hands (I assume) is there any invoice or contract exchanged between parties? Just wondering how this is tracked for income tax purposes. Do the PR companies need to be dealing with a registered company?

– great information here for prospective travel bloggers!

Hi Gary, it totally depends on each project. Some times there’ll be a sort of contract in emails, other times there’ll be something proper to sign and then others it’s just left to you to write about your experiences. I wouldn’t be able to advise on that I’m afraid. I’d suggest you talk to a registered accountant. Sorry I can’t be more help and I’m glad you enjoyed my article.

So Cant wait to see you in Vietnam 😉

Such a nice post. I have been blogging for over a year now and slowly learning whta it is really about. I learn so much about myself and enjoy writing more and more. So many people say that press trips are such great experience. Maybe one day I will be able to see it from the inside. Thank you.

Ah thank you Anna, I’m glad you enjoyed it. Press trips are awesome – you just need to make sure you go on the right one for you and your blog!

I hope it all works out for you Beatrice – I’ve seen some truly incredible things while on press trips and done things I never, ever thought I would.

And I loved Cape Town – can’t believe I haven’t been back actually!

Hi Vicky, what a lovely post filled with tips that are so awesome I don’t actually have to keep googling. (I have been on over 20 websites in my research on press trips before I came to your blog). I’m very pleased that your first press trip was to Cape Town, fancy that?! It’s where I’ve called home for the past couple of years so, great choice you made :). Thanks for sharing all these tips and for being genuine and honest, not sugar-coating the fact that it’s not all glam and get, that it takes determination and hard work to get there too. I am buys with my Media Kit and hopefully get to implement your advice by approaching PR companies, making travel blogger friends and so on. Great post!

I hope you had a great time on your press trip Tamason, I’m sure you’ll never appear on one of those lists!

I hope others stumble upon this article so that they realise that blogging is extremely hard work and not something that you can do occasionally to reap big reward.

We have been working hard on our blog for the past two years now and have finally started to be rewarded for our hard work. I would hate to be seen as some clearly are from you ’10 ways to appear on a PR Blacklist’ linked in the post above and hope that on press trip we are about to embark on we can be seen as the professionals we hope we come across as.

This is a great, informative, and thorough post. It definitely helps me understand more about press trips. As a fairly new travel blogger, I felt a bit mystified by it all. My question would be, however, how do you find these PR reps and tourism boards? Is it just through networking at blogger conferences or can you reach out to them on Twitter, etc? I’m not sure what to look for. Thanks a lot in advance! 🙂

Hi Amy, I’ve heard of people being invited on press trips because they reached out to the PR in the past on Twitter, or via email to register their interest in the destination. They’ve set the seed that they’d like to go and then when the opportunity came up they were on the list.

I wouldn’t do this for every PR though. Make sure you’re selective in who you want to reach out to otherwise the PR will see right through it.

Networking at conferences is a great way to make friends with PRs and to find out more about who you’d like to work with.

Think of yourself as a PR and think how you’d like to be treated. That’s how I deal with all these unknown situations!

Your blog is amazing and i love this post, and your blog. Im about to start my own blog and i wanted to know if you could suggest some good networking/bloging/travel events i could go to??

Hello Ashlee, thank you! I’m currently at TBEX in Spain, which is a great event but you’ll have to get here pretty quick as it starts tomorrow!

Otherwise you could try Blogstock or Traverse – run by the same people at different points in the year. Or TBEX is also in Asia and the USA in October. I’m going to Blogtacular in London in a few weeks.

Whereabouts are you based?

hello Vicky, This post is just awe-some.. there is so much information here..I agree with most points you present. I have never been on a press trip, but would love to experience it some day. Based on my profile, I am interested in travel for vegetarians and luxury travel. I am not sure if anyone does press trips for that :). Looking forward to reading through your blog, and your new posts. Thanks!

