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The Golf le Fleur pop-up is traveling to Culver City, Calif., opening tomorrow for the next 12 days. This time, it’s open to the public.

“The 12 days of Christmas,” said Tyler, the Creator when asked about the timing. He plans to reveal the address online tomorrow.

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The previous pop-up was in Malibu and by invite only, unveiled in 2021. He plans to take it to different cities. 

“It’s pretty much the same thing,” he said of the experience. Visitors can expect his latest collections in apparel, footwear, accessories and beauty.

“The public is able to see this and experience this stuff in person,” he added.

Selective about retailers, the brand is found at Mohawk General Store in L.A. and Heath Newsstand in San Francisco — which meet his standards.

“Retail is s–t,” he said. “I probably shouldn’t say that. But, like, everyone knows retail is s–t. Retail is s–t because it’s not the same care that you put into the brand taken there….It’s just not presented correctly.”

Golf le Fleur is Tyler, the Creator’s third fashion project. He released goods under Odd Future (his music collective before going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing on its own, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been round collar short-sleeve button-ups, tailored blazers and trousers, pleated shorts, mohair cardigans and loafers — typically in a pastel colored palette.

There are more collaborations coming, he said: “I collab with the people who make shit that I like and I’m like, able to put my own twist on it.”

The creative — born Tyler Gregory Okonma — has produced short films alongside Golf le Fleur releases. For this new pop-up, his latest film showcases his most recent collection.

“It was a bus accident,” he said of the concept. “And it’s a cop just taking all statements from witnesses. And yeah, all the witnesses that were on the bus.”

Blazers, hoodies and bags are modeled by the witnesses, which include rapper Lil Yachty and business man Maverick Carter.

“I think Yachty’s beautiful,” said Tyler, the Creator. “Like, I think he has a very gorgeous face with gorgeous features. And I like how he dresses, how clothes fit on him. And Maverick is one of the coolest people to me. Like the fact that he even did it meant a lot. I wanted to put him in a whimsical look, because he has a super specific personality so to see him in something that looks like that was just super ill eye candy for me.”

Asked about growth, he said: “I don’t even have expectations. I hope people that buy it like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s just my main thing. I just hope people outside of my bubble get to see the things that are being made.”

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Tyler, The Creator Taps Lil Yachty For le FLEUR* Season 2 Commercial: Watch

The Golf Wang mastermind's clothing empire keeps growing, and this newest ad shows another rap pioneer joining the fray.

Tyler, The Creator isn't just one of music's most visionary minds right now ; his talents extend far beyond his biggest passion. Moreover, he recently released a commercial promoting the second season of his le FLEUR* luxury brand, an offshoot of his Converse collaborations and his Golf Wang brand. In the clip, the Hawthorne, California native stars as one of many crash-stricken bus passengers, all of whom are wearing the stylish and stunning new pieces for this drop. If you watch the video below and are interested in copping something, items from the collection will be available in select brand stores on Saturday (December 9), whereas it will fully be available online the following Wednesday (December 13).

However, one of the most notable parts of this ad is who else rode with Tyler, The Creator in that bus. At one point, the promo clip shows his good rap friend , the one and only Lil Yachty , in his new clothes. It's quite the lavish but unsurprising link-up, as both artists expressed a lot of admiration for each other over the past year or so. Hopefully this isn't the last fashion crossover that we see from them.

Read More: Lil Yachty Says TikTok Deleted This Ridiculous Video Of Tyler, The Creator

Tyler, The Creator's le FLEUR* Season 2 Ad With Lil Yachty: Watch

What's more is that Lil Yachty isn't the only rap star to shout out the former Odd Future frontman recently. For example, Offset recently revealed to GQ how he influenced his solo album . "It was a year ago, at the Roc Nation brunch," he said of his interaction with Tyler, The Creator. "I was telling him my vision of being a standout artist and a solo artist and reinventing myself. I was glorifying him, telling him, ‘I respect how you stay in character [for each album].' He was like, ‘You should do it, too. N***as ain’t going to f**k with it at first, but n***as never f**k with the good s**t first. They always sleep on it, and then you show them throughout the process.’ I really took that s**t to head."

