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Ben & Jerry’s Factory
We are delighted to welcome fans to our Waterbury Factory — Ben & Jerry’s very first manufacturing site!
Open daily, 10:00-7:00pm
Tickets Factory Experience tickets are released 2 weeks only in advance. Pre-purchasing your tickets online is highly encouraged due to limited capacity. For groups of 21+ please send us an email including the requested date, time and number of people. Cancellations can be made up to 30 minutes prior to your scheduled experience for a refund minus the service fee.
Tour information Admission includes a 30-minute guided tour with view of manufacturing floor, chunk and ice cream sample, photo ops and retail items. The tour ends in our Flavor Room with a tasting of one of our euphoric flavors and a cow joke, or two! Additional ice cream can be purchased before or after outside from the Scoop Shop. As we are a food manufacturing facility there is no glass or pets (with the exception of service animals) allowed inside. Large bags are not permitted inside the factory. Manufacturing schedule changes without warning. Live production is not guaranteed.
Scoop Shop Full service offering cups, cones, milkshakes, sundaes and ice cream cakes.
Group parking RV, Coach and Accessible parking located at the top of the entrance driveway hill, with designated drop off at the end of the boardwalk.
Ice Cream Cakes Cause for celebration? Ice cream cakes serve 1-36 people and are available for walk-up window purchase or curbside pick-up: Call the shop to order at (802) 337-1214 or https://www.benjerry.com/waterbury/cakes.
Drop-Off Catering Parties We can work with you to create a drop off catered event offering your favorite pre-scooped flavors, a variety of toppings and if desired freshly baked cookies and brownies. To inquire call 802-222-1665 or online .
1281 Waterbury-Stowe Rd Waterbury, VT 05676
Toll free: 802-337-1201
Gift shop: (802) 337-1182
Scoop shop & Ice cream cake orders: (802) 337-1214
Ice cream catering: (802) 222-1665
- Decorate Your Own Ice Cream Cake
Ben and Jerry’s Factory Tour Review: The Inside Scoop
For Ben and Jerry’s fans, the factory tour is a must-visit attraction when you’re in Vermont. It’s a chance to see how those secret flavors are created and to sample some new and exciting ice cream combinations.
But is the tour really worth it? Especially if you’re driving a long way to get there.
Let’s dive into the details of the tour, so you know what to expect and can make the most of your experience.
Table of Contents
What is the Ben and Jerry’s Factory Tour?
The Ben and Jerry’s Factory Tour is a tour that allows visitors to witness ice cream production taking place in the original Ben and Jerry’s factory.
Visitors have the opportunity to sample and order select ice cream flavors and even witness, with their own eyes, new flavors getting created. It’s also home to the famous “Flavor Graveyard” where tribute is paid to all of the retired flavors from years past.
Where is the Ben and Jerry’s Factory Tour?
The Ben and Jerry’s Factory Tour is located in Waterbury, Vermont, about 30 minutes from Burlington, VT.
Here is the official address: 1281 Waterbury-Stowe Rd Route 100, Waterbury Village Historic District, VT 05676.
Note: It is the only Ben & Jerry’s factory open to the public.
How to book a tour to the factory
You have the option to book a tour either online or in person when you arrive. Here are the prices:
- Guests aged 13 and over: $6
- Guests aged 12 and under: $1
- Guests over 65: $5
- Military personnel: $3
- ***There is a $1 service fee
It’s strongly advised that you make a reservation in advance , as certain tours tend to fill up fast. Reservations open up two weeks before your desired date.
At peak times, they offer tours every 15 minutes, and from my own observations, it appears that the early tours are the most sought-after and tend to sell out rapidly. The total tour will last about 30 minutes.
Our experience at the factory tour
We decided to arrive approximately 30 minutes ahead of our scheduled tour time, allowing us ample opportunity to explore the renowned Flavor Graveyard and wander around the premises a bit.
When you first arrive, there are a few parking lots to choose from, but we opted for the main front lot, which offers free electric vehicle parking . However, most vehicles were being directed towards the rear lot, situated only a few steps from the Flavor Graveyard.
The Flavor Graveyard serves as a tribute to the “dearly depinted” ice cream flavors.
Here, you’ll encounter retired Ben and Jerry’s flavors of all kinds.
Each headstone provides a glimpse into when that flavor first made its debut, along with its unique flavor profile.
I personally enjoyed a leisurely stroll through the “graveyard,” allowing myself to reminisce about some of the flavors I once loved and even uncovering some new and intriguing ones.
I couldn’t believe that I missed out on the marzipan flavor although to be honest I didn’t know what marzipan was until visiting Toledo, Spain which was a trip we took well after this flavor had been discontinued.
It’s worth noting that, from time to time, they do bring these flavors “back from the dead.” In fact, you can voice your request and explain why you would like to see a certain ice cream come back.
Following our visit to the Flavor Graveyard, we proceeded to the central factory building and on the way I noticed that there were ample restroom facilities available should you need to go.
One thing I really like about the entire facility is that there are signs that make it really easy to get around.
Another nice thing for visitors is that you will run into a lot of different photo opportunities.
