superyacht marketing jobs

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BOAT International is the world’s leading superyacht multimedia, market intelligence and events organisation. We produce luxury superyacht magazines, curate and deliver the World Superyacht Awards, Superyacht Design Festival, and own highly successful industry events.

Interested in working for the No.1 media company in the superyacht industry?

WHAT WE OFFER

In addition to an excellent salary and benefits package, we can provide an exciting career opportunity where personal growth and advancement is aligned to the rapid development of a growing company.

People who thrive at Boat International are smart, ambitious and committed. Successful applicants will understand the value of teamwork yet desire to make a personal impact and will be passionate and energetic about what they do.

• Competitive salary and benefits package
• On-going training and development
• 25 days annual leave
• Life insurance scheme
• Pension scheme
• Healthcare cash plan
• Exciting career opportunities

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Current opportunities

From our partners, sponsored listings.

Your search query

Are you a Captain looking to come ashore? Or perhaps you've already made the transition and are looking for the next career move?  If so, this could be a great role to consider. The client is a boutique management company with a growing fleet along with several construction projects under management, and due to ongoing growth they'd like to appoint a Yacht Operations Manager to oversee the fleet.

A great opportunity to help lead and grow one of Monaco's boutique brokerage houses with a developing presence in the Middle East.

We have a new opportunity to manage the Yacht Expedition & Travel department working closely with the Director of Yachting. You’ll be responsible for managing and overseeing Yacht Expeditions in multiple territories, establishing and managing processes and procedures to allow the smooth running of all Yacht Expeditions leasing with Brokers, Central Agencies, Management Companies, Captains, and Clients.

We have an exciting opportunity to manage the Yacht Marketing department at an international charter and adventure company.. Working closely with the Director of Yachting you’ll be responsible for managing and overseeing Yacht Marketing in multiple territories, establishing and managing the best way to bring the company to the front mind of Owners, Captains and Home Offices for the Management of their yacht. 

We have an exciting new opportunity with one of yachting's coolest adventure brands as a Charter Broker.

Are you an experienced Commercial Manager, Sales Broker or senior commercial professional looking for a new career opportunity?

A really wonderful client is looking for introductions to Retail Charter Brokers around the Med and internationally. Perhaps you're currently working as a Junior Broker or CA and looking to make the move into retail, or you're an existing Retail Broker bumping your head against a glass ceiling? If that's you, please reach out for a chat.

Are you an ex Chief Stewardess, Purser or experienced Housekeeper looking for an opportunity in a private household?

A highly regarded and leading industry brokerage house is seeking an established, Senior Yacht Broker to lead its vessel sales operation in the Asia Pacific region.

An international Management Company client is seeking a junior candidate for their Yacht Management department.

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THE FULL-SERVICE DIGITAL MARKETING AGENCY FOR YACHTING BRANDS

Why work with relevance yacht.

Relevance Yacht is a full-service digital yacht marketing agency with more than 15 years of yacht marketing industry intelligence and know-how. We are a recognised leader in the niche superyacht industry, with demonstrable experience of working with the world’s most powerful luxury yacht brands. Our specialist yacht markets include yacht brokerages, charter agencies, shipbuilders, crew recruiters, and superyacht management companies. We understand that your yachting business has specific needs and know that an exceptional marketing strategy is essential to reach and resonate with audiences within the niche yachting sector. From impeccable website design to captivating storytelling, branding and SEO, our approach is comprehensive and tailored specifically to each business. Relevance Yacht has an outstanding record of consistently delivering exceptional results, helping many of our clients beat their competitors and win new clients. Through customised solutions, we harness the potential of digital platforms to captivate your target audience, foster active participation, and unlock opportunities that seamlessly align with your goals. Our yacht marketing agency is based in Monaco and London.

Click here to watch our corporate video showcase

Relevance Yacht Services

We offer a selection of yacht marketing services that include branding and design, website design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM . As part of Relevance Yacht’s unique holistic marketing approach, we also provide online reputation management, audience profiling, luxury brand photography, and videography.