Meanwhile, when it comes to the rap game, the Let's Start Here creative is currently drumming up some controversy for his comments on negativity within it . It's one of a few blasted statements he recently made on the culture right now, and it's inspired a lot of debate. One thing's for sure, though: these two stars love hip-hop, and despite doing so much more than just that genre and music in general, they are never afraid to speak their mind on it and push for higher quality– both within themselves, within each other, and with every other artist. For more news and the latest updates on Lil Yachty and Tyler, The Creator, stay posted on HNHH .

Read More: Lil Yachty Dragged For His Take On Current State Of Hip-Hop, Fans Believe He Played A Part In Its Regression

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Tyler, the Creator Drops le FLEUR* Season 2 Lookbook Visual Featuring Lil Yachty and Anwar Carrots

Cars and fashion collide in Tyler, the Creator's self-directed lookbook for the streetwear brand.

View this video on YouTube

Tyler, the Creator is back with more looks with the latest drop from le FLEUR*.

A “Season 2” video lookbook, self-directed by Tyler, was published on Wednesday and gives a special look at the streetwear apparel collection.

In the visual, a collision between a bus and a car brings out the models, including Lil Yachty , Maverick Carter , Anwar Carrots , and Tyler himself, to give witness testimonies of the ordeal. Each person highlights the new collection which includes sweaters, vests, puffer jackets, sport coats, varsity jackets, and the brand’s first cycling jersey.

Additionally, the line includes new ushanka hats, berets, button-up shirts, ties, and scarves.

Select items from the le FLEUR* Season 2 collection will hit stores on Dec. 9 and online on Dec. 13 through lefleur.la .

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Tyler, The Creator Releases Short Film For GOLF Le FLEUR's Second Collection

Tyler, The Creator is gearing up to launch his second GOLF le FLEUR collection, designed “for the sun seekers.” It’s slated to debut via the rapper’s brick-and-mortar stores on Saturday (Dec. 9) with an online release following on Dec. 13.

Today (Dec. 6), the IGOR artist dropped a vintage-style short film showing off pieces from the assortment. Following a bus accident, a police officer instructed the passengers — including Tyler , Anwar Carrots, Lil Yachty , and others — to form a line to provide their statements. 

The video subsequently introduced suits, outerwear, and shoes, as well as accessories like umbrellas and a deerstalker cap from the upcoming collection. Meanwhile, “Duplo Sentido” by Gilberto Gil and Tetê Da Bahia could be heard in the background. Check it out below.

Last Thursday (Nov. 30), Tyler announced 12 temporary holiday stores for GOLF le FLEUR across the world. In addition to the permanent locations based in London, New York City, and Los Angeles, pop-up shops appeared across Austin, Atlanta, the Bay Area, Chicago, and more. They offered exclusive items from the brand’s Fall/Winter launch alongside other essentials.

In 2022, the rapper spoke to Numéro Netherlands about le FLEUR and what he wants people to feel when wearing the clothing pieces. He explained, “Consumers need to go back to the days when they would stop in front of an object for a long time because they loved it… They should be wearing and listening to whatever they like.”

Tyler added, “I’m not selling clothes online with GOLF le FLEUR because I want people to go see and touch the product, to ask themselves if they really want this item. I don’t want them to buy a product just because they like one of my songs and then resell it.”

In October, the label reunited with Lacoste for a tennis-inspired capsule. Prior to that, GOLF partnered with Converse for a bold take on the classic Chuck 70’s low-top design.

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How To Dress Like Tyler, The Creator With His New LE FLEUR* Collection

Unlocking Tyler's closet.

Tyler, the Creator is more than just a rapper. He's also a fashion designer who has created two clothing brands: GOLF WANG and le FLEUR* . While GOLF WANG is known for its colorful and quirky designs, le FLEUR* is a more refined and elegant line that showcases Tyler's personal style. In this article, we'll show you how to dress like Tyler, the Creator with his new le FLEUR* collection, which features some of his most iconic pieces .

The new le FLEUR* collection is modeled by Tyler himself and his friend Lil Yachty in a video lookbook that reminds us of a previous GOLF WANG season. The collection includes fur-trimmed hats, sweater vests, tailored suits, and embroidered varsity jackets. These are all items that Tyler often wears in his own outfits, and they reflect his unique blend of preppy and streetwear. The clothes are also made with high-quality materials and craftsmanship, making them worth the investment.