Hi Pragati, thanks for reading 🙂 There will definitely be a market for that! Just have a look at who PRs your favourite products and veggie based holidays and go from there. Vegetarianism is only getting bigger with people becoming more health conscious so I’d say that was definitely a good market to be in right now. Good luck and let me know how you get on 🙂

Hi Vicky, Thanks for your response. I have never ventured into the whole sponsored post or sponsored travel realm before, so I don’t know where to start!

‘have a look at who PRs your favourite products and veggie based holidays and go from there. ‘ I think that would be the toughest thing for me, first finding out what kind of holiday can be sponsored, and then finding out who does the PR for them.

I think I have taken a step by redoing my About page. I have made it a bit more detailed than before, and provided a lot of background, actually, much more than I have ever been open about. I don’t know if it is too much..Maybe you could have a look sometime when you get a chance? Would love to have your opinion on it..

thanks!! Happy FlipFlopping 🙂

Thank you for the tip! I was offered a chance a few weeks back but was skeptical because they expected me to do a full itinerary with less than 6 hours of sleep/night. 🙁

Thanks for the great tips and advice! This is a super informative post. (I’m loving your travel blogging newsletter series by the way.) I’m going to a women’s travel conference this month and I’m really excited to meet other bloggers and people in the travel industry. Thanks for all the insight!

Thanks Rachel – that’s good to hear! I hope the travel conference goes well. Did you read my post on making friends with travel bloggers? That might help?

vickyflipfloptravels.com/make-friends-with-travel-bloggers/

Thanks for including me in your post! Definitely great tips here and I can’t agree more with your last statement: “If you’re planning on starting a travel blog to get free press trips, trust me, you’d be better off getting yourself a minimum wage paid job and paying for the whole thing yourself.”

Press trips aren’t all they’re cracked up to be, and it’s so important for those of us who’ve been around for a while to make sure newbies realize that travel blogging isn’t all free trips and free food and free activities! It’s a ton of work – fun work, and certainly better than cubicle life – but work, nonetheless. I’m bookmarking your post to share with anyone seeking advice on getting “free” trips!

No worries Angie. Thanks for the great advice! I’ve definitely noticed a trend among people, both travel bloggers and friends and family, to think that a press trip is just a holiday at a PRs expense. Not so!

Do you think having a .com benefits too? You mentioned that you got your first press trip a year after getting a domain.

Ah I may not have phrased that very well Mandy, sorry. I just meant since I registered my blog. Although, yes, I do think a .com helps. It looks more serious and in turn other people will take you more seriously too. Have you read my article on choosing a domain name? It may help.

vickyflipfloptravels.com/choose-domain-name-travel-blog/

Another article loaded with useful information. I never been to a press trip before (it’s on the bucket list) and will use this timeless piece as a reminder in the future. Thanks Vicky!

No worries. Happy to help!

Such a great post! I went on my first press trip last September and it was such a nice ‘introduction’ to them. I went to the islands where my family are originally from (Isles of Scilly) so I knew them very well. I didn’t have too much of an itinerary other than to go to the food festival, so I was free to do whatever I wanted the other days. It was really nice and I was actually really happy that I went alone as it gave me some time to really explore where my family lived on my own terms.

My recent press trip to Slovakia was the complete opposite, there was a really full itinerary, but as I’d never visited the country before it was brilliant! I just gave the PR two places I really wanted to visit (Lomnicky Peak and skiing at Strbske Pleso) and the rest they organized. It was the perfect itinerary and so much fun, but I do worry sometimes that press trips can be disappointing if you *really* want to go somewhere and then you don’t have the freedom to see things you really want to see. For example if I was ever offered a trip to Croatia, I think I’d probably decline purely because I have such a set itinerary of exactly where I want to go and what I want to do.

Like you I try not to take advantage, same when reviewing a restaurant in London, I never order all the expensive stuff and just order what I usually would if I were paying myself. I think it’s also important to understand that not everything on a press trip is free and no one should expect to have absolutely everything for free. In Slovakia we just had to pay for our lunches and any extra drinks we wanted, which we were more than happy with. It’s about reaching the right balance with the PR, and like you said, knowing your worth and not thinking you’re worth more than you actually are.

