• Goal Setting Statistics
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38 Online Travel Booking Statistics & Trends of 2024

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Even if the travel and tourism industry is recovering, there have been substantial changes in how people travel.

We’ve seen a significant change, both in terms of how frequently people travel as well as how they plan, book, and manage their trips.

To investigate these recent developments, the best place to do so is online, as that’s where most people book and pay for their travel rather than through pricey travel agencies.

In this article, we've gathered some intriguing online booking statistics that’ll give you a sneak peek into changing tastes and behaviors of travelers for post-pandemic tourism.

Whether you're a travel company looking to take advantage of travel trends or a traveler looking for the most popular destinations, this post is for you.

Key Online Travel Booking Statistics

  • The size of the global online travel market is predicted to reach $1.2 trillion in 2027 .
  • 50% of travelers spend less than a week doing the research before departing on vacation.
  • 87% of visitors desire to travel sustainably.
  • The most lucrative online travel market is in Asia-Pacific.
  • The average traveler makes 38 website visits before deciding and making a booking.

General Online Travel Booking Statistics

1. 72% of employees are enthusiastic and prepared to take their next business trip this year..

If all relevant safety precautions are followed, at least 45% of travelers worldwide are willing to fly for business to attend a conference or business event.

Online travel booking trends and stats show that 48% of business travelers are willing to provide their health information.

According to a survey by Expedia, the average number of business trips for 38% of the respondents was once every two to three months. 32% make one or more business trips per month .

Whats Ahead for Business Travel

2. 86% of travel agents favor improving the customer experience to increase online digital travel sales.

According to 74% of the online booking companies polled, purchasing and selling travel arrangements can be simpler. In the coming 12 months, the following factors are anticipated to increase travel intention:

  • Mobile applications that provide travel notifications (44%).
  • Check-in via self-service (41%).
  • Cashless transactions (41%).
  • Flexible refunds and guarantees (40%).

3. 63% of travelers believe technology is crucial for limiting health risks in a post-pandemic environment.

(SaleCycle)

Three issues top the list of worries for survey respondents among leisure travelers today:

  • Concern about catching COVID-19 (41%).
  • Requirements for quarantine or self-isolation in certain places (41%)
  • Travel-related last-minute adjustments or cancellations (37%)

4. The preferred payment methods for online travel bookings are UPI and e-Wallets.

Countries all over the world are transitioning to cashless systems. Paying for airlines, hotels, car rentals, and other services have become easier with the help of PayPal, Alipay, Google Pay, and Amazon Pay.

Travel App Statistics & Trends

5. online travel bookings reached their highest level of $755 billion in 2019, then fell 46% to $403 billion in 2020..

Online travel bookings then climbed to $613 billion in 2021. Booking Holdings continued to be the leading digital travel agency business in 2021. The big three achieved over 60% of revenue growth last year.

6. Only 27% of consumers preferred booking trips through apps.

(TripAdvisor)

Those that did, liked some of the distinctive characteristics they provided, such as:

  • Notifications of price alerts (79%)
  • How quickly reservations could be made (39%)
  • The additional functionality (30%)

7. App-enabled digital travel firms observed an increase in mobile bookings.

Following the launch of travel apps, some businesses reported a rise in the percentage of people booking online via mobile. Mobile travel booking statistics also demonstrate that travel app users aren't devoted to their apps and often delete them once they've served their purpose.

In fact, about 50% of users delete their travel app within a month of downloading it. Numerous of these are presumably caused by the fact that the app is no longer needed.

8. The majority of mobile users favor travel apps over mobile websites.

(Travelport)

The decision is primarily influenced by customer experience. Users prefer the travel apps' lightning-fast experiences, as they are typically smoother and easier to use than a mobile web page.

When comparing costs, many people also complain that making a reservation on a mobile web page is difficult. Switching between various websites and options on a mobile phone isn’t like on a desktop computer, which is far much easier.

Users Want Apps, Not Mobile Websites

9. Booking.com is the most downloaded online booking app over the past four years.

(StratosJets)

It recovered from a decline in the previous year in 2021. TripAdvisor, trivago, and Skyscanner have also had trouble reaching 2019 numbers.

Hopper was the most popular online travel app in the US in 2021. Airbnb downloads decreased in 2021 , while Vrbo, its primary rival, surged to 10.5 million.

Online booking stats also show that 17% of Americans purchased a travel app subscription to aid in their travel preparation last year. Furthermore, 83% of US adults want to make travel bookings online.

Mobile vs. Desktop Booking Statistics

10. even though mobile drives the most online traffic, it’s still underutilized as a tool for online bookings..

(Travelport Digital Report)

About 80% of American consumers still like using their desktops or laptop when making a reservation. Worldwide, these figures are consistent; in France, 33% of travelers book on their mobile phones . In Germany, it's 15%, and in the UK, 25%.

The fact that the same consumers who book through the desktop site are content to conduct their research online makes this trend even more unexpected.

Share of Bookings By Device

11. 72% of mobile bookings happen in the 48 hours that follow last-minute Google searches containing the terms “today” and “tonight.”

Google search statistics also show that 44% of individuals who make online bookings do so on a mobile device and 64% on a desktop.

That represents a change from 2021 when 41% of reservations were made on mobile phones and 59% on desktop computers.

Data from StratosJets also show that the percentage of customers who give up on their travel purchases is 91% for mobile users and 85% for desktop users.

12. Before deciding on their vacation itinerary, 83% of tourists conduct research on their mobile devices.

(Think With Google, AdColony)

Recently, people have been changing how they use their phones to plan trips. 70% of mobile users look for activities to do when traveling, 66% check for appealing locations, and 58% decide on their lodging choices.

Furthermore, 87% of corporate travel managers and business travelers alike want a more straightforward booking procedure, and 42% of respondents, planning a trip is more difficult than going on one.

Booking & Travel Planning Statistics

13. videos and images are the two most vital factors influencing decisions among travelers during the consideration stage of trip preparation..

(Hospitalitynet)

When choosing hotel rooms online, consumers also consider a hotel's ability to display its amenities and guest experience.

The biggest turnoffs for most leisure travellers are boring displays, unattractive food photographs, and unattractive hotel rooms.

14. Approximately 72% of brand-new clients will conduct some kind of research before making a booking.

Only 6% of individuals say they don't believe customer reviews, compared to 15% of customers who don't trust companies without reviews.

According to these figures, hotels and travel agencies have nothing to lose by requesting online reviews. Only 22% of individuals will post a review if they aren't asked to , which rises to 80% when businesses actively urge customers.

Some businesses worry about the fallacy that only dissatisfied customers post reviews, which is not true. According to travel industry statistics, only 5% of reviews will be unfavorable, with an average of 95% being favorable.

Hotels and digital travel companies must use SEO and powerful social media tactics to have a strong online presence and increase online sales.

That’s because many potential clients rely on social media and an online presence when making travel bookings. According to Google, the most well-liked online products have an average rating of 4.2 to 4.7 and about 39 reviews.

15. 29% of those who make reservations prefer direct travel bookings.

Reasons include the ability to:

  • Request additional amenities (28%).
  • Look for the best deal (21%).
  • Searching for loyalty programs (21%).
  • Negotiate prices (18%).
  • Discover rewards for direct booking (11%)

16. It's projected that by 2023, over 700 million people will purchase a flight online.

Furthermore, 70% of all consumers use a mobile device to research flights

17. Half of all American travelers spend weeks researching before departing on vacation.

However, the second category of customers has their trip planned for months. These consumers look for activities in the twelve weeks preceding their trip rather than making air or hotel bookings.

According to online hotel booking statistics, older travelers (aged 55+) are more inclined to make reservations more than four months in advance , while younger travelers (aged 18 to 34) tend to put off online travel research until the last month or week.

18. 41% of travelers prefer to use online travel agencies (OTAs), while 29% use travel operators or agents.

According to demographic data, those under 35 years are more likely to book hotels using OTAs. 70% of respondents said they would use an OTA to make a reservation if hotel sites and OTAs had equal prices.

Even though using a physical travel agency can save passengers up to $452 and four hours of preparation time per trip , only 24.3% of Americans use them.

Most online sales in the travel industry currently occur on one-stop digital stores that let customers plan their entire trip on one website . By the end of the year, these corporations will control 41% of the online travel sales market.

Research from Hospitalitynet shows that 12% of visitors believe that using booking websites should be significantly faster and easier than making online hotel bookings using hotel websites directly.

Some main factors influencing consumer decisions are security, ease of use, loyalty discounts, and reliable online reviews from the OTAs.

19. Travelers who plan their trip spend 47% less on lodging than their more impulsive counterparts who book while traveling.

They also spend 81% less on transportation. This less impulsive online travel booking segment provides a desirable target market for online companies that sell reservations across various categories.

Many people conduct travel-related searches on online travel sites like TripAdvisor and Expedia. According to TripAdvisor, which recorded 224 million travel bookings in a single month, 80% of travelers will spend about four weeks researching a destination before booking.

20. Hotel websites account for two-thirds of all digital travel booking revenues.

That’s surprising because TripAdvisor and Booking.com receive millions of visitors each month. You might think they are the ones driving up most of the revenue.

Furthermore, 60% of consumers believe digital travel bookings are their most expensive online purchase. Many customers have higher expectations for bookings now that more businesses are paying attention to the customer experience.

90% of all consumers say they expect a personalized experience from their virtual travel assistant when they book their trips online, which isn’t surprising. Customer dissatisfaction may contribute to low conversion and cart abandonment rates since many travel websites are still comparatively outdated.

These figures imply that the market for digital bookings is huge and underserved. Online travel booking services should look at their sales funnel to determine why they are losing so much business.

21. Digital worldwide travel sales are currently rising at a pace of 15.4%, and online hotel bookings are growing at a rate of 10.3%.

(ThinkWithGoogle)

Google reports that Monday is the most common day for conducting travel-related searches and booking, while Saturday is the least popular day. The same survey revealed that most hotel bookings happen between 6 am and 10 am.

Sustainability Travel Booking Statistics

22. sustainable tourism is one of the biggest travel trends for 2022 because of the threat posed by climate change..

2017 was designated as the UN's “International Year of Sustainable Tourism for Development,” which encouraged sustainability concerning the industry's sociocultural, economic, and environmental facets.

More and more travelers are becoming more conscientious of their decisions. According to a different poll, 70% of international travelers say they would book a hotel sooner if they knew it was green and sustainable.

A Reciprocal Burden

23. In 2022, 63% of travelers are prepared to put more effort into making more environmentally friendly travel decisions.

(Booking.com, The Vacationer)

That’s a 10% increase from 2021. 30% of travelers say they'll choose more environmentally friendly options when researching travel online before booking, even if it causes them inconvenience.

52% of respondents intend to choose more environmentally friendly options when booking travel, but only if doing so won't inconvenience them . 57% said they would like to stay in accommodations with sustainability certification.

24. 87% of visitors desire to travel sustainably.

(TravelAgentCentral)

According to a survey of travelers, 81% of respondents said they value sustainable travel.

Of those, 50% claim that news stories about dire climate change events have influenced their choices to make more environmentally friendly travel arrangements. Therefore, 33% would rather go outside of the busiest times to avoid adding to the congestion.

More and more people want to reduce their environmental effects at home and abroad, but they encounter several obstacles. The following are the major global barriers to traveling more sustainably:

  • Costs: Expensive alternatives (42%)
  • Lack of Knowledge/Certification: unable to make travel more sustainable (32%).
  • Time restraints: traveling sustainably would take time (22%).
  • Destination: The alternatives are limited (22%)
  • Luxury/comfort: Sustainable travel falls short of their expectations for comfort or luxury (20%).

Businesses in the tourism industry must figure out how to inform and encourage sustainable travel. Visitors researching travel online should learn what various hotels are doing to encourage environmentally friendly practices and how they respond to economic and environmental changes.

25. Sustainability and carbon footprint were listed as the top factor by 7% of survey respondents when making vacation plans.

(The Vacationer)

Online hotel booking statistics show that 56% of those surveyed concurred that they don't actively look for eco-friendly lodging options but will book one if it's convenient. With 67% of high-income travelers saying they would rather spend money on a better hotel room and experience.

Many hotels are now concerned that implementing sustainable projects may harm their bottom line. Accommodation quality becomes less important as more tourists prioritize experiences. The following are some motivating elements for eco-conscious travel:

  • Being moved by natural sights when traveling themselves (60%)
  • Observing the effects of tourism in other places (54%).
  • Recognizing the advantages of sustainable tourism (47%).
  • 42% of people report the negative effects of unsustainable tourism in their own nation.
  • Feeling bad about their environmental impact (32%).

26. 23% of travelers choose to travel locally to reduce their carbon footprint.

Global travelers are paying more attention to the distance traveled and their transportation modes. Online travel booking statistics show that more than one in five use travel websites to look for bike rentals and public transportation options in their intended location.

33% of respondents said they would be prepared to spend an additional $50 to $250 on travel to reduce the journey's carbon footprint. Those who stayed at a sustainable hotel in the previous year did so to:

  • Lessen the carbon impact on the environment (41%).
  • Discover the culture of the region (33%)
  • Better community engagement (31%).

User Behavior in Online Travel Booking

27. booking a trip takes americans 29% longer on average in 2022 than in 2019..

(Tripadvisor)

52% of American tourists place a higher value on the time they spend researching travel online than any other aspect of the booking process. 55% of Britons share this sentiment.

People take 6% longer to arrange a trip in Germany, while this number rises to 16% in Australia. While Australians spend 60% of their time preparing for trips, Singaporeans spend 68% visiting local travel sites and researching travel online before booking.

28. 43% of Americans dislike making travel reservations.

According to travel industry statistics, a third of families find it extremely time-consuming to conduct online hotel bookings and look for the best flights, while 23% don't enjoy planning vacations.

When booking reservations, one in three tourists put flexibility ahead of everything else. Another challenge for travelers is the lack of transparency in making travel reservations. Too many options to compare can sometimes get difficult.

Digital booking statistics show that booking a trip isn’t among the top three simplest online purchasing experiences. Above it is online restaurant bookings, clothing purchases, and online browsing and purchasing physical and digital items.

29. The average traveler makes 38 website visits before deciding and making a booking.

45% of vacationers prefer to arrange their entire trip on a single website that offers choices for flights, lodging, auto rentals, and extras.

According to research, nearly 42% of consumers take more than five years to make vacation reservations . 60% of questioned tourists think there are too many hidden fees and expenses when choosing a trip.

Online Travel Booking Market Share

30. the online travel booking industry is expected to grow by $204.81 billion by 2026..

(ResearchAndMarkets)

The publisher has closely watched the online travel booking platforms market and is anticipated to increase by a CAGR of 4.91% between 2022 and 2026.

A comprehensive analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis for about 25 vendors are in this study on the online travel booking platform market.

The research provides a comprehensive overview of the current state of the global market, the newest drivers and trends, and the general market environment.

