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Lil Yachty Gives Fans Rare Look Into Close Friends to Celebrate New Instagram Feature

Yachty used the opportunity as a chance to reveal that he "threw up" after his recent set at Tyler, the Creator's Camp Flog Gnaw Carnival.

Lil Yachty ’s Instagram followers were given a rare look into the Let’s Start Here artist’s inner circle on Tuesday.

The move is in commemoration of a new feature on the platform, or more accurately, the extension of a feature once relegated to Stories and Notes. Starting Tuesday, Instagram users will be able to share feed posts and reels exclusively with those on their Close Friends list.

Prior to sharing a post or reel on IG, users will now be able to tap on Audience, at which point they can choose whether to share widely or solely with their Close Friends group. In a fitting celebration of the change, Yachty is giving his followers a glimpse into what IG bills as “the world of his Close Friends,” albeit only for a limited period of time.

Yachty’s Field Trip Tour continues this month with stops in Oslo, Stockholm, Berlin, Manchester, and more. In September, Yachty spoke with Ecleen Luzmila Caraballo for an exclusive Complex interview about the tour and his C4 Energy partnership.

"It's a different show, and I've grown so much and so much has changed in my life," Yachty said of what to expect from the then-imminent live show experience this time around.

When utilizing IG's Close Friends feature on Tuesday, as seen above, he used the opportunity as a chance to reveal that he "threw up" after his recent set at Tyler, the Creator's Camp Flog Gnaw Carnival .

Revisit the full thing here .

This weekend, Yachty will be at the 2023 edition of ComplexCon in Long Beach, CA to join a panel discussion on Sneaker of the Year alongside Joe La Puma, Jim Jones, and more. Head here for more info and to grab tickets .

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Jack Grealish’s sister Kiera, 22, reveals the gender of her unborn baby after it was announced the footballer is set to become an uncle this summer

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Jack Grealish ‘s younger sister Kiera has revealed the gender of her unborn baby after announcing her pregnancy earlier this year.

The sister of the Manchester City ace, 22, shared with her followers that she is expecting a baby boy in the summer during a sweet gender reveal.

Kiera and her boyfriend Josh Murphy announced the gender of their son by popping a huge balloon, which released a series of smaller blue balloons and confetti.

Kiera, who was wearing a form-fitting yellow dress, captioned the video: ‘It’s a… the perfect night for our baby’s gender reveal.’

Her big brother Jack and his long-term girlfriend Sasha Attwood both left a string of pale blue heart emojis underneath the video. 

Jack Grealish’s younger sister Kiera has revealed the gender of her unborn baby after announcing her pregnancy earlier this year

The sister of the Manchester City ace, 22, shared with her followers that she is expecting a baby boy in the summer during a sweet gender reveal

Kiera, who was wearing a form-fitting yellow dress, captioned the video: ‘It’s a… the perfect night for our baby’s gender reveal’

Jack Grealish is set to become an uncle after younger sister Kiera announced she’s pregnant

The clip shows Kiera popping the balloon before looking visibly shocked to discover she is expecting a little boy. 

Sharing a further glimpse at their evening, she posted snaps of their decorations in the restaurant as well as a glimpse at their cake.

It was revealed Jack is set to become an uncle this summer after his younger sister announced she was pregnant last month.

Kiera revealed that she is due to give birth to her first child in August in a social media post a week after she celebrated her four-year anniversary with Josh.

he couple wrote on Instagram: ‘Baby murphy… a dream come true, half of me and half of you.’

As well as Kiera, Jack is also close to his other sister, Hollie, who was born with cerebral palsy.

Hollie commented on the announcement post she ‘can’t wait’ to meet her niece or nephew later this year.

The expectant father, Josh, is a model who is signed with Manchester modelling agency Nemesis.

Sharing a further glimpse at their evening, she posted snaps of their decorations in the restaurant as well as a glimpse at their cake

It comes a week after Kiera (right) and her partner celebrated their four-year anniversary

In their Instagram post, the couple showed photos of their first baby scan, a pregnancy test, baby booties, as well as a photo of Josh kissing Kiera’s bump. 

Jack’s long-time girlfriend, Sasha, also sent her well wishes alongside a number of other wives and girlfriends of other football players.

MailOnline exclusively revealed earlier this year that detectives investigating the terrifying burglary at Jack’s home now  fear they won’t be able to find the gang  behind the theft that saw £1million worth of watches stolen.

The England international has been warned by his advisers that  ‘it’s just not worth the risk’ for him to store expensive watches and jewellery in his Cheshire home in case they get targeted again.

A source said: ‘It’s not ideal. Like anyone else Jack wants his favourite things close by, so he can use them and wear them whenever he wants. 

‘But he realises it does put him and Sasha at risk, so he’s taking on the advice and keeping many of his items away from his home.

‘He can access them easily and quickly – and if it makes Sasha safer when he’s away then it’s a massive weight off his mind.’

The decision comes weeks after City manager Pep Guardiola told the media players were receiving new advice designed to help protect them.

Meanwhile MailOnline also understands detectives probing the break in are concerned they have missed the ‘golden period’ for finding who was responsible.

Another source added: ‘There’s a growing concern the case won’t be solved and Jack will never see his stuff again. They’ve got leads, but little fresh information has come in in the past fortnight.’

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Lil Yachty ‘Strike (Holster)’ Song Review

Lil yachty strikes again with synth-driven single 'strike (holster)'.

Lil Yachty returns to the music scene with a new single, “Strike (Holster),” following the release of his fifth studio album, “Let’s Start Here,” and a recent appearance on Saturday Night Live. Teddy Walton and Aaron Bow created the laid-back, synth-driven track. Yachty fans may also expect a music video for the song to be published later today.

“Strike (Holster)” begins with a lively pre-chorus that sets the tone for the rest of the song. Lil Yachty brags about his late-night exploits and his desire to “strike” – a reference to both his popularity and his party lifestyle – in the chorus. The lyrics highlight Yachty’s distinct flow and creative wit as he discusses his affluent lifestyle, demonstrating that he is not to be ignored.

“Strike (Holster)” has an undeniably compelling production. Teddy Walton and Aaron Bow have created a beat that compliments Yachty’s laid-back, melodic sound wonderfully. The synth-heavy beat and soft bassline create a chilled ambiance, making the tune a great addition to any late-night playlist.

Lil Yachty’s lyrical style remains fun while also touching on topics of success, riches, and partying. The verses are jam-packed with smart words and references to his lavish lifestyle, such as “I change whips like they change shoes.” The rhythmic repetition of “strike” in the chorus adds to the song’s infectious quality and will definitely have listeners singing along.

“Strike (Holster)” follows a string of teases from Lil Yachty, his sister Nina Simone, and NBA player Shai Gilgeous-Alexander. The song was popular even before it was released, thanks in part to Nina singing along to the excerpt in December 2022. While her contribution was welcomed with varied reviews, excitement for the song grew.

Cole Bennett directed music video for “Strike (Holster)” will most likely add another dimension of visual appeal to the track. Bennett is recognized for his inventive and fascinating music videos, so fans should expect something unique to accompany Lil Yachty’s latest hit.

“Strike (Holster)” demonstrates Lil Yachty’s ability to continuously produce engaging, catchy music that connects with his fan base. The track’s laid-back, synth-driven production and Yachty’s distinct flow make it an easy listen that will appeal to both new and veteran fans of the Atlanta rapper.

“Strike (Holster)” is an excellent addition to Lil Yachty’s ever-expanding discography. The single features his distinctive style and brilliant wordplay, while the bouncy chorus and engaging sound make it a song that many listeners will certainly play on repeat. “Strike (Holster)” is likely to have a lasting impact on the music landscape with the imminent release of the music video, further solidifying Lil Yachty’s standing as a key figure in the world of hip-hop .

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How Lil Yachty Went From Instagram Whiz to Kanye West Collaborator

By Jonah Weiner

Jonah Weiner

Some aspiring rappers sling mixtapes; some upload demos to Soundcloud. Lil Yachty – one of hip-hop’s most idiosyncratic young stars – took a different, hyper-contemporary path to stardom: He vowed to become Instagram-famous. “I wasn’t really focused on music,” the Atlanta native, 19, says. “I was more into fashion on the Internet.” 

A little more than a year ago, Yachty (real name Miles Parks McCollum) struck upon his nautical nickname and a signature look consisting heavily of vintage maritime apparel, sourced from “eBay, Etsy, thrift stores, consignment shops,” he says. Next, he spent a summer in New York, crashing with a buddy and systematically ingratiating himself with some of his online street-fashion heroes, like Luka Sabbat, who has racked up 272,000 Instagram followers. 