Additionally, there are chairs provided for those looking to take a load off, relish some downtime, and take in the scenic mountain views (which are quite nice).
Notably, there’s a playground on site to keep the little ones occupied as well.
There’s an inviting ice cream shop, the Scoop shop, where they serve up fresh waffle cones and an array of tantalizing flavors (new and old). When we initially arrived, the line wasn’t too daunting, but we were gearing up for our tour, so we decided to hold off.
However, by the time we finished the tour, the line had grown significantly. A sign indicated a 30-minute wait from one point, but the line extended quite a ways beyond that, suggesting that some folks might be in for quite the wait.
Considering the chilly, overcast weather in the 40s (Fº), waiting in a long line for ice cream didn’t quite seem worth it. My advice would be to arrive early for your ice cream fix, especially if you’re visiting on a weekend. Alternatively, you can opt to purchase pints of your favorite flavors directly from the gift shop.
We ventured into the main entrance where the gift shop is situated and took a leisurely browse around.
It’s recommended that you arrive 15 minutes prior to your tour’s scheduled time in this area . We did notice a few folks joining a tour that was departing before their designated slot, so there’s a possibility of getting in earlier if you’re lucky.
Before the tour commences, you can touch base with the staff member at the podium to check in, though it may not be necessary because they’ll officially check you in just before the tour kicks off.
Nevertheless, if you prefer to double-check that everything’s in order, that’s a good time to do so. While we were provided with QR codes for our tickets, they never actually scanned them; they merely asked us to verify our names.
It’s worth noting that the cell service in this area can be quite unreliable , making it difficult to access your digital tickets. You might want to consider taking screenshots in advance, so you’re not dependent on a data connection for them to display.
When it’s time for your tour to commence, they’ll ring the cowbell to kick off the check-in process. You’ll then ascend a set of stairs to catch a brief, five-minute film about Ben and Jerry’s. (An elevator is also an option.)
The film touches on the company’s history and their dedication to causes like social justice, providing a pretty well rounded overview of the company.
From there, we proceeded to the glassed-in mezzanine, where you can peer through windows down at the factory in action, akin to the experience we had at the Denver Mint .
As you enter this area, you have the chance to snag a small cup with a few delectable morsels of cookie dough, for those who appreciate that classic treat.
Arriving at the viewing floor, I couldn’t help but notice that the factory appeared somewhat smaller than my initial expectations. However, it dawned on me that this was their original factory, so it naturally had a more compact scale.
Our guide offered a wealth of information regarding the various stages of the ice cream-making process, and there’s a screen that illustrates everything he’s discussing in case you don’t have a good view of the factory floor. It’s all pretty fascinating, but it does tend to move at a brisk pace, leaving little room for questions.
Our next stop led us to the “Flavor Room,” where we had the opportunity to sample one of the newer flavors: Butterscotch’d (which made Brad very happy). I’m not a big butter scotch fan so I was not too thrilled about it but it ended up being extremely tasty .
We also had the privilege of observing the creation of a brand-new secret flavor happening right before our eyes!
Following some additional insights into their global production processes, our visit concluded, and it was time to make our exit.
In summary, I’d definitely recommend a visit to the factory. It’s fun to explore the Flavor Graveyard, where you can reminisce about past flavors you might have tried years ago.
As for the tour itself, at $6, it’s a good deal. I personally found it a bit on the fast side and wished for more time to ask questions, but when the tours are departing every 15 minutes, that’s not really possible.
Additionally, that ice cream line was quite the spectacle. If the sign was accurate, people were looking at a minimum 45-minute wait and possibly even a good deal longer, which does seem a bit extreme for a couple of scoops of ice cream.
Perhaps they could consider a priority line for tour-goers, a pre-order system (before your tour), or something along those lines – that’s just a long time to stand in line for some dang ice cream!
Daniel Gillaspia is the Founder of UponArriving.com and the credit card app, WalletFlo . He is a former attorney turned travel expert covering destinations along with TSA, airline, and hotel policies. Since 2014, his content has been featured in publications such as National Geographic, Smithsonian Magazine, and CNBC. Read my bio .
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Explore the Ben & Jerry’s Factory: the Sweetest Spot in Vermont
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If you’re an ice cream lover who wondered what it might be like to be Charlie Bucket touring the Wonka factory, then a Ben and Jerry’s factory tour is a must-visit destination for your family.
Okay, so there aren’t any creepy boat rides and your child won’t turn into a blueberry, but you will get an up-close look at where it all started for this iconic ice cream brand.
Waterbury, Vermont is about a 45-minute drive from Burlington, VT. and is home to the first Ben & Jerry’s factory and is the only one that allows the public to tour through. So let’s find out everything you need to know about the sweetest spot in Vermont.
Ben and Jerry’s Factory Tour
The Ben and Jerry’s factory tour is an interactive and fun experience that takes you behind the scenes of the making their iconic ice cream. The entire tour lasts approximately 30 minutes and ends with the good stuff – an ice cream tasting.