The market is driven by the widespread use of smartphones, as well as by the growing concentration of online travel companies.

31. The digital travel market is predicted to increase from $800.72 billion in 2021 to over $1.2 trillion in 2027.

Over the past ten years, most sectors have gone digital. Particularly, the travel industry has continued to make enormous efforts to develop its online presence.

Review and travel-related e-commerce websites make up most of the online travel booking industry. It allows customers to conveniently reserve from home and frequently entices them with packages and cost-cutting options.

As a result, many tourists now prefer to plan their trips online rather than through traditional brick-and-mortar travel firms.

The primary worldwide digital travel market is also driven by rising consumer spending power, government initiatives to promote tourism, increasing internet and credit card usage, and new online segments.

It’s no surprise the yearly value of the travel business. It’s expected to be over $1.2 trillion in the coming years.

Most of the increase in online travel will come from the rising popularity of bookings made through websites like Booking.com, TripAdvisor.com, Skyscanner.com, etc., for international hotels and flights.

Global Online Travel Market

32. Expedia and Booking.com have acquired rival websites and mobile apps to increase their market share.

(BusinessofApps)

Kayak, Priceline.com, and Agoda are owned by Booking.com, while Expedia Group owns trivago, Orbitz, Vrbo, and Travelocity.

Expedia and Booking.com have expanded their services to include flights, taxis, car rentals, cruises, and excursions to increase their travel portfolio.

The business strategy is the same across the board; the app gets a tiny commission for each booking. Like past travel agents would arrange the airline, ground transportation, hotel, and events in a packaged trip, the goal is to be a one-stop vacation destination.

Airbnb also initiated this augmentation in 2016 with the launch of Experiences. In response to the pandemic preventing short-term travel. It also began to promote long-term stays in 2020. Services for co-working and transportation might be next on their list.

Even though Booking, Expedia, and Airbnb are the three main platforms, there are still several others, including Hopper, Hotels.com, Skyscanner, TripAdvisor, and Trip.com, that either compete in a particular market (flights for Skyscanner; hotels for Hotels.com) or operate a similar one-stop shop for all things travel-related to Booking and Expedia.

33. From 2021 to 2027, the global online travel market will expand at a CAGR of 10.58%.

(Booking.com)

The international online travel market is divided into two types: Online Travel Agencies and Direct Travel Suppliers. OTAs are becoming the world's most popular method of making reservations.

One of the best examples of digital change in business and society over the past 25 years has been the development of online travel agents.

OTAs have developed into digital marketplaces that provide direct access to digital travel options for B2C and B2B clients. OTAs are a cross between an e-commerce platform and a travel agency.

34. It’s anticipated that the travel accommodation sector will continue dominating digital travel services.

Travel accommodations are now the largest contributor to the travel market as a result of enterprises expanding globally due to globalization. Online booking is accessible for various travel accommodations, including hotels, resorts, vacation rentals, and more.

35. The online booking market is divided into mobile/tablet and desktop segments based on the type of device.

Due to its ease, comfort, and all-day accessibility, digital travel booking via a mobile, tablet, and desktop is the preferred method for most young travelers. Consumer habits in digital media are always evolving.

Mobile usage is steadily increasing, while desktop usage is steadily declining. Even said, these patterns are still evolving quickly, so the internet travel sector must adjust.

According to online booking statistics by STRATOS, 82% of all travel bookings worldwide occurred without a human being involved in the process.

Statistics on Online Travel Booking Demographics

36. baby boomers are the ones driving the growth of the online travel industry..

(Statista, TripAdvisor)

The online travel market comprises Millennials, Generation X, and Silver Hairs. However, Baby Boomer travelers with more money, time, and a strong desire to travel dominate the market.

They look for novel traveling experiences and engage in active vacations that include sightseeing and learning about different cultures. OTAs must change to reflect the preferences of younger travelers as they grow more involved and important in the travel industry.

Most Gen Xers and Millennials are wary of conventional advertising and would rather rely on word-of-mouth. In 2022, digital travel businesses that continue to rely on stock images and conventional advertising will observe a gradual decline in their clientele.

37. 60% of Millennial travelers are willing to spend more to get what they expect.

(CondorFerris)

34% are delighted to plan their trip through an agency. The 25–40-year-old Millennial age group includes business travelers and people just starting their professional lives.

Compared to travelers in the higher age category, these travelers are more likely to spend money on the trip, as they place a significantly greater emphasis on traveling for experiences.

They want to see and do unique things in unusual places without dealing with tedious details like hotel reservations. Digital travel booking statistics also show that this age group prefers to use travel companies for all their trip arrangements.

Although they use travel agents to make their hotel reservations, 52% of them will visit the hotel's website to learn more. Agents who present themselves as authorities in a particular field are quite successful with millennials.

Travel sales will increase for an agent who can provide distinctive experiences and intimate knowledge of the top accommodations, restaurants, and locations—especially if they can also maintain a strong social media presence.

38. According to online travel stats, the most lucrative travel market is in Asia-Pacific.

Geographically speaking, Asia-Pacific has the most potential for growth in the online boom, with China and India representing the most attractive markets. The emergence of the middle class, increased disposable money, and wider adoption of Internet services contribute to the growth.

While Ctrip's online travel agency dominates the Chinese travel sector, India's top OTAs are Yatra and Cleartrip. OTAs are increasingly being used to make reservations in the area.

What the Future Looks Like for the Online Travel Booking Industry

Online travel booking is here to stay. That means travel companies should constantly reinvent themselves and adapt to keep up with fast-evolving developments.

With some of the highest cart abandonment rates among all online industries, tourism also struggles to benefit from mobile-friendly websites.

These online travel booking statistics somewhat reflect the inherently competitive nature of hotel bookings, but they also show that all travel agencies need to modernize their marketing and sales strategies. The first thing to get the best live chat software :

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  • Tripadvisor
  • The Vacationer
  • GlobeNewswire
  • Travel Weekly
  • Booking.com
  • Marketsampler
  • Hospitalitynet
  • Think With Google
  • Travelagentcentral

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Online Travel Market Thumbnail Image

Online Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Service types (Transportation, Travel Accommodation, and Vacation Packages), Platforms (Mobile and Desktop), Mode of Booking (Online Travel Agencies (OTAs) and Direct Travel Suppliers) ,and Age Group (22-31 Years, 32-43 Years, 44-56 Years, and >56 Years): Global Opportunity Analysis and Industry Forecast, 2022-2031

CG : Travel & Luxury Travel

  • ✷  Report Code: A01415
  • Tables: 196

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The global online travel market size was valued at $354.2 billion in 2020, and is estimated to reach $1,835.6 billion by 2031, registering a CAGR of 14.8% from 2022 to 2031.

The COVID-19 pandemic has had a significant impact on the online travel market, due to the travel restriction across the globe in an attempt to prevent the pandemic spread. Online travel has been negatively affected, owing to restrictions on interstate and local traveling, hotel visits, trade fairs, and cultural events visits

Online travel providers aim to ease travel planning and bookings for travelers. The online travel industry is being pushed by quick and easy flight and hotel bookings, an increase in customer trust in online payment, and the option to compare numerous available travel alternatives.. Market players are extensively offering travel services through mobile websites and apps, as it is one of the most preferred mediums of travel bookings, particularly among the young professionals.

Online-Travel-Market

The emergence of internet has led to intense exposure of people to social media sites. People first browse through websites, gather detailed information, and review the required product or service before making a purchase. In addition, social media such as Facebook, Twitter, and travel blogs have become a common medium for people to discuss travel plans. Social media acts as a platform for online travel service providers to advertise their services and special offers for online bookings garnering the online travel market growth during the forecast period.

Transportation segment helds the major share of 41.2% in 2020

Social and political disturbances affect the travel & tourism industry in specific regions. Customers tend to avoid these conflict prone areas even if they get travel services at affordable prices. Government of several nations have also declared instructions for travelers to refrain from traveling to countries affected with epidemics or social/political unrest. This, limits the scope of online travel booking to those countries thereby affecting the sales of the online travel market.

The online travel market segmented into service type, platforms, mode of booking, age group, and region. On the basis of service type, the market is categorized into transportation, travel accommodation, and vacation packages. By platform, it is segmented into mobile and desktop. On the basis of mode of booking, it is segmented into online travel agencies (OTAs) and direct travel suppliers. On the basis of age group, market is segmented into ¬22-31 years¬ 32-43 years¬ 44-56 years¬ and >56 years. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, and rest of LAMEA).

Desktop segment helds the major share of 69.3% in 2020

According to the online travel market trends, on the basis of service types, the travel accommodation segment was the considerable contributor to the market, with $123.7 billion in 2020, and is estimated to reach $719.5 billion by 2031, at a CAGR of 16.0% during the forecast period. Travelers are increasingly being offered a diverse range of hotel options at reasonable costs by market players.. Customers compare accommodation options at several websites to get the best affordable deal. Travelers choose specialized online accommodation providers such as Airbnb, Inc. and OYO Rooms because they provide a wide range of lodging alternatives.. Thus, above mentioned factors are  attributable for the growth of the market through travel accommodation segment.

According to the platforms, the mobile segment was the significant contributor to the market, and is estimated to reach $617.9 billion by 2031, at a CAGR of 15.8% during the forecast period. Increase in usage of mobile and innovative mobile travel apps majorly attribute for the growth of the market through mobile segment. Technology has changed the way people communicate and travel across the globe. With evolving technology and increase in use of mobiles, easy and efficient methods are being developed to make traveling easy and comfortable, thus increasing the growth of travel industry. Mobile travel apps are gradually gaining pace in the market and are preferred by travelers to make their travel arrangements. Thus, increase in usage of the smart phones and growth in digital literacy is likely to proliferate the growth of the online travel market.

Direct Travel Suppliers segment helds the major share of 55.7% in 2020

On the basis of mode of booking, the direct travel suppliers segment was accounted for major share in global online travel market and is expected  to sustain its share throughout the forecast period. Direct travel suppliers are the major revenue contributors in the product market. However, this segment witnesses an increase in threat from the growing online travel agencies (OTAs) market share. To remain competitive, airlines such as Lufthansa AG choose to circumvent OTAs by charging additional fees for bookings made through the OTAs.. The online travel industry through direct travel suppliers is developing at a slower rate, because customers are constantly using OTA platforms..                                

According to the online travel market analysis, on the basis of age group, the 22-31 Years segment was the considerable contributor to the market, with $102.0  billion in 2020, and is estimated to reach $539.2  billion by 2031, at a CAGR of 15.0% during the forecast period. The age group of 22–31 years comprises the young population, which are the early starters in their professional career. When compared to travelers in the older age groups, these travelers are more likely to spend more money on travel and visit new places. These travelers have changed the travel business because of their extensive use of technology, . Smartphones and other mobile devices are largely preferred to make travel arrangements. Furthermore, social media platforms are utilized to evaluate various travel service providers, locations, modes of transportation, and lodging. As a result, the industry is experiencing strong growth in the 22–31 year age group sector..

32 - 43 Years segment helds the major share of 33.6% in 2020

According to the online travel market opportunities, region wise, Asia-pacific gained significant online travel market share and is expected to sustain its share throughout online travel market forecast period. It possesses the highest growth potential in the online travel market, India and China being the most lucrative markets. The growth is attributed to the increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Ctrip is the leading player in online travel market in China, whereas MakeMytrip, Yatra, and Cleartrip are the major online travel agencies (OTA) in India. 

The players operating in the global online travel industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.), SABS Travel Technologies, Tavisca Solutions Pvt. Ltd., Thomas Cook India Ltd., travelomatix.com, Trip.com Group, Tripadvisor, Inc., and WEX Inc.

North America region helds the major share of 33.3% in 2020

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2031 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the online travel market.

  Online Travel Market Report Highlights

Analyst Review

The global online travel market is anticipated to witness robust growth in the emerging market of Asia-Pacific. The growth is attributed to increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Business travel has also fueled market growth in Asia-Pacific. Approximately, 90% of corporate travelers in the region own either a smart phone or tablet. More than 50% of these travelers manage their travel through these devices. Companies cater to the needs of travelers through innovative mobile travel apps to gain market share. Apps with various features are being developed to stay connected to travelers throughout their journey and to assist them whenever required. Travel apps offer flexibility to travelers, thus becoming an important differentiating factor for the consumers while choosing a travel company. In addition, customers download hotel and airline apps for quick view and booking status. Thus, proliferation of mobile usage and innovative mobile travel apps are expected to foster the growth of the online travel market in the future.

  • Travel Destinations
  • Luxury Accommodations
  • Travel Packages
  • Adventure Travel
  • Luxury Travel Experiences
  • Travel Planning
  • Outdoor Activities

Total Market value of Online Travel report was valued at $354.2 billion in 2020.

14.8% is the CAGR of Online Travel Market

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2022 to 2031 would be forecast period in the market report Market

Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.) and SABS Travel

The online travel market segmented into service type, platforms, mode of booking, age group, and region

India online travel market was valued at $12.4 billion and is expected grow at 21.1% during the forecast period.

By the end of the 2031, Asia-Pacific is expected to dominate the online travel market.

Online travel market was negatively impacted the growth of the market and is expected grow at highest CAGR growth rate after COVID-19 scenario.

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Online Travel Market

Global Opportunity Analysis and Industry Forecast, 2022-2031

Business Wire

Online travel agencies will witness high growth opportunities

The global travel market is recovering from the negative effects of the pandemic, according to the recent data cited in the report.

This provides a growth momentum to the online travel booking channel, which is poised to expand substantially in 2022 compared to the past year. For instance, the USA will see a double-digit growth of the gross airline bookings coming from online channels after 2022.

For the Asia-Pacific market as well, the use of online platforms for booking travel related services is expected to rise in the coming years, with double-digit CAGR predicted for countries including Indonesia, Singapore and Thailand.

Booking.com leads the online travel market sales across regions

As revealed by this report, Booking.com was the highest revenue maker globally within the online travel agencies market, reaching to a double-digit billion of dollars revenue figure in 2021.

It also had a close to hundred million mobile app downloads in the same year. In Asia-Pacific, Booking.com was the most visited travel and tourism website. Competitors such as Expedia Group and Airbnb also experience growth in various markets as highlighted in the new report.

Questions Covered in the report:

  • What are the emerging trends currently and, in the future, impacting the Online travel market?
  • Which are the leading Online Travel Apps and websites globally?
  • What is the projected development of online travel booking in the Southeast Asian market by 2024?
  • What is the expected growth of Online Travel bookings in Europe as of 2025?
  • As of 2021, which are the top payment methods used by travelers in Mexico to book travel online?
  • What are the most preferred travel booking channels in the Middle Eastern and African regions?