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Paid & Social Advertising

Public Relations

Social Media & Influencer Marketing

Content Marketing

Website Design

CRM & Email Marketing

Case Studies

Take a moment to read testimonials from our yachting clients and explore our case studies page to learn about our latest yacht marketing projects.

Oyster Yachts

Worth avenue yachts.

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Benefits of using a full-service yacht marketing agency

Distinction is paramount in the highly competitive realm of yacht marketing. A marketing agency attuned to the intricacies of the yachting landscape ensures that every marketing campaign demonstrates elegance, exclusivity, and sophistication. We are experienced in working with yachting businesses at all stages in their growth cycle, from rapidly growing start-ups to established brands with global reputations. 

As a leading full-service yacht marketing agency, we have in-depth knowledge of the yachting industry. This market intelligence enables us to ensure your brand is positioned at the forefront of the industry.  We do all of this while adhering to strict privacy and confidentiality measures to protect sensitive information because we know how important it is for our clients.

Our expertise

As a distinguished yachting brand, you demand nothing but the best, and we are here to deliver precisely that . With over 15 years of expertise in yacht marketing, we have helped hundreds of international brands, from small start-ups to global yachting powerhouses. Through our sister company, Relevance , our clients gain exclusive access to our UHNW data and audience demographics, providing significant benefits for any creative and digital work.

Relevance Yacht has a dedicated team of industry experts, handpicked for their expertise in their respective fields and in-depth knowledge of the yachting market. Our team combines cutting-edge technology with strategic creativity, resulting in campaigns that deliver a measurable return on investment. 

All our clients are assigned a dedicated client services team headed by an experienced account director with relevant industry expertise. The client services team is a central point of contact, coordinating work with Relevance Yacht’s in-house yacht marketing specialists. 

Relevance Yacht News

Advanced yacht technology is shaping the future of the yachting world

For the last few decades, the yachting industry has followed the trends of many sectors. Design, equipment, materials, navigation devices, furniture, engines, and toys all...

Unmissable yacht events and yacht shows 2024

From Monaco to Miami, Dubai to Antigua: the yacht show calendar for 2024 is shaping up to be bigger and better than ever. This year’s...

Best yacht marketing agency 2023: Our year in review

As we head into the holiday season, the global yacht marketing team at Relevance would like to wish our specialists, our clients and all our...

Want Us to Work on Your Next Project?

Reach out today to learn how Relevance Yacht can help. We will be delighted to organise a call to discuss your creative and digital needs, with no commitment. We will then send you a tailor-made quotation for our services. 

ARE YOU READY FOR YOUR NEXT CAREER MOVE?

Jms careers – personal career advancement.

We at JMS Careers are combining personal interaction with professional techniques to create individually tailored crew recruitment solutions for Superyachts and their crew. This combines full reference checking, certificate qualification as well as offering Professional Profiling to better engage and develop the future talent you need with the current talent you have.

We are trusted partners with the crew and teams we work with and every candidate who is put forward by us is thoroughly screened and interviewed to ensure they are a perfect fit for the role, has a very clear understanding of their position and what it will entail.

If you’re looking to progress your career or looking to build a better team on board contact JMS Careers

JMS Careers

Superyacht crew solutions for those looking to further their career on board or those looking to move ashore after a career at sea. We also work hard helping Captains and Owners to build a robust, hardworking and fun team on board.

Sea Going Placement Onshore Placement New Build/Yard Placement Team Profiling

JMS Careers Floor 5 Tower Point 44 North Road Brighton , BN1 1YR United Kingdom

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Search and apply for Shore-based jobs in the Superyacht, Megayacht and Yacht sectors. Apply today for your next Superyacht Shore-based job.

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What we do and how we can help

Our dedicated team are passionate about helping you manage your career in the Superyacht sector. We will work with you to find your dream Shore-based Superyacht job.

