travel writing tone

Birds of a Feather

For Travel Writers with an Independent Spirit

Develop your Travel Writing Style: Tone and Author Avatars

Develop your travel writing Style: Tone and Author Avatars

Writing your Travel Guide

The core part of travel writing in guidebooks is straightforward, informative, and full of facts and details. But it doesn’t end there. You can also include anecdotes or travel narrative sections that will help your reader connect to the destination you’re writing about.

If you’re new to travel blogging, you might not have settled on a writing style yet, but the more you write, the more your natural writing style will evolve and develop.

There are many elements to consider when defining your personal writing style. As you read through these, you’ll recognize some you’d be comfortable adopting, and others that would just feel alien to you.

The key to choosing your writing style is that it feels natural and effortless. As soon as you try to force a writing style that isn’t you, you’ll run into issues.

What tone do you want to convey? Friendly, reserved, humorous, serious, scholarly, sarcastic, conspiratorial, logical, emotional, intimate, or opinionated?

Rick Steves Quote

In a similar vein to Rick Steves, I use a friendly and approachable tone in my travel guides, as if I was sharing a conversation with a traveling buddy.

If you are just starting out as a travel writer, the easiest approach is to imagine you’re discussing your trip with a close friend. This will most likely be the writing tone that comes most naturally to you as you’re already using it every day. During the editing phase you’ll tighten up your text to cut extra words, but for your first draft, just capture your ideas using a tone you’re comfortable with.

As you become a more experienced writer, you’ll gain the confidence to experiment with different writing tones. But make sure you can maintain the same tone throughout your travel guide.

Questions to ask yourself

  • Is your tone appropriate for your subject? (For example, a glib writing style for a serious topic wouldn’t go down very well.)
  • Will your tone appeal to the audience? (For example, a 20-year-old backpacker partying their way around the world on a budget will gravitate towards a different tone than an empty-nester looking to experience the religious and cultural heritage of a destination.)

If you answered “No” to either of these questions, it’s time to reevaluate the tone, or change the other elements of your book. Basically, you need to make sure that all of your vocabulary, sentence structure, and content tone all work in harmony with your target audience in mind.

Create an Author Avatar

Author Avatar

If you’re struggling to define your tone, try applying a label to your author role. Here are a few author avatar examples to trigger your imagination. Adapt these to suit your writing tone and level of detail, or create one from scratch:

Author as the Educator:

  • share your expertise and experiences using your in-depth knowledge of the topic. Focus on facts and figures and less on narratives.

Author as the Reporter:

  • share details and different points of view using an investigative approach. Focus on connecting with the destination through a series of interviews, presented using an objective point of view.

Author as the Story Teller:

  • share personal anecdotes throughout your text to illustrate key destinations, sights, and experiences. You’ll include basic information, but want your readers to research the full details themselves.

Author as the Explorer:

  • share your experiences with a been there and done that approach. Focus on sharing narratives to personalize travel experiences, but you’ll also include essential information.

Creating a consistent tone throughout your book will give it an easy flow that will lull your reader with its familiarity.

As soon as you’ve labeled your intent, it’s easier to settle on the tone and vocabulary that aligns with your author avatar. You can combine your avatar personalities to create an interesting mix of content that will keep your readers on their toes.

Click here for my A-Z of Travel Writing Tips

Read more articles in my how to write a travel guide series.

I’m putting the finishing touches on my  How to Write and Self-Publish a Travel Guide Series , which details a step by step approach for writing and producing your own travel guide. It’s part of a four-part series aimed at helping travel bloggers achieve passive income based on their passions and existing content.

How to Write a Travel Guide 4 book banner

Each month I host a monthly free prize draw and give away a travel writing e-book to the lucky winner. Sign up to join my mailing list to participate.

' src=

Author: Jay Artale

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Notify me of follow-up comments by email.

Notify me of new posts by email.

CommentLuv badge

I abandoned my corporate career to become a digital nomad and full-time writer, and now run Birds of a Feather Press to help other writers become authors. I also write about my travels on my personal blog Roving Jay: Nomadic Adventures in Wonderland – without the rose-tinted glasses

Grab this month’s Free Download

five senses travel journaling download

Listen to our Podcast

The How Travel Writers Self-Publish Podcast

Featured In

Carnival of Indies featured blogger

Romancing the Genres

  • Author Interviews (73)
  • Author Resources (28)
  • Book Design (44)
  • Book Marketing & Promotion (52)
  • Book Production (48)
  • Book Reviews (1)
  • Guest Blogging Tips (7)
  • Travel Blog Advice (4)
  • Podcast: How Travel Writers Self-Publish (42)
  • Self-Publishing Advice (98)
  • The Nomadic Times (30)
  • Uncategorized (9)
  • A-Z Travel Writing Tips (13)
  • Writing Tools (38)

Recent Articles

  • 10 Amazing Trends For Book Cover Design
  • Author Interview with traveloguer Kandy Ostrosky
  • Free Self-Publishing Advice from Amazon KDP
  • Back after Hiatus
  • 5 Tips for Writing a Travel Journal to turn into a Book

Recommended Distributors


Explore our Book Series

Freewriting for Travel Writers series of books

Content Tags


The information on this site is free for you to read, watch and listen to, but Birds of a Feather Press is also a business. Some of the links in this post are affiliate links. I receive a small percentage of the sales income if you decide to purchase through them, and this doesn’t cost you a penny. I only recommend products I use or people I trust. I blog with integrity, and only belong to affiliate programs I believe in.

Follow me on Twitter

Join us on Facebook

Latest From:: ROVING JAY

Matchbook sized handmade book.

Matchbook Sized Handmade Book

How to show your support

Support us on Patreon

Disclaimer: Some of the links on this website are affiliate links. If you use them to make a purchase I will earn a commission (with no cost to you).  I blog with integrity and only vouch for products and businesses I support and believe in.

  • Write For Us
  • Author Services
  • Freewriting Downloads
  • Write Your Travel Guide Downloads

Design by

Looking to publish? Meet your dream editor, designer and marketer on Reedsy.

Find the perfect editor for your next book

1 million authors trust the professionals on Reedsy, come meet them.

Blog • Perfecting your Craft

Posted on Jun 21, 2017

12 Types of Travel Writing Every Writer Should Know

So, you want to be a travel writer?

There are plenty of reality doses out there already, so we’re going to focus on the positives, and what you can do to maximize your chances of travel writing professionally. One of the first steps: you should absolutely know your markets, and what types of travel writing are popular in them. In today’s competitive market, this knowledge can both help you structure your article  and target the right audience.

In this post, we break down modern travel writing into three distinct categories: freelance journalism , blogging, and book-writing. Then we identify the prevalent types of travel writing each category is known for, to give you an initial sort of compass in the industry.

Freelance Travel Journalism

Types of Travel Writing - Mosque

The truth is this: the travel sections in major publications (New York Times, Washington Post, Wall Street Journal) are slimmer now, so competition will be tall. But there are other outlets. Local newspapers are sometimes open to travel pitches from freelancers. Certain websites pay for travel articles, while magazines can be great for targeting niche audiences.

So what are the common types of freelance travel journalism?

Destination articles

Here, the game’s in the name: destination articles tell readers about a place to which they might want to travel one day. One of the most standard type of travel stories, these pieces act as the armchair reader’s bird-eye view of a place. Useful or interesting facts pepper the writing. History, points of interest, natural scenery, trendy spots: a destination article can touch upon them all within the framework of a broad narrative.

Where the average article gives readers a sense of the destination, the best of the best convinces readers that this is a destination they want, nay, need to visit. As such, though some destination articles are written in first person, the focus is rarely on the writer. Instead, the destination is the star of the show.

For examples of destination articles, check out:

  • Besalú, the most interesting Spanish village you probably don’t know (LA Times)
  • In Indonesia (Washington Post)
  • 36 Hours In The Finger Lakes Region of New York (New York Times)

Types of travel writing - Bagan

Special-interest articles

Special-interest articles are offshoots of destination articles. Instead of taking the reader on a tour of an entire country or city, these pieces cover one particular aspect of the destination. This kind of writing can cover anything from art in Colombia, ghost towns in the U.S., trekking in Patagonia, alpaca farms in Australia, motorbiking in Brazil, railroads in France, volunteering in Tanzania — you get the gist.

Since special-interest articles are narrower in topic, many writers tailor them for niche magazines or websites. Before you start pitching, we recommend flipping through the Writer’s Handbook , one of the most useful guides to the freelance publishing market, to see which publications fit your target audience.

For a taste of some special-interest articles, see:

  • Exploring Portugal — From Pork To Port (
  • This Unsung Corner of Spain is Home to Fabulous Food (Washington Post)
  • Karsts of China's Getu River region attract rock climbers, other travelers (CNN Travel)

Holiday and special events

Holiday and special events travel articles ask writers to write about a destination before the event takes place. The biggest global events are magnets for this type of travel writing, such as the World Cup, the Olympics, the World Expo, fashion weeks, and film festivals. Depending on the publication, regional events work just as well.

Want to see what special events pieces look like? Have a read through these:

  • This summer’s solar eclipse is southern Illinois’ chance to shine (Chicago Tribune)
  • How To Plan A Trip To The 2016 Rio Olympics (Travel & Leisure)

You’ll recognize a round-up article when you see one, as it’ll go, “40 best beaches in West Europe,” or, perhaps, “20 of the greatest walks in the world!” It’s a classic tool in any magazine or newspaper writer’s toolbox, taking a bunch of destinations and grouping them all under one common thread.

Ultimately, a clear motif makes this type of article a breeze to read, as they’re a play on the ubiquitous List Format. But, OK, before you jump at this excuse to sacrifice your belly at 99 food trucks in New York City, remember that your premise should be original, not to mention practical. What’s tough is coming up with X ways to do Y in the first place, as that demands you put in the travel and research to produce a thorough write-up.

Types of Travel Writing - Prairie

Want even more examples of round-up articles? Here you go:

  • 12 new art exhibits to see this summer (Smithsonian)
  • 21 ways to see America for cheap (Huffington Post)
  • 41 places to go in 2011 (New York Times)

Personal essays

Publishers are experiencing something of a personal essay fatigue , so the market for more might be scarce these days. However, quality trumps all, and a good personal travel essay is just plain good writing in disguise: something that possesses a strong voice while showing insight, growth, and backstory.

Just don’t make it a diary entry. In an interview with The Atlantic , travel writer Paul Theroux said: “The main shortcut is to leave out boring things. People write about getting sick, they write about tummy trouble. They write about waiting. They write three pages about how long it took them to get a visa. I’m not interested in the boring parts. Everyone has tummy trouble. Everyone waits in line. I don’t want to hear about it.”

Here’s a jumping-off point for personal travel essays:

  • Taking the Great American Roadtrip (Smithsonian)

Have a burning opinion to share? Sometimes publications end up giving op-eds to staff, but there are always open calls for opinion pieces.

Travel op-eds are much rarer than political opinion pieces, but there’s a pattern to the ones that make the cut: good persuasive writing. If you can come at a topic from a unique angle (and argue your case clearly) then you may be able to publish your opinion.

If you’re in the mood for travel op-ed articles, see:

  • The West Coast Is The Best Coast For Food In America (Food & Wine)
  • Why Climate Change Is Actually Relevant To Travel (Conde Nast)

Travel Blogging

Types of Travel Writing - Malaysia

When typing “travel blog” into Google returns 295 million results, we can guess it’s a fairly competitive market.

Here’s the plus side: bloggers get to write what they want and go where they please. When it comes to blog posts, there are no editors, no gatekeepers. Only you and the “PUBLISH” button.

We won’t go revisit the types of travel writing we covered earlier (such as the roundup format). Instead, we’ll explore some of the other formats bloggers use to tell their travel stories. Since the rules of travel blogging are next to non-existent, our tally below is by no means definitive. And, again, our best advice is to note what your favorite bloggers do on their blogs.

Already running a successful travel blog? You might consider turning that blog into a book !

How-To articles are already fairly popular in magazines, but they’re positively omnipresent in the travel blogging world. Blogs provide a direct communication platform, allowing trust to build up quicker with the readers. As a result, for the search query, “How to travel Europe on a budget,” six out of the top ten results are posts from trusted independent blogs.

A How-To article is the most standard form of advice column a travel blogger can produce. It’s intrinsically useful, promising that it’ll teach something by article’s end. A blogger’s challenge is delivering fully on that promise.

How to read more How-To articles? We got you covered:

  • How To Start A Travel Blog (Nomadic Matt)
  • How To Travel Solo To A Party Destination (Adventurous Kate)
  • How to Visit Penang’s Kek Lok Si Temple (Migrationology)


Itineraries reveal the schedule that the writer took at a given destination, city-by-city or sight-by-sight. They’re meant for the traveler who’s embarking on a similar trip and needs a template. Typically, you’ll find that an itinerary post is an easy place for you to slip in recommendations, anything from the accommodation you used or the restaurants you tried.

You can use itinerary posts to reinforce your blog’s brand. For instance, an itinerary posted on a blog focused around budget travel will probably maximize cost-saving chances.

For more itineraries, see:

  • My Trip To Japan (A Complete Japan Itinerary)
  • Backpacking Vietnam on a budget: 2-3 Weeks Itinerary + Tips

Longform posts

Longform travel blogging tells a travel story through extended narrative content, as it takes a week’s worth of adventure and shapes it into a story. Longform blog posts about travel often end up being creative nonfiction : a way to present nonfiction — factually accurate prose about real people and events — in a compelling, vivid, dramatic manner.

Photography can add another dimension to the form, as Emmanuel Nataf (our co-founder!) shows on his travel blog . And Reedsy's very own Arielle provides a glimpse into why she prefers longform travel writing on her blog, Steps, a Travel Journal :

My favourite kinds of stories are the ones that give you a real sense of place. That’s why I enjoy longform travel blogging: I get to describe the character of a place through the experiences I encountered there.

If you want to dip your toe into the sea of longform posts, you can also read:

  • The Cow Head Taco Philosopher King of Oaxaca (Legal Nomads)
  • The Best Worst Museum In The World

Types of Travel Writing - Hot Air

When it comes to writing a book, you can take all the challenges about travel writing from above and magnify it times 2,000. If you’re asking readers to commit to you for more than 100 pages, you’d best make sure that your book is worth their while.

As far as examples go, travel writing’s boomed in the mainstream book market recently. But there’s much more to it than Eat, Pray, Love and its descendants.


In travelogues, authors record their adventures in a way that illustrates or sheds insight upon the place itself. Travelogues possess a storied past, from Lady Mary Wortley Montagu’s Turkish Embassy Letters in 1763 to Mark Twain’s 1867 The Innocents Abroad , which paved the way for the sort of comic travelogues that Bill Bryson’s perfected today.

Up for some travelogues? Check out:

  • Notes From A Small Island , by Bill Bryson
  • In Patagonia , by Bruce Chatwin
  • Travels with Charley In Search of America , by John Steinbeck

Travel memoirs

Nowadays, travel memoirs are practically synonymous with Elizabeth Gilbert’s wildly popular Eat, Pray, Love and Cheryl Strayed’s bestselling Wild , which were both recently adapted into Hollywood blockbusters.

That said, be aware that you’ll need a pretty exceptional personal story for your memoir to compete in today’s market . If you’re still set on writing or self-publishing a travel memoir, it’s tricky to balance personal backstory and travel for 400 pages, so think about taking on a professional for a second pair of eyes.

Did you know? You can find Nicki Richesin , a top Bloomsbury editor who’s edited for Cheryl Strayed, on our marketplace.

In addition to Eat, Pray, Love and Wild , you can read:

  • Under the Tuscan Sun , by Frances Mayes
  • Coasting , by Jonathan Raban
  • Wind, Sand, and Stars , by Antoine de Saint-Exupéry

As Oscar Wilde said, “I never travel without my diary. One should always keep something sensational to read in the train.” But these days, people are replacing diaries with travel guides — the ubiquitous Lonely Planet becoming one of the more common sights on transit.

Travel writing in guidebooks is straightforward, informative, and fact-filled. In addition, there’s a certain amount of responsibility that comes with the job. Lonely Planet alone is read by millions of travelers worldwide.

General Tips and Guidelines

Types of Travel Writing - Chile

As we mentioned before, the trick to producing great travel writing is ultimately simply writing well . To that extent, you should make sure to follow all the guidelines of good writing — not least, spell-checking your article before submitting or publishing it anywhere. You don’t want an editor or reader to see it while it stilll reads lik edis.