“They’re the cool kids all the kids listen to,” Yachty says. “It was strategic. They helped my name build.” Before long, Yachty had an online following of his own. He began to parlay it into a music career, self-releasing catchy, intentionally dinky-sounding tunes packed with off-color boasts delivered in a proudly amateurish singsong. Capitol Records signed him; Kanye invited him to collaborate in the studio (and asked him to model for his Yeezy clothing line); Chance the Rapper gave him a feature spot on Coloring Book ; and Drake put one of Yachty’s best and weirdest songs, “Minnesota,” on his Ovo Sound Beats1 show.

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Despite the big-name accolades, Yachty doesn’t take himself seriously. He calls his style “bubblegum trap.” “I’ve got songs that sample Mario Bros. , Charlie Brown, the Rugrats theme, the music that plays when you turn on a Gamecube,” he says. For all his strategic thinking, he characterizes his artistic approach as un-premeditated; he recorded his breakthrough single, an anti-commitment ode called “1 Night,” “in my friend’s garage.” On “Minnesota,” he riffs about his flip phone, New Balance sneakers and his lawyer. Inspired by ingenious weirdos like Lil B and Soulja Boy, Yachty’s bars bob on and off the beat like dinghies. “I just flow,” he says. “My only verse I remember really working on was ‘Mixtape'” – a Chance the Rapper song – “and I took 45 minutes on that because I wanted it to be tight.”

Growing up, Yachty says, he always had flair. “I wore colorful clothes, had colorful hair. My older brother was gangbanging, selling drugs, and I think he was kind of embarrassed of me.” Yachty was arrested, pre-fame, for credit-card scamming, but he says those charges have been expunged. Now, he says he’s focused on positivity: His next album won’t include the cartoonish threats of violence he made on early releases: “That was talkety-talk. I’m not influencing the youth in no bad way. I’m doing can drives at my shows. I’m promoting boating!” He chuckles. “I’m 100 percent sunshine.” 

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Is Lil Yachty Christian? Religion Ethnicity And Origin

Is Lil Yachty Christian? Discover this American rapper’s religion, ethnicity, and origin.

Miles Parks McCollum is professionally known as Lil Yachty.

Lil Yachty has established himself as a versatile American artist, encompassing roles as a rapper, singer, songwriter, record producer, and actor.

Yachty’s journey to fame began in 2015 when he garnered significant attention on the internet with the release of his singles “One Night” and “Minnesota,” the latter featuring Quavo, Skippa Da Flippa, and Young Thug.

These tracks were part of his debut EP titled “Summer Songs.”

Subsequently, in March 2016, Lil Yachty unveiled his debut mixtape, aptly named “Lil Boat,” which further solidified his presence in the music industry.

Notably, in June 2016, Yachty made a pivotal announcement about entering into a joint venture record deal with Motown, Capitol Records, and Quality Control Music, marking a significant milestone in his career trajectory.

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Is Lil Yachty Christian? Religion, Ethnicity And Origin Explained

Lil Yachty is a rapper who will be 26 years old in 2024, born on August 23, 1997.

Born in Mableton, Georgia, United States, Lil Yachty’s diverse heritage shapes his identity.

Yachty’s father is of African-American descent, while his mother is Caucasian, reflecting the rich tapestry of his family’s background.

People were wondering if Lil Yachty was Christian.

Regarding religious beliefs, Lil Yachty adheres to Christianity, which plays a significant role in his life and perspective.

It’s important to note that his nationality is distinctly American, further highlighting his connection to the culture and society of the United States.

Meet Lil Yachty sister, Nina

Lil Yachty’s younger sister, Nina, has made a name for herself as a model and stylist, carving out a niche for her unparalleled passion for fashion.

Nina’s association with renowned companies such as Adidas, Nike, and Calvin Klein has solidified her position in the fashion world.

Nina has also cultivated a substantial social media following, primarily due to her distinctive fashion sense and artistic vision.

Yachty’s sister consistently shares her latest fashion discoveries and sources of inspiration with her engaged online community.

Beyond her endeavors in the fashion realm, Nina possesses a notable talent in the music sphere.

Nina has ventured into the music industry under the alias Nenjah, releasing several singles on SoundCloud that exhibit her prowess as a rapper and singer.

Notably, Nina has collaborated with her brother, Lil Yachty, on multiple tracks, including notable titles such as “Pretty” and “Up Next 2,” further highlighting the creative synergy within their family.

Lil Yachty net worth

Over several years, Lil Yachty has accumulated a substantial net worth exceeding $8 million , a testament to his remarkable success in the music industry.

This financial achievement can be primarily attributed to his lucrative record sales, highly profitable concert tours, and lucrative brand endorsements that have come his way.

At present, Lil Yachty is affiliated with the independent label Quality Control Music, a professional partnership that has further fueled his rise to stardom.

Additionally, the rapper has actively engaged in numerous collaborations, collaborating with renowned artists such as D.R.A.M., Stefflon Don, KYLE, and many others.

These collaborative efforts have expanded his artistic horizons and contributed significantly to his growing wealth.

Looking ahead, as Lil Yachty’s career continues to unfold and evolve, it is widely anticipated that his net worth will experience further expansion, solidifying his status as a financial success story in music and entertainment.

Also Read: Mikaela Testa Before And After Photos: BBL And Plastic Surgery

Hello! I am Rakshya Shrestha, a nurse by profession. With a passion for language and a keen eye for detail, I create content that informs and entertains people. Join me on this journey of words, as we explore new horizons together.

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Najee Laurent Todd Eugene Smith Is LL Cool J's Oldest Child Who Considers Himself an Artist

Najee Laurent Todd Eugene Smith is the eldest and only son of LL Cool J. After a brief run-in with the law, he has successfully kept out of the news headlines and focused on his art.

Najee Laurent Todd Eugene Smith has found his creative niche outside the entertainment industry in which his father, LL Cool J, thrived. Yet, he is not altogether unconnected to the rapper and actor professionally.

He has been appearing with his famous father at industry events since he was young. Now in his mid-30s, the artist is based in New York City.

Najee Smith's Mother Has Called Him "Royalty"

Najee was born to LL Cool J, real name James Todd Smith, and Simone I. Smith on September 28, 1989, weighing 7lbs 16oz. On Instagram, where he has a following of 17.6k followers, he calls himself a "Creative New Yorker."

"Always remember you are braver than you believe, stronger than you seem, smarter than you think, and LOVED more than you know," his mom wrote on his birthday in 2022. She concluded :

"Your steps have been ordered by God, so walk in your greatness. Remind yourself daily that you are real royalty. 🤴🏽✨🙏🏽"

Nagee Smith, LL Cool J and Natalia Smith during the rapper’s album release party on April 11, 2006, at Pink@ BLVD, in New York City, New York. | Source Getty Images

The public has been exposed to his creativity through his work with Rock the Bells, a hip-hop fashion label founded by his father. He mainly posts about the gear on social media.

On creating the brand's Drip Hoodie in 2021, he explained his methodology, "I consider myself an artist. When I think of graphic design, I think more of people designing on the computer. I started bleaching T-shirts because I don't like anyone's T-shirts. " He added :

"And then I started messing around with fabric dyes. [...] I've been doing this for about four years."

LL Cool J's Eldest Had a Memorable 26th Birthday

On the morning after his 26th birthday, Najee was arrested and charged with criminal trespassing after getting into a fight with a group of men at a nightclub on September 28, 2015. He was still drunk when taken into the station but behaved like a "gentleman."

Nina Simone Smith, born August 2000, has the singing "gene."

An officer reportedly said he looks just like LL Cool J, to which he allegedly replied , "Oh, so you know who I am." The heir to hip-hip royalty has not gotten into another squirmish with the law since then.

LL Cool J and his children Italia Smith, Najee Smith, Nina Smith, Simone I. Smith and Samaria Smith attend Simone I. Smith Jewelry Trunk Show at Shag on June 16, 2011 in Roslyn, New York. | Source: Getty Images

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With an early eye for fashion, Samaria Leah Smith, born September 15, 1995, attended the Fashion Institute of Technology in New York City, where she studied design and merchandising. She has an eponymous label.

A proud LL Cool J told Steve Harvey how his youngest, Nina Simone Smith , born August 2000, has the singing "gene." She released her debut single, "Call Me," in 2019 and graduated with a bachelor's degree in songwriting from Berklee College of Music in 2023.