C x | Lux Life

Oo I’ve never been there, that must’ve been nice to revisit. It’s nice to have a really relaxed press trip – I was like that in Saint Lucia – it meant I could discover the island in my own time, which was really fun. Yeah you need to make sure the press trip suits both parties goals. It can be tempting to just say yes to anything, but you really need to think about whether it’s right for you. As you say, it’s all about the balance!

Great post Vicky,

I should also say that having an interactive Media Kit on your blog will really help you to get the Press Trips that you want,. The Media Kit will help educate and advise prospective press trip PRs in making sure that they are the right fit for you and vice versa.

However, it doesn’t mean that you should create one and wait for the PRs to come to you. Travel bloggers also have to do the work. It’s a great resource to include in your emails to your PRs or Tourism boards as they will like to see your previous work and stats.

The majority of my press trips came through this way as they often remark about a piece of information or previous work and then after some discussion they will get a feel of what your blog is all about and also the person behind the blog.

My text tip also is yours. Be professional and courteous at all times! Actually scratch that, use the good old British stiff upper lip charm!

Yes Ed! Huge point I missed out. In fact I will add the media kit in asap! Really good tips there. Thanks x

Ed perhaps I am naive but what is an ‘interactive’ media kit?

http://www.crjag.com/

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March 30, 2016 — Brand

How to run a press trip: five tips to ensure successful outcomes.

o'que e press trip

I’ve been fortunate to be a guest at, as well as organize, press trips to wine regions around the world. Recently I’ve been asked to share best practices for hosting groups. Below are my five tips for structuring a successful visit.

1. Plan in advance. People’s schedules book up. If you have identified people that you want to participate, be sure to give them three to five months’ notice on dates, and formal itineraries six weeks out.

2. Consult your guests. Ask confirmed attendees what they want to get out of the trip, and build the itinerary around those expectations. It’s critical that you marry your goals as host with those of your guests. It’s also a good idea to introduce all of the writers to each other over email a few weeks ahead of time to coordinate minor logistics such as airport arrival times, what to pack, etc. It helps establish a pre-trip rapport.

3. Don’t overprogram. Having experienced this from both sides of the equation, this is critical. We are people, not machines. People get tired, mentally and physically. Build in down-time, and don’t schedule long, drawn-out dinners the day that people arrive, particularly if they have had a long journey.

4. Always accompany the group. I once went on an otherwise well-organized trip where we were shepherded onto busses and then our hosts travelled separately and met us at each destination. However, while on the bus, there was no one to direct the driver, answer guest questions, check headcounts, etc. On another trip, the group was left to dine on our own at formally organized dinners that hadn’t considered details like the wine (on a wine trip!) so we were left to select the wines ourselves (fortunately for them, we did not abuse the privilege). All of this can be avoided if a host is present at all times.

5. Remember that wine is more than tank rooms and tasting rooms. Wine is about context – that is why you have invested money and resources in bringing people to visit, and why they have invested their time. Create a memorable experience that incorporates cultural activities and brings to life what makes your place special. For example, set the stage with a mini-tour of the region – this can underscore key messages, like the importance of the terroir. This can include experiences surrounding the production of local meats or cheeses, architecture tours or other complementary aspects that offer editors valuable content and context.

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Search Results

Decisões de política monetária

25 de janeiro de 2024

O Conselho do Banco Central Europeu (BCE) decidiu hoje manter as três taxas de juro diretoras do BCE inalteradas. A informação que tem vindo a ser disponibilizada confirmou amplamente a anterior avaliação das perspetivas de inflação a médio prazo. Excetuando um efeito de base em sentido ascendente na inflação global relacionado com os produtos energéticos, a tendência descendente da inflação subjacente prosseguiu e os anteriores aumentos das taxas de juro continuam a ser transmitidos de forma vigorosa às condições de financiamento. As condições de financiamento restritivas estão a refrear a procura, o que está a ajudar a reduzir a inflação.