But le FLEUR* is not just a clothing brand. It also offers accessories like luggage and perfume that express Tyler's sophisticated side. The perfume, for instance, has a dreamy description that says "Dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water." le FLEUR* is the grown-up version of GOLF WANG, showing how Tyler has evolved as a fashion designer and a person.

If you want to dress like Tyler, the Creator, you can't go wrong with his new le FLEUR* collection. It will be available online on December 13 and in-store on December 9. It's a great opportunity to get a piece of Tyler's wardrobe and his personality.

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EXCLUSIVE: Tyler, the Creator Opens New Golf le Fleur Pop-up, Releases Film Featuring Lil Yachty and Maverick Carter

The Golf le Fleur pop-up is traveling to Culver City, Calif., opening tomorrow for the next 12 days. This time, it’s open to the public.

“The 12 days of Christmas,” said Tyler, the Creator when asked about the timing. He plans to reveal the address online tomorrow.

“I wanted to do something in the city,” the rapper and producer continued, of the location. “And everywhere else in the city is kind of dead. And I figured, well, why not try something over here. So, yeah, that’s kind of how it was. It wasn’t as deep a thought or anything. Just, Fairfax, La Brea, Hollywood, everything is just not where I wanted this. So that seemed like the best bet. And like a clean slate. There’s nothing else over there. There’s no one else over there. And I like that.”

The previous pop-up was in Malibu and by invite only, unveiled in 2021. He plans to take it to different cities. 

“It’s pretty much the same thing,” he said of the experience. Visitors can expect his latest collections in apparel, footwear, accessories and beauty.

“The public is able to see this and experience this stuff in person,” he added.

Selective about retailers, the brand is found at Mohawk General Store in L.A. and Heath Newsstand in San Francisco — which meet his standards.

“Retail is s–t,” he said. “I probably shouldn’t say that. But, like, everyone knows retail is s–t. Retail is s–t because it’s not the same care that you put into the brand taken there….It’s just not presented correctly.”

Golf le Fleur is Tyler, the Creator’s third fashion project. He released goods under Odd Future (his music collective before going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing on its own, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been round collar short-sleeve button-ups, tailored blazers and trousers, pleated shorts, mohair cardigans and loafers — typically in a pastel colored palette.

There are more collaborations coming, he said: “I collab with the people who make shit that I like and I’m like, able to put my own twist on it.”

The creative — born Tyler Gregory Okonma — has produced short films alongside Golf le Fleur releases. For this new pop-up, his latest film showcases his most recent collection.

“It was a bus accident,” he said of the concept. “And it’s a cop just taking all statements from witnesses. And yeah, all the witnesses that were on the bus.”

Blazers, hoodies and bags are modeled by the witnesses, which include rapper Lil Yachty and business man Maverick Carter.

“I think Yachty’s beautiful,” said Tyler, the Creator. “Like, I think he has a very gorgeous face with gorgeous features. And I like how he dresses, how clothes fit on him. And Maverick is one of the coolest people to me. Like the fact that he even did it meant a lot. I wanted to put him in a whimsical look, because he has a super specific personality so to see him in something that looks like that was just super ill eye candy for me.”

The lineup of looks is a reflection of his taste, he added. “Everyone kind of looks like different versions of me.” He designs for himself. “I’m just selfishly make clothes that I want to wear.”

Asked about growth, he said: “I don’t even have expectations. I hope people that buy it like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s just my main thing. I just hope people outside of my bubble get to see the things that are being made.”

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Tyler, the Creator Debuts New GOLF le FLEUR* Fragrance

French waltz comes in 100ml, 50ml and 10ml sizes..

For the past three years, Tyler, the Creator has been strategically plotting the expansion of his GOLF le FLEUR* brand. He recently hosted a special pop-up experience for his closest family and friends to debut his newest range of apparel, accessories and more, and he’s now officially announced the first fruit of his labor: FRENCH WALTZ fragrance.

This newest scent creates a happy marriage between sweet and floral elements. It amalgamates the aroma of damp jasmine petals with notes of mandarin, lychee, nashi pear, magnolia and sandalwood to create a rose-musk effect. Per the GOLF le FLEUR* Instagram, FRENCH WALTZ is designed to channel the the vibe of “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water.” This exact phrase is printed onto the back end of the packaging, while the front is adorned with GLF branding, the fragrance’s moniker and the silhouette of someone jumping off an oceanside cliff to nod to its campaign video. Additionally, the Call Me If You Get Lost artist’s newest skincare concoction is housed within a transparent bottle that is closed off by a minty green and flower-shaped top.