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Home » Biography » Celebrities » Musicians » Lil Yachty Biography: Age, Net Worth, Parents, Sibling, Girlfriend, Height, Children, Instagram, Wiki

Lil Yachty Biography: Age, Net Worth, Parents, Sibling, Girlfriend, Height, Children, Instagram, Wiki

Miles Parks McCollum , an American rapper, singer, songwriter, record producer, and actor, rose to fame in 2015 with his hit singles “One Night” and “Minnesota” from his EP Summer Songs. 

His debut mixtape, Lil Boat, was released in March 2016. Notably, in June of the same year,  Yachty  revealed that he had signed a joint venture record deal with Motown, Capitol Records, and Quality Control Music.

• Full Name: Miles Parks McCollum
• Stage Name: Lil Yachty
• Born: August 23, 1997
• Age: 26 years
• Birthplace: Mableton, Georgia. 
• Nationality: American
• Occupation: Songwriter and Rapper
• Height: 1.8 M
• Parent: Shannon McCollum
• Siblings: Kodie Shane
• Spouse: Rubi Rose, India Love, and Megan Denise
• Children: 1
• Relationship: Dating
• Net worth: $8 million

Early life and education

Lil Yachty,  the talented rapper and musician, came into this world on August 23, 1997, in the vibrant town of Mableton, Georgia. Growing up, he was fortunate to have a loving and supportive family. His father,  Shannon McCollum , played a significant role in shaping  Lil Yachty’s  life. 

While his mother’s name remains a mystery, her presence also influenced him. Moreover,  Lil Yachty  shared a special bond with his younger sister,  Kodie Shane . Together, they navigated the ups and downs of childhood and formed an unbreakable sibling connection.

Lil Yachty,  originally from Mableton, Georgia, attended Pebblebrook High School, excelled academically, and participated in football and drama clubs.

 Despite his achievements, he left high school during his senior year to dedicate himself to his music aspirations. Following this, he briefly enrolled at Alabama State University in 2015 but ultimately withdrew after a short period to concentrate solely on his music career.

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In 2017,  Lil Yachty  released his debut studio album, Teenage Emotions. He followed it up with two more studio albums, Lil Boat 2 and Nuthin’ 2 Prove, in 2018. In 2020, he released his highly anticipated album, Lil Boat 3. Yachty’s fifth studio album, Let’s Start Here, was released in 2023 and showcased his inspiration from psychedelic rock. 

His albums have achieved significant success on the Billboard charts, with Lil Boat 2 reaching number 2.  Yachty  has also released various mixtapes and EPs throughout his career, including his most recent project, Michigan Boy Boat, in 2021.

 In addition to his successful music career,  Lil Yachty  has expanded his talents into acting. This multi-talented artist has showcased his acting abilities in various films, including the 2019 movie “How High 2” and the 2018 animated film “Teen Titans Go! To the Movies.” 

Furthermore,  Yachty  has even taken on the role of a reality TV star, headlining his series titled “ Lil Yachty : The Boat Life” in 2017. With these diverse ventures,  Lil Yachty  continues to demonstrate his versatility and passion for entertaining audiences across different mediums.

Awards and Nominations

BET Hip Hop Awards

• Best New Hip Hop Artist
• Best Mixtape for Lil Boat
• Best Club Banger for “One Night”
• Best Collaboration for “Broccoli”
• MTV Video Music Awards

Best New Artist (2016)

• Teen Choice Awards
• Choice Music: Breakout Artist 
• Choice Music: Hip-Hop/R&B Song for “Broccoli”

Social Media

• Twitter: @lilyachty
• Instagram: @lilyachty 
• Facebook: Lil Yachty Sailing Team
• Snapchat: Lil Yachty
• YouTube: Lil Yachty

Personal Life

Lil Yachty ‘s romantic history includes relationships with  Selangie Arlene Henriquez  in 2021,  India Love  in 2017,  Megan Denise  from 2017 to 2018,  Rubi Rose  from 2016 to 2017,  Kodie Shane ,  JT , and  Mariah the Scientist .

He has also encountered  Teanna Trump  in 2019 and  Blac Chyna  in 2017. Additionally,  Lil Yachty  began dating  Juliet Charlotte , also known as 222juliet , in December 2021.

Lil Yachty , 26, has chosen to keep his relationship status private and has not made any public statements regarding his romantic life. However, in the past, he has been rumored to be involved with a few notable women, such as  Rubi Rose,   India Love , and  Megan Denise.

 Despite these speculations,  Lil Yachty  has consistently denied being in a committed relationship with them.  Yachty  made an announcement on October 20, 2021, revealing that he has become a father to a baby girl. However, he has chosen not to disclose the identity of the child’s mother.

Discography

Studio albums:

• Teenage Emotions 
• Lil Boat 2 
• Nuthin’ 2 Prove 
• Lil Boat 3 
• Let’s Start Here 
• Lil Boat 
• Summer Songs 2 
• Collaborative mixtape:
• A-Team: Familiar Territory 
• Extended plays:
• Summer Songs 
• Birthday Mix 
• Birthday Mix 2 
• Birthday Mix 3 
• Michigan Boy Boat 
• “One Night” 
• “Minnesota” 
• “iSpy” (with Kyle) 
• “Broccoli” (with DRAM) 
• “Peekaboo” 
• “Minnesota (Remix)” (with Quavo , Offset , and Takeoff)  
• “Better” 
• “All Around Me” (with Future) 
• “Where U at?” (with Diplo ) 
• “Oprah’s Bank Account” (with Drake and DaBaby ) 
• “Popstar” (with Drake)
• “Flex Up” 
• “Oprah’s Bank Account (Remix)” (with Drake, DaBaby, and Lil Baby ) 
• “Lil Boat 3” 
• “Michigan Boy Boat” (with Tee Grizzley, Offset , and Lil Durk ) 
• “Hit Bout It” (with Playboi Carti)

Lil Yachty  has an estimated net worth of $8 million. This significant wealth has been accumulated primarily through his successful music career, where he likely earned substantial amounts from album sales, concerts, and royalties. 

His financial success can also be attributed to endorsement deals with various brands and involvement in other profitable business ventures.

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Can We Let Lil Yachty Be A Kid?

Nate Ford/MTV News

Illustration by: Ariel Weaver

Video by: Nate Ford

I’m going on a ride-along through sunny boomtown Atlanta, Georgia — hip-hop’s humming talent and style generator — with Miles McCollum, a.k.a. teen-dream trickster Lil Yachty, and his flinty-eyed manager, Kevin “Coach K” Lee, the city’s two most influential ambassadors to the world youth-culture community. We are talking personal adornment — in this case, a lavish bauble that Yachty covets, and for which he is intent on trading.

“They got these bracelets, bruh. Crazy, like this !” The 19-year-old rapper-who-insists-he’s-not-a-rapper (he prefers “artist” or “brand” or “King of the Teens” or just another “regular-ass kid”) holds his fingers an inch apart. Yachty’s frisky after a recent European jaunt — London, Amsterdam, Paris, Milan. While he was in the Italian fashion hub, he hit a pop-up shop event for the streetwear couture brand VLONE , featuring a cameo by fellow youngblood Atlanta rapper Playboi Carti (casually sporting a Black Flag “My Rules” tee).

“It was mayhem,” he says of the VLONE pop-up. “It was disorienting. I still haven’t soaked in all of it yet. I just don’t really understand how it got this big this fast. I’m still just living, I’m still just a teenager. I still call my mama at night.”

Breezily lane-shifting his black Mercedes Benz G-Class from the city’s Westside toward Buckhead, Yachty lurches through traffic before skrrrting up to a stoplight. From the backseat, Coach K, 45, cradles a cell phone against his stately gray beard, conducting business for Atlanta rap trio and download dons Migos, the foundational signing of Quality Control Music, the full-service label that Coach co-founded in 2013 with Pierre “Pee” Thomas. He started working with Yachty less than a year ago, while the young artist's song “1 Night” was racking up hundreds of thousands of plays on SoundCloud. Since then, Yachty has made a striking appearance as a model at Kanye West’s Yeezy Season 3 fashion bash at Madison Square Garden (on A$AP Rocky’s cosign); released a torrent of infectious, eccentric tracks (on mixtapes Lil Boat and Summer Songs 2 , in addition to collaborations like D.R.A.M.'s double-platinum hit "Broccoli"); plus gotten caught in various ongoing internet dust-ups. In just a few short months, Yachty has become the latest rap star whose youthful insouciance seems to blithely, if not completely, break with the past.