​We have dedicated consultants who focus on Superyacht Shore-based jobs, including:

Fleet Director

Charter Director

Chartering Manager

Fleet Manager

Head of Yacht Management

Head of Technical

Head of Operations

Technical Manager

Senior Technical Manager

Junior Technical Manager

Client Manager

Yacht Manager

Interior Manager

Project Coordinator

Operations Manager

Yacht Administrator

Accounts Administrator

Charter Broker

Marketing Manager

Who we work with

We partner with some of the world’s largest Superyachts and Megayachts. We work with yacht owners, yacht managers and shipyards. Our clients include private yachts and charter yachts, both motor and sail. They all seek the best Superyacht Shore-based professionals.

Permanent and contract Superyacht Shore-based jobs

We recruit for both permanent Superyacht Shore-based jobs, as well as contract Superyacht Shore-based jobs.

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We are passionate about offering great Superyacht career advice to job seekers. We regularly share CV and LinkedIn tips, as well as preparation guides for  telephone ,  video  and  in-person interviews .

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We strive to provide the best service to our Superyacht candidates. Our methodology ensures all candidates are treated fairly, irrespective of their gender, age, ethnicity, background or beliefs.

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The latest Superyacht Shore-based jobs

Competitive and dependant on experience

Recruitment Consultant - Super Yachts

Southampton

£30,000 - £50,000 OTE

Refurbishment and Maintenance Superintendent

Competitive Salary

Yacht Charter Broker

United States of America

Very competitive and Dependant on Experience

Superintendent Technical Projects HVAC

Attractive salary with great benefits

Director - Interior Design

Very Competitive Remuneration Package

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Superyacht Jobs

Search hundreds of superyacht jobs from around the world:.

Stay up to date with the latest deckhand , steward(ess) , engineer ,   officer, captain & chef yacht crew positions available.

Stay up to date with the latest deckhand , steward(ess) , engineer ,   officer, captain & chef superyacht and yacht jobs around the world.

Second Officer

We are looking for a dynamic and motivated 2nd Officer for a busy 55m+ Charter Yacht.

This is an exciting opportunity to join a well established dual season charter vessel preparing for a busy Med season. The vessel is looking for an enthusiastic leader to help steer the deck team alo...

Job Details:

Job ID: #7034 Job Type: Full Time Start Location: Antigua & Barbuda Start Date: 01 Apr 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010), ENG1 (or equivalent Seafarer's Medical Certificate), OOW 3000GT (Yacht) Qualifications (Preferred): STCW Proficiency in Medical Care, ISPS Ship Security Officer, Chief Mate 3000GT (Yacht) Languages: English Min Yachting Experience: None Gender Required: Male Smokers: No

Busy 35 meter charter Motor Yacht looking for a talented charter chef.

This will be a seasonal role starting first week of April and ending around October. There are 8 charters booked already for the season with a few more spaces to book more.

Each of the past several season...

Job ID: #7038 Job Type: Seasonal Start Location: Greece Start Date: 01 Apr 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010) Qualifications (Preferred): ENG1 (or equivalent Seafarer's Medical Certificate) Min Yachting Experience: 1-2 Years Gender Required: Male Smokers: No

We are looking for an experienced deckhand for a Private 40m Classic Style M/Y based between the US and the Caribbean.

The ideal candidate will have at least 2-3 seasons as a deckhand, hold a YM Offshore and ideally be working there way towards their OOW. Sailing background would be a...

Job ID: #7036 Job Type: Full Time Start Location: Antigua & Barbuda Start Date: 05 May 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010), ENG1 (or equivalent Seafarer's Medical Certificate), Yacht Master Offshore Qualifications (Preferred): RYA Power Boat Level 2, RYA Power Boat Level2 Instructor, Yacht Master Ocean Essential Visas: B1B2 Languages: English Min Yachting Experience: None Gender Required: Male Smokers: No

Chief Steward/ess

We are looking for a Chief Stewardess for a Private 40m Classic Style M/Y based between the US and the Caribbean.

The ideal candidate will have at least 2-3 years as a Chief Stew and must be able to display good longevity. Sailing background would be a strong advantage as the yacht is...