First, you’ll watch a short video presentation where you will learn the interesting history of this one-of-a-kind ice cream company. You will then move onto the production room where you’ll get a glimpse of how the ice cream is made. This is where the magic really happens.
The tour concludes in the flavor room. This delicious room is where you get a sample of the flavor of the day.
Note that photos are NOT allowed inside the production area of the tour.
Tickets and Hours
Tickets for the factory tour can be purchased online or at the gift shop on-site. It is highly recommended to purchase tickets in advance as tours can sell out quickly.
The factory is open Tuesday to Saturday from 10 am to 6 pm and is closed on Sundays and Mondays.
Cow Jokes and Brownies
The factory tour is not just informative but also entertaining. The tour guides are known for their cow jokes and puns, making the tour even more enjoyable. You can also enjoy a delicious brownie or ice cream treat on the patio while enjoying the beautiful view.
The Ben and Jerry’s factory tour is a family-friendly, educational, and delicious experience. Don’t forget to mark your calendar for Free Cone Day, where you can enjoy a free scoop of your favorite flavor.
Location and Facilities
The Ben and Jerry’s factory is located in Waterbury, Vermont, surrounded by the beautiful Green Mountains. During your visit, take in the beauty of the area and smell that fresh mountain air.
Ben & Jerry’s Factory Address: 1281 Waterbury-Stowe Rd., Waterbury, VT.
The factory has ample parking, a gift shop, and a playground for the little ones. Don’t forget to pose for your picture on the lid of a pint.
There is also a gas station and a convenience store nearby, which is important to note when traveling in small Vermont communities where stops are scarce.
Beyond the Tour
The factory tour is a popular choice, and rightly so, but there is more to do at the factory than just the tour.
Visit the Scoop Shop for a cone or cup of your favorite flavor, and browse the gift shop for fun mementos, ornaments, t-shirts, and more.
Walk the grounds to take in the beauty of the Green Mountains or bring little ones to run around on the playground.
Exploring the Flavor Graveyard
The Flavor Graveyard is a final resting place for discontinued Ben & Jerry’s ice cream flavors. The company has been creating unique flavors since its founding in 1978, and not all of them have been hits.
Some flavors have been discontinued due to poor sales, while others were limited-time offerings that proved too difficult or expensive to produce on a regular basis.
Dastardly Mash was the first flavor to be retired and buried in the Flavor Graveyard in 1997. Since then, dozens of other flavors have been laid to rest, including Aloha Macadamia, Bovinity Divinity, and Cool Britannia.
The Flavor Graveyard is a small, fenced-in area located on the Ben & Jerry’s factory grounds near the parking area. Visitors can walk through the graveyard and read the humorous epitaphs written for each flavor. The epitaphs often include puns and jokes related to the flavor’s name or ingredients.
Tips for Visiting the Ben and Jerry’s Factory
If you’re planning to visit the factory, here are a few tips to keep in mind:
- Check the website for tour times – the first step is to check Ben and Jerry’s website for tour times. Tours are offered Monday-Thursday from 10 am-4 pm and Friday-Sunday from 10 am-5 pm. The factory is closed on major holidays, so check the website before planning your visit.
- Purchase tickets in advance – While walk-ups are welcome, it is recommended that you purchase your tickets in advance, especially during peak season (May-October). This way, you will be guaranteed a spot on a tour and won’t have a long wait. Tickets can be purchased online or by calling the factory directly.
- Arrive early – Once you have your tickets, arrive early. Tours fill up quickly, so arriving early will ensure you get a spot on the tour.
- Dress comfortably – Dress for the weather and remember that many of the main attractions are outside. Bring a sweatshirt or jacket if you think you might get cold.
- Wear practical shoes – leave the stiletto heels at home. The grounds of the factory, including the parking area, is dirt and grass, which can be uneven. Sneakers or boots are the best choice of footwear.
- Bring a small bag or purse – large bags aren’t permitted inside the factory, so bring a small bag or just your camera and wallet.
Indulging in Scoop Shop Treats
Ben & Jerry’s Scoop Shop is the perfect place to indulge in your favorite ice cream flavors. From classic flavors like Chocolate Fudge Brownie to seasonal favorites like Pumpkin Cheesecake, there’s a flavor for everyone.
Flavors and Offerings
In addition to ice cream, Ben & Jerry’s Scoop Shops offer a variety of treats to satisfy any sweet tooth. Choose from sundaes, shakes, and even an ice cream cake for your next celebration.
Special Events and Promotions
Keep your eyes open for special events and promotions at Ben & Jerry’s Scoop Shop. There’s always something new to try, from free cone day to limited edition flavors.
While visiting Vermont , a visit to the Ben and Jerry’s Factory is a must-do for any ice cream lover. The factory tour provides an inside look at how the iconic ice cream is made and is an opportunity to learn about the company’s commitment to amazing ice cream and social and environmental responsibility.
While the factory tour is the main attraction, there are plenty of other activities to enjoy in Waterbury. The town is home to delicious restaurants , shops, tours, and things to do , making it a great destination for a day trip or weekend getaway.