Like Soulja Boy, Drake, Lil B, and Chief Keef before him, Lil Yachty has a flock of adoring young fans who are routinely heckled by a phalanx of gatekeeping older dudes. In Yachty’s case, the flagrant aggravation has been attributed to the wobbly, talk-sing-rap smear of his voice; his flouting of hip-hop orthodoxy; his waggish social-media presence; his embrace of all things childlike (rapping over Mark Mothersbaugh’s Rugrats theme, giving Lil Boat a storybook narrative); and his innately whimsical style. Every tweet or Instagram post or Snapchat story has fed the next. His eye-popping, vermilion-beaded braids have become a visual alert.

The memes have multiplied: Some were silly-mean (“Lil Yachty sounds like Meatwad from Aqua Teen Hunger Force ”) or classless and mean (“Yachty sounds like a Make-a-Wish Foundation kid that never died”). They even got his dad, captioning a photo of the elder McCollum smiling with high-top dreads as “42 Savage” (nodding to Atlanta trap-rap brute 21 Savage). But what makes Yachty such a promising pop star is that he both does and doesn’t care what outsiders think of him. When his music was scorned as “mumble rap,” he dubbed it “bubblegum trap,” though the former name stuck. As his mom, Venita McCollum, hilariously recounts, he comes by the gibe honestly: “He’s always been reserved and shy. You have to puuull the words out. I would tell him, ‘Articulate, open up your mouth, what are you saying? Stop the mumbling!’"

Though Yachty is often viewed as unique to his generation, he’s also part of a lineage that traces to the late-’80s/early-’90s era when hip-hop first migrated to the middle-class black suburbs, with groups ranging from De La Soul to EPMD to Public Enemy reflecting fresh styles back to kids in the cities. Yachty's music is reminiscent of countless exuberantly vivid, Afrocentrically geeky, or gently wistful songs from that era: TJ Swan’s chipper falsetto on various Biz Markie tracks, De La’s “ The Magic Number ” and “ Pease Porridge ,” The U.M.C.’s “ Blue Cheese ,” Ahmad’s “ Back in the Day ,” Kwamé’s “ The Rhythm ,” Dream Warriors’ “ Wash Your Face in My Sink ,” P.M. Dawn’s “ Set Adrift on Memory Bliss ” and “ Looking Through Patient Eyes ,” or simply Leaders of the New School’s “ Sobb Story ” video, in which they rode a three-seat tandem bike through the suburbs, which I remember more clearly than even a young Busta Rhymes’s mind-bogglingly virtuosic rhyming because they were riding a three-seat tandem bike through the suburbs .

“There’s so much hip-hop, and it’s so popular, so I don’t know why I have the power to destroy it.”

But as economic deprivation, crack-era blight, mass incarceration, and other sorties of institutional racist violence devastated African-American communities, rougher, more combative voices superseded much of the free-spirited playfulness of hip-hop’s essentialist narratives. It wasn’t until the past decade that the internet’s democratization and low barriers to entry restored some of that playfulness in bedroom DIY abundance. Thousands of styles bloomed, and now multiplicity is undeniable. Yet these transitions have often been fraught, in large part because of the way that hip-hop has been exploited by generations of outsiders who didn’t care what the culture meant for African-American kids, or whether a culture even existed after they plundered it. As a result, Yachty’s career has been largely defined by suspicion and admonition.

“People say I’m destroying hip-hop, and I’m like, there’s so much hip-hop, and it’s so popular, so I don’t know why I have the power to destroy it," he tells me later at a Quality Control studio, chomping a slice of pizza. "It’s ridiculous! Also, I feel like there are genres within genres everywhere else, like in rock — you don’t hear Slipknot complaining about Paramore not being hardcore enough. But hip-hop has to be this one type of thing — hardcore, street, storytelling, the struggle — or it’s not real. I don’t get that. People bashed Drake based off the fact that he didn’t suffer. Who cares?! Do you like the music or not?”

Yachty’s voice rises sharply. “BRO! Hip-hop is not one thing ! I feel like that’s the only thing that can hold us back now is listening to that bullshit. It’s just … I’ve never been so frustrated as on this topic. I am literally JUST HAVING FUN! What’s wrong with that? Why are we being held to these old standards?” He’s so wired now that he’s leaning over, speaking directly into my phone. “I feel like I’m the only new-generation rapper who speaks or blogs about this. I’m just gonna speak my mind, BRO, FUCK IT!”

There’s one topic about which he’s especially amped. “Let’s finish this Biggie and Tupac stuff,” he says firmly. The “stuff” started last summer when Yachty was asked by New York–based Hot 97 radio host Ebro Darden to name five songs by ’90s legends Tupac Shakur and The Notorious B.I.G., and Yachty wouldn’t do it, implying that he didn’t know their music at all. Then, in September, a video circulated of Yachty and friends, known as the Sailing Team, goofing around on their tour bus, arguing that since Drake could both rap and sing, he was better than Tupac or Biggie. After that, for a Pitchfork video feature, Yachty was specifically asked if Biggie was overrated or underrated. He smiled, shrugged, and quickly answered, “Overrated.” While sidekick TheGoodPerry equivocated, Yachty stared directly into the camera, removed his sunglasses, and with a smirk playing on his lips, whispered “overrated” again. A few things: (1) trolling; (2) most of today’s teenagers like Drake more than Tupac or Biggie; (3) Biggie’s son, C.J., is a year older than Yachty.

But let Yachty tell it. “OK, first off,” he says, with increased seriousness, “if somebody asks me about Tupac or Biggie, I’m not going to act like I’m a big fan or expert. I know who they are, I’ve heard their songs, but I'm not gonna sit there and list off five Tupac or Biggie songs, so somebody will fucking like me. Fuck that. And here’s the dumbest thing — I don’t front, bro. I don’t claim to be something I’m not. That’s why I said, ‘I’m not a rapper.’ I’m not some lyrical dude; it’d be ridiculous for me to say that. I’m not out here acting like some goon or thug. I never try to portray a lifestyle that I do not live, bro. I know where I come from and I’ve never tried to act like something I’m not. I try to keep things real, I try to promote positivity — not smoking, not drinking, voting, and still people just fucking hate me. ” He stops and laughs. “But those people honestly don’t know anything about me, at all . They heard '1 Night' or 'Broccoli' and heard about me saying I don’t know five Tupac or Biggie songs — which only came about from me fucking around on Hot 97 — and … REALLY? COME ON! AAAGHHH! LIKE, GOD, BRO, WHAT IS THIS BULLSHIT?”

For the record, he is not mumbling.

“I’m not a joke. I’m not making fun of hip-hop or being disrespectful. It’s not play rap, it’s as real as anything.”

Nonetheless, Yachty later apologized for the “overrated” snap. And now, as we move into 2017, he boasts an ever-stronger résumé that soon may earn him legit respect from at least some of the dissenters: a Grammy nomination for “Broccoli”; a superlative verse on the year’s most acclaimed hip-hop album (“Mixtape,” from Chance the Rapper’s Coloring Book ); a national headline tour starting later this month that’s already sold out; a Sprite commercial alongside LeBron James; and an upcoming official debut album, Teenage Emotions , that’s well on its way to completion.

“My fans are so loyal and dedicated that I don’t care that much about winning people over, but I know it’s gonna change and people will eventually give my shit a chance, bro.” When Yachty gets sincerely passionate, “bruh” switches to “bro,” and you know he really wants you to listen. “That’s why I’m working so hard on this album, not to please others, but I’m just really trying, bro, to show people that, like, I’m not just fucking bad !” We both lean back and belly-laugh simultaneously. “You know, honestly, bro, I’m not a joke. I’m not making fun of hip-hop or being disrespectful. It’s not play rap, it’s as real as anything.” He pauses. “I don’t know, who cares? I’m getting confused just talking about it.”

Back on the road in Atlanta, Yachty’s still driving like we’re trapped inside Grand Theft Auto . “Guide me, bruh, guide me!” he shouts at Coach K as I white-knuckle the passenger door handle. “Come on, man,” Coach pleads, looking up from his cell phone, “don’t immediately kill the writer!” (To be fair, Yachty did just learn how to drive during his senior year of high school, which was little more than a year ago.) Yachty glances over at me: “Nothing to be afraid of, bruh.” But the older head cuts in: “It ain’t about being afraid, it’s about being aware!” Like so many of Coach K’s seemingly spontaneous remarks, it reads like a pithy epigram.