Key Topics Covered:

1. Management Summary

  • Travel Market Overview and Trends, July 2022 (1 of 2)
  • Travel Market Overview and Trends, July 2022 (2 of 2)
  • International Departures, in % of 2019 Levels, 2022e-2025f
  • Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
  • Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
  • Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
  • Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
  • Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
  • Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
  • Revenue of the Top 5 Travel Websites, in USD billion, 2021
  • Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021

3. North America

  • Online Travel Agencies Gross Bookings, in USD billion, 2019, 2021 & 2022f
  • Online Travel Agencies' Share of Online Travel Gross Bookings, by Segment, in %, 2021
  • Online Hotel Gross Bookings, in USD billion, and Breakdown by Direct and OTA, in %, 2019, 2021 & 2023f
  • Top 10 Hotel Booking Channels, incl. OTAs and Direct, 2021
  • Fastest Growing Online Travel Agency Apps, in % Y-O-Y App Session Growth, Q4 2021
  • Gross Direct Airline Bookings Made Via Mobile Devices, in USD million and Mobile Share of Direct Online Gross Booking in %, 2019 - 2025f
  • Top 5 Features of Travel Credit Cards, in % of Respondents, August 2021

4. Asia-Pacific

4.1. Regional

  • Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
  • Online Travel Gross Bookings, in USD billion, 2019 & 2024f
  • Online Travel Bookings, in CNY trillion, 2020 & 2021e
  • Breakdown of Online Travel Gross Merchandise Value by Direct and OTA, in %, 2021
  • Online Travel Agencies Gross Merchandise Value, in CNY billion, Y-O-Y Change in %, 2019-2022f
  • Factors Online Travel Bookers Pay Attention to, in % of Online Travel Bookers, 2021
  • Top 5 Online Travel Websites by Monthly Active Users, in millions, 2021
  • China: Top 5 OTAs by Market Share, in % of Online Travel Agencies Sales, 2021
  • Breakdown of Online Travel Ticket GMV by Segment, in %, and Online Share of GMV in Each Ticket Segment, in %, 2021
  • Gross Merchandise Value of Online Accommodation Market, in CNY billion, in % Y-O-Y Change, 2019-2022f
  • Virtual Tour Sales, in JPY billion, 2020 & 2021e
  • Reasons for Choosing Virtual Tours, in % of Respondents, 2021
  • Total Travel Sales, in USD billion, and Breakdown by Channel, in %, 2020 & 2027f
  • Top 10 Online Travel Booking Channels, incl. "OTA" and "Direct Booking", 2021

4.5. Australia

  • Online Travel Bookings, in AUD million, And Year-on-Year Change, in %, 2018-2022f

4.6. Indonesia

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.7. Thailand

  • Online Travel Gross Merchandise Value, in USD billion, 2021 & 2025f

4.8. Singapore

4.9. Malaysia

4.10. Vietnam

4.11. Philippines

5.1. Regional

Online Share of Total Travel Bookings, in %, 2021 & 2025f

  • Number of Guests in Short-Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
  • Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
  • Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022

5.3. Germany

  • Online Travel Agency Sales Growth Compared to Levels in the Same Period in 2019, in %, May - October 2022e
  • Share of Adults Using the Internet to Search for Information Before Purchasing Goods and Services, by Category, incl. "Travel", in % of Online Shoppers, 2021
  • Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
  • Use of Digital and Analog Channels to Book Travel, by Age Group, in % of Travelers, 2021
  • Channels Used by Travelers to Book a Holiday, by Duration of Trips, in % of Travelers, 2021
  • Top Reasons for Booking a Holiday Online, in % of Travelers, 2021

5.4. France

  • Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers, 2021
  • Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
  • Top 10 Travel Sites, by Number of Visitors, in thousands, January 2022
  • Online Channels Used to Book Flight Tickets, by Age Group, in % of Travelers, by Age Group, 2021
  • Share of Online Bookings Concluded Directly on the Website of the Hotel/ Private Accommodation, in % of All Accommodation Bookings, 2019 - 2021
  • Mobile Share of Supplier-Direct Online Gross Travel Bookings, in %, 2021 & 2025f
  • Goods and Services Bought Online, incl. "Travel", in % of Online Shoppers, 2020 & 2021
  • Top 5 Booking Channels, in % of Travel Reservations, 2021

5.7. Netherlands

  • Top 5 Travel and Tourism Websites, by Visits*, May 2022

5.8. Russia

  • Travel Revenue Generated from Online Channels, in %, 2024f
  • Top 5 Travel and Tourism Websites, by Visits, May 2022

5.9. Poland

  • Share of Travelers Booking Their Trips via OTAs, in %, Q4 2021

6. Latin America

6.1. Regional

  • Online Travel Sales, in USD billion, 2019-2020 & 2024f

6.2. Brazil

  • Online Travel Penetration Rate, in %, 2023f
  • Top 5 Travel and Tourism Websites Ranked by Visits*, May 2022

6.3. Mexico

  • Breakdown of the Channels Used to Purchase Travel Related Products and Services, in % of Travelers, 2021
  • Payment Methods Used By Travelers Book Travel Online, in % of Digital Travelers, 2021

7. Middle East & Africa

7.1. Regional

  • Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
  • Top 5 Most Visited Travel and Tourism Websites Ranked by Visits*, June 2022

7.3. Saudi Arabia

  • Top 5 Most Visited Travel and Tourism Websites, by Total Visits in millions, June 2022

7.4. South Africa

  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • Top 5 Accommodation Booking Websites Ranked by Visits, June 2022

Companies Mentioned

  • Booking.com
  • Leboncoin.fr
  • Travel.Yandex.ru
  • Tripadvisor

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Online Travel Booking Market: Global Industry Analysis and Forecast (2024-2030)

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Who Rules the Online Travel Market?

Online travel booking on the rise.

As the holidays are quickly approaching, many people around the world are thinking about taking a last minute trip to escape the stressful festivities and spend the holidays somewhere warm and relaxed. These days, it doesn’t take more than a web browser and a credit card to find and rent everything from a cabin in the Alps to a five star resort in Miami Beach. According to Statista’s Digital Market Outlook , the online travel booking market is truly huge. The worldwide market volume for online hotel bookings alone is estimated to exceed $100 billion this year, with package holidays and vacation rentals such as Airbnb adding another $75 billion in annual revenues. The chart below illustrates which service providers dominate in each of the three market segments, that is at least in terms of web traffic they attract. For more information, please download our complimentary market report “ eTravel: Online Travel Booking ”.

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This chart shows how large the online travel booking market has become.

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Online Travel Market Research Report- Global Forecast to 2030

Online Travel Market Research Report Information By Platform Type (Mobile/Tablets Based and Desktop Based), By Mode of Booking (Online Travel Agencies and Direct Travel Facilitators), By Service Type (Transportation, Accommodation, and Vacation Packages), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030.

ID: MRFR/ICT/3744-CR | 111 Pages | Author: Aarti Dhapte | March 2019         

  • Segmentation
  • Table of Content
  • Methodology
  • Infographic
  • Download PDF

Online Travel Market

Online Travel Market Overview

Online Travel Market Size was valued at USD 984.6 billion in 2021. The online travel market industry is projected to grow from USD 1100.78 Billion in 2022 to USD 2403.22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.8% during the forecast period (2022 - 2030). Shifts in consumer behavior, social media, rising disposable income, increased government initiatives to spread tourism, and a growing inclination toward adventure travel ly are key factors driving the growth of the online travel market revenue.

Online Travel Market Overview

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Online Travel Market Trends

Higher mobilization rate amongst people to drive market growth

The growing consumer awareness in developing countries is expected to fuel growth in the online travel market. Growth is steady in countries with an existing consumer database; however, more growth is expected in regions with many untapped consumers. With the market penetration of IT and the internet, market revenue is expected to reach new heights. Another factor is the increase in the number of international students who opt to study in international colleges to gain more exposure. For instance, more than 1.1 million students from India were studying in 85 other nations as of January 2021. According to official statistics from the Higher Education Statistics Agency, the United Kingdom was home to over 605,130 students from backgrounds outside the country. In 2021, it was estimated that more than 30% of international students were of Chinese descent.

Online travel agencies (OTAs) provide market insights and tools for attracting tourists, securing, and processing reservations, communicating with guests, and managing reviews. In addition, the internet offers virtual representations such as 3D interactive tours to give a clear impression of the travel destinations, allowing an indirect experience beyond traditional travel agencies' capabilities. As a result, the conventional booking method through travel agents has transformed into a quick, last-minute booking strategy made possible by information & communication technologies (ICTs). This results in a positive outlook for the market revenue and the growing appeal of solo travel. The rapid development of communication and transportation and the rising number of business travelers worldwide are expected to aid the market's expansion in the upcoming years.

Online Travel Market Segment Insights

Online travel platform type insights.

The online travel market segmentation, based on platform type, includes mobile/tablets based and desktop based. The mobile/tablets-based segment held the majority share in 2021, contributing to around ~52-55% of the online travel market revenue. This can be credited to increased mobile and internet usage and penetration worldwide. The busy schedules of young, working consumers and the availability of reputable online travel agencies are also contributing to the market's expansion. The segment's growth is further attributed to marketplace platforms' easy and quick travel, hotel bookings, and extensive service offerings via mobile applications. Additionally, quick, mobile-friendly, and easy-to-use smartphone applications are being released by travel booking agencies, accelerating the segment's market growth over the forecast period.

Online Travel Mode of Booking Insights

The online travel market segmentation, based on the booking mode, includes online travel agencies and direct travel facilitators. Online travel agencies dominated the market in 2021 and are expected to be the fastest-growing segment over the forecast period, 2022-2030, driven by an increase in people booking travel packages, hotel bookings, and other services through online travel agencies due to the tailored experience and convenience. Additionally, major initiatives by market players, like online advertising campaigns and social media ads, are anticipated to entice potential customers to initiate their booking process through the online booking mode, which is predicted to accelerate industry growth. In addition, ization has driven the market in recent years, increasing the middle class in developing economies and rising disposable income.

Online Travel Service Type Insights

The online travel market segmentation, based on the service type, includes transportation, accommodation, and vacation packages. Transportation accounted for the largest market share in 2021, largely due to trends in rising consumer spending, urbanization, broadband accessibility rates in emerging market economies, and a growing propensity for travel among the world's emerging affluent class. The market's growth is driven by an increase in online booking for buses, trains, and flights. Additionally, the preference for travel for different reasons, such as business and adventure, across Asian nations like China and India has increased the demand for online travel booking in these regions, supporting industry growth over the forecast period.

Online Travel Market, by Service Type

Online Travel Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific online travel market is expected to grow at a significant CAGR during the study period, accounting for USD 451.93 billion in 2021. Increased spending power and higher living standards are major factors attracting people to the travel & tourism sector, fueling regional online travel market growth. Furthermore, regional economic growth, the convenience of travel restrictions, growing competition, and aggressive promotion techniques used by the sector's involved players have significantly encouraged and accelerated the group travel business, which is expected to accelerate the online travel industry growth over the assessment period.

Moreover, the major countries studied in the market report include the United States, Germany, Canada, France, the United Kingdom, Italy, Spain, India, Australia, Japan, South Korea, China, and Brazil.

ONLINE TRAVEL MARKET SHARE BY REGION

The European online travel market is the second largest in the world due to increasing income levels across the region, an enhanced business environment in European nations, and government initiatives to encourage tourism and travel activities. Besides, there is a high demand for travel tourism because Europeans enjoy exploring new areas. Moreover, this region's growing number of independent/solo travelers and the expanding number of online travel agencies are expected to fuel growth during the forecast timeline. Further, the Italy online travel market held the largest market share, and the German online travel market was the fastest-growing market in the European region.

The North American Online Travel Market is anticipated to expand at the fastest CAGR from 2022 to 2030, with the United States leading the regional market share. The dominance of this region can be attributed to its strict licensing laws, higher travel and tourism expenditures, extensive use of digital media, and higher consumer spending power. The increase is expected to be fueled by an increasing number of international students who prefer to continue their education in the United States. Canada is becoming a popular destination for international settlers looking to relocate to another country. The Canadian government has made significant investments to encourage more migrants to settle there, which serves as a revenue-generating factor for expanding the regional market.

Online Travel Key Market Players & Competitive Insights

The major players in the online travel market have implemented various developmental strategies to grow their market share, boost profitability, and maintain market dominance. Online travel industry players are releasing new and improved mobile applications that entice young travelers with amazing travel deals and hassle-free booking. Most young travelers also prefer booking their travel online via a mobile device due to its usability, comfort, and accessibility. Market players are increasingly providing travelers with a wide selection of hotels at affordable prices. Customers compare accommodation options across various websites to find the best deal.

Key industry players rely on strategies like introducing new services and company expansion to grow their market shares and stay in the spotlight in the online travel booking sector. Furthermore, leading online travel booking companies focuses on aggressive promotional activities such as advertising online & television (TV), billboards & sponsorships, social media, and other promotional strategies.

Thomas Cook Group PLC (UK) is an online travel agency that provides package holidays, hotel-only stays, city breaks, and other services to destinations worldwide. In October 2020, Thomas Cook and Accor, a leader in augmented hospitality, entered into a partnership. The companies would launch Holiday Safe together as part of this collaboration. The launch would focus on reassuring customers with comprehensive health and safety protocols incorporated through Thomas Cook India, SOTC's Assured Safe Travel Program, Apollo Clinics, and Accor's Cleanliness and Prevention ALLSAFE label established with and vetted by Bureau Veritas.

Also, Expedia Group Inc (US) operates as an online travel agency. It offers a wide range of services, such as reserving hotel rooms, airline seats, rental cars, and other destination services via its travel partners. These services are provided under several brands, such as Expedia.com, Vrbo, Hotels.com, Hotwire, Orbitz, CheapTickets, ebookers, CarRentals.com, Travelocity, Expedia Partner Solutions, and Wotif Group. Expedia Group provides customer service through call centers, private label companies, alternative distribution channels, and mobile bookings. The company also operates in the advertising and media industries and the travel management sector. Expedia and Qtech Software announced a partnership in April 2022 to provide high-quality hospitality and technology content to business travelers.

Key Companies in the online travel market include

Expedia Inc (US)

Booking Holdings Inc (US)

TripAdvisor Inc (US)

FlixMobility GmbH (Germany)

Ryanair DAC (Ireland)

Thomas Cook Group PLC (UK)

MakeMyTrip (India) Pvt Ltd (India)

Alibaba Group Holding Limited (China)

Airbnb Inc (US)

eDreams ODIGEO SA (Luxembourg)

Online Travel Industry Developments

October 2022: MakeMyTrip (MMT) launched a new and unique payment model called 'Book Without Payment,' which allows international and domestic travelers to book accommodation in India or abroad without making any upfront payments.

November 2022 : EaseMyTrip.com, one of India's leading travel technology portals, has released a corporate self-booking tool. Business travelers and corporations can make bookings for their trips with the help of this tool, as it simplifies the booking process. This tool uses AI technologies such as machine learning and data mining to make it more efficient and resourceful.

Online Travel Market Segmentation

Online travel platform type outlook.