If you’re planning a visit to the Ben & Jerry’s Factory, don’t forget to bring your appetite and stretchy pants; there are plenty of delicious flavors to try!
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Ben & Jerry's Factory
Visit Ben & Jerry’s humble beginnings in Waterbury. The factory tour boasts top-notch hosts to guide guests through the ice cream making process from cow to cone. Starting with a brief MOO-vie on the history of Ben & Jerry’s, and ending with a sample flavor of the day, the tour takes visitors through all the fun and function of the factory.
Continue to enjoy the best of Ben & Jerry’s after the tour in the retail shop or with something tasty from the Scoop Shop. Outdoor experiences include the Flavor Graveyard, playground, restrooms, and fantastic views.
Tickets are required for the Factory Experience. Pre-purchasing tickets online is highly encouraged due to limited capacity. Admission includes a 30-minute guided tour with views of the manufacturing floor, chunk and ice cream sample, photo ops, and retail items. Because this is a food manufacturing facility, glass and pets (except for service animals) are not allowed inside. Large bags are not permitted inside. Manufacturing schedules may change without warning, and live production is not guaranteed.
You may also like, cold hollow cider mill, moose meadow lodge & treehouse, stowe cabins in the woods, the old stagecoach inn.
This Is What It's Like To Visit The Official Ben & Jerry's Factory
The official home of Ben & Jerry's is in this state and the tour will probably change your life... Or at least your appetite.
No one does ice cream better than Ben & Jerry's. They have a worldwide reputation for excellence, quality, and flavors that are, quite frankly, unparalleled by any other ice cream maker in the world. While their operations are international, that hasn't stopped their original location from being one of the most-visited tourist attractions in the state of Vermont . In the town of Waterbury, the Ben & Jerry's factory has been operating since 1985 and it continues to create just as many delicious ice cream flavors as it did when it first opened.
The history of Ben & Jerry's ice cream is an interesting one, and fans can rest assured that it was, indeed, started by two guys named Ben and Jerry. However, the two weren't from Vermont and instead grew up in Merrick on Long Island, New York. After attending Penn State together (and taking a $5 ice cream-making course), they eventually invested in a renovated gas station in Burlington, Vermont, where their ice cream empire truly began. This scoop shop became the iconic gateway that led to the ice cream known as 'Ben & Jerry's' and thus, things such as Free Cone Day, 'the world's largest ice cream sundae,' and a mission to build a better world through ice cream had begun .
So, What's It Like To Get An Inside Look (Or Rather, An Inside Scoop) On The Waterbury Factory?
Upon walking up to the Waterbury location, ice cream fans will be greeted with signs detailing where to head for what they're seeking. If you want to grab a scoop prior to entering the factory, head to the right and you'll find an outdoor scoop shop window, offering all of the current 'on tap' ice cream flavors (including some new and recent additions, if you can time it right!). Upon entering the front doors - which are basically the equivalent to paradise for an ice cream lover - visitors are greeted with artwork that adorns the walls detailing the history of Ben & Jerry's. In addition, historical items (such as ice cream scoops) also line the walls, making for an interesting browse prior to entering the lobby.
Once the lobby threshold has been crossed, it's pure euphoria. Visitors are immediately greeted with the sweet scents of cream and sugar, and sounds of the tour bell clanging to alert the next group of anxious ice cream fans. While tours and the gift shop are currently closed until 2021 , these are definitely two things to look forward to upon their reopening. The Ben & Jerry's gift shop is filled with anything a fan could want, from vibrant and inspiring t-shirts to every ice cream gadget one could ever need. Ice cream pints and ice cream-flavored foods are found throughout the shop, along with some Vermont-specific souvenirs. It's a great place to walk around in and just explore, especially if visitors have some time to waste.
Related: New York, Sardinia, And Every Other Major City With The Best Ice Cream (According To Stars)
While waiting on line for a tour to start, visitors can peruse the flavor map that's on the wall in the lobby and read about all of the flavors that have come out, as well as the international flavors that aren't found in the US. When the bell rings, a tour guide will appear seemingly out of nowhere and lead the group on what will undoubtedly be the cheeriest (and pun-filled) tour you've ever had in your life.
The first stop is the theater room where fans will watch a short video on the creation and mission of Ben & Jerry's. Then, the excitement really begins - the factory. Visitors are led to a room where they can peer through a glass overlook and look down on the operation below. The ice cream-making process is usually ongoing but there are certain days when the factory is closed for routine cleaning and maintenance, but it's always an exciting experience nonetheless.
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After this, visitors are led to the room where the magic happens. The flavor-building is an integral part of creating a new Ben & Jerry's flavor and if visitors are lucky, this is where they'll have the chance to try new flavors before they've even been released. If there are no new flavors on-hand, then visitors will be treated to a flavor that's recent or an old favorite. There's something truly special about trying ice cream straight from the source and while the pints are incredible, trying fresh ice cream from the factory is nothing short of perfection. After this, visitors are free to peruse the shop if they haven't already or walk around outside, visiting things such as the flavor graveyard and enjoying the outdoor seating area and the surrounding Green Mountains.