Job ID: #7035 Job Type: Full Time Start Location: Antigua & Barbuda Start Date: 22 Apr 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010), ENG1 (or equivalent Seafarer's Medical Certificate) Qualifications (Preferred): WSET LEVEL 1, WSET LEVEL 2, Cocktail Training, WSET LEVEL 3, Wine Knowledge Training, Silver Service, Purser Training Essential Visas: B1B2 Languages: English Min Yachting Experience: 2-3 Years Gender Required: Female Smokers: No

Seeking a Captain and Stew couple to run a 24 meter expedition style motor yacht.

Owner is from Singapore who will use the boat for roughly 30-60 days per year. He and his family are very hands on and will help out with operations when onboard. It will be a very relaxed environment. Ow...

Job ID: #7039 Job Type: Full Time Start Location: Turkey Start Date: 01 May 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010) Qualifications (Preferred): ENG1 (or equivalent Seafarer's Medical Certificate) Min Yachting Experience: 2-3 Years Gender Required: Male Smokers: No

A fantastic opportunity for a female deckhand to join an exciting program onboard a 50m+ private S/Y.

The vessel is currently in the Bahamas with a great itinerary ahead.

A strong sailing background is essential and big boat experience will be a bonus. Must have 2 seasons e...

Job ID: #7037 Job Type: Full Time Start Location: Bahamas Start Date: 29 Mar 2024 Qualifications (Essential): STCW Basic Safety Training 95 (2010), ENG1 (or equivalent Seafarer's Medical Certificate) Min Yachting Experience: 2 Seasons Gender Required: Female Smokers: No

Hairdresser / Housekeeper 120m+ Private Motor Yacht

Wilsonhalligan are looking for a Hairdresser / Housekeeping Stew to join a 120m+ Private Motor Yacht. The ideal candidate will be confident in cutting, colouring and styling male and female hair. Unfortunately due to cabin arrangements only female candidates can be considered. Requirements:

STCW ENG1 Food & Hygiene Level II Hairdressing Qualification

Salary: 3000 Euros Leave: 60 days / 5:1 Start: ASAP

Deckhand / Kite 110m+ Private Motor yacht

We are looking for a Deckhand/Watersports instructor who holds experience with kiting and is confident in teaching and maintaining the latest kite equipment. Additional watersports experience is preferred, ideally someone who can teach wakeboarding, e-foils, seabobs etc. Working on a 3/1 rotation with an April start date. Due to current location of the vessel a B1/B2 visa would be considered more beneficial and would make your profile stand out.

Deckhand / Carpenter 110m+ Private Motor Yacht

We are looking for a Deckhand/Carpenter for a 100m+ M/Y Working a on 3/1 rotation with a start date of April. Due to the location of the vessel a B1/B2 visa would be recommended. The perfect candidate will come from a boat building background and be content in joinery and able to do interior touch ups. We are happy to accept candidates with minimal yacht experience with the right carpentry background.

DPA / Vessel Manager Shoreside

Wilsonhalligan are looking for an experienced DPA/Vessel Manager to join an established and growing Maritime company in the UK. The ideal candidate will: - have an extensive experience as a Vessel Manager on land with years of senior experience in yachting. Personal characteristics include: - Dedication - Strong individual worker and a team player - First class relationship management skills - Positive attitude and realistic outlook - Strong work ethic, responsive and proactive Salary: 75000 PA Start: ASAP Location: North East, United Kingdom (Hybrid) Apply now or get in touch if you think this job is for you: [email protected]

Chief Stewardess 50m+ Private Motor Yacht

WIlsonhalligan are looking for a Chief Stewardesson a 50m+ single season Private Motor Yacht. We are looking for someone with at least 1 year's experience in a Chief Stewardess role on a similar sized vessel. The vessel is only used during the summer months, but is always very busy during this time. Team of 3 within the interior, very much a hands on role with concierge duties. Requirements: STCW ENG 1 Level 2 food and hygiene Package: Salary: DOE Leave: 60 days within the winter months. Start date: ASAP