  View this post on Instagram   A post shared by GOLF le FLEUR* (@golflefleur)

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How To Buy Golf Le Fleur’s Season 2 Line

Tyler The Creator has been busy in 2023, even without a new album out . In addition to organizing the return of his beloved festival, Camp Flog Gnaw Carnival , he rolled out the deluxe edition of his critically-acclaimed album, Call Me If You Get Lost , with new videos for “ Dogtooth ,” “ Sorry Not Sorry ,” “ Wharf Talk ,” “ Legendary ,” and “ Heaven To Me .”

Outside of music, Tyler put plenty of attention into his fashion lines, Golf Wang and Golf Le Fleur. With Golf launching pop-up shops around the world for the holidays, The Creator has also announced the impending launch of Gof Le Fleur Season 2. Sharing a short film showcasing the new collection, Tyler once again displayed his talent as a director and a designer, highlighting the details of the new line with some help from friends like Lil Yachty and a rare Brazilian record from 1975.

le FLEUR* season 2: directed and designed by TYLER OKONMA instore: dec 9th, online dec 13th https://t.co/vOFABBe1kZ pic.twitter.com/QYMOwSm5Lt — T (@tylerthecreator) December 6, 2023

You can get ahold of your favorite pieces begining on December 9 if you live in one of the cities that already has a Golf store. If not, the collection goes live online on December 13. There’s no word yet on if pieces will make their way to the holiday shops, but you have to imagine there’s no way Tyler leaves out loyal fans who are undoubtedly already lining up looking to throw down some cash on Golf Essentials .

EXCLUSIVE: Tyler, the Creator Opens New Golf le Fleur Pop-up, Releases Film Featuring Lil Yachty and Maverick Carter

Home » Blog » Business » EXCLUSIVE: Tyler, the Creator Opens New Golf le Fleur Pop-up, Releases Film Featuring Lil Yachty and Maverick Carter

By alexandre Business

In an exclusive event, Tyler, the Creator has opened a new Golf le Fleur pop-up shop and released a film featuring Lil Yachty and Maverick Carter. The pop-up shop, located in Los Angeles, showcases the latest collection from Tyler’s popular clothing brand, Golf le Fleur. The film, titled “Flower Boy,” gives fans an inside look at the creative process behind the brand and features interviews with Lil Yachty and Maverick Carter.

The New Golf le Fleur Pop-up

The new Golf le Fleur pop-up shop is a must-visit for fans of Tyler, the Creator’s fashion brand. Located in the heart of Los Angeles, the shop showcases the latest collection from Golf le Fleur. From vibrant floral prints to bold color combinations, the collection is a celebration of Tyler’s unique aesthetic. Fans can browse and purchase a wide range of clothing items, accessories, and footwear.

Inside the pop-up shop, visitors will find a curated selection of limited edition Golf le Fleur merchandise. The shop is designed with Tyler’s signature eccentric style, featuring colorful displays and interactive installations. It’s not just a shopping experience; it’s a visual feast that immerses fans in the world of Golf le Fleur.

For those unable to visit the pop-up shop in person, the collection is also available for purchase online. Fans can browse the full range of Golf le Fleur products on the brand’s website and have them shipped directly to their doorstep.

“Flower Boy” Film Release

To accompany the opening of the new pop-up shop, Tyler, the Creator has released a short film titled “Flower Boy.” The film takes viewers behind the scenes of the creative process behind Golf le Fleur and provides insight into Tyler’s inspirations and vision.

In “Flower Boy,” Tyler, the Creator sits down with rapper Lil Yachty and businessman Maverick Carter for intimate interviews. They discuss the impact of Golf le Fleur on streetwear culture and share their thoughts on the brand’s success. The film also features exclusive footage of Tyler working in his studio, designing new pieces for the collection.

“Flower Boy” offers fans a glimpse into the mind of Tyler, the Creator and showcases the raw talent and creativity that has propelled Golf le Fleur to its current status as one of the most influential streetwear brands in the industry.

Community Impact

Beyond its influence in the fashion world, Golf le Fleur has also made a significant impact in the community. Tyler, the Creator is known for his philanthropic efforts, and the brand has been actively involved in various charitable initiatives.