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Ben & Jerry's Factory Tour In Vermont Will Satisfy Your Appetite For Ice Cream
If you find yourself in New England , specifically Vermont, with a craving for some ice cream, there's really only one place to go. And if you're an avid ice cream lover to begin with, this attraction may have brought you to Vermont in the first place. The state is home to the must-visit Ben & Jerry's Factory in Waterbury, where you can take a tour and grab a scoop — or two, or three, or more. The famous ice cream company, known for its quirky flavor names, also has what the company calls a Flavor Graveyard behind the factory that pays homage to retired concoctions that no longer made the cut.
Some of the most unique flavors the company has made over the years include Miz Jelena's Sweet Potato Pie, Wavy Gravy (a caramel and mixed nuts ice cream), Boston Cream Pie, and the limited-edition "Peanuts! Popcorn!" — a movie theater-inspired creation. Some of its most popular flavors include Half Baked, Cherry Garcia, and Chocolate Chip Cookie Dough (per Ben & Jerry's official website ).
What to expect
Ben & Jerry's website states that admission to its factory includes a 30-minute guided tour with a view of the manufacturing floor, an explanation of the production process, and an ice cream sample. Additional ice cream, of course, can be purchased before or after from its Scoop Shop.
For ice cream historians, it's quite the treasure trove of a building. It's the company's very first factory, built in 1985 (per the official website for the factory tour ). The following year, Ben & Jerry's began doing tours to show the evolution and growth of what began as a small ice cream shop. According to Time , founders Ben Cohen and Jerry Greenfield opened their first Scoop Shop location on May 5, 1978, having converted an old gas station in Burlington, Vermont , into their now world-renowned Ben & Jerry's. Today, the company has shops all over the world and produce pints upon pints for retail sales. In fact, the factory you'll tour makes an astounding 350,000 pints per day (per the official website for the factory tour).
Due to limited capacity, the company suggests pre-purchasing tickets online to tour the factory, though walk-ins may be accommodated. Tickets are available on its website two weeks in advance. The plant is open Tuesday through Saturday from 11 a.m. – 6 p.m. and closed on Sundays and Mondays. It's also closed on most holidays, too, so make sure to check the website ahead of time for up-to-date details.
If you're a last-minute traveler and the tour is sold out, you can still grab a cone or sundae at the Scoop Shop. You can also visit the Flavor Graveyard, which Ben & Jerry's also publishes online, asking customers which flavor they'd most like to see resurrected. You never know if or when one might rise from the dead! Keeping in line with their fun attitude, there's even a playground area for kids near the parking lots. Just be sure they haven't had too much ice cream.
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Ben and Jerry’s Ice Cream Factory Tour
“Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it’s more than just food. So I think when you combine caring, and eating wonderful food, it’s a very powerful combination.” Jerry Greenwood
Ben and Jerry’s
Like I do with most places we visit, I read a few reviews of Ben and Jerry’s Factory Tour on Trip Advisor. I came across this review and enjoyed a good giggle. I mean, how political can a video about ice cream be?
“The history video was interesting but was political.”
As it turns out, the video is not at all political, but rather it’s the story of a company that not only makes outrageous ice cream, it’s about a company that has been environmentally conscious since day one. Maybe, that equates to political for some. For us, it equates to eating ice cream manufactured by a company that cares about the big picture. Does it get any better? I don’t think so, but maybe I should ask Ben and Jerry.
I think the flavor of our pint is spot on!
Truthfully, there isn’t a whole lot to see on the factory tour, but for $4 per ticket ($3 for seniors) we figured what the hell? They advertise 30 minutes, but it’s more like 20, based upon the length of the Q&A at the end of the tour. Anyway, a visit to the Ben and Jerry’s Factory Tour goes a little something like this.
Buy your tickets and then wait for your assigned tour time.
- Buy your tickets and then wait for you assigned tour time.
- Our group was ushered into a mini viewing room where we were seated and shown the “political” video, which is really just about the journey of the company’s humble beginnings to where they are now. And, how they came to be purchased by Unilever but still maintains an external board of directors. It was actually quite interesting.
No popcorn served with this movie!
- Next up is a view of the manufacturing room (no photography allowed) through large plate glass windows. Due to maintenance no ice cream was being made on the day we visited. I always find it amusing when factories won’t let visitors take pictures. Do they really think Haagen Dazs is going to glean anything they don’t already know?!
- Lots of corny but actually funny jokes were shared as our guide led us to the tasting room where we were served a sizeable sample of Stephen Colbert’s Americone Dream. Yum! This is also the Q&A portion of the program.
That works for us, what’s everyone else going to have?!
The Flavor Graveyard
Aside from eating ice cream, by far the best part of a visit to Ben and Jerry’s is the Flavor Graveyard. It’s where all not-so-successful flavors go to die. Hilarious!
Ben and Jerry’s flavor graveyard.