Stewardess 70m+ Private Motor Yacht

WIlsonhalligan are looking for a Stewardesson a 70m+ busy Private Motor Yacht. We are looking for someone with at least 6 months yachting experience as a Stewardess. The vessel has a great crew on board who all lead healthy, active lifestyles. The ideal candidate will have a passion for health, sports and fitness, a B1/B2 is preferred due to the boats program. STCW ENG 1 Level 2 food and hygiene B1/B2 preferred Package: Salary: DOE 3:1 rotation Start date: April

House Manager (Couple) Shoreside

Wilsonhalligan have a House Manager Couple's position available based in the South of France. My client is looking for a trust-worthy, hard working and dedicated ex-yachtie couple to look after their beautiful residence in Saint Tropez. Location: SOF Salary: DOE Start: 2024 Please send CV to [email protected]

Yacht Manager Shoreside

Wilsonhalligan are looking for a Yacht Manager to join a growing and established company in the UK. The ideal candidate will: - have a yacht experience at a senior command level. - hold an in date CoC or has the ability to renew. - have excellent communication skills with individuals of all levels. - have an up-to-date understanding and knowledge of SOLAS, MLC and STCW, Maritime Labour and MARPOL conventions Desirable: - Qualified Internal Auditor (QMS) - Qualified CSO Personal characteristics include: - Dedicated, honest and compassionate characteristics - Strong individual worker and a team player - First class relationship management skills - Positive attitude and realistic outlook - Strong work ethic, responsive and proactive Salary: DOE Start: ASAP Location: United Kingdom Apply now or get in touch if you think this job is for you: [email protected]

Temporary Stewardess 80m+ Private Motor Yacht

WIlsonhalligan are looking for a Stewardesson a 80m+ Private Motor Yacht. We are looking for someone with at least 6-12 months yacht experience. The role will be seasonal to begin with starting in April and finishing in September with a possible extension. The yacht has a great, active crew on board and is looking for someone who is happy to jump in wherever needed. Requirements: STCW ENG 1 Level 2 food and hygiene Package: Salary: DOE Start date: April

House Manager Shoreside

Wilsonhalligan have a House Manager position available based in the South West of England. My client is looking for a trust-worthy, hard working and dedicated ex-yachtie to look after and help maintain their vast and beautiful residence. This is a full-time position of 5 days a week over the weekend with some weekends off depending on the principal's schedule and travel plans. The ideal candidate will have the right to work and live in the UK, a clean driving license and someone who can provide longevity to the family. Location: United Kingdom Salary: DOE Please send CV to [email protected]

Director of Yacht Management Shoreside

Wilsonhalligan are looking for a Director of Yacht Management to join a global leading and established Maritime Management Company. The ideal candidate will: - have relevant practical experience in Yacht Management, including Client Communication - have an extensive leadership experience - possess and entrepreneurial thinking and decision-making skills - have a precise and solution-oriented way of working - team player mentality Salary: DOE Start date: ASAP reach out and send your CV to [email protected]

Senior Charter Broker Shoreside

Wilsonhalligan have a Senior Charter Broker position available based in the UK or EU. My client is looking for a driven, hard working, dynamic and confident candidate with at least 2 years of experience as a Charter Broker. Location: United Kingdom or Europe Salary: DOE / Flexible Start: ASAP Please send CV to [email protected]

Senior Spa Therapist 120m + Private Motor Yacht

Wilsonhalligan are looking for a Spa Managerfor a 120m+ New Build Motor Yacht The ideal candidate willbe confident in massage, facials, manicures, pedicures and waxing. Prior experience working withHammams will be beneficial. The Spa Therapist will be required to assist in housekeeping when not in the spa. The ideal candidate will have at least 3- 4 years of experience within the yachting industry on larger vessels. Requirements:

STCW ENG1 Food & Hygiene Level II Beauty therapy qualification

Salary: 5800 - 6000Euros DOE Rotation: 2:2 Start: TBC

Watersports / Deckhand 130m+ motor yacht

We are looking for a Deckhand/Watersports instructor who has kite surfing and diving experience for a 100m+ Private M/Y. Kiting side would ideally be instructor level, however would consider a candidate who is confident handling a kite, who can jump, launch, land and role. The dive side would require a dive master, or I would consider someone who has enough dives completed to obtain this. Male candidates due to cabin arrangements. Working on a 2/1 rotation, with an immediate start.