O Conselho do BCE está determinado a assegurar o retorno atempado da inflação ao seu objetivo de médio prazo de 2%. Com base na sua atual avaliação, o Conselho do BCE considera que as taxas de juro diretoras do BCE estão em níveis que, se forem mantidos por um período suficientemente longo, darão um contributo substancial para esse fim. As futuras decisões do Conselho do BCE assegurarão que as taxas diretoras serão fixadas em níveis suficientemente restritivos durante o tempo que for necessário.

O Conselho do BCE continuará a seguir uma abordagem dependente dos dados na determinação do nível e da duração adequados da restritividade. Mais especificamente, as decisões do Conselho do BCE sobre as taxas de juro basear-se-ão na sua avaliação das perspetivas de inflação, à luz dos dados económicos e financeiros que forem sendo disponibilizados, da dinâmica da inflação subjacente e da força da transmissão da política monetária.

Taxas de juro diretoras do BCE

A taxa de juro aplicável às operações principais de refinanciamento e as taxas de juro aplicáveis à facilidade permanente de cedência de liquidez e à facilidade permanente de depósito permanecerão inalteradas em 4,50%, 4,75% e 4,00%, respetivamente.

Programa de compra de ativos e programa de compra de ativos devido a emergência pandémica

A carteira do programa de compra de ativos ( asset purchase programme ‒ APP) está a diminuir a um ritmo comedido e previsível, dado que o Eurosistema deixou de reinvestir os pagamentos de capital de títulos vincendos.

Durante o primeiro semestre de 2024, o Conselho do BCE pretende continuar a reinvestir, na totalidade, os pagamentos de capital dos títulos vincendos adquiridos ao abrigo do PEPP. No segundo semestre do ano, tenciona reduzir a carteira do PEPP, em média, em 7,5 mil milhões de euros por mês. O Conselho do BCE pretende descontinuar os reinvestimentos no âmbito do PEPP no final de 2024.

O Conselho do BCE continuará a aplicar flexibilidade no reinvestimento dos reembolsos previstos no âmbito da carteira do PEPP, a fim de contrariar os riscos para o mecanismo de transmissão da política monetária relacionados com a pandemia.

Operações de refinanciamento

Como os bancos estão a reembolsar os montantes dos empréstimos obtidos no contexto das operações de refinanciamento de prazo alargado direcionadas, o Conselho do BCE avaliará regularmente a forma como estas operações e a continuação do reembolso das mesmas estão a contribuir para a sua orientação da política monetária.

O Conselho do BCE está preparado para ajustar todos os instrumentos ao seu dispor, no âmbito do seu mandato, com vista a assegurar que a inflação regressa ao seu objetivo de 2% no médio prazo e a preservar o bom funcionamento da transmissão da política monetária. Além disso, o Instrumento de Proteção da Transmissão está disponível para contrariar dinâmicas de mercado desordenadas, injustificadas e passíveis de representar uma ameaça grave para a transmissão da política monetária em todos os países da área do euro, permitindo, assim, ao Conselho do BCE cumprir mais eficazmente o seu mandato de estabilidade de preços.

A presidente do BCE exporá as razões que determinaram estas decisões numa conferência de imprensa a realizar hoje às 14h45 (hora da Europa Central).

Para a formulação exata acordada pelo Conselho do BCE, consultar a versão em língua inglesa.

Related topics

  • Key ECB interest rates
  • Monetary policy
  • Economic development
  • Asset purchase programme (APP)
  • Pandemic emergency purchase programme (PEPP)

Disclaimer Please note that related topic tags are currently available for selected content only.