Also, keep in mind the tone, style, and vibe of the publication and platform (and by extension, your audience). A story about a moon-rock could go into a kid's magazine or it could go into Scientific America .

Finally, some category-specific tips:

  • If you’re freelance writing, always check submission guidelines. Publications may accept only pitches or they may welcome articles “on spec” (pre-written articles). Some sources only take travel articles that were written within 6 months of the trip.
  • If you’re blogging, brand your website (same advice if you’re an author who’s building an author website ).
  • If you’re writing a book, get a professional editor! An unedited book is an unwieldy thing, and professional eyes provide direction, continuity, and assonance. ( Layout designers can be important if you’re publishing a travel photography book, in the meanwhile.)

Travel writing isn't a cinch. In fact, it's a long and often hard grind. But by figuring out what type of travel writing you want to try your hand at, you're taking the crucial first step.

Have you tried travel writing before? Want to show us the cool travel blog that you're keeping? We're always in the mood for great travel writing + pretty pictures. Leave us a note in the comments and we'll be sure to check it out! 

7 responses

Amanda Turner says:

20/03/2018 – 16:20

Thank you, this was very helpful. Here's one of mine:

Travalerie says:

24/05/2018 – 18:42

I landed on this page Googling for one thing and coming up with another. Haha! But what I found instead was helpful as I'm devouring as much as I can on travel writing. A few months ago, I started a new travel business, revamped my website including a new blog, and am in the process of writing, writing, writing. I took 2 trips this year so far and wrote what seemed like a mini-novella. Burning out in the process. I know I can do better. But I had no idea what I was writing could be re-worked to fit a certain category of travel writing -- which is what I found helpful in this post above. Thanks

Surya Thakur says:

04/03/2019 – 12:39

Very good information. Lucky me I discovered your blog by chance (stumbleupon). I’ve saved as a favorite for later! KuLLuHuLLs

David Bishop says:

08/05/2019 – 12:28

Thanks for this good article. I'm in my third year on the road and recently started my senior solo adventure travel website. I think my site has some pretty good stuff, of course. Take a look and tell me what you think.

Iris C. Permuy says:

23/05/2019 – 18:03

Thank you very much for all of these useful pieces of advice. I will make sure to implement them all on my travel blog, which is a combination of travel and gastronomy and uses the memoir and itinerary types, apart from recipes. Come check it out if you feel like it! I am more than open, eager for some professional feedback :)

Serissa says:

26/10/2019 – 14:53

This post is the perfect diving board for aspiring travel writers. I plan to link to this page from my travel blog if that is alright! ?? The link on my website will appear as "[title of this post] by Reedsy Blog". I assume this is alright, but if not, please email me directly to let me know! Thanks so much!

↪️ Martin Cavannagh replied:

29/10/2019 – 10:11

We'd be absolutely delighted if you shared this article on your blog :)

Comments are currently closed.

Continue reading

Recommended posts from the Reedsy Blog

travel writing tone

Narrative Structure: Definition, Examples, and Writing Tips

What's the difference between story structure and narrative structure? And how do you choose the right narrative structure for you novel?

travel writing tone

What is the Proust Questionnaire? 22 Questions to Write Better Characters

Inspired by Marcel Proust, check out the questionnaire that will help your characters remember things past.

travel writing tone

What is Pathos? Definition and Examples in Literature

Pathos is a literary device that uses language to evoke an emotional response, typically to connect readers with the characters in a story.

travel writing tone

How to Start a Children’s Book: Coming Up with Your Big Idea

If you've ever dreamed of writing a children's book but aren't sure where to start, check out this post to learn more about how you can create the perfect story for kids.

travel writing tone

How to Become a Travel Writer in 5 Steps: A Guide for Travel Bugs

If you want to get paid to share your adventures, learn how to become a travel writer with these five tips.

travel writing tone

How to Write a Biography: A 7-Step Guide [+Template]

Portraying someone’s life on paper in a comprehensive and engaging way requires solid preparation. Here are 7 steps you can follow.

Join a community of over 1 million authors

Reedsy is more than just a blog. Become a member today to discover how we can help you publish a beautiful book.

Reedsy | Default

Bring your publishing dreams to life

The world's best freelance editors, designers, and marketers are on Reedsy. Sign up for free and meet them TODAY.

Reedsy Marketplace UI

1 million authors trust the professionals on Reedsy, come meet them.

Enter your email or get started with a social account:

  • International edition
  • Australia edition
  • Europe edition

Old San Juan buildings

Tips for travel writing

Write in the first person, past tense (or present if the action really justifies it), and make your story a personal account, interwoven with facts, description and observation.

Many writers start their piece with a strong – but brief – anecdote that introduces the general feeling, tone and point of the trip and story. Something that grabs the reader's attention and makes them want to read on. Don't start with the journey to the airport – start with something interesting, not what happened first.

Early on you need to get across the point of the story and trip – where you were, what were you doing there and why. If there is a hook – a new trend, discovery or angle – make that clear within the first few paragraphs.

Try to come up with a narrative thread that will run throughout the piece, linking the beginning and end; a point you are making. The piece should flow, but don't tell the entire trip chronologically, cherry pick the best bits, anecdotes and descriptions, that will tell the story for you.

Quotes from people you met can bring the piece to life, give the locals a voice and make a point it would take longer to explain yourself. Quote people accurately and identify them, who are they, where did you meet them?

Avoid cliches. Try to come up with original descriptions that mean something. Our pet hates include: "bustling markets"... "azure/cobalt sea"... "nestling among" ... "hearty fare" ... "a smorgasbord of...".

Don't use phrases and words you wouldn't use in speech (such as "eateries" or "abodes"), and don't try to be too clever or formal; the best writing sounds natural and has personality. It should sound like you. Don't try to be "gonzo" or really hilarious, unless you're sure it's working.

Check your facts! It's good to work in some interesting nuggets of information, perhaps things you've learned from talking to people, or in books or other research, but use reliable sources and double-check they are correct.

Write economically – don't waste words on sentences that could be condensed. Eg say "there was a..." not "it became apparent to me that in fact there existed a...".

Moments that affected you personally don't necessarily make interesting reading. Avoid tales of personal mishaps – missed buses, diarrhoea, rain – unless pertinent to the story. Focus on telling the reader something about the place, about an experience that they might have too if they were to repeat the trip.

Five more tips from Guardian travel writers

Author Giles Foden says he always feels travel writing benefits from a cinematic approach, in that you need to vary the focus – wide lens for setting and landscape; medium lens for context and colour; zoom lens for detail and narrative – and switch between the views in a piece. It may sound a bit precious, but it's a very handy tip for varying the pace of an article. Andy Pietrasik, head of Guardian Travel

Travel journalism should add to the wealth of information already out there in guidebooks and on websites, so try to seek out the more off-the-beaten-track places to eat, drink, visit – often the places locals might frequent. Revealing a new or different side to a destination will give your story a richness that you won't get with a description of a visit to the tourist cafe in the main square. Isabel Choat, online travel editor

What sets good travel writing apart is detail, detail, detail. Which cafe, on what street, overlooking what view? You must sweep the reader up and carry them off on the journey with you. Paint an evocation of where you are so we can experience it along with you. Be specific and drop "stunning", "breathtaking" and "fantastic" from your lexicon, otherwise it's just a TripAdvisor entry. Sally Shalam , Guardian hotel critic

An important rule of creative travel writing is to show, not tell, wherever possible. Readers want to feel as if they're eavesdropping on a conversation, or being shown something secret and magical. People don't like being told what to think. If a child wearing rags made you sad, for example, describe the child, their clothes, the way they carried themselves. Assume readers are sentient. If you write it well, they will "feel" what effect the encounter had on you. This is much more powerful than saying, "I felt sad." Mike Carter, Guardian contributor and author of One Man and his Bike

My golden rule when writing a piece is to include as much visual description as possible. It's easy to presume a lot, but your readers don't know what you've seen. So explain it as vividly as possible. Don't ever describe something as "characterful" or "beautiful" – this doesn't mean anything to anybody but you. Describe things as if you were explaining them to a blind person. To say a building is "old" isn't good enough; explain the colours, the peeling stucco, the elaborate, angular finishes on windowsills, the cleaning lady in a faded blue smock who was leaning out of a second-storey window with a cigarette dangling from her mouth. There is a thin line between elaborate, colourful, evocative writing and pretentious tosh, but it's better to lean towards the pretentious tosh side of the spectrum than to be dull and presumptuous. Benji Lanyado, Guardian writer and blogger

  • Travel writing competition
  • Travel writing competition 2011
  • Travel writing

More on this story

travel writing tone

A cruise to the Falklands, South Georgia and Antarctica: readers' travel writing competition

travel writing tone

Readers' travel writing competition: family holiday in Orlando, Florida

travel writing tone

Readers' travel writing competition: a bus tour of Orkney, Scotland

travel writing tone

A family ski trip to California: readers' travel writing competition

travel writing tone

Readers' travel writing competition: city break to Hong Kong

travel writing tone

On safari in South Africa: readers' travel writing competition

travel writing tone

A log cabin in Sherwood Forest: readers' travel writing competition

travel writing tone

Readers' travel writing competition: hiking in Tarkine, Tasmania

travel writing tone

Readers' travel writing competition: spa and relaxation break in Norway

travel writing tone

Readers' travel writing competition: hotel review of Peckforton Castle

Most viewed.

Travel writing is part reporting, part diary, and part providing traveler information. Travel writers create their art using a multitude of different styles and techniques but the best stories generally share certain characteristics, notably:

1) Clear writing style, without affectation , used by a writer who knows the point of the story, gets to it quickly and gets it across to the reader strongly and with brevity and clarity. 2) Strong sense of the writer’s personality , ideally demonstrating intelligence, wit and style. 3) Use of the writer’s personal experiences , other anecdotes and quotations to add life to the piece. 4) Vivid reporting — the ability of the writer to convey to readers, using as many of the senses as possible, the travel experience through the use of words alone. 5) High literary quality and the accurate use of grammar and syntax. 6) Meaty, practical and accurate information that is useful to the reader.

Give your story a fresh point of view and, if at all possible, cover some out-of-the-ordinary subject matter. Be creative in your writing. Strive for the best and strongest use of English and the most original and powerful metaphors and similes.

Be Personal

Take your own approach to a location you’ve visited, an activity you’ve tried or an adventure that thrilled you. What was it that really excited or inspired you? Identify it and get it across to your readers.

To stand out from the crowd, your story must have a personal voice and point of view. Remember that most places you write about will already have been written about before. Your challenge is to find something new and original to say.

Travel writing should mostly have a light, bright, lively and fun tone. Travel, the process of leaving the familiar to go to the foreign and unfamiliar, is often rich in comedy and comical events. Incorporate comedy into your writing where appropriate and don’t be afraid to make your readers laugh. Also, don’t be afraid to incorporate mishaps into your pieces. These can be just as worth reading about, maybe more so, particularly if they also incorporate an element of comedy or humor.

Be Surprising

Surprise your reader. Give the reader something out of the ordinary; something that only someone who has been to the location would know. Do this by trying unusual activities, meeting new people, and getting involved in strange scenes as you travel.

Be Balanced

Travel writing must blend your personal observations, descriptions and commentary with practical information that is useful to your readers. The precise balance depends on the outlet you are aiming your story at but rarely should a good travel piece comprise more facts than description. Two-thirds or even three-quarters colorful description to one-third or one-quarter facts would be a reasonable guideline to start from.

Be a Quoter

Work in quotes from visitors to locations, or participants in activities. Let them express their thoughts about how they feel about a place or activity. Quotes lift stories.

Think Like Your Reader

You need to develop as clear an impression as possible of what readers of the publications you are targeting want to read, their travel aspirations, how they like articles written and what information they want to know. You want to be able to think like your reader. Only then will you be able to identify how you can help your reader. Only then should you start writing your article.

The Big Picture: What is the Main Point You Want to Get Across to Your Reader?

Good travel stories have a definite, central theme and it will greatly improve your writing if you can identify the central themes of your articles before you try to write them. Decide at the outset what main point about a location or activity you want to convey. This is the “big picture” and you then work your impressions and facts around it. Identifying the big picture early on will also help you structure your piece sensibly and help you decide what information you need to include and, equally importantly, what you can and should leave out.

This article is an extract from The Insider Secrets of Freelance Travel Writing. A more complete version has been released as an eBook which expands upon the article above and is titled " Become a Published Travel Writer ," available in Kindle version on

Martin Li is a travel writer and photographer based in London.

How to Write a Travelogue: 8 Tips To Write Better Travel Stories

how to write a travelogue

As I wrote in a previous article , a travelogue is a truthful account of an individual’s experiences traveling, usually told in the past tense and in the first person. In that article, I focused on how travelogues compared to modern travel books. In this article, I will offer tips on how to write a captivating travelogue. You will learn how to avoid writing a traditional (and boring) “Dear Diary” travelogue and craft a modern and compelling travel story. 

What does a travelogue contain?

A travelogue contains vivid descriptions of the place you’re traveling in, descriptions of the subjective experiences of visiting a place (your thoughts, blunders, fears), informed commentary about a place (its history and culture), and accounts of your interactions with local people. Above all, a travelogue must tell a story.

A travelogue is not academic writing, so you need not make a formal argument and present evidence—keep formal language at bay. A travelogue is not a write-up for a tourism board or a marketing agency, so don’t try to “sell” the destination to your readers. A travelogue is not a guidebook or a blog post, so you need not be helpful, list “the top 10 best restaurants,” or offer practical travel tips or suggestions.

Rather, a travelogue is a creative narrative of your experiences traveling. 

Tell one specific story

Traditionally, travelogues were mundane accounts of what a person saw, did, and ate while traveling. But try to avoid giving a “Dear Diary” account of your travels. You will bore your readers if you write a step-by-step report of what you did, ate, and saw.

Instead, a travelogue will be more effective if it focuses on one interesting story from your travels. A destination is not a story. Neither is simply traveling from point A to point B.

Now that you’ve returned from your travels and want to write an essay or an article about your trip, review your notes and reflect on your experiences. Does a particular story stand out? Is there an experience that you can’t stop telling people about? Did you have a haunting, transformative, or enlightening experience? Did something bad or unexpected happen? If so, it might be a good candidate to write about.

Be descriptive

Now that you have your travel story in mind, think about the setting. 

Details and descriptions are essential in travel writing. They will make your writing and story more vivid. What sounds, scents, tastes, and textures did you experience? 

Give your readers a sense of what it is like to be there. Transport your reader to that specific time and place.

Be forthcoming

A travelogue is special because it gives us a glimpse of a foreign place, but it does so through the lens of the writer. We want to know your specific take on things. 

We are all human. We all think, have opinions, and get scared. What did you feel? Did your experience stir up old memories? Were you frightened? Did you embarrass yourself? Was there a misunderstanding? What did you learn?

Be honest with your own flaws, biases, and assumptions. Give your reader subjective and emotional insight.

Be engaging

We travel (and read travel stories) to engage with and learn about other cultures. And our best travel stories almost always involve interactions with local people you’ve met.

So, while it is good that your reader gets a glimpse into the subjective world of the author, we will want to hear other voices in your story too. 

What conversations did you have with the locals? Did anyone tell you something interesting, alarming, or enlightening? Who did you meet? Who were they? What did they look like? Did they have a particular manner of speaking? A distinctive feature?

Be informed

The point of a travelogue is to entertain, but sometimes it is good to inform. Sprinkle relevant information into your story.

Is there historical or cultural details that will help your reader understand why something is so? Did a local person reveal something interesting about the politics or history of a place?

How do you start a travelogue?

If a travelogue is a narrative account of your travels, then consider starting the travelogue with an inciting incident. Begin your travel story with something that will draw your reader in. Highlight a problem, conflict, struggle, or tension that will propel your story along. 

As Seth Kugel says, the best travels stories are when things go wrong.

For example, you can begin your travelogue by stating your quest or mission, and then complicating that with an obstacle that gets in the way. Or, you can start with an intrigue, curious statement, declaration, or observation. You can start  in media res , and then fill in the story later. 

The trick is to hook your reader.

How do you end a travelogue?

Like any story, a memorable travelogue will offer a resolution. Consider ending your story with a transformation or a resolution, a return to the beginning, a moral, a message, or a revelation. 

You want to give your reader a sense of closure, that the specific story has ended.