Mobile/Tablets Based

Desktop Based

Online Travel Mode of Booking Outlook

Online Travel Agencies

Direct Travel Facilitators

Online Travel Service Type Outlook

Transportation

Accommodation

Vacation Packages

Online Travel Regional Outlook

North America

Rest of Europe

Asia-Pacific

South Korea

Rest of Asia-Pacific

Rest of the World

Middle East

Latin America

Report Scope:

Online travel market highlights:, frequently asked questions (faq) :.

The online travel market size was valued at USD 984.6 Billion in 2021.

The global online travel market can reach a size of USD 2403.22 billion by 2030.

The market is projected to grow at a CAGR of 11.8% during the forecast period, 2022-2030.

Asia Pacific had the largest share of the market.

The key players in the market are Expedia Inc (US), Booking Holdings Inc (US), TripAdvisor Inc. (US), FlixMobility GmbH (Germany), Ryanair DAC (Ireland), Thomas Cook Group PLC (UK), MakeMyTrip (India) Pvt Ltd (India), Alibaba Group Holding Limited (China), Airbnb Inc (US), and eDreams ODIGEO SA (Luxembourg).

The mobile/tablet Based category dominated the market in 2021.

Transportation had the largest share of the market.

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Online Travel Market

Online travel market report by service type (transportation, travel accommodation, vacation packages), platform (mobile, desktop), mode of booking (online travel agencies (otas), direct travel suppliers), age group (22-31 years, 32-43 years, 44-56 years, above 56 years), and region 2024-2032.

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Market Overview:

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032.  The e scalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market.

Online travel refers to the process of planning, booking, and managing travel arrangements using online platforms and websites. It encompasses various aspects of travel, including researching destinations, comparing prices, booking flights, accommodations, car rentals, and other travel-related services through online travel agencies (OTAs) and travel booking websites. It has revolutionized the way people plan and book their trips. It provides travelers with convenient access to a wide range of travel options, allowing them to search and compare different airlines, hotels, and other service providers. These platforms offer user-friendly interfaces, advanced search filters, and real-time availability, making it easier for travelers to find the best deals and make informed decisions.

The widespread availability and adoption of internet and mobile technology will stimulate the growth of the market during the forecast period. Moreover, the convenience of accessing a vast array of travel information, comparing prices, and making bookings online is positively influencing the market growth. Apart from this, the ongoing innovation and the development of user-friendly platforms, advanced search functionalities, and personalized recommendations has catalyzed the market growth. OTAs and travel booking websites have invested in providing seamless and efficient booking experiences, making it easier for travelers to find the best deals and make informed decisions. Furthermore, travelers are appreciating the ability to book their flights, accommodations, and other travel services from the comfort of their homes, and online platforms often offer exclusive deals and discounts, enabling travelers to find affordable options. In line with this, the rising demand for convenience and cost savings has augmented the market growth.

Global Online Travel Market

Online Travel Market Trends/Drivers:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Travelers can easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient. The widespread availability of mobile apps further enhances the accessibility of online travel, allowing travelers to plan and book their trips on the go. Additionally, the integration of online payment systems and secure transaction processes has further facilitated the growth of online travel by providing a seamless and secure booking experience.

Convenience and accessibility

The convenience and accessibility offered by online platforms have transformed the way people plan and book their trips. These platforms provide a one-stop solution, allowing travelers to access a vast array of travel information, options, and services in one place. The ability to browse through numerous airlines, hotels, and travel agencies in a user-friendly interface saves time and effort. Travelers can compare prices, read reviews, and make bookings from the comfort of their homes or while on the go. The 24/7 availability of online platforms means that travelers are no longer restricted by the operating hours of traditional travel agencies. This convenience and accessibility have democratized the travel planning process, empowering travelers to take more control over their itinerary and make informed decisions.

Competitive Pricing and Deals

The competitive nature of the market has resulted in competitive pricing and the availability of attractive deals and discounts. OTAs and booking websites strive to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. The ability to compare prices across multiple platforms allows travelers to find the best available options and secure the most cost-effective deals. The transparency in pricing and the ability to see real-time availability and fluctuations in prices enable travelers to make informed decisions and capitalize on favorable pricing opportunities. The availability of such competitive pricing and deals has made online travel an appealing option for travelers seeking value for their money and cost savings. Moreover, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Online Travel Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

  • Transportation
  • Travel Accommodation
  • Vacation Packages

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodation as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easy for travelers to access a range of accommodation options, positively influencing the market growth. These platforms offer a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience.

Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empowers travelers to make informed decisions is contributing to the market growth. The user-friendly interfaces of these platforms streamline the booking process, allowing travelers to secure their preferred accommodations quickly and easily. Furthermore, the availability of customer reviews and ratings plays a significant role in driving the dominance of travel accommodation in the market.

Breakup by Platform:

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Desktop computers offer a larger screen size and a more comfortable browsing experience, allowing travelers to easily navigate travel websites, compare options, and view detailed information. Moreover, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate. Furthermore, desktop platforms are preferred for extensive research and planning, as they provide more screen space and functionality for travelers to explore destinations, read reviews, and make informed decisions. Desktop offers various advantages in terms of screen size, processing power, and research capabilities.

Breakup by Mode of Booking:

  • Online Travel Agencies (OTAs)
  • Direct Travel Suppliers

Direct travel suppliers is the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. This direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. Moreover, the surging adoption of direct booking as it provides better pricing and deals compared to third-party OTAs is propelling the segment growth. Additionally, the rising use of direct booking as it allows better communication and customer service as travelers can directly contact the travel supplier for any queries, changes, or requests, eliminating the need to navigate through third-party customer service channels, thereby contributing to the segment growth. Furthermore, the rise of online platforms and technology that makes it easier and more convenient for travelers to directly book with travel suppliers is another major growth-inducing factor.

Breakup by Age Group:

  • 22-31 Years
  • 32-43 Years
  • 44-56 Years
  • Above 56 Years

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate. They have grown up alongside the rapid advancement of technology and are accustomed to online transactions and digital communication. Apart from this, Online travel platforms offer a convenient and time-saving solution, allowing them to plan their trips at their own pace and from the comfort of their homes or offices. In addition, the rising preference of this age group for convenience and efficiency in their travel arrangements is contributing to the segment growth.

Breakup by Region:

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United States

  • South Korea

United Kingdom

  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, is contributing to the dominance of North America in the market.

Apart from this, North America is home to some of the largest OTAs and travel booking platforms. In addition, these companies offering a wide range of travel services, competitive pricing, and user-friendly interfaces have catalyzed the market growth. The availability of comprehensive travel options, including flights, accommodations, car rentals, and activities, has made North American travelers rely heavily on online platforms for their travel planning and booking needs.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the rise of OTAs, which provide comprehensive platforms for travelers to explore and compare various travel options. Furthermore, online platforms for travel have embraced augmented reality (AR) and virtual reality (VR) to enhance the travel planning experience. With AR, travelers can use their smartphones or wearable devices to virtually explore destinations, visualize hotel rooms or attractions, and even preview menus at restaurants. Additionally, mobile payment options and digital wallets have become widely accepted, allowing travelers to make quick and hassle-free transactions while on the go. We expect the market to witness new entrants, consolidation of portfolios, and increased strategic collaborations among key players to drive healthy competition within the domain.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Expedia Group Inc.
  • Fareportal Inc.
  • Hostelworld Group plc
  • MakeMyTrip Pvt. Ltd.
  • priceline.com LLC (Booking Holdings Inc.)
  • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
  • Tripadvisor Inc.

Recent Developments:

  • In April 2023, Expedia launched New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.
  • In May 2023, HRS won three sustainability awards at BTN Americas Event by Business Travel News magazine. These accolades acknowledge HRS's comprehensive sustainability program, their role as a green supplier, and their innovative approaches to promoting sustainable travel choices. With these awards, HRS continues to inspire and lead the way in sustainable practices, encouraging positive change across the industry.
  • In August 2020, MakeMyTrip launched myPartner platform to assist travel agents in offering enhanced travel booking experiences to travelers. The platform, myPartner, has been designed to provide local travel agents access to one of the widest selections of online travel inventory. While digitizing the day-to-day booking processes of all offline travel agents alike, myPartner has been conceptualized and built to immensely benefit the local travel market beyond metro cities.

Online Travel Market Report Scope:

Key benefits for stakeholders:.

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the online travel market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global online travel market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the online travel industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global online travel market was valued at US$ 512.5 Billion in 2023.

We expect the global online travel market to exhibit a CAGR of 10.4% during 2024-2032.

The expanding travel and tourism industry, along with the rising utilization of online travel agencies across numerous hotels to ensure more visibility and increase their overall sales and profitability, is currently catalyzing the global online travel market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary restrictions on national and international travel activities, thereby limiting the overall demand for online travel.

Based on the service type, the global online travel market has been segmented into transportation, travel accommodation, and vacation packages. Among these, travel accommodation holds the majority of the total market share.

Based on the platform, the global online travel market can be divided into mobile and desktop, where desktop currently exhibits a clear dominance in the market.

Based on the mode of booking, the global online travel market has been categorized into Online Travel Agencies (OTAs) and direct travel suppliers. Currently, direct travel suppliers account for the majority of the global market share.

Based on the age group, the global online travel market can be segregated into 22-31 years, 32-43 years, 44-56 years, and above 56 years. Among these, 32-43 years age group currently holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global online travel market include Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com.

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Market Research Report

Global Online Travel Booking Market Report By Service Type Analysis (Transportation Booking, Accommodation Booking, Others, By Mode of Booking Analysis (Online, Direct Agency, By Platform Analysis (Desktop, Mobile) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032

The global demand for Online Travel Booking Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028. Online travel booking assists the travel agents and a customer for booking flights, holiday tours, and hotels or restaurants. Further, booking online travel tickets aid the customer to show their travel requirement like place or location of departure, date and time of departure, return date, and travel mode and class. These activities have gained traction due to the rising adoption of the internet and have reduced the queues at the ticket counters. With the increasing internet penetration and real-time transaction, online travel booking activities are rising across the globe. Market Dynamics The market is mainly driven by rising mobile usage, growing internet penetration, and the launch of new mobile apps. In addition, the rise in disposable income in developing regions and the ease of comparing a variety of travel options online are further bolstered the growth of the market. With the surge in online payment options, the market is likely to gain traction in the upcoming years. However, safety-related problems pertaining to online travel booking transactions can demolish the growth of the market in the upcoming years. The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of online travel booking. The growth and trends of online travel booking industry provide a holistic approach to this study.  Market Segmentation This section of the online travel booking market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.  By Service Type Analysis

  • Transportation Booking
  • Accommodation Booking

By Mode of Booking Analysis

  • Direct Agency

By Platform Analysis

Global Online Travel Booking Market Share

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The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the online travel booking market include Hostelworld Group, CheapOair.Com., MakeMyTrip Limited, Tourism SA, Priceline Group Inc., Hotel Urbano Travel, Expedia, Inc., Trip Advisor LLC, Trivago GmbH, Ctrip.Com International, Ltd., and Thomas Cook Group Plc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.  

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Online Travel Market, Size, Global Forecast 2024-2030, Industry Trends, Share, Growth, Insight, Impact of Inflation, Company Analysis- Product Image

Online Travel Market, Size, Global Forecast 2024-2030, Industry Trends, Share, Growth, Insight, Impact of Inflation, Company Analysis

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  • November 2023
  • Region: Global
  • Renub Research
  • ID: 5521700
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Online platforms and travel tech have boosted direct bookings, spurring growth

By Type, Online Travel Market is segmented into Package and Direct. The surge of online package and the integration of present day travel technology have drastically catalyzed the increase of direct bookings in the travel industry. This transformation has reshaped how tourists engage with journey suppliers, making it more convenient and efficient. Visitors can seamlessly connect with airlines, hotels, and other service vendors via user-friendly interfaces and real-time records. By eliminating intermediaries, tourists enjoy personalized reviews and better offers. This trend towards direct bookings has empowered vacationers and driven the journey industry to conform and innovate, in addition fueling its online travel agency market size boom and evolution.

Online travel market anticipates the travel accommodation booking segment to attain the maximum rapid growth

The Online Travel Market is divided into Transportation, Vacation Packages, and Travel Accommodation by Service Type. The dominance of travel lodging, pushed through improved online hotel bookings globally, fuels market increase. Additionally, the surge in couples-orientated package vacations, heightened internet adoption, mobile phone usage, and the impact of social media in exploring uncharted locations are expected to reinforce the industry. Competitors are expanding lodging alternatives, and tourists now compare more than one websites for cost-effective choices. Specialized online accommodation providers like Airbnb and OYO Rooms are preferred. These factors contribute to the growth of the global online travel market as hotels with superior technology and high-cease designer interiors advantage recognition.

UPI payment market is experiencing significant growth in the global online travel industry

By Payment Mode, the Online Travel Market is classified into UPI, E-Wallets, Debit/Credit Cards, and Others. The UPI (Unified Payments Interface) payment market is witnessing fantastic growth within the online travel industry. This surge can be attributed to the growing consumer desire for seamless, stable, and efficient digital payment techniques whilst booking flights, accommodations, and travel-related services. With the benefit of UPI transactions, travelers can effects make payments, improving the overall booking experience. Moreover, the unlimited adoption of smartphones and net connectivity has further expanded the integration of UPI payments into numerous online travel platforms. This flourishing trend underscores the pivotal position that UPI is playing revolutionizing payments strategies and driving the increase of the online travel worldwide.

Mobile and tablets is poised to showcase the maximum speedy expansion within the online travel industry

By Booking Devices, the Online Travel Market is sub-segmented into Mobile/Tablet and Desktop. Mobile & Tablets market will expected to dominate within the online travel industry. This is due to the ever ubiquitous presence of smartphones, which has empowered tourists to access travel-related services and make bookings at their fingertips. Mobile apps and web sites have become the go-to travel planning platforms, making the process more handy and consumer-friendly. The convenience of reserving flights, inns, and different travel necessities on the go is an important driving force of this trend. As technology advances and mobile payment alternatives become more secure and seamless, the mobile section's ascension in the online travel industry is about to redefine how human beings plan and embark on their trips.

With China most lucrative market, this sector holds the supreme growth potential in the online travel industry

By Countries, Online Travel Market is split into North America (United States, Canada), Europe (France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, and Turkey), Asia Pacific (China, Japan, India, Australia, South Korea, Thailand, Malaysia, Indonesia, and New Zealand), South America (Brazil, Mexico, and Argentina), Middle East & Africa (South Africa, Saudi Arabia, and UAE) and Rest of World. The online travel industry is at a thrilling juncture and the China market shines as the most financially worthwhile. This pivotal area is poised to unleash exceptional growth ability pushed via many factors. With its burgeoning middle class, China is fueling a travel growth, each locally and across the world. The swiftly growing internet and mobile penetration and a tech-savvy population reshape how journey is planned and booked. Furthermore, government projects and investments in infrastructure are facilitating seamless travel experiences. All these elements converge to make China the maximum promising frontier for the online travel industry’s boom trajectory.