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IMAGES

  1. O que é press trip e como organizar essa ação de marketing

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  2. Press Trip: una oportunidad para transmitir sensaciones en primera

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  3. Behind the scenes: 3 tips for a successful press trip

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  4. Mastering press trips: 4 tips to ensure a memorable trip that delivers

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  5. Press Trip Talk

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  6. International Press Trips: How to Plan and Organize a Customized Tour

    o'que e press trip

COMMENTS

  1. O que é press trip e como organizar essa ação de marketing

    O que é press trip? Uma press trip é um evento organizado pelas empresas para oferecer uma experiência relacionada à marca a jornalistas e formadores de opinião. Quando pensamos em viagem, logo associamos esse tipo de ação de marketing a negócios turísticos, como hotéis, pousadas, secretarias de turismo e até linhas aéreas.

  2. Press Trip: una oportunidad para transmitir sensaciones en primera

    Los viajes de prensa o press trip son la oportunidad ideal para que los medios conozcan una marca o un destino.. Cada vez más, los viajeros buscan mimetizarse en la cultura local y descubrir los encantos de un destino a través de sus ciudadanos, gracias a las experiencias vividas en primera persona, la autenticidad y la personalización.

  3. Como organizar uma press trip para sua estratégia de marketing de

    Se você quer promover um destino ou um serviço relacionado ao turismo, o press trip pode ser a estratégia que você procura. Nesse tipo de viagem ocorre um convite do destino, agência, hotel, ou outros serviços da área para jornalistas e influencers conhecerem o local.

  4. O press trip é muito importante e essencial para o turismo ...

    7 90 views 1 year ago Press trip é quando representantes de veículos de comunicação, neste caso jornalistas, são convidados a destinos turísticos para falarem sobre o lugar e assim,...

  5. What is a Press Trip?

    What is a Press Trip? 30th August 2023 A press trip, aka a media trip or familiarisation trip (FAM trip), is a trip that a tourism board, hotel, or other organisation organises to allow journalists, reporters, influencers, or content creators to experience a destination or product firsthand.

  6. How to Create an Ideal Press Trip

    Written By Jessica Parker In travel public relations, one of the core tools and storytelling value propositions to media and influencers that we have as publicists is a press trip. First-hand reviews are critical to editorial coverage and credible third-party endorsements are the ultimate goal.

  7. How To Land Your First Press Trip

    A press trip is when a group of traditional media, bloggers, or influencers are invited by a tourism board or travel brand to go on a trip for media coverage. Sometimes, a press trip is also called a FAM trip (short for familiarization) since you're getting "familiar" with the product or destination.

  8. Your Complete Guide to Landing a Press Trip

    Press trips are the holy grail of travel blogging. The coveted perk that inspires most people to press publish on their website. While I'm a firm believer that perks should not be the sole inspiration behind pursuing a career in travel blogging; press trips make it possible for bloggers to both chase their passion and afford to travel.This complete guide will tell you everything you need to ...

  9. What's a Press Trip? A Travel Writing FAQ

    Press trips generally fall into two categories: 1) organized group trips and 2) individual trips. Organized trips are comprised of anywhere from 2 to 20 people. I once heard of a fam to Turkey with 350 writers! But that's not typical.

  10. The Real Story on Press Trips for Travel Writers

    With traditional press trips, writers are invited as a group, anywhere from 4 to 40 people showing up from various dots on a map to one central place. The general objective for the organization is to show off the place, tour, or service so the invited writers will publicize it and post photos or video. The objective for the writers is to create ...

  11. How to Press Trip

    All Press Trips are Different. Tips for Press Trips for Bloggers. Before a Press Trip | A: Receive an invitation. Before a Press Trip | B: Send a request. Before a Press Trip | Planning and Preparation. During the Press Trip | On Site. After the Press Trip | Writing + Report. After the press trip is before the press trip. More than 3.5 years ...

  12. How to Run a Press Trip for Travel Media

    One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an integral part of your tourism PR and travel marketing program.