Tips to write a better travelogue

  • Tell a specific story
  • Describe the outer world using vivid descriptions
  • Reveal the inner world (your thoughts, mistakes, missteps, blunders, excitements, etc.)
  • Provide informed commentary (historical, political, cultural, etc.)
  • Talk to locals and describe your interactions with them
  • Use a conversational tone and avoid fancy/big words, marketing jargon, and guidebook speak
  • Begin with an intrigue, something going wrong, or a compelling or captivating moment
  • End with a resolution, a moral, a message, or a revelation

Do you have any other tips on how to write a better travelogue?

Last Updated on 29 November 2020 by Travel Writing World

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)

travel writing tone

Travel Writing World

With an emphasis on travel books and long-form travel literature, host Jeremy Bassetti talks with the world’s most inspiring travel writers about their work and about the business and craft of travel writing in this award-winning podcast and website. In addition to the podcast, the site also features travel writer profiles, book reviews, and articles.

You may also like

A sense of place in travel writing, surviving coronavirus quarantine with travel books, travel books about italy, evernote for writers, journalists, and bloggers, 28th annual natja awards competition, how to turn a thesis into a travel....

' src=

What I want to know is how to write your thoughts? In Italics so the readers knows that’s your thoughts or constantly writing “I remember thinking…” “I thought to myself”. I prefer just writing my thoughts as italics but is this the accepted way? Will an editor hate it and want me to rewrite is what I’m asking.

' src=

You’re talking about “internal dialog.” Do a google search to see what others think, but here is my take. Italics and quotes are both accepted forms. There is also a third way: don’t use italics, quotes, or thought/dialog tags at all. While this depends on the point of view of the work, I’m assuming that that you’re writing in the first-person present or past if you’re writing a travelogue. Why not use italics, quotation marks, or tags if you’re writing in the first-person? It will be implied that the narrator who says “I” or “me” is the one doing the thinking. So, instead of writing Why did the man steal my purse , I thought… You could simply write: Why did the man steal my purse? as it will be implied that the narrator is the one having the thought.

' src=

Just finished my travelogue book

Great. What is it about?

' src=

Just starting up and very much enjoyed this article.

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Notify me of follow-up comments by email.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Travel writing is changing in the 21st century. Here's what it looks like

Having travelled the world to interview some of the greatest names in travel writing, academic and author tim hannigan reflects on how the genre is changing in the 21st century..

The need for travel books to provide solid, practical information about far-off destinations has probably passed ...

The need for travel books to provide solid, practical information about far-off destinations has probably passed in this era of mass information. But what a sensitive travel writer can still do is to provide space for the voices of the people they meet along the way.

Having researched historical travel books, what are your thoughts on traditional travel writing?  

I can’t think of any other literary genre as potentially contentious as travel writing. Historically, it’s been dominated by privileged male authors — often Etonian-educated — representing other countries and other cultures sometimes in decidedly colonialist terms. It’s little surprise that postcolonial scholars have given the genre a bit of a hard time. By its very nature, travel writing is always going to have the potential to stir up controversy, and anyone writing — or reading — travel books need to be sensitive to that. But as it becomes more diffuse and diverse, I think we’re beginning to move away from the idea that, ethically, there might be something fundamentally wrong with travel writing.

Can or should travel writing be a force for good?

Although travel writing has often been criticised for its complicity with colonialism and for reproducing outdated stereotypes, I think its basic impulse is a positive one: to encounter other peoples, find out about other places. In recent decades, a lot of British travel writing has had a domestic focus, with much blurring of the distinction between travel and nature writing. There’s nothing wrong with that, but in a way it mirrors a political and cultural turn away from the wider world. Surely a genre that travels beyond our own shores, seeks international connections, is a force for good — even if it makes some mistakes along the way.

Is it a writer’s responsibility to exercise restraint on exoticisation, or could doing so perhaps ignore the potential for the sense of wonder inherent in good travel writing?

The great challenge for a responsible travel writer is finding the right balance. Wanting to experience the atmosphere of a foreign land is one of the reasons people read travel books, and conjuring up that atmosphere is part of the writer’s job. But we should always remember that what’s ‘exotic’ to the writer and their audience is simply ‘home’ to someone else.

Read more: Enter the National Geographic Traveller (UK) Travel Writing Competition

What did you learn from reading the diaries of some of the great travel writers of the 19 th and 20 th centuries?

When I started digging around in the archives of the great explorer Wilfred Thesiger I was expecting to find a tight connection between his raw travel journals and the finished books. But it soon became clear that his writing process had been fraught and complex, and his crafted literary narratives had travelled a long way from the strictly factual details recorded in the diaries.

Where does the frontier between fact and fiction lie in travel writing?

Perhaps the thorniest of all questions about travel writing is ‘where does the frontier between fact and fiction lie?’ Many writers insist they make nothing up; others openly embrace elements of fictionalisation. But when you start digging a bit deeper, that clear distinction quickly breaks down, and it turns out that almost everyone rejigs chronology, shifts characters around, creates composites. You could say the frontier between fact and fiction is crossed the moment a travel writer sits down at their desk and starts typing.

With information about destinations so easy to find, which elements of well-known places should travel writers be communicating?

The need for travel books to provide solid, practical information about far-off destinations has probably passed in this era of mass information. But what a sensitive travel writer can still do is to provide space for the voices of the people they meet along the way — those that scholars sometimes call ‘the travellee’. That’s something you’ll never get from Wikipedia and Tripadvisor.

Who excites you most in the world of travel writing at the moment?

Travel writing has opened up and branched out over the past couple of decades. Writers like Kapka Kassabova, Noo Saro-Wiwa and Monisha Rajesh complicate what it means to be an ‘insider’ or an ‘outsider’. Others such as Taran Khan and Samanth Subramanian have shaken up outdated notions about travel writers invariably starting out from the old imperial power centres. There’s a greater diversity of voices and perspectives in the genre than there used to be, and that’s really exciting for a reader like me. But at the moment, I’m particularly looking forward to the new book from a grand veteran — Colin Thubron’s The Amur River , out in September. In some ways, Thubron is the archetype of the traditional elite traveller — an actual Old Etonian. But his books have always been far more sensitive and self-reflective than the most simplistic critiques of the genre would suggest.

Are you optimistic about the future of travel writing?

Travel writing has existed for far longer than the novel, and it turns up in virtually every literary culture around the world. It’s universal and flexible. That gives me confidence that travel writing of some kind will be around forever.

Did researching your book make you question your love of travel writing?

I set out on my own journey in search of travel writing with a sense of trepidation, an ethical unease. Was there something fundamentally wrong with travel writing? And would my own love of the genre as a reader survive? But it was all OK in the end. I’ve come away with a greater appreciation for its challenges and its complexity, and for its rich heritage — and that has only deepened my love for it.

Tim Hannigan is the author of  The Travel Writing Tribe: Journeys in Search of a Genre  (Hurst, £20).

Published in the October 2021 issue of National Geographic Traveller (UK)

Follow us on social media

Twitter  |  Facebook  |  Instagram  

  • People and Culture

Break Into Travel Writing Logo

Great Travel Writing Examples from World Renowned Travel Writers

Great Travel Writing Examples from World Renowned Travel Writers

Are you ready to be a better travel writer? One of the best ways to do this is to read great travel writing examples from great travel writers.

Writing about travel in a way that keeps your reader reading is not always easy. Knowing how to write an irresistible first paragraph to entice the reader to keep reading is key. Writing a lede paragraph that convinces the reader to finish the article, story or book is great travel writing.  This article features travel writing examples from award-winning travel writers, top-selling books, the New York Times Travel section, and award-winning travel blogs.

The writers featured in this article are some of my personal favorite travel writers. I am lucky to have met most of them in person and even luckier to consider many friends. Many I have interviewed on the podcast for this website and have learned writing tips from their years of travel writing, editing and wisdom.

Best Travel Writing Examples

Disclosure: This article may contain affiliate links. We will make a small commission from these links if you order something at no additional cost to you.

11 Great Travel Writing Examples

Writing with feeling, tone, and point of view creates a compelling story. Below are examples of travel writing that include; first paragraphs, middle paragraphs, and final paragraphs for both travel articles as well as travel books.

I hope the below examples of travel writing inspire you to write more, study great travel writing and take your writing to a higher level.

Writing Example of a Travel Book Closing Paragraphs

Don George Travel Writer

I had the wonderful opportunity to see Don speak at Tbex and read from one of his books as well as interview him on this podcast for episode 52: How to Become a Great Travel Writer . You can listen to the full podcast here .

Below is the closing of Don’s story included in the ebook: Wanderlust in the Time of Coronavirus: Dispatches from a Year of Traveling Close to Home

I continued hiking up to Lost Trail and then along Canopy View Trail. Around noon I serendipitously came upon a bench by the side of the trail, parked my backpack, and unpacked my lunch. Along with my sandwiches and carrot sticks, I feasted on the tranquility and serenity, the sequoia-swabbed purity of the air, the bird and brook sounds and sun-baked earth and pine needle smells, the sunlight slanting through the branches, the bright patch of blue sky beyond.

At one point I thought of shinrin-yoku, forest bathing, the Japanese practice that has become widely popular in the U.S. This was a perfect example of shinrin-yoku, I thought: Here I am, alone in this forest, immersed in the sense and spirit of these old-growth redwoods, taking in their tranquility and timelessness, losing myself to their sheer size and age and their wild wisdom that fills the air.

I sat there for an hour, and let all the trials, tremors, and tribulations of the world I had left in the parking lot drift away. I felt grounded, calm, quiet—earth-bound, forest-embraced.

In another hour, or two, I would walk back to the main paved trail, where other pilgrims would be exclaiming in awe at the sacred sequoias, just as I had earlier that day.

But for now, I was content to root right here, on this blessed bench in the middle of nowhere, or rather, in the middle of everywhere, the wind whooshing through me, bird-chirps strung from my boughs, toes spreading under scratchy pine needles into hard-packed earth, sun-warmed canopy reaching for the sky, aging trunk textured by time, deep-pulsing, in the heart of Muir Woods.

You can read the whole story here: Old Growth: Hiking into the Heart of Muir Woods

Please also download Don’s free ebook here:  Wanderlust in the Time of Coronavirus

In addition to writing and editing, Don speaks at conferences, lectures on tours around the world, and teaches travel writing workshops through .

Writing Example of a Travel Book Intro Paragraphs

Francis tapon.

travel writing tone

Francis at Dune 7 in Walvis Bay, Namibia.

Francis Tapon , author of Hike Your Own Hike and The Hidden Europe, is creating a TV series and book called The Unseen Africa, which is based on his five-year journey across all 54 African countries. He is a three-time TEDx speaker. His social media username is always FTapon. I interviewed Francis on episode 37: How to Find An Original Point of View as a Travel Writer . You can listen to the full podcast here .

Below is the opening of Francis’ book, The Hidden Europe:

“This would be a pretty lousy way to die,” I thought.

I was locked in an outhouse with no way out. Outhouses sometimes have two latches—one on the outside and one on the inside. The outside latch keeps the door shut to prevent rodents and other creatures who like hanging out in crap from coming in. Somehow, that outer latch accidentally closed, thereby locking me in this smelly toilet. I was wearing a thin rain jacket. The temperature was rapidly dropping.

“This stinks,” I mumbled. It was midnight, I was above the Arctic Circle, and the temperatures at night would be just above freezing. There was no one around for kilometers. If I didn’t get out, I could freeze to death in this tiny, smelly, fly-infested shithole.

My mom would kill me if I died so disgracefully. She would observe that when Elvis died next to a toilet, he was in Graceland. I, on the other hand, was in Finland, not far from Santa Claus. This Nordic country was a jump board for visiting all 25 nations in Eastern Europe.

You can find his book on Amazon: The Hidden Europe: What Eastern Europeans Can Teach Us

For $2 a month, you can get Francis’ book as he writes it:

Intro (Lede) Paragraph Example of Great Travel Writing Articles

Michele peterson.

Michele Peterson travel writer

She blogs about world cuisine and sun destinations at A Taste for Travel website . I met Michele on my first media trip that took place in Nova Scotia, Canada. I also had the pleasure of interviewing her on episode 5: Why the Odds are in Your Favor if you Want to Become a Travel Writer . You can listen to the full podcast here .

Michele’s Lede Paragraph Travel Writing Example

I’m hiking through a forest of oak trees following a farmer who is bleating like a pied piper. Emerging from a gully is a herd of black Iberian pigs, snuffling in response. If they weren’t so focused on following the swineherd, I would run for the hills. These pigs look nothing like the pink-cheeked Babe of Hollywood fame.

These are the world’s original swine, with lineage dating back to the Paleolithic Stone Age period where the earliest humans decorated Spain’s caves with images of wild boars. Their powerful hoofs stab the earth as they devour their prized food, the Spanish bellota acorn, as fast as the farmer can shake them from the tree with his long wooden staff. My experience is part of a culinary journey exploring the secrets of producingjamón ibérico de Bellota, one of the world’s finest hams.

You can read the full article here: Hunting for Jamón in Spain

Perry Garfinkel

Travel Journalist Perry Garfinkel at the famous Jaipur Observatory in Rajasthan.

Perry Garfinkel at the famous Jaipur Observatory in Rajasthan.

Perry Garfinkel has been a journalist and author for an unbelievable 40 years, except for some years of defection into media/PR communications and consulting. He is a contributor to The New York Times since the late ’80s, writing for many sections and departments. He has been an editor for, among others, the Boston Globe, the Middlesex News, and the Martha’s Vineyard Times.

He’s the author of the national bestseller “ Buddha or Bust: In Search of the Truth, Meaning, Happiness and the Man Who Found Them All ” and “ Travel Writing for Profit and Pleasure “. He is at work on “Being Gandhi: My Experiment Following the Mahatma’s Moral Principles in These Immoral Times”. Perry has been a guest on my podcast twice. First, on episode 16: Master Class in Travel Writing & you can listen to the full podcast here . Then on episode 27 when we chatted about How to Find Your Point Of View as a Travel Writer . You can listen to the full episode here .

Perry’s Lede Travel Article Example from the New York Times

SAN FRANCISCO — A block off Grant Avenue in San Francisco’s Chinatown – beyond the well-worn path tourists take past souvenir shops, restaurants and a dive saloon called the Buddha Bar – begins a historical tour of a more spiritual nature. Duck into a nondescript doorway at 125 Waverly Place, ascend five narrow flights and step into the first and oldest Buddhist temple in the United States.

At the Tien Hau Temple, before an intricately carved gilded wooden shrine and ornate Buddha statues, under dozens of paper lanterns, Buddhists in the Chinese tradition still burn pungent incense and leave offerings to the goddess Tien Hau in return for the promise of happiness and a long life.

You can read the full article here: Taking a Buddhist pilgrimage in San Francisco

Elaine Masters

Elaine Masters from

Elaine Masters from

Elaine Masters apologizes for pissing off fellow travelers while tracking story ideas, cultural clues, and inspiring images but can’t resist ducking in doorways or talking with strangers. She’s recently been spotted driving her hybrid around the North American West Coast and diving cenotes in the Yucatan. Founder of, Elaine covers mindful travel, local food, overlooked destinations and experiences. Elaine was my guest on episode 13 where we spoke about How to Master the CVB Relationship . You can listen to the full podcast here .

Elaine’s Lede Example

I jiggered my luggage onto the escalator crawling up to the street. As it rose into the afternoon light, an immense shadow rose over my shoulder. Stepping onto the sidewalk, I burst into giggles, looking like a madwoman, laughing alone on the busy Barcelona boulevard.  The shadow looming overhead was the Sagrada Familia Cathedral. It had mesmerized me forty years earlier and it was the reason I’d finally returned to Spain.

You can read the full article here: Don’t Miss Going Inside Sagrada Familia, Barcelona’s Beloved Cathedral

Bret Love travel writer

Bret’s Lede Example

Congo Square is quiet now. Traffic forms a dull drone in the distance. A lone percussionist taps out ancient tribal rhythms on a two-headed drum. An air compressor from Rampart Street road construction provides perfectly syncopated whooshes of accompaniment.

Shaded park benches are surrounded by blooming azaleas, magnolias, and massive live oaks that stretch to provide relief from the blazing midday sun. It’s an oasis of solitude directly across the street from the French Quarter.

Congo Square is quiet now. But it’s here that the seeds of American culture as we know it were sown more than 200 years ago. And the scents, sounds, and sights that originated here have never been more vital to New Orleans than they are now, more than a decade after Hurricane Katrina devastated the city.

You can read the full article here: Treme, New Orleans (How Congo Square Was The Birthplace Of American Culture)

Middle Paragraph Examples of Great Travel Writing Articles

Mariellen ward.