Our first stop is a gleaming high-rise where Yachty shares an apartment with three members of the Sailing Team – producer TheGoodPerry, formerly Burberry Perry (until a lawsuit by the British clothing company); rapper JBANS$, a.k.a. JBAN$2TURNT; and Earl the Producer, a.k.a. EarlthePearll. We’re in one of those weird sci-fi-ish areas of Atlanta, where it looks like a gentrification bomb detonated, but only a few shiny, characterless monoliths have emerged in its wake. Earl walks up to the Jeep and hands off a red Cartier box of assorted necklaces and a sparkling Rolex.

As we speed off, Yachty says, “I’m not gonna do a trade if they ain’t gonna give me anything good. They want $40K.” From the backseat, a low voice rumbles, “$40K for what?” A smile creasing his face, Yachty answers, “The bracelet! You gotta see it.” His charm really starts to turn up as he proclaims, “You have got to see it, bruh. You. have. got. to. see. it. Seeing is believing, bruh!” Coach shakes his head. “Yeah, but I’m seeing these prices,” he retorts. Yachty redirects. “That’s why I’m bringing you with me. We walk in there with our game faces on.”

Soon, we’re stuck in traffic again — it’s Atlanta, after all — so I prod Yachty about his high school years at Pebblebrook, a large public institution (more than 2,000 students) located in his Mableton, Georgia, hometown, about 20 minutes from here. Best known for the Cobb County Center for Excellence in the Performing Arts (CCCEPA), which is housed within the school proper, Pebblebrook is suburban, but not in the crispy-white, leisure-class sense. The student population is 89 percent black and Hispanic, with 75 percent of students “economically disadvantaged,” according to a 2013–14 U.S. News & World Report study.

Though Yachty wasn’t accepted to the performing arts program, he enjoyed its influence on campus. “That place is completely different from a normal high school," he says of Pebblebrook. "It’s like High School Musical there. You saw people being so dramatic and dressing up and there were plays and music going on everywhere. I never acted in anything, but I wanted to.”

I ask him what he thought of the critically acclaimed television show Atlanta , Donald Glover’s darkly wry trip through viral hip-hop meta-celebrity that’s similar in certain ways to the world Yachty once inhabited. “I was supposed to be in the first season,” he replies quickly. “But I was just going out on tour with Young Thug, so I couldn’t do it. Maybe next time. I think it’s accurate in how it portrays the city; it’s not bougie or anything.”

Finally, we reach our destination: Icebox Diamonds & Watches, which sits in a cramped Buckhead strip mall near what happens to be a nostalgic location for Yachty. “Wow, I didn’t even know this was still around,” he says wistfully of the Wolf Camera store where his father — noted Atlanta photographer Shannon McCollum, who's been dubbed the “Gordon Parks of Hip-Hop” — worked years ago. “My daddy and I used to always go here to develop photos; we’d be dropping off or picking up every weekend.” It’s also where Yachty's dad was employed while he was “just getting his wheels rolling” as a chronicler of the local music scene, when his son was born in 1997.

“It’s funny,” McCollum senior, 46, tells me later by phone. “At that time, rappers were getting their cars wrapped in their images, so being at a big digital production facility, I was deep into that. It was kind of an inspiring job, seeing all this work by other photographers. It made me want to be more creative myself.” Which he did, shooting many of the era’s top artists, in hip-hop and beyond. “It was an exciting time all around, especially with this new kid; me and Yachty’s mom …” He stops himself and sighs. “I’m not gonna call him Yachty. His name is Miles. Miles’s mom and I had been married about three years and I was really finding myself, getting heavy into jazz, hanging around more of the artsy, cool cats, growing locks. When you’re deeply into the music and art world of your city, the circle is small, so I knew Coach K pretty well back then. He’d always be passing out flyers, hanging up posters, driving artists around.”

As we stroll from the parking lot to Icebox, a popular destination for the hip-hop industry, Yachty and Coach K’s goofball/straight-man shtick continues, with Yachty trying to draft Coach as a wingman. The hypothetical deal: Rolex plus cash for the diamond white-gold rope bracelet. Coach advises Yachty that he should go no higher than $15,000 cash in addition to the Rolex. Yachty wants to go $20,000, reasoning that only half the money is required up front. The banter reaches a sitcom-level rhythm.

Yachty: “I really, really need this bracelet, bruh.”

Coach K: “No, you don’t.”

Yachty: “Yes I do, bruh. Just like I needed this watch.”

Smiling, he holds up the Rolex he’s about to trade in.

Coach K: “You don’t and you didn’t.”

Yachty: “Well, I didn’t need this watch, as it turned out, but …”

Coach K: “Let’s go.”

Coach opens the store’s door.

Yachty: “What am I supposed to say to them again?”

Coach K: “This is all you.”

Coach flashes his first full-on grin.

Inside, all heads turn and a collective “Hi, Yachty” greets us. A diminutive man comes scampering over, his tie flapping away from his white button-down as he sputters, “Yo, man, what’s up, you shining like a muthafucka these days! Y’all want anything to drink?” While Yachty lounges in a cushy chair by a glass counter and the dude disappears in the back, Coach, smiling, makes a faux -formal request: “Could I get a Capri Sun, please?”

While waiting, we chat about Yachty’s plans to diversify into fashion and acting and other pursuits, and how the ultimate achievement would be to guest-host Saturday Night Live . “When he was younger,” Coach K says of Yachty, “he did all these funny skits and posted the videos on Facebook. Acting comes very naturally to him.”

It’s difficult to imagine a more natural manager than Coach K. After growing up in Indianapolis, he attended St. Augustine’s, a tiny HBCU in Raleigh, North Carolina, before moving to Atlanta in 1996. “One of my homies was actually working in the music industry, and he was only 20, so when I saw that, I was like, I’m ready to get into this! LaFace was happening, OutKast and Goodie Mob were poppin’, Freaknik, it was on fire! It was crazy.” Coach K helped lay the groundwork for Atlanta’s trap empire, first hooking up with Pastor Troy; then working with producers like Shawty Redd and Drumma Boy; helping to develop Jeezy’s sound (the rapper dubbed him “Coach” because of his intense drilling in the studio); and later, teaming with Gucci Mane as he took over the scene. That relationship meant Coach K helped A&R a new crew of ATL stars. He owned a “hipster lounge,” where regular "Broke and Bougie" and "Sloppy Second Saturdays" parties helped birth the bent, arty antics of what became known as “New Atlanta,” and effectively led to the trippy, dissolute half-rapping/half-crooning of Father’s Awful Records crew and iLoveMakonnen, clear precedents for Yachty.

“Seriously, when I met Yachty, he reminded me of when I was younger,” says Coach. “I told him it’s like we’re exactly the same person, except I’m 45 and he’s 19. So I felt like I knew who he was and what he was thinking … The main thing is his free nature; he moves around in the world with great freedom and confidence. There are all these different categories of kids — regular kids, trap kids, Bieber/pop kids, artsy kids — and he’s like the artsy kid who can speak for all of them. He’s got that honesty that connects.”

“Could I get a Capri Sun, please?”

Finally, Yachty’s back, showing off his new bracelet, exiting the store excitedly, telling us how the jeweler claimed he was giving an unnamed famous rapper 17 chains in exchange for a shout-out. But Coach is already on the move. “You not even listening to me, bruh?!” Yachty exclaims.

A few doors down, we stop at Exclusive Game Style House, the domain of Tee, a.k.a. the “Dapper Dan of Atlanta,” who has been celebrated for his custom recombinations of luxury and street fashion. Tee has known Coach for a decade; in fact, the two created Young Jeezy’s indelible logo together. (“I’d gotten Jeezy this diamond charm that was a snowman,” says Coach, “so I told Tee we wanted it to look like that, except that the face should look mean instead of smiling.”) The store’s inventory has a gilded Hollywood hood vibe: animal-pelted pants and jackets with studs and zippers, sneakers festooned with flossy aluminum straps. It’s so All Gold Everything that you half-expect to find Atlanta novelty rapper Trinidad James working the register wearing an oversize Egyptian cobra pendant. There is mood lighting.

As 2 Chainz’s “ 1 Yeezy Boot ” booms, Coach K introduces Yachty to Tee, whose expression immediately brightens. “Man, you one of the hottest dudes out here right now! You and [Lil] Uzi Vert! Hottest in the country for that young crowd!” And then the designer voices a refrain that’s common among hip-hop adults who are faced with Yachty: “You make me feel old !”

