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Princess Yachts Greater China is the exclusive authorised distributor of Princess Yachts in Mainland China, Hong Kong, and Macau. Headquartered in Central Hong Kong, the Princess Yachts Greater China team has seasoned experience and extensive reach in Greater China’s yachting market, offering clients exceptional sales experience supported by remarkable after sales services.

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Written by Zuzana Bednarova

The leading UK luxury yacht manufacturer, Princess Yachts International , has reinforced its distribution network in Asia with the newly formed ‘Princess Yachts Greater China Limited’ (PYGC). The company’s representative for South China as well as Hong Kong will now take overall responsibility for the People’s Republic of China .

Known as Princess Yachts Greater China Limited (PYGC), this newly formed operation amalgamates Princess’ existing Distributor for Hong Kong, Macau and Southern China, a subsidiary of Chow Tai Fook Enterprises Limited, the flagship investment holding company controlled by Dato’ Dr. Cheng Yu Tung and family (the “Cheng Family”), with a new partner, DCH Marine Limited, a wholly owned subsidiary of Hong Kong-based Dah Chong Hong Holdings Ltd. This newly formed joint venture will allow Princess to expand its reach across China with plans already underway to create a network of sales and service centres in key locations across mainland China.

The base of operations for PYGC will remain in place within the existing offices in Central Hong Kong. Through its previous work in the south, PYGC has already established a strong record for sales and service and this new move will further improve Princess’ reach throughout the region, having already sold and delivered a number of new Princess craft up to and including the Company’s 98 Motor Yacht and 105-foot   32M Yacht .

Dah Chong Hong Holdings Limited is a Hong Kong-based conglomerate with a diverse portfolio in automotive, food and consumer products. With huge experience in the luxury market, DCH is a prominent force in the automotive sector in Greater China, with over 50 years experience. DCH was the key player in the successful introduction of Bentley Motors to mainland China and led the market to become the second largest importer for Bentley in the world.

Chow Tai Fook Enterprises Limited is the controlling shareholder of New World Development Limited, a leading Hong Kong-based conglomerate with interests in property, infrastructure and service, department store and hotel businesses. The Cheng Family also controls Chow Tai Fook Jewellery Group Limited, the world’s largest jewellery retailer with over 2,000 points of sales in Greater China.

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Princess Yachts Move Further Into China

By Ben Roberts

Princess Yachts has introduced a new dealership in the Greater China Region in an effort to further its approach into the Asian market; a region which has been highlighted as an emerging market for the superyacht industry.

Princess Yachts South China is the new distributor for Princess Yachts International’s brand of motor yachts, completing the brand’s sales and service network across the Chinese market.

The Princess Yachts South China arm of the international group is a Hong Kong incorporated company co-owned by Eddie Law and a member company of the Chow Tai Fook group, which is owned by the Cheng family and the largest listed jewellery company in Asia. The Cheng family also manages multi-brand car dealerships in China, including Ferrari and Maserati.

Eddie Law is currently the Executive Chairman and Director of Princess Yachts South China. Prior to establishing his own investment firm, Mr. Law was a crucial figure at Goldman Sachs, overlooking the Investment Management Division and was appointed as Managing Director of Goldman Sachs (Asia) in 2007.

Together, the recognised and long-standing industry names will drive the company’s development of world-class yacht services for Princess’ owners throughout the region, including sales and customer support centres in Hong Kong, along the South China coast and as far north as Zhejiang province.

There has been a certain amount of cynicism surrounding the emergence of China as an upcoming market for the superyacht industry after a slow start over the last few years; however, with Feadship’s two recent sales to China and the Hainan Rendezvous picking up pace as a world renowned luxury yacht show, there is a lot more to come from China over the coming years.

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