One notable example is the annual Golf Wang Carnival, a music festival organized by Tyler, the Creator to raise funds for local schools and charities. The event features live performances from popular artists, carnival games, and exclusive merchandise. All proceeds from the festival go directly to supporting educational programs and community projects.

Golf le Fleur has also collaborated with other brands and artists to create limited edition collections, with a portion of the proceeds going towards charitable organizations. By using fashion as a platform for giving back, Tyler, the Creator and Golf le Fleur are making a positive impact on the lives of others.

The opening of the new Golf le Fleur pop-up shop and the release of the film “Flower Boy” are exciting milestones for Tyler, the Creator and his popular clothing brand. Fans can now experience the world of Golf le Fleur firsthand and gain insight into the creative process behind the brand. With its vibrant designs and community-focused initiatives, Golf le Fleur continues to push the boundaries of streetwear and make a positive impact on both fashion and society.

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le FLEUR*’s ‘For The Sunseekers’ campaign is directed by Tyler, The Creator himself

The creative takes his place in front of and behind the camera to present the second season of le FLEUR* in a captivating video.

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The creative has decided to present his new proposal through an animated video starring Lil Yachty, Mavericks Carter, Anwar Carrots and himself.

The imagination of Tyler Gregory Okonma -better known as Tyler, The Creator – knows no limits. Considered one of the most relevant creatives of our generation, he is capable of surprising in any project he sets his mind to. Now, he is in front of and behind the camera to present the second season of le FLEUR* , his apparel brand that has already conquered the world with outstanding collaborations with Lacoste , Vans and Converse , among many others.

For this occasion, the multifaceted artist has devised an attractive and fun video in which an accident between a school bus and a vehicle is narrated at the same time as the garments of the ‘For The Sunseekers’ collection are unveiled. Against a hot desert backdrop that perfectly reflects the title of the proposal, the attractive designs are presented in the form of down jackets, varsity jackets, cardigans and knitted jumpers, tailoring sets, sweatshirts, shirts in different colours and prints, board skirts, berets, scarves and caps, among many others.

The new issue of le Fleur* will take place on 9 December in the brand’s physical shops and will be available on the official website on 13 December .

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Tyler, the Creator Opens New Golf le Fleur Pop-up, Options Lil Yachty – WWD

The Golf le Fleur pop-up is touring to Culver Metropolis, Calif., opening tomorrow for the subsequent 12 days. This time, it’s open to the general public.

“The 12 days of Christmas,” mentioned Tyler, the Creator when requested concerning the timing. He plans to disclose the tackle on-line tomorrow.

“I wished to do one thing within the metropolis,” the rapper and producer continued, of the placement. “And all over the place else within the metropolis is sort of lifeless. And I figured, properly, why not attempt one thing over right here. So, yeah, that’s sort of the way it was. It wasn’t as deep a thought or something. Simply, Fairfax, La Brea, Hollywood, every part is simply not the place I wished this. In order that appeared like the very best wager. And like a clear slate. There’s nothing else over there. There’s nobody else over there. And I like that.”

The earlier pop-up was in Malibu and by invite solely, unveiled in 2021. He plans to take it to completely different cities. 

“It’s just about the identical factor,” he mentioned of the expertise. Guests can anticipate his newest collections in attire, footwear, equipment and sweetness.

“The general public is ready to see this and expertise these items in individual,” he added.

Selective about retailers, the model is discovered at Mohawk Basic Retailer in L.A. and Heath Newsstand in San Francisco — which meet his requirements.

“Retail is s–t,” he mentioned. “I most likely shouldn’t say that. However, like, everybody is aware of retail is s–t. Retail is s–t as a result of it’s not the identical care that you just put into the model taken there….It’s simply not introduced accurately.”

Golf le Fleur is Tyler, the Creator’s third style challenge. He launched items underneath Odd Future (his music collective earlier than going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing by itself, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been spherical collar short-sleeve button-ups, tailor-made blazers and trousers, pleated shorts, mohair cardigans and loafers — sometimes in a pastel coloured palette.

There are extra collaborations coming, he mentioned: “I collab with the individuals who make shit that I like and I’m like, capable of put my very own twist on it.”

The artistic — born Tyler Gregory Okonma — has produced brief movies alongside Golf le Fleur releases. For this new pop-up, his newest movie showcases his most up-to-date assortment.