Yachty squirms in his Kobe Nike Airs. Tee instructs an employee to shut off 2 Chainz and put on the Yachty short film Keep Sailing (based around his Summer Songs 2 track “All In”); it’s delightfully shot by the 24-year-old Toronto artist Petra Collins, whose visual strategy, both as a photographer and model, is to use innocently hazy, nostalgically teenage images to implicate us in an illicit scenario, when, in fact, any unseemliness is all in our imaginations. Like Yachty, she’s witty and laconic and keeps olds guessing. She’s also well-suited for a song that’s typical Yachty Naïf — an off-kilter, Auto-Tuned, singsongy chant about how much he treasures his Sailing Team mates (which he intros and outros by playing mustachioed comic foil “Uncle Darnell Boat”). It’s all soft-focus exuberance. There’s absolutely nothing “hard” or “rough” at play, unless you find black teenagers jumping around in hip-hop gear inherently hard or rough.

Keep Sailing doesn’t quite fit the shadowy masculinity of Exclusive Game. Especially when we move toward the inner sanctum where an Atlanta hip-hop dignitary — Cee Lo Green of Goodie Mob, Gnarls Barkley, and The Voice — slumps in a garish armchair, sunglasses on, a scowling Yoda. He doesn’t move throughout our brief visit, and a message is sent: I am not impressed by you, young apprentice.

When Yachty leaves after buying a $180 Bape baseball cap for his mom, he is visibly relieved, jangling his ropy chain on his wrist. It’s difficult to say exactly what we just experienced — shade session, tedious rite of passage, churlish changing of the guard — but he’s glad it’s over. As we climb in the G-Wagon, he looks over, almost confessionally.

“It was mad weird in there, bruh.”

But virtually the next instant, as we turn around to leave, he looks up and shouts, “Yo, that’s Uzi right over there.” And indeed, it is Yachty’s rap pal Lil Uzi Vert, the impish 22-year-old Philadelphia MC and self-declared “rock star” who is currently climbing the charts with Migos and their single “Bad and Boujee.” Unlike Yachty, who’s a sturdy 6 feet 2 inches tall, Uzi really is “lil,” so when a Lamborghini pulls up beside us, his head full of purplish-red plaits pops out of the passenger window like a mini-jack-in-the-box.

“What’s up, young men?!” Uzi announces in an exaggeratedly dorky, schoolteacher’s voice. “Jive … ass… niggas …” replies Yachty in a drawn-out drawl. “Where y’all gonna be later?” Uzi, smirking: “Same plan as yesterday remains in place.” Yachty: “Hey, I know how that goes, bruh.”

As we leave, Coach says, “You know why Uzi’s not driving, don’t you?” I shake my head. “He just wrecked his Lambo" — a brand-new Aventador, which goes for $300,000 to $400,000, I’m informed. “He wrecked that shit hard,” adds Yachty. “He called me right after he did it. It’s so expensive to fix it that it’s like buying a new one.” Coach recalls when Jeezy bought his first Lamborghini — a Gallardo — and also quickly totaled it.

Pulling onto Peachtree Road, Yachty wails over Robyn’s “Dancing on My Own” (“I'm in the corner, watching you kiss her, WHOA OH OH”), but he’s really singing along with a version by Britain’s Got Talent bloke Calum Scott, from a track recommended by Steve Barnett, chairman and CEO of Capitol Music Group, which has a parent-company relationship with Yachty since Quality Control signed a deal with Motown in 2015. The phone rings — it’s Mike Will Made-It, the Atlanta-based producer of hits for Beyoncé, Rihanna, et al., whose protégés Rae Sremmurd recently toured with Yachty. He’s been trying to send over a beat, but Yachty hasn’t received it yet. Life as a hot rapper (or not-a-rapper) means not missing opportunities as well as juggling the personalities of collaborators. Last February, for example, Atlanta style maven Zeus Trappin was Yachty’s manager and a key figure in shaping his persona. Now he’s out of the picture, building his own rap career with a sound he calls “trap rock.”

“I love you, even if you hate me.” —Lil Yachty, January 1, 2017, on Twitter

It’s heatedly debated every day why any given rapper’s voice signifies beyond the garbled static of a zillion others. Often, it’s based on a sense of difference more than traditional skills. Just as often, it's simply about an insane work ethic. Yachty relentlessly performs and makes appearances; records buckets of songs that may never be properly released; networks and takes meetings with corporate sponsors (he’s got his own clothing line via Urban Outfitters and Nautica, for whom he’s now a “creative designer”); and interacts with fans on social media — and that’s just the obvious itinerary. He also knows how to cleverly tweak industry hustlers and comments-section mole people who portray him as a pillow-soft, interloping Nicktoons nitwit, which in turn creates constant fodder for hungry media outlets.

“People don’t know how to accept change,” says road manager Erron “Big Tymer” Vercetti, who has known Yachty since they met on Instagram in ninth grade and remembers his first show (“he wore a beige button-up, and it was in someone’s backyard on a homemade stage"). “From the beginning, he came out as an entertainer, not as being lyrical or being a thug. But it’s like you have to objectify yourself as a certain thing to be accepted in hip-hop. It’s stupid … At the same time, it’s easier to market yourself if you’re not rapping about guns and killing people. That’s not who he is, anyway, but it’s also not how you get a Sprite commercial. This is all stuff he thought about from the beginning — there’s a method to the madness.”

Similarly, Yachty’s assorted quasi-beefs have functioned as one long “You can’t be serious” promo routine, enshrining him as top-shelf clickbait. To wit:

Yachty vs. Shia LaBeouf. The scruffy plagiarist/ Transformers heartthrob once stoked and scuttled indie rapper Cage’s cinematic dreams, so his hip-hop thirst was a known quantity. But then he boldly “freestyled” on the “Sway in the Morning” radio show, dissing “lil boat rappers,” among other things. Yachty halfheartedly replied, but LaBeouf kept blathering, dropping more struggle raps, going after Drake and comparing himself to Eminem. Yachty’s sensible advice: “Stick to acting.”

Yachty vs. J. Cole. Yachty’s been trolling this self-serious, ’90s-worshiping, platinum-selling (with no features!) rapper since at least 2011 — the then-14-year-old prankster admitted he repeatedly typed “Fuck J. Cole” on Instagram. No reason, except that Cole’s Friday Night Lights was the most popular record in his school circles. Cole’s recent reply, “Everybody Dies,” was a self-serious assault on “Lil” rappers, which Yachty deemed “cool,” reworking his original dis to say “I fuck with J. Cole.”

Yachty vs. Soulja Boy. Yachty’s childhood hero rapidly spiraled downward this year, seemingly feuding with all comers for publicity, eventually being arrested for gun possession and violating his probation last month. Earlier, when Soulja revealed a private text exchange with Yachty about model India Love, things quickly turned nasty, with Yachty releasing a recording of a phone call in which Soulja is heard pleading for forgiveness. “Ya idols become ya rivals,” concluded Yachty, quoting Drake’s song “Thank Me Now.”

Yachty vs. Pete Rock. Unprovoked, one of the most innovative producers of the '90s dissed Yachty and his friend Young Dolph for various sins of lyricism and historical perspective. In a long Instagram post replying to Yachty’s attempt at a respectful reply, Pete Rock charged, “Cops gonna target us regardless but stop giving them a reason …” Thinking Face emojis all around.

Yachty vs. Kodak Black. The Florida rapper has spent much of 2016 in and out of court and police custody (he’s currently awaiting trial on rape charges), but last month, he suddenly called out Yachty and D.R.A.M. for “jocking” the slang “broccoli” (for marijuana) from his 2014 song “No Flockin.” Then he ordered all rappers to start saying “spinach” instead of “broccoli.” Yachty answered that he’d always shouted out Kodak when performing the song live, but veteran slanguistics prof E-40 schooled all the kids by pointing out on Twitter that he’d referred to weed as broccoli since at least 1993, and recorded a song called “Broccoli” in 1998. His advice: “Fuck beef get money!"

Also: Lil Wayne refused to acknowledge that he’d even heard Yachty’s name; Anderson .Paak subtweeted him about not knowing “hip-hop history”; Saturday Night Live ’s Pete Davidson said he felt bad for kids growing up with Yachty as their favorite rapper; and the list goes on …

Yachty butted heads with his parents when he began to pursue music seriously a little more than a year and a half ago. “He was a little taken aback because we were not on board from the beginning, from day one,” says his mom. “The dream was always for him to go to college.” As a result, Yachty pushed back when he started to have success. “Miles was trying to find himself in the beginning," she says. "He was like, ‘I made this happen all by myself,’ and I was like, ‘Yes, you did, but you’re going to need a lot of help.’ There were a lot of things he didn’t know about, like forming an LLC. I was able to get in there and get things set up for him. His dad and I got together and we got him an attorney. So as a group, along with Coach K, we were able to help bring this to fruition. But Miles is right that he did this. We don’t take any credit.”