Mariellen Ward, Travel writer

Mariellen’s Middle Paragraph Example

While the festival atmosphere swirled around me, I imbued my  diya with hope for personal transformation. I had come to India because a river of loss had run through my life, and I had struggled with grief, despair and depression for eight years. I felt I was clinging to the bank, but the effort was wearing me out. Deciding to leave my life and go to India was like letting go of the bank and going with the flow of the river. I had no idea where it would lead me, what I would learn or how I would change. I only knew that it was going to be big.

You can read the full article here: The River: A tale of grief and healing in India

Joe Baur

Joe Baur’s Middle Paragraph Example

I first became aware of the Harz mountains and the Brocken when reading the works of some of Germany’s great writers, like Goethe and Heinrich Heine. Legends of witches congregating with the devil being the main theme of the mountain’s mythology. I, however, was more interested in a refreshing time spent in nature rather than reveling with the devil.

The first stage from Osterode to Buntenbock was a warm-up to the more rigorous stages ahead. It began on sidewalks before sliding into the forest sporting a healthy shade of green — a gentle jaunt that made my hiking boots feel a bit like overkill given the dry, pleasant weather.

You can read the full article here: Follow the witch through the forest: 5 days hiking Germany’s Harz

fancy line break

Samantha Shea

Samantha Shea

Samantha Shea’s Middle Paragraph Example

Suddenly, the spark of a match pulsed through the early-fall afternoon and my head snapped towards the men. Amir touched the flame to an unidentifiable object that seconds later made itself known by the deep earthy scent of Pakistani hashish.

Amir’s ice blue eyes focused intently on his creation: a combination of tobacco and nuggets of greenish-brown charas. He forced the mixture back into the cigarette, before bringing it to his pursed lips, flicking the match, and setting flame to his high.

I reached out from the cot to take my turn and took a deep inhale, acutely pleased. I savored the familiar burn of the drag, the rows and rows of corn and apple plants in front of me, the stuttered cacophony of animal exclamations behind me, and the generosity of the men to my left, some of whom we had just met an hour before.

You can read the full article here: Thall Tales: A Hazy Afternoon in Thall, Pakistan

Final Paragraph Example of Great Travel Writing Articles

Cassie bailey.

Cassie is a travel writer who has solo backpacked around Asia and the Balkans, and is currently based in Auckland. Alongside in-depth destination guides, her blog has a particular focus on storytelling, mental health, and neurodiversity.

Cassie’s Final Paragraphs Example

So my goal is to feel, I guess. And I don’t mean that in a dirty way (although obvz I do mean that in a dirty way too). This is why we travel, right? To taste crazy new foods and to feel the sea breeze against our skin or the burn on the back of our legs on the way down a mountain. We want to feel like shite getting off night buses at 4am and the sting of mosquito bites. We know we’re going to feel lost or frustrated or overwhelmed but we do it anyway. Because we know it’s worth it for the ecstasy of seeing a perfect view or making a new connection or finding shitty wine after a bad day.

My goal is never to become numb to all of this. To never kid myself into settling for less than everything our bodies allow us to perceive. I’m after the full human experience; every bit, every feeling.

You can read the full article here: Goals inspired by life as a solo backpacker

Lydia Carey

Lydia Carey is a freelance writer

Lydia’s Final Paragraphs Example

Guys from the barrio huddle around their motorcycles smoking weed and drinking forties. Entire families, each dressed as St. Jude, eat tacos al pastor and grilled corn on a stick. Police stand at a distance, keeping an eye on the crowd but trying not to get too involved.

After this celebration, many of the pilgrims will travel on to Puebla where they will visit some of the religious relics on display in the San Judas church there. But many more will simply go back to their trades—legal and illegal—hoping that their attendance will mean that San Judas protects them for another year, and that he has their back in this monster of a city.

You can read the full article here: San Judas de Tadeo: Mexico’s Defender of Lost Causes

Great Travel Writing Examples from World Renowned Travel Writers

Sharing is caring!

Share This Story, Choose Your Platform!

Related posts.

Paid Campaigns with Tourism Boards | How to Land FAM Trips

Paid Campaigns with Tourism Boards | How to Land FAM Trips

How to Optimize Blog Posts for SEO | Episode 187

How to Optimize Blog Posts for SEO | Episode 187

13 Best Cameras for Travel Blogging 2022 (PLUS Photography Tips!)

13 Best Cameras for Travel Blogging 2022 (PLUS Photography Tips!)

How to Create Fast Beautiful Pinterest Pins Using Canva

How to Create Fast Beautiful Pinterest Pins Using Canva

Top 7 Things About Blogging That Will Surprise Newbies

Top 7 Things About Blogging That Will Surprise Newbies

Leave a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

What You Should Know About Travel Writing

  • An Introduction to Punctuation
  • Ph.D., Rhetoric and English, University of Georgia
  • M.A., Modern English and American Literature, University of Leicester
  • B.A., English, State University of New York

Travel writing is a form of creative nonfiction in which the narrator's encounters with foreign places serve as the dominant subject. Also called  travel literature .

"All travel writing—because it is writing—is made in the sense of being constructed, says Peter Hulme, "but travel writing cannot be made up without losing its designation" (quoted by Tim Youngs in  The Cambridge Introduction to Travel Writing , 2013).

Notable contemporary travel writers in English include Paul Theroux, Susan Orlean, Bill Bryson , Pico Iyer, Rory MacLean, Mary Morris, Dennison Berwick, Jan Morris, Tony Horwitz, Jeffrey Tayler, and Tom Miller, among countless others.

Examples of Travel Writing

  • "By the Railway Side" by Alice Meynell
  • Lists and Anaphora in Bill Bryson's "Neither Here Nor There"
  • Lists in William Least Heat-Moon's Place Description
  • "London From a Distance" by Ford Madox Ford
  • "Niagara Falls" by Rupert Brooke
  • "Nights in London" by Thomas Burke
  • "Of Trave," by Francis Bacon
  • "Of Travel" by Owen Felltham
  • "Rochester" by Nathaniel Hawthorne

Observations About Travel Writing

Authors, journalists, and others have attempted to describe travel writing, which is more difficult to do than you might think. However, these excerpts explain that travel writing—at a minimum—requires a sense of curiosity, awareness, and fun.

Thomas Swick

  • "The best writers in the field [of travel writing] bring to it an indefatigable curiosity, a fierce intelligence that enables them to interpret, and a generous heart that allows them to connect. Without resorting to invention , they make ample use of their imaginations. . . . "The travel book itself has a similar grab bag quality. It incorporates the characters and plot line of a novel, the descriptive power of poetry, the substance of a history lesson, the discursiveness of an essay , and the—often inadvertent—self-revelation of a memoir . It revels in the particular while occasionally illuminating the universal. It colors and shapes and fills in gaps. Because it results from displacement, it is frequently funny. It takes readers for a spin (and shows them, usually, how lucky they are). It humanizes the alien. More often than not it celebrates the unsung. It uncovers truths that are stranger than fiction. It gives eyewitness proof of life’s infinite possibilities." ("Not a Tourist." The Wilson Quarterly , Winter 2010)

Casey Blanton

  • "There exists at the center of travel books like [Graham] Greene's Journey Without Maps or [V.S.] Naipaul's An Area of Darkness a mediating consciousness that monitors the journey, judges, thinks, confesses, changes, and even grows. This narrator , so central to what we have come to expect in modern travel writing , is a relatively new ingredient in travel literature, but it is one that irrevocably changed the genre . . . . "Freed from strictly chronological , fact-driven narratives , nearly all contemporary travel writers include their own dreams and memories of childhood as well as chunks of historical data and synopses of other travel books. Self reflexivity and instability, both as theme and style , offer the writer a way to show the effects of his or her own presence in a foreign country and to expose the arbitrariness of truth and the absence of norms." ( Travel Writing: The Self and the World . Routledge, 2002)

Frances Mayes

  • "Some travel writers can become serious to the point of lapsing into good ol' American puritanism. . . . What nonsense! I have traveled much in Concord. Good travel writing can be as much about having a good time as about eating grubs and chasing drug lords. . . . [T]ravel is for learning, for fun, for escape, for personal quests, for challenge, for exploration, for opening the imagination to other lives and languages." (Introduction to The Best American Travel Writing 2002 . Houghton, 2002)

Travel Writers on Travel Writing

In the past, travel writing was considered to be nothing more than the detailing of specific routes to various destinations. Today, however, travel writing has become much more. Read on to find out what famous travel writers such as V.S. Naipaul and Paul Theroux say about the profession.

V.S. Naipaul

  • "My books have to be called ' travel writing ,' but that can be misleading because in the old days travel writing was essentially done by men describing the routes they were taking. . . . What I do is quite different. I travel on a theme . I travel to make an inquiry. I am not a journalist. I am taking with me the gifts of sympathy, observation, and curiosity that I developed as an imaginative writer. The books I write now, these inquiries, are really constructed narratives." (Interview with Ahmed Rashid, "Death of the Novel." The Observer , Feb. 25, 1996)

Paul Theroux

  • - "Most travel narratives—perhaps all of them, the classics anyway—describe the miseries and splendors of going from one remote place to another. The quest, the getting there, the difficulty of the road is the story; the journey, not the arrival, matters, and most of the time the traveler—the traveler’s mood, especially—is the subject of the whole business. I have made a career out of this sort of slogging and self-portraiture, travel writing as diffused autobiography ; and so have many others in the old, laborious look-at-me way that informs travel writing ." (Paul Theroux, "The Soul of the South." Smithsonian Magazine , July-August 2014) - "Most visitors to coastal Maine know it in the summer. In the nature of visitation, people show up in the season. The snow and ice are a bleak memory now on the long warm days of early summer, but it seems to me that to understand a place best, the visitor needs to see figures in a landscape in all seasons. Maine is a joy in the summer. But the soul of Maine is more apparent in the winter. You see that the population is actually quite small, the roads are empty, some of the restaurants are closed, the houses of the summer people are dark, their driveways unplowed. But Maine out of season is unmistakably a great destination: hospitable, good-humored, plenty of elbow room, short days, dark nights of crackling ice crystals. "Winter is a season of recovery and preparation. Boats are repaired, traps fixed, nets mended. “I need the winter to rest my body,” my friend the lobsterman told me, speaking of how he suspended his lobstering in December and did not resume until April. . . ." ("The Wicked Coast." The Atlantic , June 2011)

Susan Orlean

  • - "To be honest, I view all stories as journeys. Journeys are the essential text of the human experience—the journey from birth to death, from innocence to wisdom, from ignorance to knowledge, from where we start to where we end. There is almost no piece of important writing—the Bible, the Odyssey , Chaucer, Ulysses —that isn't explicitly or implicitly the story of a journey. Even when I don't actually go anywhere for a particular story, the way I report is to immerse myself in something I usually know very little about, and what I experience is the journey toward a grasp of what I've seen." (Susan Orlean, Introduction to My Kind of Place: Travel Stories from a Woman Who's Been Everywhere . Random House, 2004) - "When I went to Scotland for a friend's wedding last summer, I didn't plan on firing a gun. Getting into a fistfight, maybe; hurling insults about badly dressed bridesmaids, of course; but I didn't expect to shoot or get shot at. The wedding was taking place in a medieval castle in a speck of a village called Biggar. There was not a lot to do in Biggar, but the caretaker of the castle had skeet-shooting gear, and the male guests announced that before the rehearsal dinner they were going to give it a go. The women were advised to knit or shop or something. I don't know if any of us women actually wanted to join them, but we didn't want to be left out, so we insisted on coming along. . . ." (Opening paragraph of "Shooting Party." The New Yorker , September 29, 1999)

Jonathan Raban

  • - "As a literary form, travel writing is a notoriously raffish open house where different genres are likely to end up in the bed. It accommodates the private diary , the essay , the short story, the prose poem, the rough note and polished table talk with indiscriminate hospitality. It freely mixes narrative and discursive writing." ( For Love & Money: Writing - Reading - Travelling 1968-1987 . Picador, 1988)
  • - "Travel in its purest form requires no certain destination, no fixed itinerary, no advance reservation and no return ticket, for you are trying to launch yourself onto the haphazard drift of things, and put yourself in the way of whatever changes the journey may throw up. It's when you miss the one flight of the week, when the expected friend fails to show, when the pre-booked hotel reveals itself as a collection of steel joists stuck into a ravaged hillside, when a stranger asks you to share the cost of a hired car to a town whose name you've never heard, that you begin to travel in earnest." ("Why Travel?" Driving Home: An American Journey . Pantheon, 2011)
  • Defining Nonfiction Writing
  • Creative Nonfiction
  • Point of View in Grammar and Composition
  • 11 Things You Should Know About Trees
  • What Are the Different Types and Characteristics of Essays?
  • A Guide to All Types of Narration, With Examples
  • Description in Rhetoric and Composition
  • Examples of Images in Poetry, Fiction, and Nonfiction
  • What Is Prose?
  • 10 Quotes About Summer Love
  • 100 Major Works of Modern Creative Nonfiction
  • Writing the Parts of a Stage Play Script
  • Great Summer Creative Writing Programs for High School Students
  • The Four Seasons in Spanish
  • Epiphany Meaning and Examples

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

National Geographic content straight to your inbox—sign up for our popular newsletters here

POV of a writer with a pen and notebook sitting next to a canyon.

The Masterclasses 2023: 10 travel writing tips from our experts

From establishing a niche to tackling writer’s block, the autumn series of The Masterclasses saw 12 of the UK’s leading travel journalists share the tips and tricks behind their success.

The Masterclasses by National Geographic Traveller (UK) returned in September 2023 with a brand-new series of insightful, hour-long online sessions curated for aspiring travel writers and photographers.  

Leaving no stone unturned, the expert panel of travel writers explored everything from penning that all-important opening line to forming good relationships with editors. Throughout the three sessions, they shared a wealth of inside knowledge — offering up advice that will prove invaluable to anyone hoping to make travel writing a full-time career. 

These are their 10 top tips on getting your story published, navigating the industry and using structure to elevate your travel writing. 

1. Know your reader

“I would say the number one mistake freelance writers make when pitching is they don’t understand the audience of the title. The best thing you can do if you’re really interested in writing for a publication is to go out and buy yourself the magazine and familiarise yourself with the content, the tone and the kinds of things that the readership might find of interest.”  — Alicia Miller, Pitching and getting published 

2. Be patient

“If you’re really interested in something, then there will be an audience out there for that story. It’s just about finding the right home for it. Don’t get discouraged — and believe in your idea! Because if you find it interesting, other people will too.” — Daniel Stables, Pitching and getting published  

3. Win over commissioning editors

“When I first started freelancing, editors didn’t know who I was. One way of showcasing my knowledge was deeply researching a destination and including a taste of that in the pitch. Make it concise, but also show that you have knowledge about the destination. If I was working with a new editor for the first time, I would always include links to previous work, or somehow demonstrate my expertise in the subject.” — Qin Xie, Pitching and getting published

4. Utilise social media

“Dinosaurs like me may absolutely despise it, but the reality is that if you’re a travel writer and you have no presence on social media, you have no presence.” — Tharik Hussain, How to be a savvy travel writer in 2023 

5. Know today’s travel writing landscape 

“Perhaps 10 years ago, 20 years ago, travel writing came from a person’s appreciation of a destination. Now what we’re looking at is trying to capitalise on what other people in the big internet landscape are looking for… Travel writing is kind of evolving away from being that destination-led 'this was my experience, and this is how you can recreate it' and it’s turning to using travel as a sort of lifestyle trend.” — Cathy Adams, How to be a savvy travel writer in 2023 

6. Find a niche 

“Editors, increasingly, are looking for people either based in a destination or people who know a place really well and really understand the culture. And so, a couple of benefits of having a niche are that it helps editors find you: they can remember what your patch is. And then, on a personal level, I find it really satisfying to find those stories that take you to the deeper levels of a destination. You have to have a really genuine passion for the place because it’s a bit like writing a book: you still have to find it interesting after 50,000 words.” —  Zoey Goto, How to be a savvy travel writer in 2023 

7. Find the right working environment

“Usually, I’ll find some travel writing from a writer I really like, and I’ll kind of read over their pieces just to get in the right frame of mind. I’ll usually listen to some quite amped-up music — usually the same playlist I use for running — because it kind of gets you in the mood to do things. For actual writing, I’m a big fan of white noise. Having narrowed it down over several years, I think my favourite type of white noise is the tumble dryer; there’s a whole tumble dryer playlist on Spotify that I am really dedicated to.” — Georgia Stephens, How to structure your storytelling 

8. Write as though talking to a friend

“You don’t have to use highfalutin prose to make an intro work. Often, it’s the simple stuff. Good journalism is a bit like talking to a friend. Just tell me what’s happening… And in the same way that your friends wouldn’t when you tell them about your travels, [the reader] won’t listen to more than two sentences of description. With the greatest of respect, no one cares.” — James Stewart, How to structure your storytelling 

9. Make the most of quotes

“Quotes are a way to deliver information to your reader from a different perspective — and it’s so much more powerful coming from someone else other than you. It’s definitely important to use quotes, especially when you’re writing about communities that you may not be a part of. Allowing people to tell their stories in their own words as much as possible, is so important.” — Katherine Gallardo, How to structure your storytelling 

10. Don't be afraid of writer's block

“As someone who has come to this relatively recently, I would say that even the best writers struggle to write sometimes. Everybody gets writer’s block, even published authors. Just don’t beat yourself up. If it’s not coming, it’s not coming. Just come back to it another day.” — Georgia Stephens, How to structure your storytelling 

Read This Next

Why road-tripping from split to dubrovnik is easier than ever.