In the online travel industry, distinguished players which include Airbnb, Expedia Inc, Booking Holding, Trip Advisor Inc., Trip.Com Group Ltd, Hostelworld Group PLC (HSW), Trivago N.V, Despegar.Com Corp, MakeMyTrip Limited and Lastminute.Com Group are actively shaping the panorama.

This latest Report “Online Travel Market Global Forecast by Type (Package, Direct) Service Type (Transportation, Vacation Packages, Travel Accommodation), Payment Mode (UPI, E-Wallets, Debit/Credit Card, Other), Devices Type (Mobile/Tablet, Desktop), Region (North America (United States, Canada), Europe (France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, and Turkey), Asia Pacific (China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, and New Zealand), South America (Brazil, Mexico, and Argentina), Middle East & Africa (Saudi Arabia, UAE, and South Africa) and Rest of the World), Company Analysis (Airbnb, Expedia Inc, Booking Holding, Trip Advisor Inc., Trip.com Group Ltd, Hostelworld Group PLC (HSW), Trivago N.V, Despegar.com Corp, MakeMyTrip Limited and Lastminute.com)” Provides complete details on Global Online Travel Market

Type - Global Online Travel Market breakup by 2 viewpoints

1. Package 2. Direct

Service Type - Global Online Travel Market breakup by 3 viewpoints

1. Transportation 2. Vacation Packages 3. Travel Accommodation

Payment Mode - Global Online Travel Market breakup by 4 viewpoints

1. UPI 2. E-Wallets 3. Debit/Credit Card 4. Other

Country - This report covers the 26 countries Online Travel Market

1. North America 1.1 United States 1.2 Canada 2. Europe 2.1 France 2.2 Germany 2.3 Italy 2.4 Spain 2.5 United Kingdom 2.6 Belgium 2.7 Netherland 2.8 Turkey 3. Asia Pacific 3.1 China 3.2 Japan 3.3 India 3.4 South Korea 3.5 Thailand 3.6 Malaysia 3.7 Indonesia 3.8 Australia 3.9 New Zealand 4. Latin America 4.1 Brazil 4.2 Mexico 4.3 Argentina 5. Middle East &Africa 5.1 Saudi Arabia 5.2 UAE 5.3 South Africa 6. Rest of the World

All the major players have been covered 3 Viewpoints

  • Recent Development

Company Analysis

1. Airbnb 2. Expedia Inc 3. Booking Holding 4. Trip Advisor Inc. 5. Trip.com Group Ltd 6. Hostelworld Group PLC (HSW) 7. Trivago N.V 8. Despegar.com Corp 9. MakeMyTrip Limited 10. Lastminute.com

What is the estimated value of the Global Online Travel Market?

What is the growth rate of the global online travel market, what is the forecasted size of the global online travel market, who are the key companies in the global online travel market.

  • Expedia Inc
  • Booking Holding
  • Trip Advisor Inc.
  • Trip.com Group Ltd
  • Hostelworld Group PLC (HSW)
  • Trivago N.V
  • Despegar.com Corp
  • MakeMyTrip Limited
  • Lastminute.com

In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market. Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice. Primary Research The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
  • Travel Intermediaries

Global Travel Intermediaries Market 2023-2028 by Service Type, Mode of Transport, Mode of Booking, and Geography, Competitive Analysis, Impact of Covid-19 and Ansoff Analysis - Product Image

Global Travel Intermediaries Market 2023-2028 by Service Type, Mode of Transport, Mode of Booking, and Geography, Competitive Analysis, Impact of Covid-19 and Ansoff Analysis

  •  Report

Global Online Travel Market by Platform (Mobile/Tablets, Personal Computer), Services (Accommodation, Transportation, Vacation Packages), Age Group, Mode of Booking, Modes of Travel - Forecast 2024-2030 - Product Image

Global Online Travel Market by Platform (Mobile/Tablets, Personal Computer), Services (Accommodation, Transportation, Vacation Packages), Age Group, Mode of Booking, Modes of Travel - Forecast 2024-2030

  • January 2024

Global Online Travel Booking Service Market by Offering (Accommodation Booking, Transportation Booking, Vacation Packages), Device (Desktop, Mobile), Booking Method - Forecast 2024-2030 - Product Image

Global Online Travel Booking Service Market by Offering (Accommodation Booking, Transportation Booking, Vacation Packages), Device (Desktop, Mobile), Booking Method - Forecast 2024-2030

Global Online Travel Market Outlook, 2028 - Product Image

Global Online Travel Market Outlook, 2028

  • August 2023

Global Online Travel Booking Platform Market 2023-2027 - Product Image

Global Online Travel Booking Platform Market 2023-2027

About the online travel market.

The Online Travel market is a subset of the Travel Intermediaries industry, which encompasses companies that facilitate the purchase of travel services by connecting customers with suppliers. Online Travel intermediaries provide customers with access to a wide range of travel services, such as flights, hotels, car rentals, and vacation packages. These services are typically offered through a website or mobile app, allowing customers to search for and book travel services quickly and conveniently. Online Travel intermediaries also offer customers additional services, such as price comparison tools, customer reviews, and loyalty programs. These services help customers make informed decisions when booking travel services, and can also help intermediaries differentiate themselves from competitors. Some of the major players in the Online Travel market include Expedia, Booking.com, TripAdvisor, Priceline, and Airbnb. Show Less Read more

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Online Travel Booking Platform Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Online Travel Booking Platform Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

  • Published: Mar 2023
  • SKU: IRTNTR44504

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Online Travel Booking Platform Market Report 2023-2027

The online travel booking platform market is poised to grow by USD 943.60 billion  accelerating at a CAGR of 14.64% between 2023 and 2027. Additionally, the market is fragmented in nature and shows a YOY growth of  13.45% . The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario.

The growth of the market depends on factors such as increasing internet and smartphone penetration, increasing consolidation of online travel agencies, and differential packaging methods used by vendors.  The comprehensive report of online travel booking platform market offers crucial insights of the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.

The market is Segmented as 

1.  Platform-  The platform segment is classified into  mobile/tablet and desktop/laptop.

2. Type - The   type segment is classified into  packages and direct.

Online Travel Booking Platform Market Size

Online Travel Booking Platform Market market size, Request for Free Report Sample

The increasing consolidation of online travel agencies significantly propels the growth of the online travel booking platform market . The sector features major players engaged in intense competition, intensified by the growth of the travel and tourism market, resulting in numerous mergers and acquisitions. Vendors are forming strategic alliances to enhance market reach and customer bases, leveraging technologies like metasearch and dynamic pricing. The prevalence of strategic alliances is expected to drive market penetration, evident in recent M&A activities, such as eDreams ODIGEO's agreement with RoamAmore Inc. in January 2020 and Lastminute.com's acquisition of iTraveller.com in July 2020. These trends anticipate sustained growth in the online travel booking service market.

Dynamic pricing emerges as a pivotal trend shaping the growth of the online travel booking platform market . Vendors employ this strategy to optimize earnings during peak seasons in specific locations by adjusting prices based on the average number of travelers to a destination. For instance, if a particular country or region experiences heightened travel during a specific period, prices for hotels, flights, and other amenities rise in response to demand. Dynamic pricing proves advantageous in attracting more tourists during off-peak seasons, allowing vendors to enhance profits compared to fixed pricing techniques. This approach is poised to contribute to the continued growth of the global online travel booking service market.

Online Travel Booking Platform Market Report Coverage

Online travel booking platform market segmentation.

  • Online Travel Booking Platform Market Regional Analysis
  • Online Travel Booking Platform Market Companies Contribution

The online travel booking service market share growth by the mobile/tablet segment will be significant during the forecast period. Many customers use their phones for booking, with the increasing adoption of smartphones and the availability of multiple travel applications. Hence, vendors constantly update their mobile applications to provide a personalized experience to their customers. They also offer coupons and discounts for downloading, referring, and using mobile applications.

Online Travel Booking Platform Market Size

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The mobile/tablet segment was valued at USD 315.33 billion in 2017 and continued to grow until 2021. The rising number of mobile applications for room bookings, restaurant bookings, car rentals, and travel tickets is expected to increase the use of mobiles/tablets for online travel bookings during the forecast period. Airlines, hotels, and online travel agencies made applications and mobile websites that are easy to use. This will increase their adoption during the forecast period.

Online Travel Booking Platform Market Regional Analysis

Online Travel Booking Platform Market Share by Geography

For more insights on the market share of various regions Download PDF Sample now!

APAC  is estimated to contribute 36% to the growth of the global market during the forecast period.

North America is another key region in the global online travel booking platform market. The US and Canada are the main revenue-generating countries for the regional market. The growth of the market in North America is attributed to factors such as the growing population of baby boomers, the increasing demand for micro trips, the rising demand for multigenerational customized travels, the increasing number of domestic tourist destinations, growth in disposable income, and the rising expenditure in leisure and travel activities. Moreover, North America has a well-connected transportation infrastructure, numerous luxurious hotels, and exotic destinations. These factors will promote the growth of the market in the region during the forecast period.

Online Travel Booking Platform Market Companies Contribution

Airbnb Inc. -  The company offers online travel booking platforms for booking of accommodations and hosting. The company also offers vacation rentals, which provides holiday homeowners and agents a platform to manage their rentals.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • BlueStar Air Travel Services I Pvt. Ltd.
  • Booking Holdings Inc.
  • DirectVision SRL
  • eDreams ODIGEO
  • Expedia Group Inc.
  • Fareportal Inc
  • Happyeasygo Group
  • Hopper Inc.
  • Hostel World Group Plc
  • Kiwi.com sro
  • Lastminute.com NV
  • MakeMyTrip Ltd.
  • OneTwoTrip Ltd.
  • Thomas Cook India Ltd.
  • Trip.com Group Ltd.
  • TripAdvisor LLC
  • Yatra Online Inc.

Online Travel Booking Platform Market Challenges 

The online travel booking platform market faces a challenge from offline travel agencies, which hold a significant share in the global travel industry due to low awareness . Certain customers, particularly in the 50-70 age group, prefer in-person interactions for confirming travel bookings. Families also opt for travel agents despite the availability of low-cost alternatives. Offline service providers, often regional, with multiple offices across the country, are favored by customers with limited internet knowledge, contributing to their substantial market share. The presence of these offline agents poses a challenge to the growth of the global online travel booking service market during the forecast period.

The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.

What are the Key Data Covered in this Online Travel Booking Platform Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market  between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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Frequently Asked Questions?

How big is the online travel booking platform market market , what is the online travel booking platform market market growth, which segment accounted for the largest online travel booking platform market market share , who are the key players in the online travel booking platform market market , what are the factors driving the online travel booking platform market market .

  • Increasing Internet and smartphone penetration
  • Increasing adoption of online payment platforms

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Search Market Research Report

  • Technology & Media
  • Online Travel Booking Market

Online Travel Booking Market Size, Share Global Analysis Report, 2021–2028

  • Global Online Travel Booking Market Size Projected to Reach USD 2000 Million by 2028

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Online Travel Booking Market – By Type of Service (Vacation Packages, Accommodation Booking, Transportation Booking, and Others), By Booking Method (Online Booking and Direct Travel Agency), and By Device (Mobile and Desktop): Global Industry Perspective, Competitive Landscape, Statistical Research, Market Intelligence, Comprehensive Analysis, Historical Trends, and Forecast 2021–2028

  • Report Summary
  • Table Of Content
  • Key Players
  • Download PDF Sample

Industry Insights

[217+ Pages Report] According to Facts and Factors, the global online travel booking market was worth about 782 (USD million) in 2020 and is predicted to grow to around 2000 (USD Million) by 2028, with a compound annual growth rate (CAGR) of around 12.2%. The report examines the online travel booking market’s drivers and restraints, as well as the impact they have on the demand during the forecast period. In addition, the report analyses global opportunities in the online travel booking market.

Market Overview

Due to technological advancements and digital trends, the travel industry and the online hotel booking sector have seen significant changes. In addition, during the next several years, the growing use of mobile applications for online travel booking is predicted to enhance the market's margin. In addition, the hospitality industry has contributed significantly to the growth of the global online travel booking market. As internet coverage is increasing around the world, most hotel owners promote digital platforms to take advantage of the digital revolution. Booking Holdings, Expedia, Trips, and other online travel agencies are important players in the global online travel booking market, providing services such as promotions, information exchange, and transactions that benefit both service providers and hotel guests.

Furthermore, in recent years, consumers have preferred the online way of booking due to characteristics such as ease of booking, ease of payment , and so on. In addition, new services such as simple and secure payment methods, twenty-four-hour service accessibility, simple & free cancellation, online hotel & transportation prices comparison, readily installed applications, and so on are other features gaining traction among customers around the world. As a result, the aforementioned characteristics may have a favorable impact on the internet travel business in the coming years. The rapid growth in internet subscribers as a result of widespread acceptance of the online travel booking market is predicted to raise earnings in the next years, bolstered by the fact that the online travel industry is expected to grow as customers' disposable incomes rise.

Online Travel Booking Market

Growth Drivers

The young population, aged 22 to 31, is comprised of individuals who are just starting out in their professional careers. When compared to travelers in the older groups, these travelers are more likely to spend money on travel and visit new places . The increased use of technology by these tourists has changed the internet travel sector. When it comes to making travel arrangements, smartphones and other mobile devices are widely used. In addition, social media platforms are utilized to rate and review various travel service providers, locations, modes of transportation, and lodging. When arranging a trip or a short weekend excursion, many young travelers conduct preliminary research online and browse several websites.

The primary drivers projected to stimulate the growth of the global online travel booking market include an increase in mobile use, an increase in internet connectivity, and innovative mobile apps. The rise in disposable income in emerging nations, as well as the ease of evaluating a variety of travel options online, are likely to fuel industry expansion. The increasing penetration of the internet and the growth in the number of cell phone users are contributing to the consumer movement toward online channels for travel ticketing and hotel reservations.

The growing number of cell phone users, combined with increasing web penetration, is expected to drive revenue for the global online travel booking market in the coming years. The main short-term constraints in the emerging patterns are the low working edges and the inconsistent quality of disconnected partners. Other factors to consider are the restricted access to metropolitan support, payment handling troubles, societal impediments & a lack of client eagerness, helpless industry rehearses, and insufficient tech foundation.

On the other hand, there is no unified mechanism in place to standardize data between government and private sector travel agents, resulting in a schism. This factor may limit the global online travel booking market growth. Furthermore, the influx of big data and other complementary technologies like automation and augmented and virtual reality is projected to open up new prospects for travel companies.

Report Scope

Regional landscape.