  13. Press trips are back on

    Group press trips tend to last anywhere between two and five nights. Sometimes, longer trips are put on by larger tour ops like Explore and Intrepid, or by far-flung tourist boards like Japan, as they tend to cover more ground. Group trips tend to be all expenses paid, bar alcoholic drinks.

  14. How to Plan a Press Trip

    Based on your client's goals, determine if your PR strategy should entail announcing news in a way beyond the traditional press release and personalized pitch approach. Offer potential PR story angles to make a story more press worthy, which can include potential partners, PR stunts and activations. At this stage, a press trip recommendation ...

  15. Press Trips for Travel Writers and Bloggers: How to Find Them

    With press trips you are the guest of the tourist bureau of the region, state, or country you are touring. Public relations firms representing tourism boards and hotels and resorts also host trips. Some tourism bureaus offer comprehensive, all-encompassing tours that take in most of a country's main tourist attractions.

  16. International Press Trips: Planning a Customized Tour

    At the media event link up with tourist reps who are a good match for your outlets. Pitch story ideas for the places you discussed with tourist contacts. Obtain confirmed assignments. Request travel assistance once assignments are confirmed. Take the trip. Write the travel stories and send copies of publications to tourist contacts.

  17. The Editors' Perspective: are press trips OK?

    Press trips might be a great way of seeing a new destination and finding new stories to pitch, but not every publication accepts stories written off the back of sponsored travel — a fact that's essential to know before you send off that killer story idea. Here, we explore what the editors think about press trips….

  18. PDF A PLANNING GUIDE FOR SUCCESSFUL GROUP PRESS TRIPS

    TABLE OF CONTENTS 1.1 introduction 1.2 is an LgBt group press trip right for you 1.3 Curating the optimal press group 1.4 timing the trip 1.5 Communications 1.6 planning the trip 1.7 Structuring the trip 1.8 Logistical Considerations 1.9 during the trip 1.10 after the trip 1.11 appendix: press trip participant guidelines

  19. How I got my first press trip with only 6k Insta followers!

    A press trip is a trip that is paid for by a company or organisation. Whether it be a hotel, tourism board or a travel company, they will invite certain people (writers/content creators/film-makers) to come along for free in exchange for promoting their company/destination. It can be promoted on social media, YouTube, on a website or even in ...

  20. A Guide to Press Trips for Travel Bloggers

    7. Be Prepared. Press Trips take up a lot of your time. Nearly every minute is scheduled and you won't have time to do your usual work. Before we leave on a press tour, we schedule tweets and posts so that we aren't worrying about getting to an Internet. We even go as far as to say what is on our schedule for the day.

  21. How to Get Invited on Press Trips in 17 Steps

    9. Know what you're signing up for. Press trips aren't just a chance for a free holiday - you need to provide some real value back to the company that sponsored you to be there. Before you agree find out what they expect from you, and if you want to get a good name in the industry, always exceed those expectations.

  22. Best Practices for Press Trips: Part I

    Plan a press trip that exceeds expectations: curate the ideal group of guests. Click To Tweet. Below, Part I of my do's and don'ts for a press trip that exceeds expectations for both hosts and guests: curating the ideal group of guests. Avoid preexisting conditions: You know you have friends and relatives you love but would never travel with.Well apply the same logic to press trips, but to ...

  23. How to run a press trip: Five tips to ensure successful outcomes

    On another trip, the group was left to dine on our own at formally organized dinners that hadn't considered details like the wine (on a wine trip!) so we were left to select the wines ourselves (fortunately for them, we did not abuse the privilege). All of this can be avoided if a host is present at all times. 5.

  24. Decisões de política monetária

    Decisões de política monetária. 25 de janeiro de 2024. O Conselho do Banco Central Europeu (BCE) decidiu hoje manter as três taxas de juro diretoras do BCE inalteradas. A informação que tem vindo a ser disponibilizada confirmou amplamente a anterior avaliação das perspetivas de inflação a médio prazo. Excetuando um efeito de base em ...