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Superyacht Jobs

Welcome to the viking crew maritime job search portal for superyacht jobs..

Below you will see all of the latest jobs in the superyacht sector of the maritime industry available via Viking Crew – The leading cruise, commercial and superyacht maritime crew services provider.

From your first role to some of the most prestigious positions in the maritime industry, this page is updated in real-time with all of the latest superyacht jobs.

Use the filters below to get started finding your next role in the maritime industry.

• 1st Engineer
• 2nd Electrician
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• Assistant Maitre'D
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• Chief Engineer
• Chief Steward/ess
• Crew Purser
• Deckhand / Dive Instructor
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• Destination Manager
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• Executive Chef
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• Future Cruise
• Hair Stylist
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• Stew/Masseuse
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• Watersports
• Wellbeing Coach

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A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted

Marta Puerto was just one of thousands of job seekers struggling to stand out in a cooling labor market — and losing hope. Her fortunes reversed with a  1 minute, 42 second long video  posted to LinkedIn .

Instead of relying on the standard resume to introduce herself to employers, the Madrid-based marketing manager decided to try to tell her story a different way, showcasing her skills by marketing herself.

The video has gone viral, with over 60,000 likes on LinkedIn and counting, and has captured the attention of hundreds of employers. Puerto said she’s now being inundated with interview requests from companies and received over 5,000 connection requests on the platform.

This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It's broken LinkedIn! pic.twitter.com/emnEKVe68a — ✍️👩‍🍳🤹‍♀️ (@noheeriye) March 1, 2024

“I really thought maybe 100 or at most 200 likes from my network,” she said in an interview. “And now I’m getting connections from previous recruiters that had said no to me. And now they’re like ‘Oh, now I want a piece of Marta.’”

As layoffs continue and white-collar workers lose leverage in the job market, standing out among hundreds of qualified applicants has become increasingly difficult. That’s especially true as companies turn to artificial intelligence to vet candidates, making it more challenging to get applications in front of hiring managers.

After being laid off from fintech company Xolo in October, Puerto submitted scores of applications, but she mostly received automated emails in reply and found it hard to get to the next stage of the process. Dozens of automatic rejections began to weigh on her. She did well once she got to an interview, but it was nearly impossible to get there.

“It was the first barrier that I couldn’t break through,” she said. “And so I thought, ‘Okay, I have to do something.’”

Just a few minutes after the 29-year old posted the video on Wednesday, captioned “Meet Marta: the movie,” she said a former coworker now at another company messaged her asking if he could interview her next week. After that, the messages began pouring in. She had to set up a separate email inbox just to handle the volume of requests.

Some employers have offered to pay for her to relocate. “The interview I had today wanted me to relocate to London and I said no,” Puerto said. “But then they said, ‘Okay, we spoke with the CEO, you could be remote, that’s fine.’”

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Put Marketing at the Core of Your Growth Strategy

• Marc Brodherson,
• Jennifer Ellinas,

Three ways to use marketing as a lever for growth, according to McKinsey research.

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. They recommend three actions for CEOs to hit the reset button. The first is to define what you need from marketing. While it sounds obvious, their research found that more than half the time CEOs and CMOs in the same company were misaligned on marketing’s primary role. Second, nominate one person to serve as the chief voice of the customer. In two many organizations this is fragmented, and when everyone owns the customer, then no one does. Third, the CEO should function as a growth coach. They should have a handle on the challenges and opportunities of modern marketing, but their job is to draw up the strategy, not toss the ball down the field.

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that misalignment can be costly.