Europe has the largest market share for a variety of factors, including high disposable income and a developing tourism sector. Tourism is a significant economic growth industry in Europe, boosting the online travel agency business in the region. North America is the market's second-largest shareholder in the global online travel agency market. However, due to the increasing use of online travel service applications for mobiles/smartphones, the Asia Pacific region is predicted to develop at the fastest CAGR of 16 percent over the forecast period.

Recent Developments

  • In August 2020, MakeMyTrip has announced the launch of a platform to help travel agents provide better trip booking experiences to their customers. MyPartner is a platform intended to give local travel agencies accessibility to one of the most comprehensive collections of online travel inventories.
  • To strengthen the presence of private operators in the industry, travel and hospitality tech firms - OYO, together with EaseMyTrip, Airbnb and Yatra – have joined forces to support and empower the Confederation of Hospitality, Technology, and Tourism Industry (CHATT) in June 2021.

Competitive Landscape

The global online travel booking market includes the following key players:

  • Priceline.com LLC
  • MakeMyTrip Limited
  • Expedia Group Inc.
  • International Ltd.
  • Hostelworld.com Limited
  • TripAdvisor LLC
  • Fareportal Inc.
  • Hays Travel
  • Thomas Cook
  • E-dragon Holdings Limited (eLong)
  • Airbnb Inc.

By Type of Service Segment Analysis

  • Vacation Packages
  • Accommodation Booking
  • Transportation Booking

By Booking Method Segment Analysis

  • Online Booking
  • Direct Travel Agency

By Device Segment Analysis

By regional segment analysis.

  • Rest of North America
  • The Netherlands
  • Rest of Europe
  • New Zealand
  • South Korea
  • Rest of Southeast Asia
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East & Africa
  • Rest of Latin America

Industry Major Market Players

Frequently asked questions, 1. which key factors will influence online travel booking market growth over 2021-2028, 2. what will be the value of the online travel booking market during 2021-2028, 3. which region will contribute notably towards the online travel booking market value, 4. which are the major players leveraging the online travel booking market growth.

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70+ Stunning Online Travel Booking Statistics (2023 Figures)

the online travel booking market

Online Travel Booking Major Statistics

General online travel booking statistics 2023, 2023 online travel booking statistics for market and industry, statistics for hotel reservations in 2023, comparing 2023 statistics: online booking vs. travel agency statistics, enlightening online travel booking statistics, must know online travel booking statistics 2023, online travel sustainability statistics.

Traveling provides unique experiences and memories. With numerous travel choices in today’s world, online trip booking has become an overload. And that’s what makes these intriguing online travel booking statistics. As of 2019, 57% of all travel bookings were made online. As per 2022 data, 68% of all travel and tourism sales were online.

Online Travel Booking Major Statistics

  • By 2026, online sales will make up 73% of the travel and tourism sector.
  • Booking was the top online travel agency in revenue in 2021.
  • Online marketplace bookings rose from 3.2% in 2017 to 9.1% in 2018.
  • Direct online bookings decreased from 79.2% to 66.7% during the same period.
  • 39% prefer app downloads for faster performance, while 30% like mobile app features.
  • 80% of hotel customers willingly leave reviews.
  • Mobile travel sales increased from 36% in 2016 to nearly 50% in 2021.
  • In 2020, about 50% reported more last-minute travel bookings due to the pandemic.

General Online Travel Booking Statistics 2023

1. Global online travel is up 15.4% .

2. The travel industry is worth $1.2 trillion .

3. 80% book holidays online.

4. Top categories: packages, transport, accommodation.

5. S at. quietest, Mon . busiest for bookings.

6. Travelers check 38 sites on average .

7. Booking.com has 443M active users .

8. Online travel sales hit $755B in 2019 .

9. 30% of holidays cost over £2,500, 70% over £1,500 .

10. Asia-Pacific shows high growth potential.

11. 50% prefer a single website for booking.

12. 60% say it’s their priciest online buy.

13. 2021: online travel sector $800B revenue .

14. Online sales make up 66% of industry revenue .

15. The U.S. online travel market is worth $190.4B/year .

Statistics for Market and Industry

16. The global online market is expected to hit $1 trillion in 2030 and $521B in 2023.

17. By 2026, the online travel market will grow to $690.71B .

18. 148.3 million travel books are made online each year .

19. Only 44% of website visitors make a purchase.

20. Travel booking is the 4th easiest online shopping experience.

21. 2018: Online travel sales are worth $694 billion, with 10.4% YoY growth.

22. The U.S. online travel market is $190.4 billion in annual sales.

Hotel Reservations

23. Over 700 million will book online by 2023.

24. 50% of American travelers spend 6 days on trip research .

25. Some book trips months in advance, others a week to a month .

26. The 50+ age group tends to book four months in advance.

27. The under-35 age group prefers Online Travel Agents.

28. 2 out of 3 online hotel bookings through official websites.

29. Average 2.2% conversion rate on hotel websites.

30. The top 20 hotels have a 5.6% conversion rate, and the bottom 20 have 0.3%.

31. Conversion rate influenced by website design and marketing.

32. 39% of all online bookings are for hotel reservations.

Online Booking vs. Travel Agency Statistics

Nearly 70% of Millennials like loyalty programs, but 39% think they’re not great . Online Travel Agencies (OTAs) like Expedia and Priceline help you find travel services easily. They have lots of options.  Online booking means going to the hotel or airline’s website.  Here are some facts:

33. OTAs have 39% of the U.S. online booking market.

34. 33% of this market belongs to Millennials (Gen Y).

35. Over half of Gen Y book travel or hotels using OTAs.

36. 87% of Millennials help friends and family with their journey.

37. Nearly 70% of Millennials like loyalty programs, but 39% think they’re not great .

38. Regarding booking hotels, 60% of global millennials prefer general travel sites, while 22% use hotel-specific sites.

39. When booking flights, 44% of millennials worldwide opt for airline websites, with only 34% using general travel sites. This shows that many global millennials go directly to airline websites for flight bookings.

40. Younger travelers aged 18-34 typically lean towards digital methods for trip planning, while those above 35 tend to stick to traditional approaches.

41. Over 60% of travelers aged 18-34 consider flight prices and airlines when booking, but the price holds more weight.

Enlightening Online Travel Booking Statistics

42. Within this age group, 22% prioritize flight prices over the airline.

43. In contrast, 4% of travelers above 34 focus on the airline, while 10% prioritize the price.

44. More than 24% of people in the U.S. still prefer using physical agencies for vacation bookings.

45. In 2023, over 30% of leisure travelers visiting the United States opt for privately owned accommodations.

46. Among hotel guests, 57% favor booking through the hotel’s website or online travel agencies (OTAs), signaling a shift from phone bookings.

47. Among surveyed people, 41% choose online travel agencies (OTAs) for trip bookings, 29% prefer travel agents or operators, and 20% stick with traditional agents, highlighting the shift to online convenience.

48. Travelers under 35 often use OTAs to book hotel rooms .

49. Approximately 81% of visitors to online travel booking sites leave without completing a booking.

50. Travelers prefer OTAs for security, convenience, loyalty discounts , and reviews.

51. 12% of travelers expect quicker accommodations booking through websites than booking directly through hotels.

Travel Booking Statistics

52. In 2018, 31% of internet-initiated hotel searches began via search engines, a 23% increase from 2017.

53. 23% of leisure travelers trust mobile devices to find flight and hotel details as much as desktop computers.

54. In July 2019, Booking.com received 697 million website visits , showing its influence.

55. TripAdvisor had 224 million website visits in the same month , solidifying its position as a go-to travel source .

56. Nearly 80% of travelers use their phones for information searches.

57. About 40% of travelers use virtual travel assistants for trip planning.

58. Google reports a 519% increase in travel searches with “tonight” and “today” in the past five years.

59. 70% of travelers use mobile devices to search for things to do, and 66% search for destinations .

60. Over 80% of business and corporate travelers desire a simpler booking process.

61. On average, travelers spend five days researching vacations to match their budgets.

62. Beach vacations are 2.5 times more popular than city breaks.

Travel Sustainability Statistics

63. A 10% increase from 2021 shows that 63% of travelers are willing to choose eco-friendly options.

64. While 30% prioritize sustainability even if it’s less convenient, 50% make eco-friendly choices if it’s easy.

65. Over 50% prefer accommodation with sustainability certifications.

66. More than 80% of travelers increasingly adopt sustainable practices.

67. Climate headlines influence 50% of eco-friendly plans .

68. 59% of travelers aim to improve the places they visit.

69. 33% travel during off-peak times to avoid crowds.

70. Beautiful natural places inspire 60% of sustainable travelers .

71. Over 54% choose eco-friendly travel to protect destinations from tourism , while 32% feel guilty about environmental harm.

72. More than 20% use websites for public transportation updates and bike rentals.

73. 33% choose closer destinations to reduce their carbon footprint.

74. 33% are open to spending $50 to $250 for eco-friendly travel.

75. 41% select sustainable accommodations to reduce environmental impact, 33% to experience local culture , and 31% to connect with the community.

76. While 56% of travelers don’t actively seek eco-friendly places , they’ll choose them if they are easy to book and convenient.

The rise of online travel bookings is clear, with over 50% of hotel reservations happening online. It’s all about convenience, a wide range of options, and great prices. These stats show the current trend and hint at a future where more travelers will go digital. They help us make budget-friendly and sustainable choices in our journeys, guiding us toward unforgettable adventures.

Why do travelers face several barriers when making sustainable travel choices?

Travels often encounter several barriers, which include lack of knowledge, potential extra costs, finding sustainable travel destinations, etc.

What is the most popular type of e-booking in the hospitality and tourism industry in 2023?

Hotel reservations contribute the most to e-bookings in the hospitality and tourism industry in 2023. According to Statista data, hotel reservations account for 39% of all e-bookings. This is unsurprising, as hotels are a key component of the hospitality and tourism industry.

What is the most popular platform for online travel bookings in 2023?

According to Statista, Booking.com is the most visited online travel booking platform in 2023, with a 25% market share. As of September, the platform recorded more than 550 million visitors. Also, Hotels.com and Expedia are popular platforms with a 20% and 15% market share, respectively.

What percentage of hotel bookings will be online in 2023?

According to Statista, over 57% of hotel bookings have been made online in 2023. This means that most hotel guests book their stays directly through the hotel’s website or online travel agencies (OTAs).

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Global Online Travel Booking Services Market

Global Online Travel Booking Services Market Size, Share, Growth Analysis, By Service Type (Vacation Packages, Accommodation Booking), By Device Outlook (Desktop and Mobile) - Industry Forecast 2023-2030

Report ID: SQMIG45A2045 | Region: Global | Published Date: June, 2023 | Pages: 157 | Tables: 62 | Figures: 77

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  • DESCRIPTION
  • TABLE OF CONTENT
  • METHODOLOGY
  • ANALYST SUPPORT

Global Online Travel Booking Services Market Insights

Online Travel Booking Services Market size was valued at USD 520.2 billion in 2021 and is poised to grow from USD 566.50 billion in 2022 to USD 1028.95 billion by 2030, at a CAGR of 8.9% during the forecast period (2023-2030).

Online travel firms provide various booking services for housing, transit, sightseeing, and auto rentals. This platform features information about numerous travel service companies as well as client reviews on the products and services they provide. Globally, the phrase "internet travel booking platform" has taken over the travel business. Today, the services that use online booking systems the most include airlines, hotels, motels, taxis, and custom vacation packages. Numerous different booking platforms, including event booking, are driving market growth. According to an analysis, online booking systems are internet-based booking software that customers can access via a specific URL to browse available services and make bookings, creating a big international demand in the online travel booking service market. Online reservations represent one of the largest markets in the travel sector. The estimated annual value of the travel business is approximately $1.2 trillion, of which 63%, or roughly $756 billion, comes from online reservations. Current forecasts indicate the market would expand by 8%, reaching an estimated $817 billion in value and dominating the global market.

US Online Travel Booking Services Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - (2023-2030)

Global Market Size

USD 520.2 billion

Largest Segment

Online Booking

Fastest Growth

Growth Rate

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Global Online Travel Booking Services Market Segmental Analysis

Online Travel Booking Services Market is segmented on the basis of Service Type, Booking Methods, Device Outlook, and region. By Service Type, the market is segmented into Vacation Packages, Accommodation Booking, Transportation Booking and Others. By Booking Methods, the market is segmented into Online Booking and Direct Travel Agency. By Device Outlook, the market is segmented into Desktop and Mobile. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Online Travel Booking Services Market Analysis by Booking Methods

The direct travel agency segment dominated the global market. This is due to the massive excursions and vacation packages that travel brokers offer while globally considering the comfort and budgets of their clients. The ability to book hotels and flights quickly, as well as the chance to evaluate many accessible travel options, are other reasons why individuals are urged to buy their vacation packages through online travel agencies.

The online booking segment is expected to grow at the fastest segment. Due to the personalized experience and convenience, more and more individuals are using online travel agencies to book vacation packages, hotels, and other services, driving the market segment growth. Also, major steps implemented by market participants such as online campaigns and social media advertising are anticipated to draw potential clients to begin their bookings through the online booking mode, which is anticipated to speed up industry growth.

Online Travel Booking Services Market Analysis by Device Outlook

The desktop segment dominated the global market. Market growth is being accelerated by the increasing use of desktop or web browsing to obtain comprehensive information about travel and hotel bookings. Also, people are more at ease using desktops to purchase bigger items like vacation packages and flights. Also, the number of customers who cancel their travel purchase on desktops is higher than that of mobile, at 85%, which could spur market expansion.

The mobile segment is expected to grow at the fastest CAGR. This is a result of mobile and internet usage and penetration increasing globally. The busy schedules of young and working consumers as well as the existence of reputable online travel firms, are further driving industry expansion. The quick and simple hotel and flight bookings made possible by marketplace platforms and the wide range of services made available through mobile applications are credited with the segment's rise.

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Global Online Travel Booking Services Market Regional Insights

Due to rising income levels in the region, an improving economic climate in European nations, and government programmes to promote travel and tourism, Europe dominated the global market in 2021. Also, there is a huge demand for travel and tourism because Europeans value the experience of discovering new places. Additionally, it is anticipated that the growth throughout the assessment period will be fueled by the rise in independent/solo travellers and the expansion of online travel agencies in this area

The Asia Pacific region is expected to grow at the fastest CAGR. People are drawn to the travel and tourism sector, which is driving growth due to various important factors, including increased purchasing power and rising living standards. Additionally, the group travel industry has been significantly boosted and accelerated by economic expansion, the loosening of travel restrictions, increased competition, and aggressive marketing strategies employed by the sector's involved players.

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Global Online Travel Booking Services Market Dynamics

Online Travel Booking Services Market Drivers

Increasing internet penetration and mobile usage

  • The increasing availability of high-speed internet and mobile devices has significantly impacted the global market. With more people accessing the internet and using mobile devices, online travel booking services have become more convenient and accessible, leading to an increase in demand. Mobile devices, in particular, have revolutionized how people search for and book travel services. With the use of mobile apps, travelers can book and pay for travel services on the go, making the process faster and more convenient.