During middle school, watching a 17-year-old Soulja Boy fanning out dollar bills and displaying his Rolls-Royce Ghost in homemade YouTube webisodes, Yachty plotted his own fame and fortune. “[Soulja Boy] just loved life,” he says. “And he created it, as a teenager, all by himself.” Shannon McCollum remembers the time: “At a certain point, that’s all Miles talked about: ‘Dad, I’m gonna be famous. Dad, I’m gonna be famous.’ Those were always the words coming out of his mouth, and I’d be like, ‘Doing what?!’ And he’d say, ‘I don’t know, but I’m gonna be famous.’" His father says he thought Miles might be a photographer at one point, following in a family tradition (Yachty’s grandfather, Shannon’s dad, was a photojournalist for The Atlanta Journal-Constitution ). “He took a Final Cut Pro editing class that was being taught at a local community center and he was like, ‘Dad, I know everything this guy is teaching us.’ Miles has always been super self-motivated.”

Shannon was always baffled by Miles’s obsession with fame. It was partially internet-driven: “My dad got me an iMac and I spent my whole childhood with my eyes glued to it," Yachty says. "I was technically savvy and knew how to make it work for me.” But it also helped that Shannon took his son along when he did shoots with musicians, including OutKast, Erykah Badu, Goodie Mob, and Lil Jon. Father and son even appeared side-by-side in the 2013 video for “ Heir Conditioning ” by Fahamu Pecou (now a compelling Atlanta visual artist ), featuring Dead Prez’s stic.man, cellist Okorie Johnson, and no beaded braids. Shannon also used to tour as a photographer for John Legend, and when Legend’s show came to Atlanta, he’d take his son. “John would let him watch from the stage and be really cool with him. I think all that may have rubbed off,” Shannon says.

Then there was the frequent flying. From his day job working in technical operations in a Delta Airlines warehouse, Shannon traveled widely. “I took Miles on trips because I wanted him to be familiar with something other than Atlanta,” he says. “I’d tell him, ‘I want you to be a world citizen.’” They’d go to New York and Los Angeles over a weekend; one year, they flew to the Mall of America the day after Christmas because of the “incredible sales and no sales tax on clothes.” It was sub-zero frigid, which made a lasting impression — hence the song “Minnesota,” from Lil Boat .

But it wasn’t all jet-setting frivolity. When Yachty was in kindergarten, his parents divorced. And though they’ve always co-parented, the reality was that Yachty and his sister, Nina (named after Nina Simone, as her brother is after Miles Davis), lived with their mom and spent parts of weekends with their dad, who had moved into the city. “It wasn’t a nasty split, but it was really tough on him,” says his father. “Miles’s mom was the backbone that held everything together, but she wasn’t a very kissy-kissy, hug-hug type of person, and I was more that way, so it really, really messed with him.” Yachty also has an older brother via his dad from another relationship. “I knew my brother,” he says quietly. “He lived in the city, but I think he was jealous that my dad showed me more attention. He didn’t want to hang out with me until I became a rapper; he’d never called me my whole entire life, then all of a sudden he’s calling my phone every single day. He’s in jail now.”

Yachty’s mom, like Coach K, is an Indianapolis native who graduated from St. Augustine’s College. She’s worked in corporate sales for two decades, owns the house in which her children grew up, and after we had one phone conversation, it was obvious why Yachty calls her a “soldier.” Ms. McCollum brooks no foolishness. The only rule she allowed her son to slide on was not having friends over when she wasn’t there, which, ironically, helped create the bond of the Sailing Team. Current members BigBruthaChubba, Byou, and Earl were among the kids going out the back door as Ms. McCollum came in the front; eventually, she was letting them sleep on the floor.

Even when she was laid off for two years after the 2008 recession, the family’s foundation never shook. Yachty got his first job (at McDonald’s) to help out, and so began the Legend of the Boy with the Curious Hair. “I believe first impressions are important, so he cut his braids for his first day of work,” says his mom. “But he claimed everybody over there had long hair or colored hair, and he didn’t like being normal. So, for his senior year of high school, I was like, ‘Color your hair, make it red or something, it’ll be fun.’ I didn’t think he’d actually do it, but it was like a lightbulb went off … Now he can’t go to the mall without a hoodie or 20 people will be following him.”

“All my jewelry was fake; I didn’t have a car... I didn’t even have a cell phone.”

After Yachty graduated from high school, while his musical aspirations were unclear, he hit up his dad for plane tickets to L.A. and New York in order to network with fashion influencers he’d followed on Instagram: Kanye whisperers Virgil Abloh and Ian Connor (a controversial figure who later faced sexual assault allegations); Tyler, the Creator; Theophilus London; Luka Sabbat; Bloody Osiris; Billy Boy Dior; etc.

“He wanted to be in New York so bad,” says his dad. “He left the day after he graduated — literally the next day he flew out. He didn’t get into college in New York, so he felt like a failure and was upset about that. I was like, ‘Why do you want to go? What are you gonna do there?’ Then, he told me later he was going to be a street model for Supreme and Pink Dolphin. I'm like, ‘What the fuck is a street model?’”

Yachty admits he ended up “broke and scared” in New York, so he came home and finally got accepted at Alabama State University (after being denied at Georgia State, Howard, Morehouse, and Clark, to name a handful) — but it didn’t go well. In September 2015, he was arrested for fraud with a friend at a mall in Palm Beach Gardens, Florida (they were in possession of 39 credit cards). His mom is blunt: “You mean the situation I told him was gonna go down before it actually did? I warned him to stay away from that kid and, sure enough, within 24 hours of that conversation, it happened. But ultimately, I think it was a good lesson learned.”

Yachty didn’t fit in at Alabama State, a small HBCU in Montgomery. “The people hated me there because it was such a small-minded school,” he says. “I was too weird. If I’d gone to Clark or Georgia State, I wouldn’t be a rapper today. I mean, I was doing music on the side, but it wasn’t serious until all the terrible college shit … I was like, I cannot do this regular life for four years. I can’t sit in a dorm with my old, slow-as-fuck laptop and take math quizzes. I was so fucking broke. All my jewelry was fake; I didn’t have a car. After I got arrested, I didn’t even have a cell phone.”

Though all that’s true, he also might not have taken music seriously if he’d never found TheGoodPerry online and started rapping over his guilelessly daft beats. After they created “1 Night” together, the song went viral, played millions of time on SoundCloud after it was featured in a sketch on YouTube by internet jokester Caleon Fox. From then on, a deep friendship developed. “Without Perry, none of this was happening,” says Vercetti. “It was as much a personality connection as a music connection. Whenever you see them together, they act the same — though Perry’s more playful, like he’ll always be acting like somebody else. He’ll walk up and introduce himself to strangers like, ‘Hi, my name’s Austin, how are you?’” (This I can confirm: Once Perry walked up to a friend and me backstage at a show and said, “Good to meet you, I’m Philip, I own AEG .")

Their musical rapport was distinctive, with Yachty coming from a background of intense diversity and Perry from a place of scarcity. The latter’s parents forbade hip-hop, so he listened to pop and country. But after hearing Kanye West’s jaunty slice-of-trife “Gone” — with its plinky piano, Otis Redding sample, and strings — he started making beats. Yachty, meanwhile, had been exposed to hip-hop and much more by his dad: The Beatles, Wings, Steely Dan, Thelonious Monk, U.K. soul, and house music. Plus, father and son had made weekend runs to Atlanta’s Little Five Points to rummage through the vinyl stacks and check out old posters at vintage shop Wax N Facts.

“It’s so unfortunate that they ran with the whole ‘I’m not a rapper’ thing as a negative, because knowing him, he’s just trying to say that he’s not only doing rap music,” says Yachty’s dad. “I know he’s interested in all different kinds of music. He’s into Danger Mouse’s production and Radiohead and Coldplay and N*E*R*D. He’s interested in more music than the latest rap.”

“I made my first million dollars at 18 … 18! I don’t even get it, bro. I’m so lucky, I can’t believe I’ve been so lucky.”

But more than musical curiosity, the overwhelming Yachty vibe is that he likes being around his old friends while carefully adding new collaborators.