  • Paid Content

Four culinary experiences to try in Hokkaido

Why now is the time to explore iceland's northern reaches, 10 best things to do in switzerland.

  • Wildlife Watch
  • Environment

History & Culture

  • History & Culture
  • History Magazine
  • Mind, Body, Wonder
  • Terms of Use
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • About Nielsen Measurement
  • Do Not Sell or Share My Personal Information
  • Nat Geo Home
  • Attend a Live Event
  • Book a Trip
  • Inspire Your Kids
  • Shop Nat Geo
  • Visit the D.C. Museum
  • Learn About Our Impact
  • Support Our Mission
  • Advertise With Us
  • Customer Service
  • Renew Subscription
  • Manage Your Subscription
  • Work at Nat Geo
  • Sign Up for Our Newsletters
  • Contribute to Protect the Planet

Copyright © 1996-2015 National Geographic Society Copyright © 2015-2024 National Geographic Partners, LLC. All rights reserved

Logo of a robot cat |

Brand Voice

AI Text Editor

The ultimate guide to different types of tone in writing


Founder, Junia AI

A book open to a page that transitions from black and white to colorful, representing different tones in writing.

Introduction to Different Types of Tone in Writing

Have you ever read a text and felt an instant connection? Or maybe you’ve felt irritated, amused, or even inspired? Well, that's the magic of tone in writing. Imagine tone as the secret sauce that gives flavor to words - it can turn bland into spicy, sweet, or sour depending on what the writer wants you to taste.

Tone , by definition, refers to the attitude or personality expressed by an author in their writing. It's not about what you say but how you say it. From formal and professional to casual and playful, tones can vary as widely as the spectrum of human emotions.

Why is tone so important in writing?

Well, think of it this way. If your words were a melody, then tone would be the rhythm giving it life and making it dance off the page. It's what enables readers to feel your words rather than just read them. It evokes emotions, creates imagery, and builds a bridge between the reader's mind and the writer's intent.

Now let's tie tone to brand voice . Ever noticed how some brands feel like an old friend while others feel more like a polished professional or a witty companion? That’s brand voice at play – and tone is its right hand. The tone helps shape brand voice, giving it an emotional layer that resonates with readers. Brand voice might be what your brand says , but tone is how it says it.

Let’s take Apple for instance. Apple’s brand voice is innovative and forward-thinking but its tone? That’s where the magic lies - minimalistic yet powerful, simple yet profound. Or consider Old Spice - their brand voice is humorous and irreverent with a tone that's over-the-top and outrageous.

Apple’s Ad for Iphone 13

So now that we've defined what tone is and why it matters, let's dive into exploring different types of tone in writing!

There are countless tones a writer can use - each with its unique characteristics and effects. Like artists with their palette of colors, writers mix and match tones to create engaging narratives.

In literature, we often see descriptive tones like optimistic or gloomy used to set the mood for stories. In business writing, tones range from professional and authoritative to friendly and conversational based on the target audience’s expectations.

Ever read content from Buzzfeed ? Their tone is casual with a sprinkle of humor making their content feel as light as a friendly chat over coffee. Conversely, The New Yorker adopts a more serious, intellectual tone painting a picture of sophistication.

As we journey through this guide together (yeah we're just getting started!), we'll delve deeper into these different types of tones - exploring their characteristics, usage contexts and providing real-life examples from prominent brands or literature along the way!

So buckle up word-nerds! Let’s dive into this adventure through the world of tones where every word comes alive with emotion!

Understanding Tone and Voice

When we dive into the realm of writing, tone and voice emerge as two inseparable companions. They shape the personality of your content and give it a distinctive character. Imagine tone as the mood you set, the vibe you give off. It's like the music playing in the background of your favorite cafe - it can be soothing or lively, subtle or dramatic. On the other hand, voice is your unique style, your signature tune. It's what makes you recognizable in a crowd; it's your brand personality etched onto paper.

Exploring Different Types of Tone

As with music, there are different genres (or in our case, tones) available to us writers. Let's embark on a journey through some of these fascinating tones.

1. Formal Tone

Just as the name implies, a formal tone is akin to a black-tie event in writing. It's crisp, clean, and carries an air of authority and professionalism. This tone is the tailored suit of language - impeccably ironed, not a hair out of place.

In essence, the formal tone is like a lawyer eloquently presenting a case in court or a scientist meticulously explaining complex research findings. It's all about precision, clarity, and attention to detail!

Where Do We Use Formal Tone?

Formal tone is typically employed in:

  • Academic Papers : These documents are steeped in research and fact-based discussions. They demand a high degree of accuracy and formality.
  • Legal Documents : Contracts, court rulings, legal briefs - these all necessitate a formal tone due to their serious nature.
  • Formal Business Communications : Whether it's a detailed business proposal or an official company report, a formal tone ensures credibility and professionalism.

To truly understand how this tone works, let's look at an example:

Consider this sentence - "The results obtained from the experiment unequivocally demonstrate the efficacy of our approach."

Notice how it reflects confidence and assertiveness without being overly verbose or complex. This statement doesn't beat around the bush; it gets straight to the point but does so in a polished and professional manner. That’s what gives it its formal 'flair'.

So when you're aiming for an authoritative voice that commands respect while maintaining clarity, go for the formal tone. It's your trusty companion for delivering critical information with precision and poise!

2. The Informal Tone

Picture this: it's casual Friday at your workplace. You’re in your favorite pair of jeans, a comfy tee, and sneakers. Now, if you were to translate how you're feeling into words, that's precisely the essence of an informal tone ! This tone is all about being relaxed, friendly, and conversational.

When Should You Use an Informal Tone?

Informal tone often finds its place in contexts where formality isn't necessary or even discouraged. Here are some typical scenarios:

  • Blogs and Personal Narratives : If you're sharing your personal experiences or thoughts, an informal tone helps your readers connect with you on a deeper level.
  • Personal Emails and Text Messages : Whether it's a chatty email to a colleague or a text message to your friend, an informal tone adds warmth to your words.
  • Social Media Posts : On platforms like Twitter or Instagram, an informal tone can make your posts more engaging and relatable.

Now that we've covered the 'where,' let's dive into the 'how.' Creating an informal tone isn't just about using slang or emojis (though they could help!). It's about creating an authentic voice that resonates with your reader. Here are three quick tips:

  • Speak Directly: Use pronouns like 'I', 'you', 'we' to establish a direct connection with your readers.
  • Be Conversational: Write as if you're talking to a friend - use everyday language and expressions.
  • Show Personality: Don't be afraid to let your personality shine through! Humor, anecdotes, personal beliefs - these all add flavor to your writing.
Example : "Our new process totally rocked it in our latest tests!"

Notice how this sentence feels like someone's talking to you? It conveys excitement and enthusiasm in a simple yet effective way. It doesn't just tell you that the new process was successful; it makes you feel the success!

So next time when you're writing something that doesn't require a formal hat - let loose and embrace the fun of an informal tone . After all, who doesn't enjoy a good chat over coffee?

3. Persuasive Tone

When we talk about wielding the power of words, a persuasive tone takes center stage. It's not just about dishing out information or sharing an idea; it's about winning hearts and changing minds. This tone is the trusted sidekick of advertisements, opinion pieces, rousing speeches, and any written or spoken content that has a mission to sway its audience towards a specific viewpoint or action.

Example : "Join us! Embrace our services - we guarantee it will be the breakthrough you've been waiting for in your business!"

Characteristics of Persuasive Tone

So what gives a persuasive tone its compelling charm? Let's unravel the magic with some key elements:

  • Undeniable Clarity : Your position needs to be crystal clear from the start. If there is ambiguity in your stance, how can you expect your audience to follow you?
  • Powerful Arguments : Stating your position isn't enough; fortify it with robust arguments. Every contention should reinforce your main point like a solid brick in a wall.
  • Emotional Connection : While rational arguments form the backbone, emotional appeals are the soul of persuasive writing. Strike a chord with your audience!
  • Straightforward Language : No room for vagueness here – use clear, concise language and get straight to the point.

Let's dissect our previous example to see these elements in play:

"Join us! Embrace our services - we guarantee it will be the breakthrough you've been waiting for in your business!"
  • Undeniable Clarity : The writer's stance is unambiguous - they want you to embrace their services.
  • Powerful Argument : They're not simply inviting you to join; they're assuring that this step will bring a significant breakthrough for your business.
  • Emotional Connection : By using terms like "breakthrough" and "you've been waiting for", they're tapping into your aspirations and sense of anticipation.
  • Straightforward Language : The appeal is direct and straightforward – join them and embrace their services.

At its essence, persuasion is all about grasping what makes your audience tick and framing your idea as the perfect fit for their needs. So go ahead, don those persuasive boots and prepare to make an impact!

4. Inspirational Tone

An inspirational tone may sound like the work of magicians or miracle workers. But here's the secret - it's not! It's just about choosing the right words and delivering them in a way that makes people sit up, take notice, and feel ready to conquer their world. This type of tone aims to uplift and ignite a spark within readers. You'll often find it weaving its magic in self-help books, motivational speeches, or even those Instagram posts that make you say, " Yes, I can do this! "

Let's look at an example:

Example : " Believe in your dreams—they have amazing power. "

Now, why does this work? Let's break down the anatomy of an inspiring tone:

  • Positivity : Inspirational writing is all about positivity. It sees the glass as half full and encourages others to do the same. In our example, the focus is on believing in one's dreams—a positive and empowering message.
  • Imagery : Good inspirational writing often uses evocative imagery. Our dreams are described as having "amazing power"—a strong image that captures imagination.
  • Personal Connection : The best inspirational messages feel personal. They strike a chord and make readers feel understood and valued. By talking about 'your dreams,' our example feels intimate and personal.
  • Motivation : The aim is to motivate, to provoke action. Here, the call-to-action is implied: if you believe in your dreams, they can become powerful forces in your life.

Remember, an inspirational tone isn't just about making people feel good—it's about motivating them to take action towards becoming better versions of themselves. The next time you're tasked with crafting an inspirational message, keep these elements in mind...and watch the magic happen!

5. Conversational Tone

Welcome to the land where words feel like a warm handshake and sentences sound like an old friend . Yes, we've hit the bullseye, we're talking about the one and only — the conversational tone! This tone is like your favourite pair of worn-in jeans—it's comfortable, trustworthy, and just fits like a glove.

A conversational tone is the chameleon of writing styles. It adapts to mimic everyday speech and sounds as natural as breathing. It's informal yet captivating, direct yet engaging—it's as if the writer has magically teleported into your living room, casually sharing their riveting thoughts over a steaming cup of coffee.

This friendly tone is a social butterfly—you'll often find it fluttering around in social media posts, prancing about in blog articles, or even cozying up in email newsletters. When you come across content that gives you a friendly nudge saying: "Hey there! Pull up a comfy chair and let's have a heart-to-heart," you know you've stumbled upon a piece written in the conversational tone.

Why Use A Conversational Tone?

Using this tone can make your content feel more human and approachable. It breaks down the daunting walls between the writer and the reader, building instead an invisible bridge of connection and camaraderie. People are naturally drawn to authenticity—using this tone can make your audience feel seen, heard, and valued.

Unmasking Elements of a Conversational Tone

  • Informality : Think comfy slippers for words—no need for starched language or perplexing jargon here. Simplicity is your secret weapon.
  • Directness : Speaking directly to readers is like giving them a backstage pass—they feel involved, important, and valued.
  • Engagement : Throwing in questions, sprinkling anecdotes here and there, or adding a dash of humour can keep readers hooked like bees to honey.
Example : "Hey folks! Buckle up because we've got some electrifying news to share."

So next time you're poised with pen in hand (or fingers on keyboards) drafting that next social media post or blog article, consider donning the conversational tone. It might just be that secret ingredient that transforms your content from 'meh' to 'must-read!'

6. Humorous/Sarcastic Tone

Writing is an art form, and like any artist, a writer has an array of tools at their disposal. One such tool that can add an unexpected pop of flavor to your content is the Humorous/Sarcastic tone. This tone, as the name suggests, enables you to entertain your readers, tickle their funny bones, and keep them coming back for more.

Humor and sarcasm are the jalapenos and chili flakes of writing—adding just the right kick to make your content sizzle. But remember, these spicy elements need to be used judiciously. Going overboard with them can overpower your message and leave a bad taste in your reader's mouth.

Also, humor is highly subjective—it's like a joke where one person might be rolling on the floor laughing while another might not even crack a smile. Hence, using humor and sarcasm requires a delicate balance and an understanding of your audience's taste buds.

The Recipe for a Perfectly Baked Humorous/Sarcastic Tone:

  • Unpredictability : Keep your readers on their toes! Add unexpected twists and turns. Like adding a surprise ingredient to a classic recipe, it can make all the difference.
  • Exaggeration : Don't be afraid to stretch reality or play around with absurd situations. Go ahead, let your imagination run wild—it could lead to some seriously hilarious scenarios.
  • Wordplay : Puns, rhymes, or unexpected associations between words can create comedic gold. They're like the icing on a cake—adding sweetness and fun!
Example : "Our product guarantees 100% satisfaction...unless you happen to be our competitors!"

In this example, the speaker uses exaggeration ("100% satisfaction") combined with unpredictability (including competitors as unsatisfied customers) to paint their product in a humorous light. The result? A sarcastically toned statement that achieves its goal of grabbing attention—and possibly inducing laughter.

Writing that promotional content or drafting that email? Don't forget to sprinkle some humor or sarcasm into it. They could be just what you need to make your content stand out in the vast sea of seriousness that floods our inboxes every day!

But remember—the key is restraint. Too much spice can ruin the dish! When used moderately though, these tones can transform your content from 'just another post' to 'can't wait for the next one!' So go ahead, add some zing to your writing—a dash of humor or pinch of sarcacism might just be the secret sauce you've been looking for!

7. Descriptive Tone

Ever heard of the phrase, "A picture is worth a thousand words?" Well, in the land of content writing, we have something called the Descriptive Tone . It's like painting with words, layering detail upon detail to create an evocative image or scene. This tone is commonly used in fiction or travel writing and has the power to transport the reader to an entirely different world, all through the magic of well-chosen words.

“The descriptive tone is the artist's brush for writers. It paints vivid pictures using only words.”

Here's how it works:

1. Detail-Oriented Description

It focuses on the smallest of details—the rustle of leaves underfoot, the aroma wafting from a bakery nearby, or even the intricate patterns on a butterfly's wings. Every detail counts in setting the stage and immersing readers in your narrative.

2. Sensory Language

The descriptive tone calls upon all five senses—sight, sound, smell, taste, and touch—to bring a scene to life. For example, describing not just what a forest looks like but also how its damp earth smells or how its peace sounds.

3. Emotive Vocabulary

This tone utilizes emotive vocabulary to resonate with readers on a deeper level. The goal here is not just to describe but also evoke specific emotions within your audience.

Now, let's see this tone in action:

Example : "As twilight descended, the sunset painted the sky with hues of gold and purple—an artist's masterpiece for all to see. The murmuring waves gently caressed the sandy shore while seagulls danced in the cooling breeze. Each grain of sand underfoot held stories of timeless tides as whispers of sea salt hung in the air."

With such detailed imagery and sensory language, it's as if you're right there on that beach, isn't it? That's precisely what makes this tone so magical!

So next time you're writing a piece—be it a travel blog or fantasy novel—don't shy away from exploring this paintbrush of words. Remember: With each vivid detail you weave into your narrative, you're not just telling your story; you're inviting readers to live it with you.