Availability of a wide range of travel options

  • Online travel booking services provide customers access to a diverse range of travel options, including flights, hotels, car rentals, and vacation packages. This variety of options allows customers to compare prices, read reviews, and make informed decisions when booking their travel arrangements. Online travel booking services also allow customers to customize their travel itineraries, making it easier for them to plan their trips according to their preferences and interests.

Online Travel Booking Services Market Restraints

Fluctuating economic conditions

  • The online travel booking services market is sensitive to changes in economic conditions, such as recessions or currency fluctuations. During periods of economic uncertainty, consumers may reduce their travel plans, which can lead to a decline in the demand for online travel booking services.

Speak to one of our ABIRAW analyst for your custom requirements before the purchase of this report

Global Online Travel Booking Services Market Competitive Landscape

To appeal to customers around the world, both small and large firms are launching cutting-edge packages and broadening their product lines. Furthermore, in order to develop their market shares and stay relevant in the online travel booking sector, prominent market participants rely on strategies including the introduction of new services and company expansion. Also, the availability of several options is a major factor in the growth of global market.

Online Travel Booking Services Market Top Player’s Company Profiles

  • Booking Holdings (United States)
  • Expedia Group (United States)
  • Trip.com Group (China)
  • Airbnb (United States)
  • Agoda (Thailand)
  • Traveloka (Indonesia)
  • Ctrip (China)
  • MakeMyTrip (India)
  • eDreams Odigeo (Spain)
  • TripAdvisor (United States)
  • Hopper (Canada)
  • Travelocity (United States)
  • Priceline (United States)
  • Cleartrip (India)
  • Kiwi.com (Czech Republic)
  • CheapOair (United States)
  • Wego (Singapore)
  • Hostelworld Group (Ireland)
  • Lastminute.com (United Kingdom)
  • Yatra (India)
  • Voyages-sncf.com (France)
  • Opodo (United Kingdom)

Online Travel Booking Services Market Recent Developments

  • In April 2023, Veriti Management LLC Invested $273,00 in Trip.com Group Limited (NASDAQ: TCOM).
  • In May 2022, Expedia Group Open World is a new technology platform introduced by Expertise Group for providing excellent traveller experiences, creating traveler-focused technology that provides the appropriate information for booking confidence, and enhancing the travel ecosystem.

Global Online Travel Booking Services Key Market Trends

Increased use of artificial intelligence (AI)

  • Online travel booking services leverage AI to enhance the user experience and improve operational efficiency. One way AI is being used is through chatbots and virtual assistants, which provide personalized recommendations and assist customers with travel arrangements. AI-powered chatbots can handle a variety of customer inquiries, from booking flights and hotels to answering frequently asked questions. This saves time and resources for online travel booking services, while also improving the customer experience by providing quick and accurate responses to inquiries.

Global Online Travel Booking Services Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Online Travel Booking Services Market analysis, the market is driven by increasing internet penetration, growing used of mobile devices, and the availability of a wide range of travel options. The market is also characterized by changing consumer behaviour, seeking more personalized and immersive travel experiences. Online travel booking services are responding to this trend by incorporating AI-powered chatbots and virtual assistants to provide personalized recommendations and expand their offerings to include alternative accommodation options and experiential travel packages. Despite the positive trends and growth opportunities, the market is also subject to several restraints, such as cybersecurity threats, fluctuations in economic conditions, and changing consumer behaviour. Global market is expected to continue to grow in the coming years, driven by increasing consumer demand for personalized and immersive travel experiences, continued advancements in technology, and the availability of new travel options.

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Online Travel Booking Services Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market size

  • Opportunities
  • SWOT Analysis

KEY MARKET INSIGHTS

  • (Exhibit: Data Table: Name of technology and details)
  • (Exhibit: Data Table: Name of technology and pricing details)
  • (Exhibit: Detailed Supply Chain Presentation)
  • (Exhibit: Detailed Value Chain Presentation)
  • Exhibit: Parent Market Ecosystem Market Analysis
  • Exhibit: Market Characteristics of Parent Market
  • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • (Exhibit: Data Table: Import and Export data details)
  • (Exhibit: Data Table: Emerging startups details)
  • (Exhibit: Data Table: Mapping of key raw materials)
  • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Exhibit: Data Table on Global Online Travel Booking Services Market size and forecast 2021-2027 ($ million)
  • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Exhibit: Data Table on regulation from different region
  • Exhibit: Competitive rivalry Impact of key factors, 2021
  • Exhibit: Threat of Substitute Products Impact of key factors, 2021
  • Exhibit: buyers bargaining power Impact of key factors, 2021
  • Exhibit: Threat of new entrants Impact of key factors, 2021
  • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Political Impact
  • Economic impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Exhibit: companies covered in the report, 2021
  • Exhibit: company positioning matrix, 2021
  • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Online Travel Booking Services Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Online Travel Booking Services Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Online Travel Booking Services Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Online Travel Booking Services Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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North America Online Travel Market Projected to Grow, Fueled by Advancements in Technology and Changing Consumer Preferences

January 30, 2024 18:24 ET | Source: Research and Markets Research and Markets

Dublin, Jan. 30, 2024 (GLOBE NEWSWIRE) -- The "North America Online Travel Market Outlook, 2028" report has been added to ResearchAndMarkets.com's offering.

The ever-evolving online travel industry in North America is poised for continued expansion as technological advancements and shifting consumer behavior reshape the landscape of travel. A comprehensive analysis presented in the detailed market outlook through 2028 captures this dynamic sector's growth trajectory, with a particular focus on the integration of artificial intelligence and the increasing demand for personalized travel experiences.

With a marked value of over USD 160 Billion in 2022, the North America online travel market is a testament to the remarkable synergy between the region's vast geographical and cultural diversity and the sophisticated digital infrastructure supporting it. The report delves into the intricate relationship between these elements and their contribution to the market's overall growth and transformation.

Market Dynamics: The report highlights key aspects such as the critical role of transportation services, which are poised to dominate the online travel industry, due to the requirement for efficient connections across North America's sprawling cities and picturesque landscapes. Additionally, travel accommodation services are witnessing substantial growth, stemming from a surge in demand for more diverse and authentic lodging options facilitated by technology.

According to the report, the United States stands at the forefront of the online travel market, demonstrating how the blend of technology and travel is revolutionizing the way Americans explore and interact with the world. The insightful document also touches on the considerable market activity in Canada and Mexico, attributing the growth to the unique offerings and the increase in international tourists within these regions.

Technological Influence: An emphasis is placed on how the proliferation of mobile devices and online platforms are fueling market expansion, with a projected upwards trend for online travel agencies (OTAs). The convenience and efficiency of OTAs, combined with their capability to cater to diverse travel experiences, adapt to corporate travel needs, and provide personalized recommendations, are core drivers identified within the study.

Notably, the report dissects the market into key segments based on service type, device utilization, and mode of booking, with transportation and travel accommodation highlighted as sector anchors. Laptop/desktop devices are identified as the preferred tools for travel planning owing to their security features and extensive research capabilities, which remain integral to the online travel booking process.

Innovative Developments: The report also chronicles recent milestones such as Airbnb's new initiatives to support renters in becoming hosts and American Airlines' collaborative efforts to enhance personalization with Expedia.

Report Continuum: The North America Online Travel Market Outlook, 2028 report extensively covers the period from 2017 to the forecast year of 2028, considering 2022 as the base year. It provides an analysis rooted in a blend of primary and secondary research, employing diverse data sources and taking into account the direct input from market participants.

Strategic Insights: The market outlook is constructed to serve as an instrument for industry consultants, manufacturers, suppliers, associations, organizations, government entities, and other stakeholders in the online travel industry. It aims to facilitate aligning market-centric strategies and enhancing competitive knowledge.

Through this perceptive document, the interplay between various market forces and the online travel industry’s prospective path in North America becomes evident, underscoring a future of continuous innovation and consumer-driven transformation.

For diverse stakeholders looking to navigate the complexities of the North America online travel sector, this report provides a panoramic view of the current landscape and the emerging trends that are sculpting the market's horizon. For more information about this report visit https://www.researchandmarkets.com/r/nglduz

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Online Travel Booking Market

Online Travel Booking Market Size, Share, Growth Report 2030

Online Travel Booking Market

Online Travel Booking Market - By Service Type (Transportation Booking, Accommodation Booking, and Others), By Mode of Booking (Online and Direct Agency), and By Platform (Desktop and Mobile): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020—2026

Online Travel Booking market size, projected at 812 (USD Billion) in 2019, is expected to reach 1,955 (USD Billion) by 2026, with a CAGR of roughly 12.1%.

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Global Online Travel Booking Market Size

The global Online Travel Booking market size , which was estimated at 812 (USD Billion) in 2019 and is predicted to accrue earnings worth 1,955 (USD Billion) by 2026 , is set to record a CAGR of nearly 12.1% over 2020-2026 . The report offers a valuation and analysis of the Online Travel Booking market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Billion).

Global Online Travel Booking Market: Introduction

Online travel booking helps customers as well as travel agents for booking flights, holiday tours, and hotels or restaurants. In addition to this, booking travel tickets online helps the customer to display their travel requirements like Place or Location of departure, date of departure, Time of Departure, Return Date, and Travel class. Moreover, online travel booking activities have become very swift due to the onset of the internet and have reduced the queues at the railway counters in recent years.

Furthermore, current times have witnessed more online booking due to real-time transactions as well as good internet speed with the launching of 4G as well as 5G infrastructure. Apparently, rise in the online travel booking activities can be credited to a rise in customer stays, tourism, medical tourism , and car rental activities.

Online-Travel-Booking-Market

Global Online Travel Booking Market: Growth Drivers

Automating booking helps in saving time for the staff and this will proliferate the expansion of the online travel booking industry over the estimated timeline. Furthermore, travel agents are carrying out online booking to not only expand their business but offer the best services to the consumers. Such moves will further steer the market size in the years to come. With speedy & hassle-free online travel booking activities, the conversion rate of the end-users has surged and this has resulted in massive revenue for the travel industry in the current years.

Furthermore, an increase in smartphones as well as iPhones & tablets will prompt the expansion of the online travel booking industry over the forthcoming years. With the rise in online payment options, the market is likely to gain traction in the forthcoming years. Nevertheless, safety-related issues pertaining to online travel booking transactions can decimate the proliferation of the business in the foreseeable future.

North American Market To Continue Dominance During Forecast Timeline

The expansion of the industry in the North American Zone over the forecast timeline is credited to factors like the presence of strong IT infrastructure, a rise in the number of persons traveling via train, and the presence of key players in the online travel booking business. Apart from this, a rise in internet penetration, as well as smartphone & laptop use in the countries like Canada and the U.S., will further promulgate the elevation of the market in the North American sub-continent over the forecast timespan.

Global Online Travel Booking Market Report Scope:

Key market players & competitive landscape.

Key participants impacting the business growth are

  • Hostelworld Group
  • CheapOair.Com.
  • MakeMyTrip Limited
  • Priceline Group Inc.
  • Hotel Urbano Travel
  • Expedia, Inc.
  • Trip Advisor LLC
  • Trivago GmbH
  • Ctrip.Com International, Ltd.
  • and Thomas Cook Group Plc.

This report segments the global online travel booking market into:

Global Online Travel Booking Market: Service Type Analysis

  • Transportation Booking
  • Accommodation Booking

Global Online Travel Booking Market: Mode of Booking Analysis

  • Direct Agency

Global Online Travel Booking Market: Platform Analysis

  • Rest of Europe
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
  • Rest of Latin America
  • South Africa
  • Rest of Middle East & Africa

Table Of Content

Free Analysis

Frequently Asked Questions

What are the key factors driving Online Travel Booking Market expansion?

Automating of booking helps in saving time of the staff and this will proliferate the expansion of the online travel booking industry over the estimated timeline. Furthermore, travel agents are carrying out online booking to not only expand their business but offer best services to the consumers. Such moves will further steer the market size in the years to come. With speedy & hassle-free online travel booking activities, the conversion rate of the end-users has surged and this has resulted in massive revenue for the travel industry in the current years. Furthermore, increase in the smartphones as well as iPhones & tablets will prompt the expansion of online travel booking industry over the forthcoming years.

What will be the value of Online Travel Booking Market over 2020- 2026?

According to Zion market research report, the global Online Travel Booking market, which was estimated at 812 (USD Billion) in 2019 and is predicted to accrue earnings worth 1,955 (USD Billion) by 2026, is set to record a CAGR of nearly 12.1% over 2020-2026.

Which region will make notable contributions towards global Online Travel Booking Market revenue?

North America is likely to make noteworthy contributions towards overall market revenue. The regional market growth over 2020-2026 can be credited to factors like presence of strong IT infrastructure, rise in the number of persons travelling via train, and presence of key players in the online travel booking business. Apart from this, rise in the internet penetration as well as smartphone & laptop use in the countries like Canada and the U.S. will further promulgate the elevation of the market in the North American sub-continent over the forecast timespan.

What are the key players leveraging Online Travel Booking Market growth?

The key players profiled in the report include Hostelworld Group, CheapOair.Com., MakeMyTrip Limited, Tourism SA, Priceline Group Inc., Hotel Urbano Travel, Expedia, Inc., Trip Advisor LLC, Trivago GmbH, Ctrip.Com International, Ltd., and Thomas Cook Group Plc.

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  • Published On -24-December-2018 Global Online Travel Booking Market Set To Reach Around USD 1,955 Billion By 2026

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8 Proven Ways To Find Cheaper Airline Ticket Prices

Posted: November 26, 2023 | Last updated: December 6, 2023

<p> Hopping online to purchase airline tickets can cause quite a shock due to their high prices. </p><p class="">  <a href="https://financebuzz.com/top-travel-credit-cards?utm_source=msn&utm_medium=feed&synd_slide=1&synd_postid=14659&synd_backlink_title=Compare+the+best+travel+credit+cards+for+nearly+free+travel&synd_backlink_position=1&synd_slug=top-travel-credit-cards">Compare the best travel credit cards for nearly free travel</a>   </p><p>Thanks to the cost of gas, staffing issues, and pilot shortages, it’s not cheap to travel by plane. That’s why we’re here to help you get the best deals on airline tickets so you can <a href="https://financebuzz.com/ways-to-travel-more?utm_source=msn&utm_medium=feed&synd_slide=1&synd_postid=14659&synd_backlink_title=start+traveling+more&synd_backlink_position=2&synd_slug=ways-to-travel-more">start traveling more</a>. </p><p class="">Here are the best tips to help you find the most affordable airplane tickets for the times you just need to get away.</p>

Hopping online to purchase airline tickets can cause quite a shock due to their high prices. 

Earn Points and Miles: Find the best travel credit card for nearly free travel

Thanks to the cost of gas, staffing issues, and pilot shortages, it’s not cheap to travel by plane. That’s why we’re here to help you get the best deals on airline tickets so you can start traveling more . 