To learn more: Ben & Jerry’s Factory Tour
- Ben and Jerry’s: 1281 Waterbury-Stowe Road, Route 100 – Waterbury, VT 05676
- Ample parking for cars and RVs
- Tours are offered 7 days/week
- Tickets are $4/adult – $3/seniors – no charge for kids 12 and younger
- Time allotted for visit – 1 hour
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Sweet! I can see why the Sweet Potato Pie flavor might not have caught on…
I thought the same thing, Frank! 🙂
We said the same thing, our free samples were big – happy us! It’s a fun stop for sure. Thanks so much for stopping by!
I hear that! 🙂
I can see why you’d be missing Vanilla Chocolate Chunk, what’s not to love?!
Gelato in Italy sounds amazing, would love to embrace that experience! Thanks so much or stopping by.
I thought the same thing, about a tasting room, but they’d probably never get people out of there! 😉
Maybe Ben and Jerry could donate ice cream for people who come to vote?
The graveyard is hilarious. I think I’d pay the price of admission for that alone. 🙂
The graveyard was very funny, Donna. I think there were maybe 20 headstones. The graveyard is actually not included in the tour, so it’s a freebie.
It was indeed a fun stop! And no worries, more photos to come. I thought of you often while we were in Vermont.
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Ben & Jerry's
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Located just outside Burlington is the one and only Ben & Jerry's Factory where the famous ice cream is manufactured. Take a 30-minute tour of the factory to get an inside look at the company's history, manufacturing process and how they create the unique flavors they are so well known for. The tour is offered every day, except specific holidays, and includes a free sample of ice cream along the way. There is also a Scoop Shop where you can enjoy your favorite flavors in freshly baked waffle cones, as well as milkshakes or sundaes. After the tour, plan to stop by the Flavor Graveyard, where you'll find discontinued flavors like Vermonty Python and Ethan Almond, memorialized with mock gravestones and flavor descriptions. During the warmer months, guests are encouraged to sit outside around the playground area to take in the views of the Worcester Mountain Range.
Past visitors praised the factory tours and said it was a great activity for a rainy day. Some suggested visiting in the morning to beat the afternoon crowds.
The factory is located in Waterbury, Vermont, about 30 minutes east of Burlington. It's best reached by car. Hours vary by season, but generally, the facility is open daily from 9 or 10 a.m. to 6, 7 or 9 p.m. The last tour leaves one hour prior to closing time. Tickets are free for participants 12 and younger and cost $4 for adults $3 for seniors. You can buy tickets daily in person only on a first-come, first-served basis. During summer, fall and the holiday season, tours can sell out quickly, so plan ahead or you might have to wait in line. Find out more information at the official website .
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Ben and Jerrys
Waterbury, vt, where are we going.
About this activity
The thing we love about ice-cream is picking what flavor to have, and we know at Ben & Jerry's there are often far too many flavors to pick from! Imagine the trouble you will have then at the Ben & Jerry's Factory Tour where you are surrounded by them all!
The Ben & Jerry's Factory Tours aren't all about eating though. It's actually an educational, and pretty fascinating experience! Join their 30 minute tours which are treat for all ages. If you ever wanted to know how those amazing flavors are created and end up in those little tubs for you to enjoy, then this tour is for you!
The tours will give you an insight into the entire ice cream manufacturing process, and also you find out how the company itself incorporate their values into every decision they make, which ultimately drives their business.
Then - at the end of the tour you are in ice cream heaven because it's ice cream flavor choosing time! Are you going to try your favorite flavor, or a completely new one (and one that you may not have heard of - like Vermonster! Any ideas what that is?)
If you can't decide they have some pretty awesome "scoopers" there who can give you there advise, or offer you those samples you love to try and make your mind up.
Want something a little different? Try the Umiak Snowshoe & Ice Cream Too Tour! This 45 minute tour is unique, because it takes you our on snowshoes into the woodlands behind the factory itself! You see the very sad flavor graveyard, where they pay tribute to all the dearly parted flavors that are no longer with us. A moment of silence if you will....
A unique family day out experience that ends in ice cream - what more could you want!
How much does it cost.
$20 with t-shirt!
Ben and jerrys faq’s, doing our bit.
They have fun events like Free Cone Day and seasonal activities, so they are all about keeping it exciting and fun!
I’m Hungry! Can I get food at Ben and Jerrys?
Ice cream of course! There are all the flavors you could want as well as those favorites like waffle cones and hot fudge sundaes!
Any top tips when visiting?
Tickets are sold daily on a first come first serve basis so try get their early!
Does Ben and Jerrys have a gift shop?
In addition to ice cream, the gift shop has everything from hats to towels, even lip balms! Fun gifts to take home
It's only $2 for students over the ages of 12! Teachers and bus drivers you get a free cone - why wouldn't you go!
Does Ben and Jerrys have healthy eating or Vegan options?
There is a seasonal picnic area if you want to bring a proper lunch to enjoy before or after your tour and make a day of it!
Is Ben and Jerrys fully accessible?
Service dogs only. There is handicapped parking and the tours are ADA accessible! There is also a wheelchair on site for borrowing.
Any additonal information?
The manufacturing days are Monday to Friday, but the schedule can change in advance to call to check ahead if you need to!
What people are saying?
Rate & write a review, top activities near waterbury.