“It was a bus accident,” he mentioned of the idea. “And it’s a cop simply taking all statements from witnesses. And yeah, all of the witnesses that had been on the bus.”

Blazers, hoodies and baggage are modeled by the witnesses, which embrace rapper Lil Yachty and enterprise man Maverick Carter.

“I believe Yachty’s lovely,” mentioned Tyler, the Creator. “Like, I believe he has a really beautiful face with beautiful options. And I like how he attire, how garments match on him. And Maverick is likely one of the coolest individuals to me. Like the truth that he even did it meant lots. I wished to place him in a whimsical look, as a result of he has a brilliant particular persona so to see him in one thing that appears like that was simply tremendous sick eye sweet for me.”

The lineup of seems to be is a mirrored image of his style, he added. “Everybody sort of seems to be like completely different variations of me.” He designs for himself. “I’m simply selfishly make garments that I need to put on.”

Requested about progress, he mentioned: “I don’t even have expectations. I hope people who purchase it just like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s simply my most important factor. I simply hope individuals outdoors of my bubble get to see the issues which can be being made.”

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Pari réussi : Lil Yachty se réinvente et surprend tout le monde avec son nouvel album

Publié le lundi 30 janvier 2023 à 17h56

Après son succès mondial avec le banger "Poland", Lil Yachty réalise un virage à 180 degrés par rapport au reste de sa carrière. Son album "Let's start here" témoigne d'une proposition artistique rare. Analyse du projet.

Lil Yachty aime expérimenter. Depuis ses débuts dans le mumble rap, à l'âge d'or de Soundcloud, jusqu'à sa dernière sortie, il a toujours essayé de nouvelles choses. Dans une époque où le rap évolue sans cesse, amenant avec lui des nouveaux sous-genre à chaque saison, il parait presque invraisemblable de garder la même recette si l'on souhaite perdurer. C'est même là, le propre de l'art : se réinventer.

Et ça, Lil Yachty l'a bien compris. Dans son dernier album : "Let's Start Here" , le rappeur se renouvelle et s'oriente vers une musique aux accents 'rock psychédélique' qui lui correspond parfaitement. Mais plus qu'un enjeu stratégique et commercial, ce changement de dimension apparait finalement comme une finalité évidente pour Lil Yachty, tant ce style lui colle à la peau à merveille.

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En recherche constante

Sur ce début d'année 2023 relativement très calme au niveau des sorties, l'ovni de Lil Yachty sort évidemment du lot. Mais, au vu de la qualité proposée, il aurait été tout autant remarqué, même s'il était paru dans une période beaucoup plus chargée. Car la proposition artistique est dense, recherchée. Le projet dénote même de par son homogénéité presque surprenante, tant les 57 minutes sont empruntes de presque toutes les influences possibles.

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Bien que Lil Yachty ait habitué ses auditeurs à évoluer artistiquement, il était difficile de s'attendre à telle ouverture. Malgré un début de carrière remarquable, il a souffert d'un manque de reconnaissance auprès des fans les plus exigeants. L'étiquette "rappeur mumble" avait alors du mal à se décoller du personnage.

Un changement radical

Jusqu'alors, Lil Yachty était pour beaucoup "un parmi tant d'autres" . Sans remettre en cause son talent et malgré une volonté immuable de se renouveler, il n'était pas classé dans la catégorie 'artistes novateurs'. Comme trop loin de cette sphère inaccessible où les rappeurs sont qualifiés - parfois exagérément - de 'génie' à chacune de leur offre artistique. Le virage total opéré par Lil Yachty avec "Let's Start Here" change la donne. Il sait innover. Et il le fait bien.

Le natif de Géorgie s'est adressé à une poignée de chanceux qui ont pu écouter l'album, en avant-première, dans des conditions qui s'y prêtent. Il leur explique notamment l'objectif principal derrière la conception de cet album : "Je voulais être pris au sérieux en tant qu'artiste. Pas juste un 'rappeur Soundcloud' [...] Parce que la musique représente tout pour moi. Je respecte tous les genres musicaux, pas seulement le hip-hop et le rap." Félicitations à lui, l'objectif est accompli.  Pourtant, ce n'était pas gagné d'avance. Dans le passé, certains se sont cassés les dents à flirter avec d'autres genres. Comme Lil Wayne, en 2010, dont l'album "Rebirth" avait globalement été mal reçu...