• Marc Brodherson is a senior partner in McKinsey & Company’s New York office.
• Jennifer Ellinas is an associate partner in McKinsey & Company’s Toronto office.
• Ed See is a partner in McKinsey & Company’s Stamford, Connecticut office.
• Robert Tas is a partner in McKinsey & Company’s Stamford, Connecticut office.

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I Attended an Ivy League University's Most Popular MBA Leadership Class and Learned How Steve Jobs Became a Better Leader in 10 Minutes Professor Hitendra Wadhwa wrote the literal book on looking inward to find outward success.

By Amanda Breen • Mar 8, 2024

Key Takeaways

• Wadhwa is professor of practice at Columbia Business School and founder of Mentora Institute.
• During a January class, Wadhwa shared an inspirational story about Steve Jobs' approach to Apple's retail expansion.

Hitendra Wadhwa, professor of practice at Columbia Business School and founder of Mentora Institute , teaches the university's most popular class on personal leadership and success — two topics that most business students are eager to learn more about.

That much was clear on the rainy January day when I sat in on the afternoon session of Wadhwa's course; despite the dreary weather, the energy was palpable, with every seat taken and some attendees even standing in the back.

Wadhwa wrote the literal book on looking inward to find outward success. In Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success , Wadhwa reveals how activating purpose, wisdom, growth, love and self-realization can help people make a real mark on the world.

Related: 8 Inspirational Quotes on Leadership, Courage and Success From Nelson Mandela

During the session I attended, Wadhwa relayed a compelling story about Steve Jobs that captures those core energies in action — and shows that the best leaders are willing to pivot, even when it's difficult.

"Innovation distinguishes between a leader and a follower."

The story starts in 2001, just before Apple was set to open its first retail store. Ron Johnson , the company's senior vice president of retail from 2000 to 2011, was riding to a weekly planning meeting with Jobs when he shared his concerns about the proposed layout of the new store.

Like most retail outlets, Apple planned to organize its store by product. But Johnson saw an opportunity to design it according to activity, like making movies or listening to music, and lean into the innovation that had already helped Jobs' brainchild become a category of one.

But Jobs wasn't having it: The store's opening was fast approaching, and he didn't think there was time for a complete overhaul. Johnson and Jobs sat with the tension of that disagreement as they rode the rest of the way to the meeting.

Related: As Steve Jobs Once Said, 'People With Passion Can Change The World'

Then, about 10 minutes later, the pair walked into the meeting, and Jobs surprised Johnson by telling the team that Johnson believed the store's design was completely misguided — and that he agreed. Jobs said he was going to step aside while they all worked together to figure out the best way forward.

By telling the story about Johnson and Jobs, Wadhwa makes an invaluable point: The kind of leader someone is in one moment doesn't have to dictate the kind of leader they'll be in the next. A willingness to change your mind and think outside of the box , even when it means additional challenges in the short term, isn't a weakness — it's a strength.

And, as Jobs himself once said , "Innovation distinguishes between a leader and a follower."

Related: Is Your Leadership Style More Steve Jobs or Elon Musk? Here's How to Tell — And Why It Matters.

Entrepreneur Staff

Features Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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Why this Ethiopian navy officer ended up as a metro driver

'I've seen everything there is to see overground'

Tall, smiling Worku Bedasso is a bit of a legendary figure at the Moscow Metro. When asked how he ended up working here, he says noncommittally: "It just happened!"

In Soviet times, the young lieutenant of the Ethiopian Navy came here to study on an exchange program: first in Georgia in 1985, and a couple of years later in Azerbaijan. While Worku was learning how to build socialism, a civil war broke out in his native Ethiopia, and “old-school” officers were no longer needed by the new state. His wife and children remained in Ethiopia; they did not want to go to Russia. A few weeks later, the Soviet Union collapsed and foreign students based in Baku were sent to Moscow.

In Moscow, he was granted refugee status and issued with a work permit; however, during the 1998 economic crisis it was hard to find work. Then, his new Russian girlfriend, Olga, suggested he try working at a metro depot, since he was good with machinery. After six months of training, the former officer became a metro driver assistant.