8. Didactic Tone

In the vast universe of language and communication, there's a particular tone that stands as a beacon for those seeking knowledge and understanding. This tone is didactic in nature—educational and info-packed, with a clear purpose to teach or instruct.

This is the tone you'd typically find in textbooks, how-to articles, educational videos, or even DIY blogs. It's the voice of authority that guides you, step by step, through complex processes and unfamiliar terrains.

Characteristics of the Didactic Tone

  • Informative: The primary goal is to provide information or knowledge. Its purpose isn't just to entertain but more importantly, to educate.
  • Clear and Direct: No beating around the bush here. This tone gets straight to the point.
  • Instructional: It often includes steps or guidelines for readers to follow.

And it sounds something like this:

Example: "Follow these steps carefully to assemble your furniture."

Now, let's take a closer look at this example. It's direct and instructional, providing clear instructions for readers to follow. The use of "carefully" adds an element of caution, underlining the importance of precision in following the instructions.

The Magic of Didactic Tone

The didactic tone can be quite magical when used effectively—it breaks down complex information into digestible chunks without diluting the essence. Here's an example:

Example: "To capture a stunning sunrise photo, begin by finding an unobstructed view. Next, set your camera on a tripod to prevent blurring from shaky hands. Adjust your camera settings—lowering your ISO to reduce noise and increasing your aperture for a broader depth of field. Finally, wait patiently for that perfect moment when the sun kisses the horizon."

This instruction isn't just informative but also paints a vivid picture, making it easier for readers to visualize each step.

So next time you're tasked with explaining how to bake a cake or build a rocket ship (who knows?), remember—the didactic tone is your trusty guide! Just maintain clarity, be direct, don’t forget those crucial steps or guidelines...and watch as your words light up the path of learning for your readers!

9. Emotional Tone

The emotional tone is a powerful aspect of writing that can effortlessly tap into the reader's feelings. It's not just about telling a story, but about sharing an emotional journey. This tone is like a paintbrush that colors your words with shades of joy, sorrow, anger, excitement, love, name it! In essence, the spectrum of emotional tone is as broad and diverse as human emotions themselves.

Emotional tone is especially effective in personal narratives, opinion pieces, or any form of writing where the writer's emotions take center stage. The key lies in making the readers not just understand but feel what you're expressing.

An Exploration Through Example

Let's delve deeper and dissect an example to understand this concept better:

Example : "A tidal wave of relief flooded through me, soaking each nerve ending with reassurance and calmness when I finally found my lost puppy."

In this sentence, the writer doesn't simply inform the reader about their relief upon finding their lost pet. Instead, they artistically use language to make the reader experience their intense relief and overwhelming calmness. This sensory journey is precisely what sets emotional tone apart—it invites readers to step into the writer's shoes and experience emotions first-hand.

Mixing Tones: The Secret Recipe for Captivating Narratives

Here comes an intriguing nugget! Just like how a skilled chef blends various ingredients to whip up a delectable gourmet dish, you too can blend different tones to weave together a compelling narrative.

  • An informative tone can provide necessary background information.
  • A persuasive tone could potentially sway your audience towards your point of view.
  • An emotional tone lets your readers connect on a deeper level by invoking powerful emotions.

The art lies in knowing when and where to mix these tones for maximum impact. So next time you pick up your writing quill, remember this secret recipe! After all, variety is indeed the spice of life…and also writing!

10. Assertive Tone

We've all heard the phrase "It's not what you say, it's how you say it". Well, that's precisely where the assertive tone comes into play. This tone is like a firm handshake—it communicates strength, confidence, and credibility without being overly aggressive or intimidating.

How Brands Use an Assertive Tone

In the corporate world, an assertive tone can be a game-changer. Let's take a look at some examples:

  • Nike with its iconic slogan "Just Do It" . This is assertiveness encapsulated in three words. It’s simple, direct and most importantly, it demands action.
  • Adidas , on the other hand, uses an assertive tone differently with "Impossible is Nothing" . This statement challenges the audience, asserting that no goal is out of reach.

Both brands use an assertive tone effectively to motivate their customers towards action.

"An assertive tone can inspire your audience to move mountains!"

The Key Ingredients of an Assertive Tone

Creating an assertive tone isn't about being forceful or domineering. It's about striking the right balance. Here are some key elements:

  • Clarity : Be clear and concise with your message.
  • Confidence : Believe in what you're saying.
  • Respect : Respect your audience's intelligence and viewpoints.
  • Controlled Emotion : Don't let emotions overpower your message.

Remember, an assertive tone should empower and inspire your audience—it should not leave them feeling overwhelmed or bulldozed!

Blending Assertiveness: A Delicate Art

While a purely assertive tone can be impactful, blending it with other tones can create more dynamic narratives:

  • Mix it with an informative tone for persuasive arguments.
  • Combine it with a persuasive tone to drive action.
  • Blend it with an emotional tone for more empathetic communication.

The trick lies in knowing when to dial up or down the level of assertiveness for maximum impact.

So next time you pick up that writing quill, remember the power of an assertive tone. It might just be the secret ingredient to making your narrative more compelling!

11. Optimistic Tone

Just as a superhero uses optimism to fuel their resilience against the odds, brands can employ an optimistic tone to inspire positivity and hope among their audience. It's the voice that says, "We got this!" even when the going gets tough.

"Optimism is the faith that leads to achievement." - Helen Keller

The Power of Positivity

An optimistic tone is more than just a cheerful disposition—it's a powerful tool that can:

  • Boost morale : An optimistic tone can uplift spirits and foster a positive environment, encouraging your audience to hold onto hope and keep pushing forward.
  • Inspire action : A brand that radiates positivity is likely to inspire its audience to take positive action—whether it’s trying a new product, signing up for a service, or becoming part of a movement.
  • Build trust : Optimism breeds confidence. When you show your audience that you believe in better days ahead, they're more likely to trust you and your brand.

Brands That Shine with Optimism

Consider Coca-Cola's iconic slogan: "Open Happiness". The beverage giant employs an optimistic tone that promises not just a refreshing drink, but also a moment of joy. Or take Dove with its "Real Beauty" campaign—its optimistic voice encourages women worldwide to embrace their unique beauty.

Striking the Right Note with Optimism

While an overly optimistic tone may risk sounding naive or out of touch with reality, balancing it with realism can create an authentic and relatable narrative. Here are some tips:

  • Keep it real : Blend optimism with honesty and authenticity. Acknowledge challenges while also emphasizing possibilities for improvement.
  • Positivity with purpose : Don't use optimism just for the sake of it—make sure it serves your brand's message and mission.
  • Emotionally aware : Understand your audience's feelings and empathize with them before painting a rosy picture.

Incorporate an optimistic tone wisely into your narrative, and you'll not only brighten your brand voice but also illuminate the path for your audience towards positivity and progress!

Tone In The Branding World

In the world of branding, tone is no less than a superhero—it gives brands a distinct voice and personality. Let's see how some well-known brands wield this superpower:

  • Apple strikes a chord with its audience by using an inspirational yet conversational tone: "Think Different" . This slogan not only inspires innovation but also invites conversation about creativity and individuality.
  • Lego , the beloved toy brand, adopts an informal yet persuasive tone: "Build the Future" . It subtly persuades children (and adults!) to unleash their imagination through building blocks.
  • Luxury car brand Rolls Royce exudes elegance through a formal and descriptive tone: "Strive for perfection in everything you do." It perfectly mirrors their commitment to craftsmanship and excellence.

The next time you put pen to paper (or fingers to keyboard), remember that your choice of tone can transform your words into anything—from a soothing lullaby that puts minds at ease, to an energetic rock anthem that gets hearts racing! Now let’s delve deeper into how we can seamlessly transition between these tones without losing our unique brand voice.

Transitioning Between Tones for Effective Communication

A symphony is no random assortment of notes. Instead, it's a harmonious composition that dances between varying tones to create a captivating experience for the listener. Imagine your brand's voice as that symphony. The tone you use in your writing? Those are the individual notes.

Tone and voice may seem like twins at first glance, but they're more like close siblings. They coexist, complement each other, but they aren't the same. While brand voice is the consistent personality that represents your brand across all platforms, tone is the subtle flavor that changes based on context.

Think about it this way:

You are always you (voice), but you express yourself differently when giving a keynote speech at a conference (formal tone) or cracking jokes with friends over dinner (humorous tone).

Why Is Adapting Tone Crucial? Our Two Cents on the Matter

The capacity to switch up the tone based on context isn't solely a neat party trick reserved for novelists and poets; it's an absolute must-have in effective brand communication. Here's the deal: your audience isn't a passive, lifeless entity— they're vibrant, brimming with varied emotions, ever-changing needs, and a diverse range of expectations. Therefore, your brand's tone should be a reflection of this dynamism.

Need to sell your latest product? A persuasive tone might be just what you need to get those orders rolling in. Sharing success stories or customer testimonials? Switch over to an inspirational tone to pull at those heartstrings.

But wait! While the tone dances around, the underlying brand voice must stay firm and consistent. Think about it like this: it’s akin to swapping outfits—you change clothes depending on the occasion, but hey, you’re still you .

In today's digital world where AI-generated content is everywhere, adapting tone can add a human touch to your content . It can help your brand stand out amidst the monotony of machine-generated language, as it reflects empathy and understanding towards diverse audience emotions and needs.

Brands That Have Nailed The Tone Tango

Now that we've got the theory out of the way, let's dive headfirst into some real-world examples of brands that have mastered the art of transitioning between tones while keeping their brand voice rock solid.

  • Nike: Nike is a pro at maintaining an inspirational and empowering brand voice across all their communication channels. But here's where they really shine—they smoothly transition between tones depending on the situation—adopting an emotional tone when sharing athlete stories and switching gears to a persuasive tone during product launches.
  • Old Spice: Ever heard of Old Spice? Of course, you have! Known for its humorous and quirky voice, Old Spice is a textbook example of tonal transition done right! They use a sarcastic tone in their commercials (keeping viewers entertained) while adopting an informative yet casual tone on their product descriptions and social media posts.

Navigating The Seas of Tone: Strategies for Maintaining Brand Voice While Changing Tones

Shifting between tones without letting your brand voice waver can feel like navigating choppy seas without a compass. Fear not! We've rounded up some strategies to help you sail through this challenge:

  • Know Your Audience: Get into your audience's shoes—understanding their needs, expectations and preferences is vital for choosing the right tone for each context.
  • Be Mindful of Context: The platform matters! Whether it's an email newsletter or a social media blast—consider the platform and its purpose before deciding on the tone.
  • Stay True to Your Brand Personality: Amidst all these tonal changes, never lose sight of your unique brand personality—it should serve as a lighthouse amidst the fluctuating tides of tone.
  • Practice Makes Perfect: Don't be afraid to experiment with various tones in your writing—gather feedback from your audience and refine your approach accordingly. Remember, improvement is a journey!

Alright! So dancing between tones doesn’t have to be like walking on eggshells if you keep your eyes locked onto your unwavering brand personality while acknowledging the rhythm of each unique context!

Enhancing Your Writing with Effective Tone

Have you ever considered how the tone of your writing affects the way readers perceive your story? It's a subtle art, like a soft melody playing in the background. It sets the mood, evokes emotions, and guides readers through the narrative. Tone is that secret ingredient that adds depth and dimension to your writing.

The Role of Tone in Storytelling

Tone in storytelling isn't just about what you say; it's about how you say it. It's about capturing feelings, creating atmosphere, and painting vivid images in readers' minds. Tone gives life to characters, adds texture to settings, and brings plots to life.

Take Harry Potter for instance. J.K Rowling’s use of an enchanting and mysterious tone creates a magical world that draws us in. We feel Harry’s wonder as he explores Hogwarts, his fear when he faces Voldemort, and his bravery as he battles evil. The tone dictates our emotional journey through the series.

Techniques for Conveying Tone Through Descriptions

To convey tone effectively through descriptions, consider these techniques:

  • Choice of Words: The words you choose to use can significantly impact the tone of your narrative. For instance, describing a setting as "gloomy" instead of merely "dimly lit" sets a more somber and melancholic tone. On the other hand, using words like "bright" and "sparkling" can create a cheerful and optimistic ambiance. It's important to note that even synonyms can have different connotations that subtly shape the mood of your story.
  • Sentence Structure: The structure of your sentences can also influence the tone. Longer sentences often create a relaxed or contemplative tone, as they allow readers to leisurely absorb the details and implications of what is being described. In contrast, shorter sentences can induce feelings of tension or urgency, which is especially useful in action scenes or climactic moments.
  • Imagery: Employing vivid imagery is another effective technique for setting the tone. By appealing to readers' senses, you can make them feel as though they are part of the scene themselves. The rustling of leaves in an eerie silence, the tangy scent of sea air - such descriptive details can evoke specific emotions and moods in your audience.
  • Rhythm and Pace: The rhythm and pace at which your narrative unfolds play a crucial role in establishing tone. Fast-paced writing creates an atmosphere of excitement or tension, perfect for thriller or action sequences. Conversely, a slower pace sets a calm or thoughtful tone, allowing for introspection and detailed exploration.
  • Point of View: Lastly, the point of view from which the story is told can greatly affect its tone. First-person narration often feels personal and intimate because it allows readers direct access to a character's thoughts and feelings. This immediacy can make emotional scenes more impactful. On the other hand, third-person narration can seem more detached or objective, providing a broader perspective on events and characters.

Creating Tension and Engagement with Tone Shifts

A story sticks in our mind not only because of its plot but also due to its fluctuating tones that reflect our own experiences in life: moments of joy followed by sorrow, tranquility preceding chaos. This shifting landscape of emotions keeps us hooked.

Consider Game of Thrones. Its unpredictable shifts from peaceful to violent tones mirror the unpredictability of its narrative world, creating suspense that keeps viewers on their toes.

Examples of Tone in Literature and Advertising

Let's delve into examples from literature and advertising where tone plays a crucial role.


In F.Scott Fitzgerald’s The Great Gatsby, the nostalgic and melancholic tone reflects Gatsby's longing for Daisy and his unattainable dream of reliving the past.


Nike's "Just Do It" campaign uses an empowering and motivational tone to inspire potential customers to overcome their challenges — just like their athletic idols featured in the campaign do.

Lessons to Learn From Effective Use Of Tone

From these examples, we learn that:

  • Evoking emotion through tone can deeply engage your audience.
  • Shifting tones can create tension and keep readers engaged.
  • A consistent tone helps establish your brand voice.
  • Using appropriate tonal cues can guide your reader's understanding and interpretation.

So why not give it a shot? Play with your writing style! Experiment with different tones until you find what resonates with your audience. Remember, writing is an art form — it should move people emotionally as well as intellectually!

Developing and Maintaining a Consistent Writing Tone

Writing tone development and maintaining a consistent tone aren't just some fancy buzzwords in the writing world. They are, in fact, the backbone of all effective communication. Whether you're spinning an enthralling fiction, sculpting your brand's voice, or even pouring out your thoughts in a casual email, the tone you adopt can be the deciding factor between engaging your readers or turning them off.

So put on your thinking caps, roll up your sleeves, and grab your pens (or keyboards)! It's time to dive deep into the nitty-gritty of developing and maintaining a consistent writing tone.

Behind-the-Scenes Factors Shaping Your Writing Tone

Akin to the personality of your content, your writing tone is moulded by several factors. Here's a glimpse at some of these backstage heroes:

  • Audience : Understanding your audience is as essential as knowing what you're going to write. Are they young tech enthusiasts who'd appreciate some jargon and humor? Or are they mature professionals who would value a more formal and respectful approach? Tailoring your tone to suit your audience could be the key to winning their hearts.
  • Purpose : What's the end goal of your content? If it's persuasion you're aiming for, an assertive and confident tone could be your secret weapon. For informative content, on the other hand, a neutral and clear-cut tone might work best.
  • Medium : The platform you're using is also a major influencer. A casual and friendly tone might fit perfectly on social media posts, but an academic essay would necessitate a more formal style.
  • Brand/Image : Let's not forget the flavor that your brand image adds to your content! Brands like Apple have mastered this art with their minimalist yet innovative tones.

Remember, these factors aren't isolated entities - they constantly overlap and mingle to shape the overall tone of your writing!