Une invitation au voyage

Plus qu'un album, "Let's start here" s'apparente à un aller-simple pour une seule destination : l'espace. Si les plus extrêmes sceptiques pourront tout de même éprouver quelques difficultés à rentrer dans l'album, il faut quand même féliciter l'ensemble des acteurs de ce projet, qui ont réussi à le rendre très abordable malgré une richesse aussi rare que surprenante, pour la scène mainstream tout du moins. Férus de musique, puristes ou simples curieux, tout le monde peut trouver son compte parmi les 14 titres de l'album.

Cet album représente tout ce que Lil Yachty souhaitait accomplir . Créer un univers unique, qui saura parler à tout un public, le propulsant donc aux côtés des artistes capables d'évoluer, de proposer des choses nouvelles mais surtout, en le faisant bien. "Let's start here" , comme son titre l'indique, marque donc sûrement le début d'une nouvelle ère pour le rappeur. Mais paradoxalement, le projet est déjà vu par une majorité de sa fanbase comme un aboutissement en lui-même. À minima le genre d'album qui marque une carrière , c'est certain.

Alors, si vous ne l'aviez pas encore compris, on vous invite (très fortement) à le découvrir...

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Tyler, the Creator Opens New Golf le Fleur Pop-up, Features Lil Yachty – WWD

The Golf le Fleur pop-up is traveling to Culver City, Calif., opening tomorrow for the next 12 days. This time, it’s open to the public.

“The 12 days of Christmas,” said Tyler, the Creator when asked about the timing. He plans to reveal the address online tomorrow.

“I wanted to do something in the city,” the rapper and producer continued, of the location. “And everywhere else in the city is kind of dead. And I figured, well, why not try something over here. So, yeah, that’s kind of how it was. It wasn’t as deep a thought or anything. Just, Fairfax, La Brea, Hollywood, everything is just not where I wanted this. So that seemed like the best bet. And like a clean slate. There’s nothing else over there. There’s no one else over there. And I like that.”

The previous pop-up was in Malibu and by invite only, unveiled in 2021. He plans to take it to different cities. 

“It’s pretty much the same thing,” he said of the experience. Visitors can expect his latest collections in apparel, footwear, accessories and beauty.

“The public is able to see this and experience this stuff in person,” he added.

Selective about retailers, the brand is found at Mohawk General Store in L.A. and Heath Newsstand in San Francisco — which meet his standards.

“Retail is s–t,” he said. “I probably shouldn’t say that. But, like, everyone knows retail is s–t. Retail is s–t because it’s not the same care that you put into the brand taken there….It’s just not presented correctly.”

Golf le Fleur is Tyler, the Creator’s third fashion project. He released goods under Odd Future (his music collective before going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing on its own, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been round collar short-sleeve button-ups, tailored blazers and trousers, pleated shorts, mohair cardigans and loafers — typically in a pastel colored palette.

There are more collaborations coming, he said: “I collab with the people who make shit that I like and I’m like, able to put my own twist on it.”

The creative — born Tyler Gregory Okonma — has produced short films alongside Golf le Fleur releases. For this new pop-up, his latest film showcases his most recent collection.

“It was a bus accident,” he said of the concept. “And it’s a cop just taking all statements from witnesses. And yeah, all the witnesses that were on the bus.”

Blazers, hoodies and bags are modeled by the witnesses, which include rapper Lil Yachty and business man Maverick Carter.

“I think Yachty’s beautiful,” said Tyler, the Creator. “Like, I think he has a very gorgeous face with gorgeous features. And I like how he dresses, how clothes fit on him. And Maverick is one of the coolest people to me. Like the fact that he even did it meant a lot. I wanted to put him in a whimsical look, because he has a super specific personality so to see him in something that looks like that was just super ill eye candy for me.”

The lineup of looks is a reflection of his taste, he added. “Everyone kind of looks like different versions of me.” He designs for himself. “I’m just selfishly make clothes that I want to wear.”

Asked about growth, he said: “I don’t even have expectations. I hope people that buy it like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s just my main thing. I just hope people outside of my bubble get to see the things that are being made.”