It’s a difficult balance. “He’s good about separating out the fun and the business,” says Vercetti. “He realizes that business can’t involve, like, 30 of his friends. It’s gotta be a more tight-knit group than an entourage.”

Coach K, meanwhile, is building on Yachty’s post-millennial teen cachet by managing a couple of gifted new artists: 18-year-old singing-and-rapping dynamo and Sailing Team member Kodie Shane, whose sticky-sweet singles “Drip on My Walk” and “Sad,” which posits Yachty as a paramour, have more than 2 million views each on YouTube; and Twelve’Len, a Florida rock- and soul-influenced singer of whom Yachty wasn’t yet aware during our ride-along.

Yachty: “Who’s that?”

Coach K: “A kid I manage.”

Yachty: “Nigga, what kid you manage?”

Coach K: “Twelve’Len.”

Yachty: “You ain’t never spoke about no Twelve’Len!”

Coach K: “Well, you don’t know about everything that a player be playing.”

Yachty: “I didn’t know you managed nobody else … damn, bro, I’m feeling betrayed right now.”

He was joking, mostly, but Yachty is devoted to the Quality Control family — Coach K and Pee Thomas the paternal figures; Migos the cool, restless uncles; and the Sailing Team an ever-expanding Brady Bunch (see the Keep Sailing video). Because of his generous, gently charismatic nature, Yachty is a leader who shares the spotlight. His live shows are basically a Sailing Team sing-along peppered by recorded rimshot blasts of “Lil Boat!” He genuinely wants to provide opportunities for his crew — TheGoodPerry has signed a deal with Quality Control; the group is often featured in visuals for Yachty merch; and a proper Sailing Team compilation album may be forthcoming. He also cracked up the internet during the holidays with kitschy Sailing Team Christmas cards. Then, in an even more unexpected move, he and the team celebrated New Year’s Eve at a local church, “because, simply, I’ve had too many blessings this year and I owe it all to God.”

Yachty can still be a wide-eyed kid, especially as he runs down those blessings. “When you’re at a festival and Jay Z and Beyoncé know who you are and speak to you first; when the Obama daughters are fanning out, like they’re gonna cry, wanting to take a picture; when you watch Coldplay from the stage standing next to Jay Z and Beyoncé and the Obamas, plus Chance the Rapper, Taylor Swift, Travis Scott, and Carmelo Anthony! When EA Sports sends you Madden before it comes out for your birthday and Xbox invites you to every single gaming thing. When I grew up, my mom would never buy me sneakers because of money, and now I have more than 200 pairs of sneakers, some of ’em I don’t even want. I’ve got 10 TVs and no cable! I bought my mom a Range Rover, her dream car; I bought my grandmother a car; I spent like ten bands [$10,000] spoiling my sister for her birthday! I made my first million dollars at 18 … 18 ! I don’t even get it, bro. I’m so lucky, I can’t believe I’ve been so lucky.”

He’s even got a 2017 to-do list. “I want a mansion and a Bentley. I would love to start acting. I’d love to see myself in a movie theater or on TV. I’d love to do those morning talk shows like The View and Ellen — that’d be dope. I wanna be on a cartoon, like South Park or Robot Chicken or something fucking dope like that. I wanna own businesses — some Pizza Huts or Papa John’s since that’s all I eat, some GameStops, some franchises. I wanna own some properties, some houses, rent some apartments. I’m just trying to live forever, bruh. ”

The first time I walked into the nondescript building that houses Quality Control’s pristine offices and studios, someone in a meeting within earshot exclaimed: “Listen, Lil Yachty is no random child!” That's obviously true, no matter what the context. But the fact that he’s able to see himself that way may end up being his greatest strength.

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L il Yachty’s Instagram followers got a real treat into the new artists inner circle thanks to the apps latest feature. The latest move is in commemoration of a new feature on the platform, which is a new extension of a feature previously related to Stories and Notes. As of this past Tuesday, Instagram users will be able to share feed posts and reels exclusively with those close on their Close...

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Thanks to Nautica, Lil Yachty Has Officially Sailed Into the Fashion Game

There’s a kooky new kid on the fashion block and he goes by the name of Lil Yachty. The 19-year-old Georgia-born rapper, of “King Boat” and the crew called Sailing Team, first gained fame back in 2015 with his EP Summer Songs , the music of which he himself once dubbed “ bubblegum trap ” (he’s sampled sounds from Rugrats and Super Mario Bros.). His major entrée into style however came last year, when the sartorial world took notice of his beaded red braids, hot pink shirts, and preppy plaid vests. He also modeled for Kanye West’s Yeezy Season 3 show at Madison Square Garden and was a face of Nautica’s exclusive line for Urban Outfitters.

Now, Lil Yachty is continuing the relationship with his all-time favorite American sportswear brand, as it was announced today that he has signed on to be Nautica’s creative designer. In this new position he will release capsule collections throughout the year and model for ad campaigns. Along with the big news, fans were also treated to a sneak peek of what’s to come with the reveal of a limited-edition collection of logo-bedecked items curated by the lyricist.

Lil Yachty’s eccentric, playfully naïve swag is just the sort of attribute that makes this celebrity fashion mash-up stand out from all the rest. And it’s true of his everyday style game too. If you didn’t know, now you know: King Boat has just sailed into the new year as a fashion force to be reckoned with.

As proof, take a look at some of the well-dressed wild child’s brightest ensembles.

Vogue Runway

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Broccoli City Unveils 2024 Lineup For Unique Festival Experience Featuring Megan Thee Stallion, Gunna, Lil Yachty, And Issa Rae

Broccoli City and partner Live Nation Urban announced its stellar lineup for Broccoli City Festival 2024, promising an unforgettable experience for music and culture enthusiasts from around the globe. Set against the breathtaking backdrop of Audi Field in Washington, DC’s Capitol Riverfront, this year’s festival is gearing up to be an electrifying celebration of music, culture, and unity.

This year’s festival features a diverse array of top-tier talent with headlining acts such as Megan Thee Stallion , Gunna , Lil Yachty, and Concrete Family . Joining them will be an impressive roster of acclaimed artists that includes PartyNextDoor , Victoria Monet , Kaytranada , Key Glock , Sexxy Red , and many more, ensuring there’s something for every music lover to enjoy.

But the Broccoli City Festival is more than just a music event—it’s an immersive experience that transcends boundaries and fosters community. From interactive art installations to culinary delights from local vendors to lavish VIP accommodations, attendees can expect a multi-sensory journey that delights the senses and nourishes the soul. In addition to the incredible music lineup, BC Fest will also feature live experiences on-site featuring Issa Rae , comedians Desi Banks and Funny Marco , Uncle Waffles , TrapSoul Karaoke hosted by Bryson Tiller , Soulection with Joe Kay , Test Your Game with Duke Dennis , Everyday People , R&B Only , and even a country music segment with the Hoe Down with emerging artist Tanner Adell other interactive experiences that explore various aspects of music, art, and culture.

“We’re thrilled to unveil this year’s lineup and the move to Audi Field, which reflects our festival’s eclectic tastes and vibrant spirit,” said Brandon McEachern, Co-Founder of Broccoli City Fest. “After partnering with Events DC at the RFK Festival Grounds for several memorable years, it’s the perfect time to take another step in our evolution and offer consumers a nontraditional, inclusive, and innovative festival experience where people from all walks of life can come together to celebrate music and culture.”

“We’re reimagining the festival experience by moving to the state-of-the-art Audi Field in the Navy Yard community, featuring award-show-like live programming and interactive fan experiences,” said Marcus Allen, Co-Founder of Broccoli City Fest. “We’re setting a new standard, providing attendees an immersive blend of entertainment, technology, and fan engagement.”

Pre-sale begins on March 18th at 10 am EST . General admission and VIP Tickets go on sale Friday, March 22, at 10 am EST. , with various options available to suit every budget and preference.

Visit www.BCFestival.com and follow us @BroccoliCity on Instagram, TikTok, and X (formally Twitter) for the latest updates and exclusive content.

Broccoli City

Jermon Williams

[email protected]

Andrew Labissiere

Live Nation

Carleen Donovan, The Oriel Co.

Nina Lee, The Oriel Co.

About Broccoli City

Broccoli City is a Black-owned social enterprise rooted in impact and entertainment that focuses on people and progress. We foster creativity and community growth by building innovative experiences that intersect technology, music, art, and social impact. Originally birthed as a festival experience centering Black communities in the DMV area, Broccoli City has developed into a national brand that creates and distributes opportunities, education, and resources needed for the upward mobility and social progress of Black and brown communities.

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