Techniques for Creating Engagement

A well-crafted tone is like the secret ingredient in a recipe that takes your content from being just palatable to downright irresistible. It's the difference between politely nodding listeners and an audience hanging on to your every word. So, how do you evoke such engagement? Let's explore some techniques:

  • Choose Your Words Wisely - This isn't just about picking fancy words or jargon. It's more about understanding that each word carries a unique emotional weight. For instance, imagine describing an event as "fantastic" instead of just "good". The former instantly injects more excitement! Pay special attention to adjectives and adverbs; they are your secret sauce for adding flavor.
  • Play with Sentence Structure - Consider sentences as your musical notes; their varying lengths control the rhythm of your prose. Short sentences create urgency, causing the heart to race. Longer ones slow things down, allowing anticipation to build like a suspenseful melody.
  • Punctuation - The Unsung Hero - Ever considered how much impact those tiny symbols could have? Exclamation points can scream excitement or urgency; ellipsis... they add suspense or suggest a thoughtful pause. Never underestimate these little powerhouses!
  • Use Figures of Speech to Your Advantage - Metaphors, similes, personification – these aren’t just high school English terms. They're tools that can layer your tone with richness and depth.

Remember, shaping your writing tone is akin to being in a playground; there's room for creativity, fun and experimentation!

Consistency: Your Tone's Best Friend

What’s better than capturing the perfect tone? Maintaining it! Consistency is like the glue that holds your brand identity firm and builds trust with readers. Here are some tips to help you stay on track:

  • Create a Style Guide : Picture this as your own rulebook, outlining your preferred tone, language usage, punctuation rules and so on. It can be your go-to guide whenever you need a refresher.
  • Stay True to Your Brand Image : Your brand personality should seep through your words consistently. If your brand radiates fun and creativity, let that spirit infect every piece of content!
  • Regularly Review Your Work : Just as athletes review their performance regularly, writers should too! Regular checks can help detect any drifts from the desired tone.

But remember: consistency doesn’t equate to monotonous repetition! It means maintaining character while still keeping things fresh and exciting within your brand parameters.

You’re now armed with all you need to masterfully develop your writing tone! Buckle up and prepare for this thrilling journey into the realm of expressive writing! But hang on - we’re not done yet! We’ve got more in store for you... Like how artificial intelligence tools can take your writing tone game up another notch...

Using AI Tools to Amplify Your Writing Tone

Welcome aboard the future express, where groundbreaking technology marries human creativity! This is the realm where AI writers like Junia are recreating the way we comprehend and implement writing style and tone.

Introducing Junia's Brand Voice Feature

In the buzzing town of content creation, there's a new superstar stealing the limelight: Junia's brand voice feature. This isn't just any tool; it does more than just correct your spelling errors or grammar mishaps. It digs deep into the uncharted territories of brand voice and tone, assuring a level of consistency that was previously hard to achieve across diverse types of content.

Imagine having your own personal writing assistant, who has an advanced understanding of linguistics and can dissect your writing style with utmost precision. That’s what Junia’s Brand Voice feature is all about! It learns from your input, adapts, and evolves to mimic your unique voice (or that of your brand) with each piece of content it assists in crafting.

The Magic Behind Junia AI

Ever wondered how Junia pulls this off? How can a piece of technology encapsulate something as intricate and distinctive as a brand's voice?

The answer lies in its cutting-edge algorithms powered by Natural Language Processing (NLP). Junia AI meticulously dissects every piece of text into bite-sized components, scrutinizing each element for its linguistic characteristics. Be it sentence structure, word choice, punctuation usage or subtler aspects like rhythm and flow – nothing escapes its analytical prowess.

Once it has ingested these insights about your writing style, Junia uses this knowledge to churn out on-brand content that mirrors your consistent voice and tone.

Coaching Junia to Adopt Your Writing Style

At this point, you may be pondering over how to initiate teaching Junia your brand’s unique writing style. Fear not! We've got you covered with a straightforward step-by-step guide:

Step 1: Locate Junia Brand Voice

Begin by launching the Junia AI platform on your device. If you're a new user, register for an account and log in. You can find the Brand Voice on the dashboard.

Locate Junia Brand Voice

Step 2: Feed AI with Past Writing Samples

Begin by feeding Junia samples of your existing content. A diverse set comprising blogs, social media posts, newsletters etc., gives Junia a comprehensive understanding of your style.

Feed AI with Past Writing Samples

Step 3: Review Generated Brand Voice

When Junia creates content based on your samples, invest some time in reviewing it closely. Any discrepancies between the generated content and your brand voice should be promptly corrected.

Review Generated Brand Voice

Step 4: Apply Brand Voice

Begin to utilize the Brand Voice feature of across chat interactions and the AI Editor. By using this feature in templates, you can maintain a consistent voice throughout all written communication channels.

Apply Brand Voice

Bear in mind: Garbage in equals garbage out ! Make sure to provide pertinent information and examples when schooling Junia on your writing style. The higher the quality inputs it gets from you, the superior will be its output.

Giving Your AI Writer a Personal Touch

The idea of an AI writer might conjure up images of sterile, robotic, one-size-fits-all content. But with Junia's customizable feature , that stereotype gets tossed out the window faster than you can say "artificial intelligence"!

This remarkable tool allows you to adjust various parameters to your liking. Want to dictate how verbose or succinct Junia should be in drafting your content? No problem! Fancy having more control over the level of creativity infused into your text? You got it! You can even instruct Junia on specific terminologies or phrases that should be sprinkled in or completely avoided.

This high degree of customization does more than just let you have your way; it guarantees that every piece of content exudes authenticity while maintaining a consistent tone. In essence, it's like having a virtual ghostwriter that pens everything in an unmistakably 'you' manner!

Reaping the Benefits of AI Tools for Unwavering Tone Consistency

So we've established that AI tools are pretty rad when it comes to maintaining a consistent tone. But beyond the tech-savvy allure, what practical benefits do they bring to the table? Well...

  • Efficiency : Through an AI tool like Junia, you can expedite the writing process without any compromise on quality. It's like having your cake and eating it too!
  • Consistency : A steady tone fortifies your brand identity. With Junia, this consistency is ensured across all types of content - be it blogs, social media posts or newsletters.
  • Flexibility : Whether you're penning the content yourself or delegating it to someone else on your team, an AI tool ensures everyone is singing from the same hymn sheet when it comes to brand voice.
  • Scalability : If you need to increase content production without diluting your brand voice, an AI tool is your ticket to seamless scalability!

In our digital age where content reigns supreme, having a resource like Junia's Brand Voice feature is akin to having an astute royal advisor by your side. It guarantees that every word penned resonates perfectly with who you truly are and what your brand represents.

So why not give Junia a spin and experience firsthand how this smart AI writer can revolutionize your content generation process? After all, there's nothing quite like standing apart from the crowd with uniquely crafted content that screams 'you'!

Embracing the Importance of Tone

Undeniably, the significance of tone in writing has been illuminated throughout this guide. Call it the silent language, the unsung hero, or the secret sauce — tone is vital. Remember how we likened it to the music that accompanies a scene in a movie? It's subtle, but it can dramatically shift how your audience perceives your message.

"The right tone can turn words into symphonies, and messages into movements."

Think back on all we've covered. Each type of tone, with its unique attributes and applications, gives you another tool in your writer’s toolbox. Whether it's authoritative, sarcastic, or romantic — your choice of tone can make or break your written piece.

Now, let's imagine having an assistant that helps you strike the perfect tone each time you write. Sounds too good to be true? Well, welcome to the future!

Junia's Brand Voice Feature: Your Writing Assistant

Consider Junia's Brand Voice feature as that reliable friend who advises you on what to wear based on where you are headed. It's an AI-powered tool designed to analyze and generate content that aligns with your brand’s unique voice.

This revolutionary tool doesn't just mimic your writing style; it understands it. Feed it examples — blog posts, tweets, marketing copies — and watch as it learns to write just like you...or even better!

A Step Towards Consistency

Consistency is key when maintaining your brand voice and nothing ensures consistency better than Junia AI. It effortlessly keeps everything — from social media posts to email newsletters — in harmony with your brand character.

"With Junia AI, maintaining a consistent tone is no longer a daunting task but an exciting journey."

A Call for Authenticity

We've stressed on authenticity; how genuine tones resonate more with readers. Junia AI helps uphold this authenticity by customizing content that stays true to your brand’s essence while evoking desired emotions from readers.

So there you have it! We've decoded the enigma surrounding tone in writing and even introduced a handy sidekick for all your writing adventures. As writers and communicators, let's pledge to wield our new-found knowledge responsibly and create content that moves hearts and minds!


"Tone is not just about what we say; it’s about how we make people feel."

Frequently asked questions

  • What is the definition and importance of tone in writing? Tone refers to the writer's attitude or emotional perspective towards the subject matter and audience. It is crucial in writing as it influences how readers interpret and engage with the content. The tone can alter the reader's perception, either enhancing their understanding or causing confusion. Therefore, choosing an appropriate tone is a key aspect of effective communication.
  • How is tone connected to brand voice? Tone is an integral part of a brand's voice. While brand voice signifies the unique personality of a brand, tone adds nuance to that voice based on the context. It reflects the brand's values and shapes its identity, playing a pivotal role in how the audience perceives and interacts with the brand.
  • What are some examples of different types of tones in writing? There are numerous types of tones used in writing, each evoking different emotions and responses from readers. These include formal (used for professional, academic, or legal contexts), informal (used for casual or personal communication), persuasive (aimed at convincing readers), inspirational (meant to motivate or uplift), conversational (mimics everyday speech), humorous (intended to entertain), sarcastic (often used to convey irony or mock), descriptive (provides detailed information), didactic (intended to instruct or teach), and emotional (expresses strong feelings).
  • Why is it important to transition between tones for effective communication? Transitioning between tones based on context allows writers to cater their message more effectively to different audiences or situations. This flexibility enhances communication effectiveness by ensuring that the message is conveyed appropriately and understood correctly. However, while transitioning between tones, it's vital not to lose sight of the consistent brand voice.
  • What are some strategies for maintaining consistency in writing tone? To maintain consistency in writing tone, writers should start by defining their brand personality and understanding their target audience's preferences. They should then create guidelines outlining their preferred tone for various contexts. Regularly reviewing and updating these guidelines, as well as training all team members on them, can help ensure consistency across all communications.
  • How can AI tools enhance writing tone? AI tools like Junia's Brand Voice feature can be immensely helpful in maintaining a consistent writing tone. They can analyze existing content for tone and style, provide suggestions for improvement, and generate new content that aligns with your established guidelines. This not only ensures consistency but also saves time and resources by automating part of the content creation process.
  • What is the role of tone in storytelling? In storytelling, tone sets the mood and influences how readers perceive characters and events. It can create suspense, evoke empathy, foster a sense of familiarity or alienation, among other effects. A well-chosen tone can make a story more engaging, memorable, and impactful.
  • What are some examples of effective use of tone in literature and advertising? The Catcher in The Rye by J.D Salinger uses a conversational and cynical tone which helps readers understand Holden Caulfield’s character better. In advertising, Nike often uses an inspirational tone that resonates with their 'Just Do It' slogan – encouraging customers to overcome challenges.

Trek Baron

What is a Travel Narrative?

Posted on Published: September 30, 2020  - Last updated: February 10, 2022

A traveling woman with a backpack and straw hat facing a river.

Ah travel narratives. Some of the best content out there for travel-bugs and those who like to explore the world both locally and abroad. If you’re unfamiliar with this form of writing, it essentially refers to any non-fiction story taken from personal experience of the traveller who wrote it.

To give you more insight into travel narratives and travel literature as a whole, we’ve put together this guide:

Qualities a Travel Writer Needs to Have

The right pov.

When writing a travel narrative it is important that you use the first person (I, me, us). This will help it feel more personal to the reader.

You will also want to use the past tense unless you feel that the present tense is warranted by the action taking place. Be sure to include your own observations along with vivid descriptions and facts to support the overall writing.

Start With a Strong Intro

Your introduction is your chance to capture your reader’s attention and entice them to keep reading. Find a captivating hook and use it early in your piece. You might be able to incorporate a new trend or begin building the suspense of a new discovery you made.

Use your introduction to convey the overall tone of the story as well as the point of your trip. Think about the purpose of your trip and include important details such as where you were and what you were doing there ( backpacking , camping, visiting friends/family, etc.).

Later on, you can connect back to how your journey began but the introduction should focus on getting your reader interested and engaged.

A man reading on his tablet while seating at a hut with a sweeping view of the valley.

Creating The Narrative Thread

As you are writing you aren’t necessarily chronicling your trip as it happened. It should be organized and well thought out but think of a thread that will tie it together from beginning to end and then use interesting pieces to help tell the story along the way. These could be stories, events, or people you met.

Include Quotes

Including words from real people involved in your trip will help bring your story to life. Readers will feel that they are going along the journey with you and become more invested if they hear from the locals and anyone you met along the way.

When quoting be sure to do so accurately and identify them clearly. Give any context that might add to understanding the conversation.

Avoid Cliches & Formal Words

In a travel narrative, you want to bring the reader into the story with you so they feel as if they are sitting right next to you. Use language that you would use in real life by avoiding overly formal language and overused travel cliches.

Check Your Facts!

Include interesting facts as they are relevant but be sure you are using reliable information from authoritative sources. If you aren’t sure of something double-check it with sources you know and trust.

A man looking out at the view of several small islands just beyond.

Write Economically

Make sure every word has a purpose. Look for phrases and sentences that can be shortened and do so. Avoid redundant language and cut out anything that doesn’t add to the story. Instead of “I soon became aware of” – use “there was”.

Avoid Irrelevant Personal Moments

When including personal anecdotes think about the relevancy to the reader. Maybe you missed a flight or your hotel reservation was canceled, but unless it directly impacts the story it doesn’t need to be included.

You want to connect with the reader but also keep it relevant to the point of your writing. Ask yourself how the incident adds to the overall story.

Why do People Read Travel Writing?

Travel writing allows the reader to visit places they may not otherwise get to visit and experience new things from the comforts of their home. Travel writing began during Elizabethan times and many say that Shakespeare used the writings of others as background to his plays.

A traveling man with a backpack facing a view of the snowy mountain.

What are the Different Types of Travel Writing?

1. weekend warrior.

This type of travel writing is great for a shorter experience that can be retold in short-form content like a magazine article or blog post.

Think about where the piece will be published and if this type of writing would be appropriate. For example, a family-oriented blog may be looking for a short day trip a family could take with activities along the way.

Mongoose Dolomite Fat Tire Mountain Bike, Featuring 17-Inch/Medium High-Tensile Steel Frame, 7-Speed Shimano Drivetrain, Mechanical Disc Brakes, and 26-Inch Wheels, Navy Blue

Click image for more info

A more adventurous audience might be interested in reading about mountain biking trails in the area and your experience riding them or perhaps even survivalist stories .

2. Content And Social Media Marketing

This type of writing can be very short form including tweets and Instagram captions. Travel companies and those that sell outdoor gear often look for people who are using their products to show this to their customers.

Coleman 6-Person Cabin Tent with Instant Setup | Cabin Tent for Camping Sets Up in 60 Seconds

You must be able to write quickly and with a mind for highlighting the company itself. Think about the audience as you write and use a voice that will engage them.

Companies that hire these writers will appreciate your ability to bring the audience with you and tell a captivating story. For this type of travel narrative videos and photos are essential and you should be able to use them in a way that adds to the overall story.

3. Roundups And “Best Of” Lists

List posts have been and always be incredibly popular on the internet. They are easy to read and great for our short attention spans. Use the introduction to show the common thread between each of your bullet points.

Be sure your information is accurate and well researched. A list post could include “ 50 Things to Do In Woodland Park, CO ” and each bullet would include a short description of the activity and your personal opinion on why it made the list.

Since these posts typically get a lot of traffic you could reach out to companies or locations and see if they will give you a free day pass in exchange for listing their location in your post. Doing this can help you explore new attractions and locations you (and your audience) might miss out on.

A man sitting the airport floor arranging his baggage.

4. Holidays And Special Events

If you are planning to write about and cover a holiday or special event be sure to pitch it well in advance and plan well. These types of events can provide enough content for several pieces all of which can be repurposed and used for different platforms.

You could begin weeks before by talking about the announcement of the event. As the event gets closer think of things your audience might be interested in. Could you interview someone organizing the event or do an in-depth review of the city it is being held in?

5. Side Trips

Most magazines actually include space for “side-trips” when planning a long featured article. Think of ideas for these well in advance to make planning easier on you and the publisher.

Side-trips are valuable to the audience because it provides even more insight into a trip or location. It also invites the reader to explore more fully if they visit that location. These smaller pieces of content are valuable because they can be repurposed as shorter forms of content like a social media post.

6. Destinations Pieces

Destination pieces can be difficult because you often have to find a new angle to describe a location that others have already described. Brainstorm interesting ways to bring new light to the location such as “hidden gems†or something other travel writers may have missed in their pieces.