“The first time felt strange and even scary,” Worku recalls. “But a military background helps. A metro driver needs to have stress tolerance, army discipline and a desire to work hard.”

While on the job, Worku enrolled at the Railways Institute (MIIT) to get a degree in engineering. However, it turned out that combining work and studies was too difficult and in 1999, he decided to quit the job...

By 2010, when he had decided to return to the Moscow Metro, Worku had been working for a logistics company in Moscow and Sochi, had married Olga and received a Russian passport. He once again had to make the journey from a driver assistant to a Category 1 driver, and looking back on it today, he is quite happy with his life: “It's fun to drive a train and get good money for it.” Furthermore, in all his years of working, he has never had any accidents: he attributes it to good luck.

That said, at the age of 62, he has started to think of ending his career as a driver and move to a job at a metro depot. “When you are young, you don’t feel the workload, but at my age it’s getting a bit hard! I don’t want to part with the metro. I have seen everything there is to see overground.”

'I’ve said everything about Dostoyevsky. But I’ve loved trains since I was a kid!'

Anton Khlynin studied Russian language and literature at Moscow State University and even spent a year and a half as a PhD student. But at some point, he realized it was time to stop. Anton seems a very serious man until he turns with his back to you and you see a biker's braid popping out from under the collar of his uniform.

“At university, I had a research topic that I thought was very interesting - the perception of Dostoevsky’s works in Scandinavian countries,” - says Anton. “He is the main writer there. I took it up with great fervor, but as I was writing my thesis, I found out that this subject had already been thoroughly researched by another academic. I was extremely disappointed.”

Academia no longer appeals to Anton, although he is still interested in literature: he even writes himself, albeit articles about railways. In 2007, he decided to fulfill his childhood dream and go work as an engine driver.

“I have been a fan of railways since the age of five. My first memory is seeing a locomotive on the tracks.”

Anton is now 40 and he recently qualified as a 2nd grade driver, by coming in the top three places in a professional competition. Unlike his colleague, Worku, Anton has seen many emergency situations in his career.

“Once, a passenger fell on the tracks at Park Pobedy [station] (dark blue line), but I managed to hit the breaks in time. Also, there are diggers who are just looking for adventure,” says Anton.  “When I was a kid, I was a member of a railway modeling club, and then of a literary society. I had things to do. Whereas they, it seems, have nothing to do!"

Yet, despite everything, Anton insists he does not regret having changed his career so drastically, even though he admits seeing trains in his dreams, too. “I used to occasionally dream I was running a red light, or that my train was derailing. But now all that is gone and I sleep normally!”

When asked whether knowledge of literature helps him in his work, Anton replies philosophically: “My general level of education helps me in my life. And work is part of life.”

'I drive 2,000 people during rush hour!'

When you look at tall, youthful Vadim Kalugin, it is hard to believe that he is one of the oldest drivers on the Moscow Metro, a veteran of labor. Vadim is 55 years old, and he has spent most of his life underground. Now he is a 1st grade driver. He joined the Moscow Metro straight after returning from military service, on advice from his mother-in-law.

“She herself worked in the aircraft industry and knew what responsible work meant. And she liked the uniform that metro drivers had,” Vadim recalls. “By the way, we are sometimes called ‘underground pilots’. But a pilot carries 300 people on a plane, while I drive more than 2,000 people during rush hour! I think our job involves even more responsibility.”

According to Vadim, the Moscow Metro is not only the most beautiful, but also the most reliable. “Even in the 1990s, during the economic crisis, when many people did not receive their wages, metro drivers were always paid on time and metro trains were on schedule. After all, if the metro stops, the whole of Moscow will stop.”

Vadim says that the main thing in his work is to strictly follow the instructions. “In the metro, everything happens at lightning speed! The driver has no right to make a mistake. In my 34 years of work, I have never had a single reprimand,” he says, adding that, sadly, he is still going to retire next year.

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