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CUSTOMER SUCCESS SPOTLIGHT
Ben & jerry’s factory experience made one tweak that moved 73% of their tour bookings online.
When Ben & Jerry’s moved from a manual booking process to online ticketing, they found they drove better guest experiences and deeper consumer insights.
Ben & Jerry's Factory Experiences
Ben & Jerry’s Factory Experience brought its ticketing system into the now for a smoother customer experience and more visibility.
73% of tours now booked online.
With AnyRoad’s online booking platform, Ben & Jerry’s Factory Experiences created a more seamless experience to meet guest expectations.
1,100 visitors per day
Ben & Jerry’s welcomes an influx of factory tour visitors, and now can avoid long lines and waits with AnyRoad’s platform.
Visitors from 50 states
With AnyRoad’s analytics, Ben & Jerry’s can glean new insights and learn more about their visitors.
Re-designing the booking process
For more than 40 years, Ben & Jerry’s has been a beloved brand and a global phenomenon. In fact, the company’s ice cream is so popular that millions of fans have made the trek to Waterbury, Vermont for a guided tour of the company’s original factory, along with a gift shop and scoop shop, known as Ben & Jerry’s Factory Experiences.
Despite sold out factory tours, buying tickets hasn’t always been easy, mostly because they couldn’t be purchased online. “The only option was to show up day-of to purchase tickets onsite for the next available tour, which at peak times might be a two hour wait ” recalls Samantha Lacasse, the general manager of the factory.
“Unfortunately, since we were getting as many as 2,000 visitors a day, our guests often had to wait in line for a half hour or more just to get a ticket,” says Lacasse. “Worse, they then might then have to wait up to another three hours for their tour to begin. That wasn’t ideal for them or for us.”
Another drawback was how manual tracking visitors was — a classic Excel spreadsheet and printed physical tickets. They had a double whammy on their hands. Despite the tedious process, they weren’t able to make up for the effort with useful insights.
“All we were able to track was how many adults, children, and senior tickets we were selling,” says Lacasse. "We were eager to gain deeper, data-driven insights using AnyRoad's platform that would help us to demonstrate the impact and value our tours were having within the brand."
Measure. Smooth. Create.
With anyroad, ben & jerry's factory experiences aimed to:.
- Measure the demographic data of who was coming in and how the tour impacted their brand perception .
- Smooth out the booking process by bringing ticket reservations online.
- Create a better experience through analytics and consumer reporting .
After talking to several vendors to relieve their ticketing woes, Lacasse and her team landed on AnyRoad. “Everyone we spoke to there was so helpful and knowledgeable. They taught us about the value the platform could deliver, which we quickly realized could improve not just the ticketing process, but the overall guest experience as well.”
Starting July 2022, Ben & Jerry’s factory tours were powered by AnyRoad’s experiential marketing platform . Now visitors can buy their tickets online through the Ben & Jerry’s website. After receiving a confirmation email, all they have to do is show up on the date and time of the tour they selected. That’s right — the visitors now can book tickets ahead of time.
Beyond online ticketing, the AnyRoad platform helps Ben & Jerry’s Factory Experiences collect valuable first-party data to better understand who attends the tours and what impact they have on the brand. Guests who bought tickets online are asked to fill out a pre- and post-experience survey. These questions capture demographic information and feedback about their experience.
With AnyRoad Atlas, the insights and intelligence side of the platform, Ben & Jerry’s Factory Experiences can use the survey and purchase data to learn who their guests are and how taking the tour impacted brand perception. They can also use the analytics and reporting to evaluate the tour experience impact on purchasing behavior, brand loyalty, and overall ROI.
Ben & jerry's factory experiences aimed to focus on the the following areas:.
- Automate the reservation process — By bringing reservations online, they did away with pulling manual Excel reports and printed tickets. They saved their customers, and their staff, hours of time.
- Understand who was visiting — Through first-party data collection, they could better understand who attended their tours and what impact the tours themselves had on the brand at large.
- Reduce tedious heavy lifting — Make group reservations and invoice delivery easier across the board by re-directing large group bookings to the online system.
While it’s still early days, the impact of AnyRoad has been immediate . Customers no longer have to wait in line to buy their tickets or kill hours hanging around until their tour begins. That also means the factory is less crowded, making for a more pleasant experience as guests peruse the gift shop or visit the scoop shop for a scoop of their favorite flavor in a freshly-baked waffle cone.
Using AnyRoad has also automated the more tedious parts of the day-to-day. “It’s much easier to handle group reservations and send invoices,” says Amy Weller, Admin & Marketing Coordinator. “And we’re able to measure where our visitors are coming from and their net promoter scores.”
Since implementing AnyRoad and re-opening its doors, 73% of Ben & Jerry’s factory tours have been booked online. “It’s been great to finally be able to give people the convenience and flexibility they’ve long wanted. As we ramp back up to our pre-pandemic levels of tour hours and operations, using AnyRoad is going to make an even bigger impact. ”
As the Ben & Jerry’s Factory Experiences team increasingly uses the data available to them through AnyRoad, being able to demonstrate the value that their tours are having on the brand will be incredibly valuable. “It will be the hot fudge on top of what’s already proven to be a very sweet upgrade for us,” says Lacasse.