This type of feature is usually a long in-depth piece assigned to an experienced and knowledgeable writer. These need to have an interesting introduction and describe the journey by incorporating your own anecdotes, facts, and quotes from locals. Think of ways to make the location seem new and different to an audience that is probably already familiar with it.

My WordPress Site

travel writing tone

Our best Services

  • Content Writing
  • Graphic Design

Top Services

  • Article Writing
  • Blog Writing
  • Product Descriptions
  • Website Content Writing
  • Proofreading

Top Industries

  • Agriculture
  • Health & Beauty
  • Sports & Fitness
  • Realestate & Construction
  • Entertainment & Gaming
  • Marketing & Advertising

></center></p><ul><li>Content Marketing , Content Writing</li></ul><h2>A Guide to Content Writing for Travel Companies</h2><p><center><img style=

Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing. 

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

AI Voice Search and Natural Language Processing for SEO

A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources: 

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge: 

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users: 

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks: 

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities: 

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry: 

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring: 

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel: 

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination's Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience. 

Here’s how:

Cultural immersion: 

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders: 

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences: 

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

content writing tips, blog writing services

Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds. 

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination. 

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices. 

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance. 

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

content writing tips, blog writing services

In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling: 

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting: 

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.


Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling: 

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback: 

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling: 

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content: 

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization: 

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content: 

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention: 

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

content writing tips, blog writing services

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand's Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification: 

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience: 

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice: 

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language: 

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal: 

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging: 

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines: 

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training: 

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication: 

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

content writing tips, blog writing services

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

  • January 9, 2024

Bhavik Sarkhedi

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Table of Contents

clever Journey

Mastering the Art of Travel Writing: Tips for Students

D o you love writing and traveling? Do you dream about seeing the world and discovering hidden gems in every country you go to? Then you might have considered becoming a travel writer. Even though this is one of the dream jobs many students have, it comes with challenges too. Mastering the art of travel writing is not hard, but you have to put in a lot of dedication, effort, and time. This is a captivating genre that allows you to share your experiences, observations, and adventures from your journey . Writing about travel is what you, as a student, might aspire to.

So, you are probably looking for some tips and tricks on how to get started. What is travel writing? Are there more types of travel writing? Learn more about some travel writing tips that can enhance your craft and help you create engaging stories. While some spots can inspire you to write fascinating posts, you can take matters into your own hands and improve your skill.

Immerse Yourself in Traveling

Well, you cannot be a travel writer if you are not traveling. This is why it is essential to travel extensively. Explore distinct places , cultures, and landscapes. Get to know the locals, talk with them and find out more about the local traditions and social norms. Every country is different from another one. And even though some beliefs or lifestyles might be similar, there are so many things that tell them apart. And you can learn more about this by traveling and talking with locals too.

However, as a student, you have academic responsibilities too. Getting an education in school is not only about attending classes or what notes you take during teaching but about writing essays and assignments too. And traveling around the world is time-consuming, which might make you fall behind your deadlines. Thankfully, there are essay writers for hire, essay writers that are skilled and professional and can help you complete your assignments. Getting some much-needed help will help you follow your passion and travel around the world . This way, you will gather experiences you can write about.

Maintain a Travel Journal

To write a travel short story or an article for your blog, you need to travel. But you also need to observe the peculiarities of every place you go to. You may not have time every day to write an article, but there is a solution. You could maintain a travel journal. Have it with you everywhere you go.

Write down your thoughts, impressions, and experiences while they are still fresh in your mind. This way, you make sure you do not forget anything worth mentioning. When you will sit down and write your articles later, this journal will be an invaluable resource.

Take Photos

If you want to become a travel writer, you have to write, of course. But photos can add more value to your travel stories or articles. So, whenever you can, aim to capture high-quality photos . Learn more about the art of photography to complement your words with images.

Read Widely

Besides practicing the art of writing more and traveling around the world, you could hone these skills by reading too. It is known that reading helps you expand your vocabulary as you learn new words that will help you convey the message effectively.

But, reading what other travel writers have published will help you learn more about writing techniques. How do they tell a story? How do they hook you and capture your attention? Reading widely does not mean that you will end up copying others. It just serves as a source of inspiration that will help you develop your unique voice.

Honesty and Authenticity

Many students who are aspiring to become travel writers think that they only have to share positive experiences from their travels. Indeed, when you discover new places and cultures, everything you see might be through some pink lens.

However, readers appreciate honesty and authenticity. So, help them see your experience through your eyes. Do not be afraid to share the parts of the trip that were not as pleasant. This will help them have a clear idea of what to expect from specific places. They are looking for genuine insights.

What to Keep in Mind?

Writing about traveling and trips around the world is an art. To excel in this craft, not only do you need to improve your writing skills, but also gain as much traveling experience as you can. For those who might not have the time or expertise, there are paper writers for hire who specialize in travel content. However, do not forget that travel writing is a journey in itself. Embrace the process, keep practicing, and let your passion for exploration and storytelling shine through your words.

Clever Journey | Travel Gear Reviews, Packing Tips, Travel Advice

travel writing tone

Get started with Copilot Pro

Supercharge your creativity and productivity

First time using Copilot?

Your browser does not support video. Install Microsoft Silverlight, Adobe Flash Player, or Internet Explorer 9.

Meet Microsoft Copilot

Get familiar with Copilot and how it can help you be more productive and creative.

What you can do with Microsoft Copilot

Learn how Copilot can make it easier to create, edit, understand, and more.

Start using Microsoft Copilot

Learn how to use Copilot in your new and existing documents, presentations, and more.

What Copilot Pro can do?

Copilot Pro

Get things done faster with premium AI features

Get priority access to GPT-4 and GPT-4 Turbo during peak usage times for faster answers and content creation.

Copilot Pro

Create even better images

With 100 boosts per day, you can experience AI image creation with DALL-E 3 and create images in landscape format for more creative flexibility.

Try image creation

Graphic image shows Microsoft 365 Copilot in Word user interfaces.

Write documents with confidence

Copilot Pro in Word* generates drafts, summarizes, and helps you rewrite your content.

More on Copilot in Word

Graphic image shows Microsoft 365 Copilot in PowerPoint user interfaces.

Elevate your presentations

Copilot Pro in Powerpoint* helps you generate outlines, design slides, and organize content for the perfect story.

More on Copilot in PowerPoint

Graphic image shows Microsoft 365 Copilot in Outlook user interfaces.

Streamline your inbox

Copilot Pro in Outlook* summarizes long threads, offers suggested replies, and helps you draft emails with the right tone.

More on Copilot in Outlook

Copilot in OneNote

Get organized with improved notetaking

Copilot Pro in OneNote* helps you create, organize, rewrite, summarize, and search within your lists and notes.

More on Copilot in OneNote

FAQ about Copilot in Excel

Compile data in less time

Copilot Pro in Excel* helps you generate formulas, analyze and summarize data, and add helpful visuals to spreadsheets.

More on Copilot in Excel

Try these prompts

Show me a birthday cake recipe with dairy alternatives.

Try in Word Get tips on Copilot prompts

Add a relevant image to this slide.

Try in PowerPoint Get tips on Copilot prompts

Explain this document in three sentences.

What is a readable font size for a PowerPoint presentation?

More questions?

Microsoft Copilot logo

How to buy Copilot Pro

Find Copilot Pro plan and pricing to supercharge your creativity and productivity.

Get Copilot Pro

Image shows a laptop with Microsoft Copilot running.

Copilot Pro overview

Learn more about Copilot Pro and how to start using it in Microsoft 365 apps.*

Get overview

Image shows various prompts and profile pictures floating around.

Copilot Pro and your privacy

Find out how Copilot uses your data in Microsoft 365 apps.*

Graphic image shows layers with glowing in multiple colors.

Supported languages in Copilot Pro

Find what languages are supported in Copilot Pro.

View supported languages

More support options

Contact support.

Find solutions to common problems, or get help from a support agent.

Join the discussion

Get answers from our community of experts.

Ask the community

Get help with Copilot license

Learn about Copilot Pro availability in your apps.

Get help with Copilot subscription

Learn about cancellation and refund policies.

*A Microsoft 365 Personal or Family subscription is required to access Copilot in select apps, including Word, Excel, PowerPoint, OneNote, and Outlook. Excel features are currently in preview in English only.

You can access Copilot Pro via the Copilot app on the web, and in select Microsoft 365 apps on Windows, and soon on macOS and iPadOS. On these platforms, you can use Copilot Pro benefits in apps like Bing, Edge, and Start. For OneNote users Copilot Pro benefits will only be visible in Windows.


  1. 9 Creative Writing Tactics to Enrich Your Travel Writing in 2020

    travel writing tone

  2. 7 Best Ways to Improve Your Travel Writing Skills

    travel writing tone

  3. The guide to travel writing. in 2020

    travel writing tone

  4. Travel Writing Leaflet

    travel writing tone

  5. 10 different types of tones in writing

    travel writing tone

  6. Travel Writing Language

    travel writing tone


  1. Travel writing video

  2. Plus One Improvement English

  3. Audience Purpose Language Tone

  4. Essay on Solo Travel

  5. 🚀 Discover Chat GPT

  6. How To Check Tone On Grammarly 2023?


  1. Develop your Travel Writing Style: Tone and Author Avatars

    Creating a consistent tone throughout your book will give it an easy flow that will lull your reader with its familiarity. As soon as you've labeled your intent, it's easier to settle on the tone and vocabulary that aligns with your author avatar. You can combine your avatar personalities to create an interesting mix of content that will ...

  2. The 7 Rules of Travel Writing

    Rule 2: Keep Track of Everything as You Travel. Being a travel writer is all about observation. As you move through the world, you do your best to capture the sights, sounds, smells, and feel of a destination so that a reader on the other side of the planet can be transported to, say, the streets of Vietnam.

  3. 8 Travel-Writing Tips From Professional Travel Writers

    For travel blogs, that often means the writing should: Be written in first-person. Tell the story in the past tense. Be conversational in tone (dialogue can be useful here) Contain sensory details. Give the reader value in some way, whether that's providing useful tips for navigating or insight into a culture. Make it relatable to the audience.

  4. 12 Types of Travel Writing Every Writer Should Know

    Travel writing in guidebooks is straightforward, informative, and fact-filled. In addition, there's a certain amount of responsibility that comes with the job. Lonely Planet alone is read by millions of travelers worldwide. ... Also, keep in mind the tone, style, and vibe of the publication and platform (and by extension, your audience).

  5. Tips for travel writing

    Gemma Bowes and Guardian travel writers. Fri 23 Sep 2011 08.03 EDT. Write in the first person, past tense (or present if the action really justifies it), and make your story a personal account ...

  6. How to Write the Perfect Travel Article

    3) Use of the writer's personal experiences, other anecdotes and quotations to add life to the piece. 4) Vivid reporting — the ability of the writer to convey to readers, using as many of the senses as possible, the travel experience through the use of words alone. 5) High literary quality and the accurate use of grammar and syntax.

  7. How to Write a Travelogue: 8 Tips To Write Better Travel Stories

    Tips to write a better travelogue. Tell a specific story. Describe the outer world using vivid descriptions. Reveal the inner world (your thoughts, mistakes, missteps, blunders, excitements, etc.) Provide informed commentary (historical, political, cultural, etc.) Talk to locals and describe your interactions with them.

  8. Travel Writing Guide: 4 Tips for Travel Writing

    Travel Writing Guide: 4 Tips for Travel Writing. Written by MasterClass. Last updated: Jun 16, 2021 • 3 min read. Travel writing is all about embarking on adventures in search of a new point of view, compelling stories, and exciting experiences. Travel writing is all about embarking on adventures in search of a new point of view, compelling ...

  9. Guide to Travel Writing

    Use a conversational tone. Travel writing is rarely formal. A quote from a fellow traveler, the newly-hired chef de cuisine, or the gifted mixologist add interest and sparkle to a narrative. Be honest and real about your experience; traveling rarely goes exactly to plan. A mishap can give a little humor to a story, as well as provide a good ...

  10. 5 Tips for Thoughtful Travel Writing

    1 Do your homework. The process of writing and sharing your trip begins before you leave. Research where you're going so that you have a foundation for what you'll see, feel, and experience. Planning ahead sets you up for success so you can maximize your time and energy. Your research can also help you to be more sensitive to cultural ...

  11. Travel writing is changing in the 21st century. Here's what it looks

    Having travelled the world to interview some of the greatest names in travel writing, academic and author Tim Hannigan reflects on how the genre is changing in the 21st century. The need for travel books to provide solid, practical information about far-off destinations has probably passed in this era of mass information. But what a sensitive ...

  12. Getting Started: Types of Travel Articles

    The writing is tightly trimmed and polished. Their experience permits them the luxury of digression, dialogue, reminiscence, and musing. Expand your personal library and include travel narratives from great writers—Henry James, Mark Twain, Edith Wharton, Gustave Flaubert, Ernest Hemingway, Virginia Woolf.

  13. Great Travel Writing Examples from World Renowned Travel Writers

    11 Great Travel Writing Examples. Writing with feeling, tone, and point of view creates a compelling story. Below are examples of travel writing that include; first paragraphs, middle paragraphs, and final paragraphs for both travel articles as well as travel books. I hope the below examples of travel writing inspire you to write more, study ...

  14. What You Should Know About Travel Writing

    Casey Blanton "There exists at the center of travel books like [Graham] Greene's Journey Without Maps or [V.S.] Naipaul's An Area of Darkness a mediating consciousness that monitors the journey, judges, thinks, confesses, changes, and even grows. This narrator, so central to what we have come to expect in modern travel writing, is a relatively new ingredient in travel literature, but it is one ...

  15. Breaking into Travel Writing: The 5 Elements of Writing Travel Articles

    Lead —snappy opening to attract reader interest. Where —the place, grounding the reader in geography. When —the season, grounding the reader in time, climate. Who —introduce the writer, to identify with the reader. Why —reason for the trip, the motive, draws the reader into the story. How —the process of travel unfolding, framework ...

  16. The Masterclasses 2023: 10 travel writing tips from our experts

    4. Utilise social media. "Dinosaurs like me may absolutely despise it, but the reality is that if you're a travel writer and you have no presence on social media, you have no presence ...

  17. What is Travel Writing?

    The writing describes places the author has visited and their experiences while traveling. Besides, travel writing is a form of creative nonfiction in which the narrator's encounters with foreign places serve as the dominant subject. It is also called travel literature or tourism writing. Travel writing has a way of transporting the reader to ...

  18. How to write a travel article

    Travel writing has its own conventions : often written in the first-person, using 'I'. tells the story in the past tense. relatable and conversational in tone. contains sensory details (tastes ...

  19. The ultimate guide to different types of tone in writing

    1. Formal Tone. Just as the name implies, a formal tone is akin to a black-tie event in writing. It's crisp, clean, and carries an air of authority and professionalism. This tone is the tailored suit of language - impeccably ironed, not a hair out of place.

  20. 7 Ways to Perfect Your Writing "Tone"

    Tone in travel writing comes from such acute observations. In memoir or fiction, it comes also from offbeat character details, like this one from the memoir The Glass Castle by Jeannette Walls: Dad was so sure a posse of federal investigators was on our trail that he smoked his unfiltered cigarettes from the wrong end. That way, he explained ...

  21. What is a Travel Narrative?

    Companies that hire these writers will appreciate your ability to bring the audience with you and tell a captivating story. For this type of travel narrative videos and photos are essential and you should be able to use them in a way that adds to the overall story. 3. Roundups And "Best Of" Lists.

  22. A Guide to content writing for travel companies

    Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles: ... Establishing your travel company's personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

  23. The Best Travel Books of All Time, According to Authors

    From Hunter S. Thompson's 1972 acid trip Fear and Loathing in Las Vegas to Herodotus's 440 b.c. Histories, these are the writer-approved best travel books.

  24. Mastering the Art of Travel Writing: Tips for Students

    Mastering the art of travel writing is not hard, but you have to put in a lot of dedication, effort, and time. This is a captivating genre that allows you to share your experiences, observations ...

  25. Get started with Microsoft Copilot Pro

    On these platforms, you can use Copilot Pro benefits in apps like Bing, Edge, and Start. For OneNote users Copilot Pro benefits will only be visible in Windows. Microsoft Copilot Pro adds cutting-edge AI to your favorite Microsoft 365 apps to help you unlock your creativity, communicate with confidence, and up-level your digital skills.