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Tyler, The Creator & Lil Yachty Star In le FLEUR* Season 2 Ad

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, , https://hiphopdx.com/rss/news.xml, HipHopDX News,

, , https://www.google.com/s2/favicons?domain=https%3A%2F%2Fhiphopdx.com%2Fnews, UK Music, 2981, 6 December 2023, 23:50

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Tyler, the Creator Opens New Golf le Fleur Pop-up, Features Lil Yachty – WWD

The Golf le Fleur pop-up is traveling to Culver City, Calif., opening tomorrow for the next 12 days. This time, it’s open to the public.

“The 12 days of Christmas,” said Tyler, the Creator when asked about the timing. He plans to reveal the address online tomorrow.

“I wanted to do something in the city,” the rapper and producer continued, of the location. “And everywhere else in the city is kind of dead. And I figured, well, why not try something over here. So, yeah, that’s kind of how it was. It wasn’t as deep a thought or anything. Just, Fairfax, La Brea, Hollywood, everything is just not where I wanted this. So that seemed like the best bet. And like a clean slate. There’s nothing else over there. There’s no one else over there. And I like that.”

The previous pop-up was in Malibu and by invite only, unveiled in 2021. He plans to take it to different cities. 

“It’s pretty much the same thing,” he said of the experience. Visitors can expect his latest collections in apparel, footwear, accessories and beauty.

“The public is able to see this and experience this stuff in person,” he added.

Selective about retailers, the brand is found at Mohawk General Store in L.A. and Heath Newsstand in San Francisco — which meet his standards.

“Retail is s–t,” he said. “I probably shouldn’t say that. But, like, everyone knows retail is s–t. Retail is s–t because it’s not the same care that you put into the brand taken there….It’s just not presented correctly.”

Golf le Fleur is Tyler, the Creator’s third fashion project. He released goods under Odd Future (his music collective before going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing on its own, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been round collar short-sleeve button-ups, tailored blazers and trousers, pleated shorts, mohair cardigans and loafers — typically in a pastel colored palette.

There are more collaborations coming, he said: “I collab with the people who make shit that I like and I’m like, able to put my own twist on it.”

The creative — born Tyler Gregory Okonma — has produced short films alongside Golf le Fleur releases. For this new pop-up, his latest film showcases his most recent collection.

“It was a bus accident,” he said of the concept. “And it’s a cop just taking all statements from witnesses. And yeah, all the witnesses that were on the bus.”

Blazers, hoodies and bags are modeled by the witnesses, which include rapper Lil Yachty and business man Maverick Carter.

“I think Yachty’s beautiful,” said Tyler, the Creator. “Like, I think he has a very gorgeous face with gorgeous features. And I like how he dresses, how clothes fit on him. And Maverick is one of the coolest people to me. Like the fact that he even did it meant a lot. I wanted to put him in a whimsical look, because he has a super specific personality so to see him in something that looks like that was just super ill eye candy for me.”

The lineup of looks is a reflection of his taste, he added. “Everyone kind of looks like different versions of me.” He designs for himself. “I’m just selfishly make clothes that I want to wear.”

Asked about growth, he said: “I don’t even have expectations. I hope people that buy it like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s just my main thing. I just hope people outside of my bubble get to see the things that are being made.”

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SPOTTED: Lil Yachty Gives Us the “As of Lately” Wearing Chrome Hearts, le FLEUR*, Supreme & more

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The top contender for 2023 best-dressed man has continued to come out of his online shell as the fairly reclusive Instagram user shared an “as of lately” with all of his latest moves and, most importantly, all of his latest fits.

After having had a supremely successful run throughout 2023, it doesn’t look as though Lil Boat is slowing down, with a Nike Air Force 1 collaboration, new chart-topping songs, and campaigns with YSL Beauty all keeping him in the limelight. For this latest batch of looks, Lil Boat rocked a selection of standouts garments, with some of our favourites including a North Face zip-up puffer jacket, a Supreme camouflage zip-up hoodie and cargo trouser co-ord, as well as some pieces from the latest le FLEUR* ‘Season 2’ drop, including a striking green varsity jacket.

Thoughts? PAUSE or Skip? Follow the link below to pick up a similar le FLEUR* varsity jacket now.

View this post on Instagram A post shared by CONCRETE BOY BOAT^ (@lilyachty)

SPOTTED: Offset Hits Art Basel in Miami Wearing Enfants Richés Deprimes, Chrome Hearts, ASICS & more

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