“It’s much easier to handle group reservations and send invoices. And we’re able to measure where our visitors are coming from and their net promoter scores.”
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Ben & Jerry’s Factory Tour
Who doesn’t love ice cream? And anyone who loves ice cream probably knows of Ben & Jerry’s Ice Cream. While traveling across I-89 we stumbled across the home to this delicious brand, and pulled in to check it out.
What is it?
Ben & Jerry’s Ice Cream Factory located in Waterbury Vermont is a great roadside attraction along I-89 just east of Burlington. The factory offers guided tours and a peek inside the Ben & Jerry’s Ice Cream brand. In addition to being a tourist attraction, it’s a fully functioning production plant. In addition to the factory tour, there is a playground for kids to play, a craft area, a Flavor Graveyard full of flavors discontinued through the years, cows are available for fun photo ops and there are many fun interactive displays throughout the campus.
Good to know:
*Located 1.2 miles North of I-89 at exit 10. *Plenty of free parking, with ample space for RVs. *Hours vary by season, but during the busy tourist season the factory is open until 9pm, which is later than most other tourist attractions in the area. *They offer a 30 min guided tour whether they are producing ice cream or not, and include a delicious sample at the end of the tour. You can call ahead to verify if they are in production or not.
*Costs $4 for adults (13 and over). *Kids 12 and under are free.
*Tours run every 30 minutes; space is limited and tends to sell out. Its best to get your tour tickets right away when you get there, then explore while waiting for your tour. *Other than the tour, all of the other attractions are free to the public. *Open year round except Thanksgiving, Christmas day and New Year’s Day. *They have a full service ice cream scoop shop on site; you can try all of their flavors and take some for the road. *
There is a huge gift shop with tons of Ben & Jerry’s Swag available for purchase.
This is definitely a roadside attraction worth stopping for if you happen to be traveling through Vermont. The staff was all very friendly and knowledgeable, and besides, who doesn’t like to sample new flavors of ice cream?
Check them out here: https://www.benjerry.com/about-us/factory-tours
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Ben & Jerry met one another during gym class back in grade school. They were the slowest kids on the track and began chatting while everyone else sped ahead of them while running laps. Longtime friends, they began their first ice cream business in 1978 out of a renovated gas station in Burlington, Vermont.
Arguably one of the most popular brands of ice cream in the world, Ben & Jerry’s attracts visitors from around the globe to their world headquarters and factory tour.
I decided to give the experience a whirl and purchased a ticket for a tour on a weekday in August. The website said I had purchased the last ticket for the tour though I discovered later that they sold additional tickets on site. The actual cost was less than $10.00 for the 30 minute tour – which seemed pretty reasonable considering the demand is obviously high.
Once you arrive, you’ll find a large ice cream stand where you can purchase all of the favorite Ben & Jerry’s favorites. A small cup sets you back about six bucks. Inside there’s a gift shop with swag, magnets, and postcards. You’ll find some fun murals and backdrops made for Instagram photos to brag about your tour.
There’s even a graveyard of flavors that were discontinued. You’ll have to walk a bit up a hill to find it but it’s fairly entertaining. Each tombstone notes a different flavor.
The tour begins in the lobby and there are at least a couple of dozen people along with you. You’ll then make your way up to a small movie theater to watch a short film about the company. If you are aligned with Ben & Jerry’s world views – you’ll enjoy the film. If you come from a different perspective, you’ll feel like the video is more about social propaganda than the story of ice cream and its factory. Some of the graphics are humorous and it’s neat to see early photos from their archives.
Next part is the “factory tour”. This is where a lot of guests seem to be let down. I admit, I thought this part was pretty underwhelming. The group will head to a hallway with windows looking into the factory floor where ice cream is being put into cartons and moved on conveyer belts. The tour guide will ask you not to take any photographs. (As though someone is going to steal trade secrets from the hallway). At least you were gifted with a small sample of cookie dough ice cream before you entered.
The guide then tells you the step by step process of producing the ice cream, down to the packaging and shipping. You’re actually supposed to watch a video monitor that describes each step along the way. If this were a legit factory tour, you’d be able to watch each process on the floor as it’s happening. They also note that there’s a second factory nearby that produces far more product each day.
Now it’s time for the third part of the “tour” – a few minutes of Q&A and the sampling of some ice cream. And just like that, the factory tour comes to an end and you’re ushered back out into the gift shop.
So is the Ben & Jerry’s tour really worth it? The short answer is “probably not”. Ben & Jerry don’t even actually own the company anymore for starters. They cashed out years ago. You don’t really see anything interesting if you’re inclined to enjoy factory tours. This really isn’t one.
However, if you really love the ice cream and are coming to Vermont anyway, it’s a fun experience that doesn’t really cost much. Just don’t be like me and buy ice cream when you arrive and find yourself too stuffed to enjoy the “free” samples provided on the tour.
Want to learn more about the Ben & Jerry’s Tour? You can visit their website: benjerry.com
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