Here are the best tips to help you find the most affordable airplane tickets for the times you just need to get away.

<p> One easy way to save on airline tickets is to purchase them with the <a href="https://financebuzz.com/best-travel-credit-cards?utm_source=msn&utm_medium=feed&synd_slide=2&synd_postid=14659&synd_backlink_title=best+travel+credit+cards%2C&synd_backlink_position=3&synd_slug=best-travel-credit-cards">best travel credit cards,</a> which give you points for each dollar you spend. </p><p>The <a href="https://financebuzz.com/best-airline-credit-cards?utm_source=msn&utm_medium=feed&synd_slide=2&synd_postid=14659&synd_backlink_title=best+airline+credit+cards&synd_backlink_position=4&synd_slug=best-airline-credit-cards">best airline credit cards</a> offer similar rewards programs, allowing you to acquire miles that you can save up and redeem for discounted or even free flights.  </p> <p> Some credit cards will also offer free companion tickets. Just be sure that you don’t carry a balance on either type of credit card, as interest rates and annual fees can negate any benefits you rack up if you let debt build up without paying it off in a timely manner.  </p><p class="">  <p class=""><a href="https://financebuzz.com/extra-newsletter-signup-testimonials-synd?utm_source=msn&utm_medium=feed&synd_slide=2&synd_postid=14659&synd_backlink_title=Get+expert+advice+on+making+more+money+-+sent+straight+to+your+inbox.&synd_backlink_position=5&synd_slug=extra-newsletter-signup-testimonials-synd">Get expert advice on making more money - sent straight to your inbox.</a></p>  </p>

Use a travel or airline credit card

One easy way to save on airline tickets is to purchase them with the best travel credit cards, which give you points for each dollar you spend. 

The best airline credit cards offer similar rewards programs, allowing you to acquire miles that you can save up and redeem for discounted or even free flights.

Some credit cards will also offer free companion tickets. Just be sure that you don’t carry a balance on either type of credit card, as interest rates and annual fees can negate any benefits you rack up if you let debt build up without paying it off in a timely manner.

Get expert advice on making more money - sent straight to your inbox.

<p> You may have heard that there are magical times when you can book a flight to snag the best possible price on airline tickets. </p><p>However, that might not always be the case, especially considering the fluctuating price of oil and general market uncertainty.  </p> <p> To that end, it’s best to book your flight as soon as you know you will be taking one. Travel experts suggest booking your summer trip in winter, and vice versa. Think of it like buying a bathing suit when it’s chilly or a parka when it’s beach weather.</p>

Plan your trip far in advance

You may have heard that there are magical times when you can book a flight to snag the best possible price on airline tickets. 

However, that might not always be the case, especially considering the fluctuating price of oil and general market uncertainty.

To that end, it’s best to book your flight as soon as you know you will be taking one. Travel experts suggest booking your summer trip in winter, and vice versa. Think of it like buying a bathing suit when it’s chilly or a parka when it’s beach weather.

<p> You’d be hard-pressed to find a person who delights at getting up at 3 a.m. for an early flight or boarding at 11 p.m. for a red-eye flight. However, the discomfort and exhaustion of traveling at the crack of dawn or the dead of night might translate into some serious savings for you.  </p> <p> Also, purchasing your airline tickets on certain days of the week, like Thursdays, and planning to depart on a Wednesday can chip away at the cost as well. </p><p>Although the savings may not be huge, any savings helps. So yes, the days and times you both book and fly can spare your wallet.</p><p class="">  <a href="https://financebuzz.com/money-moves-after-40?utm_source=msn&utm_medium=feed&synd_slide=4&synd_postid=14659&synd_backlink_title=10+brilliant+ways+to+build+wealth+after+40&synd_backlink_position=6&synd_slug=money-moves-after-40">10 brilliant ways to build wealth after 40</a>  </p>

Book on certain days and fly at unpopular times

You’d be hard-pressed to find a person who delights at getting up at 3 a.m. for an early flight or boarding at 11 p.m. for a red-eye flight. However, the discomfort and exhaustion of traveling at the crack of dawn or the dead of night might translate into some serious savings for you.

Also, purchasing your airline tickets on certain days of the week, like Thursdays, and planning to depart on a Wednesday can chip away at the cost as well. 

Although the savings may not be huge, any savings helps. So yes, the days and times you both book and fly can spare your wallet.

Grow Your $$: 11 brilliant ways to build wealth after 40

<p> Let’s face it, booking a direct flight is certainly the easiest and most hassle-free way to go about air travel. Your bag travels with you in one plane, you don’t have to run through the airport to catch a connection and delays will stress you out far less this way.  </p> <p> However, you’re likely to pay more for a direct route. If you want to save some cash, then book a connecting flight. </p><p>You do run the risk of arriving at your connecting flight a sweaty mess and will have to add extra time to your overall travel schedule, but you’re going to the same place in the end. </p>

Add a connecting flight

Let’s face it, booking a direct flight is certainly the easiest and most hassle-free way to go about air travel. Your bag travels with you in one plane, you don’t have to run through the airport to catch a connection and delays will stress you out far less this way.

However, you’re likely to pay more for a direct route. If you want to save some cash, then book a connecting flight. 

You do run the risk of arriving at your connecting flight a sweaty mess and will have to add extra time to your overall travel schedule, but you’re going to the same place in the end.

<p> We’ve all heard the horror stories of flying on a budget airline, but take those with a grain of salt. The reason? These airlines have grown significantly in recent years, and have quadrupled in size since the last time oil prices were soaring into oblivion.  </p> <p> Additionally, more people are turning to budget airlines to book their flights, from a mere 4% of travelers in 2008 to 15%, and growing today.  </p> <p> You do have to be mindful of hidden fees on budget airlines, including for carry-ons and such, but in the end, you can wind up with serious savings.</p>

Book with a budget airline

We’ve all heard the horror stories of flying on a budget airline, but take those with a grain of salt. The reason? These airlines have grown significantly in recent years, and have quadrupled in size since the last time oil prices were soaring into oblivion.

Additionally, more people are turning to budget airlines to book their flights, from a mere 4% of travelers in 2008 to 15%, and growing today.

You do have to be mindful of hidden fees on budget airlines, including for carry-ons and such, but in the end, you can wind up with serious savings.

<p> If you have flexibility about when and where you want to travel, you can find some of the best airline tickets and travel packages around on sites like Travelzoo.  </p> <p> This company has an entire staff of experts who spend their time scouring the web to find the best deals on a wide variety of trips, from quick beach getaways in Mexico to bucket list trips like African safaris, eco getaways to the Galapagos Islands, and more.  </p> <p> All you need to do to access these deals is sign up with your email address, and each week you will get a list of their top 20 picks, with cheap airfare included in many of them. </p><p class="">  <a href="https://financebuzz.com/retire-early-quiz?utm_source=msn&utm_medium=feed&synd_slide=7&synd_postid=14659&synd_backlink_title=Will+you+be+able+to+retire+early%3F+Take+this+quiz+to+find+out.&synd_backlink_position=7&synd_slug=retire-early-quiz">Will you be able to retire early? Take this quiz to find out.</a>  </p>

Sign up for sites like Travelzoo

If you have flexibility about when and where you want to travel, you can find some of the best airline tickets and travel packages around on sites like Travelzoo.

This company has an entire staff of experts who spend their time scouring the web to find the best deals on a wide variety of trips, from quick beach getaways in Mexico to bucket list trips like African safaris, eco getaways to the Galapagos Islands, and more.

All you need to do to access these deals is sign up with your email address, and each week you will get a list of their top 20 picks, with cheap airfare included in many of them.

Retire Sooner: Take this quiz to see if you can retire early

<p> Another way you can save money on plane tickets is by booking your flight on sites like Expedia. For one, you can often (but not always) find cheaper flights on Expedia as opposed to booking them directly with a carrier. </p><p>Additionally, if you’re willing to bundle your flight, hotel, and car rental, you’ll often find that doing so comes out cheaper than the sum of its parts.  </p> <p> Expedia also offers last-minute deals similar to Travelzoo if you’re up for a spontaneous adventure. Just be sure to compare shops, and read the cancellation policies very carefully. Finally, Expedia also offers reward programs, but airline and credit card reward programs tend to be more lucrative. </p>

Book with a site like Expedia

Another way you can save money on plane tickets is by booking your flight on sites like Expedia. For one, you can often (but not always) find cheaper flights on Expedia as opposed to booking them directly with a carrier. 

Additionally, if you’re willing to bundle your flight, hotel, and car rental, you’ll often find that doing so comes out cheaper than the sum of its parts.

Expedia also offers last-minute deals similar to Travelzoo if you’re up for a spontaneous adventure. Just be sure to compare shops, and read the cancellation policies very carefully. Finally, Expedia also offers reward programs, but airline and credit card reward programs tend to be more lucrative.

<p> This last bit of advice might sound like a relic from a time gone by, but booking with a travel agency can still save you money, even in the era of oodles of travel websites. </p><p>For one reason, they have expertise that can be exceptionally valuable, especially if you are planning a complicated trip to a place you’ve never been, like South Asia or the Middle East. </p> <p> Additionally, you often don’t have to pay extra to utilize an agent, as their compensation comes from the hotels and services they work with. Just inquire about fees up front, and prepare to save.</p>

Use a travel agency

This last bit of advice might sound like a relic from a time gone by, but booking with a travel agency can still save you money, even in the era of oodles of travel websites. 

For one reason, they have expertise that can be exceptionally valuable, especially if you are planning a complicated trip to a place you’ve never been, like South Asia or the Middle East. 

Additionally, you often don’t have to pay extra to utilize an agent, as their compensation comes from the hotels and services they work with. Just inquire about fees up front, and prepare to save.

<p> While flying in general is more expensive lately, especially if you have to book at the last minute, it’s not impossible to score some savings. This is especially true if you do a little recognizance beforehand. </p> <p> If possible, consider <a href="https://financebuzz.com/ways-to-travel-more?utm_source=msn&utm_medium=feed&synd_slide=10&synd_postid=14659&synd_backlink_title=saving+money+on+travel&synd_backlink_position=8&synd_slug=ways-to-travel-more">saving money on travel</a> by taking the train if you can reach your destination, as those fares can be far cheaper. You can see more of the country, too. </p> <p>  <p class=""><b>More from FinanceBuzz:</b></p> <ul> <li><a href="https://www.financebuzz.com/shopper-hacks-Costco-55mp?utm_source=msn&utm_medium=feed&synd_slide=10&synd_postid=14659&synd_backlink_title=6+genius+hacks+Costco+shoppers+should+know.&synd_backlink_position=9&synd_slug=shopper-hacks-Costco-55mp">6 genius hacks Costco shoppers should know.</a></li> <li><a href="https://financebuzz.com/offer/bypass/637?source=%2Flatest%2Fmsn%2Fslideshow%2Ffeed%2F&aff_id=1006&aff_sub=msn&aff_sub2=&aff_sub3=&aff_sub4=feed&aff_sub5=%7Bimpressionid%7D&aff_click_id=&aff_unique1=%7Baff_unique1%7D&aff_unique2=&aff_unique3=&aff_unique4=&aff_unique5=%7Baff_unique5%7D&rendered_slug=/latest/msn/slideshow/feed/&contentblockid=2708&contentblockversionid=21425&ml_sort_id=&sorted_item_id=&widget_type=&cms_offer_id=637&keywords=&ai_listing_id=&utm_source=msn&utm_medium=feed&synd_slide=10&synd_postid=14659&synd_backlink_title=Can+you+retire+early%3F+Take+this+quiz+and+find+out.&synd_backlink_position=10&synd_slug=offer/bypass/637">Can you retire early? Take this quiz and find out.</a></li> <li><a href="https://financebuzz.com/supplement-income-55mp?utm_source=msn&utm_medium=feed&synd_slide=10&synd_postid=14659&synd_backlink_title=7+things+to+do+if+you%27re+scraping+by+financially.&synd_backlink_position=11&synd_slug=supplement-income-55mp">7 things to do if you're scraping by financially.</a></li> <li><a href="https://financebuzz.com/extra-newsletter-signup-testimonials-synd?utm_source=msn&utm_medium=feed&synd_slide=10&synd_postid=14659&synd_backlink_title=9+simple+ways+to+make+up+to+an+extra+%24200%2Fday&synd_backlink_position=12&synd_slug=extra-newsletter-signup-testimonials-synd">9 simple ways to make up to an extra $200/day</a></li> </ul>  </p>

Bottom line

While flying in general is more expensive lately, especially if you have to book at the last minute, it’s not impossible to score some savings. This is especially true if you do a little recognizance beforehand.

If possible, consider saving money on travel by taking the train if you can reach your destination, as those fares can be far cheaper. You can see more of the country, too. 

More from FinanceBuzz:

  • 6 genius hacks Costco shoppers should know.
  • Can you retire early? Take this quiz and find out.
  • 7 things to do if you're scraping by financially.
  • 9 simple ways to make up to an extra $200/day

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Ryanair makes peace with some online travel agents

Irish airline signs online agent deals that give it control of the sale of its flights.

the online travel booking market

Ryanair's Michael O'Leary does not want another entity 'inserting themselves' between the airline and its customers. Photograph: Olivier Hoslet/EPA

Cantillon's face

Peace has broken out in Ryanair’s ongoing battle with online travel agents, on some fronts anyway. The Irish airline said on Monday that it had agreed a partnership with Kiwi.com , with which it recently clashed in court, while it already has a deal with Loveholidays .

Michael O’Leary, its chief executive, told analysts on Monday that more could follow, as the airline was in talks with the top eight or 10 such agents. The only one he ruled out was Booking.com . Ryanair is suing that company in the US and Mr O’Leary indicated it was unlikely to settle the case.

Never afraid to litigate, Ryanair has taken online travel agents to court plenty of times, mostly accusing them of screen scraping, that is selling its flights on their websites, and then adding extra fees to the airline’s own prices. More recently, it has taken to publishing a monthly league table detailing examples of overcharging by agents.

It has also added an extra customer verification process for anyone who has booked flights through an unauthorised agent. For their part, the online businesses have accused the airline of trying to stymie competition and several of them stopped selling its flights in December.

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The deals with Loveholidays and Kiwi.com are conditional on the agents selling the airline’s flights and extras at its prices and on giving it the customers’ details, so it can communicate with those passengers directly. That also means they will not have to go through the extra verification process.

From its early rows with traditional high street travel agents, Ryanair has always worked to maintain control over how its flights are sold to customers, which is obviously what its deals with Kiwi.com and Loveholidays are meant to do. As Mr O’Leary said on Monday, Ryanair does not want a situation, like that in the hotel business, where someone else “inserts themselves” between the airline and its customers, and ultimately starts charging the group for selling its flights. “We cannot afford that, airlines are a low-margin business,” he told analysts.

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